Leadership Luncheon:

“Resort Development in Asia”Darrell Metzger, CEO Destination Developments

LEISURE DESTINATIONS

DARRELL METZGERUnited Arab Emirates

GLOBAL TOURISM 2006

Real Growth-4%

North America 3%Caribbean 3%Europe 2%

South Asia 8.1% (India, Bangladesh)Southeast Asia 5.1% (ASEAN)North Asia 6.5% (China, Macau)Middle East 5.9 % ( Kuwait, Oman)North Africa 7.6 % (Egypt, Libya)

Source: World Travel and Tourism Council 2007

GLOBAL TOURISM

Job CreationFastest growing economic sector worldwide

International TourismSince 1950 6.5% per year

Competitiveness of DestinationsenvironmentInfrastructuresafetygovernmentstabilityaccess

Source: World Economic Forum 2007

GLOBAL COMPETITIVENESS TOURISM DESTINATIONS (120 COUNTRIES)

TOP 101. Switzerland6. Hongkong8. Singapore

TOP 2018. United Arab Emirates

THE REST60. Indonesia65. India67. Kuwait71. China

Source: World Economic Forum 2007

COMPETITIVE ATTRACTIVENESSOF DESTINATIONS

HONGKONG AND SINGAPORE

Excellent infrastructure

Human resources

Government environment

Foreign ownership

Foreign investment

Safe and secure

Source: World Economic Forum 2007

CHINA

Government

Environment

Foreign ownership

Foreign investment

Intellectual Property Rights

Safety and Health Issues

Source: World Economic Forum 2007

COMPETITIVE ATTRACTIVENESSOF DESTINATIONS

LEISURE DESTINATIONSCORE PRODUCT

Resort Destinations - Beaches (Bali, Phuket)

- Gaming (Macau)

Lifestyle Destinations - Gold Coast, Australia

- Sentosa, Singapore

- Dubai, UAE

LIFESTYLE DESTINATIONS

1.) Macau - Gaming-entertainment

2.) Sentosa - beaches- themeparks- attractions- shopping- golf- marina- gaming

3.) Dubai - theme parks- Waterparks- Attractions- Shopping- Golf- gaming

MACAU:RAPID DESTINATION TRANSFORMATION

Gaming Industry

Extensive existing casino industry, 3 concessions, 3 sub-concessions and increasing number of JV’s

19 operating casinos and 10 in development

Direct investments springboard to region

COTAI Strip Macau : Asia’s Las Vegas?"It took 75 years for Las Vegas to emerge as an international destination.

Our intention is to replicate that feat in less than three years”- William P. Weidner, LVS president and CEO

CREATING A DESTINATIONSTRATEGY

Destination MarketingProduct vs. Lifestyle

Place ManagementControlling Guest experience

Development SequenceReal estate vs. lifestyle

LIFESTYLE DESTINATION: SENTOSA, SINGAPORE

SENTOSA: CREATING A LIFESTYLE DESTINATION

Sentosa Leisure Group

• Owner• Place Maker and • Place Manager of

Sentosa Island

Private Sector Partnership

Sentosa Island

Southern Islands

CityHarbourFront /

Vivo City

Mount Faber

SentosaSentosa-- HarbourfrontHarbourfrontDestinationDestination

Singapore Cruise Centre

Sentosa Cove

(2,500 units)Integrated Lifestyle

Entertainment Hub : SentosaSentosa--HarbourHarbour Front Front -- Southern IslandsSouthern Islands

Caribbean Bay

Residential (900 units)

St James

Marina Bay

AttractionMarketing

Yr 2002

ResortMarketing

Yr 2003

DestinationMarketing

Yr 2004

Restaurants

ArrivalSentosa Express

Retail

Vivo City

Night life

St James Power Station

Accommodation

Attractions

Developing a DestinationDeveloping a Destination

Marketing Distribution Network

Marketing & Branding

Marketing & Branding

Marketing & Branding

CREATING A DESTINATIONSTRATEGY

Destination MarketingProduct vs. Lifestyle

Place ManagementControlling Guest experience

Development SequenceReal estate vs. lifestyle

Destination MarketingProduct

vs. LifestyleSki Dubai

Water park

Dubai Desert Classic

Dubai Open

Dubai World Cup

Burj Al Arab

Burj Dubai

Destination Marketing

Product vs.Lifestyle

The Palm

The World

Dubai Marina

Dubailand

Palm JumeirahDubai, UAE Land Area: 296 million sq. ft

»The smallest and the first of the three Palm Islands (Palm Jumeirah, Palm Jebel Ali, Palm Deira)»Boutique hotels, villas, shoreline apartment buildings, beaches, marinas, restaurants, cafes and variety retail outlets.

The Atlantis, Land Area: 2.178 million sq ftDubai,UAE

»this will be the "largest water-themed attraction in the region" which will accommodate 6,000 daily visitors and will offer over 1500 rooms

» A “Ziggurat” Temple will have eight waterslides including a body slide through an acrylic tunnel in a shark lagoon.

Palm Jebel AliDubai, UAE Land Area: 656 million sq. ft.

»The Middle-sized Island of the Three Palm Islands»It is located on the Jebel Ali Coastal Area on the Emirates of Dubai»Mixed- use development with a variety of residential and hospitalityprojects

Palm DeiraDubai, UAE Land area: 861 million sq. ft

»The largest of the three palm islands situated in Deira

The World IslandsDubai, UAE Land area: 270 million sq. ft.

»A collection of man-made island shaped into the continents of the world,located off the coast of Dubai»small private artificial islands divided into four categories – private homes, estate homes, dream resort and community island.

Jebel Ali Airport City Dubai, UAE Land area: 41, 800 sq. ft.

»Will be a host of 900,000 residents and workers.»the world’s largest airport estimated to handle 120 million passengers per year»The world’s first integrated logistic and multinational- modal transport platform.

Dubai MarinaDubai, UAE Land area: 53 million sq. ft

»The world’s largest man made marina which includes residential, outlets and hotels»Then first phase consist of 6 freehold waterfront apartment towers and 64 villas»The second phase will include the 5 Jumeirah Towers and the Jumeirah beach residences

Crescent Hydropolis Land area: 1.1 million sq. ft.Dubai,UAE

»The first underwater hotel with 220 luxury suites.» it has three elements: the land station shaped as a wave, the connecting tunnel-transparent and the 1690ft. Underwater hotel in the shape of a jellyfish.

Burj District Land area: 45 million sq. ftDubai, UAE

»The iconic tower “Burj Dubai” the tallest in the world»The area will feature the old town quarters, residential towers, villas, offices ,hotels and the largest mall – which is the Mall of Arabia.

Dubai Outlet CityDubai, UAE Land area: 4 million sq. ft.

»An innovative retail hub which includes huge malls, business park, a web marketing centre, artificial beach with restaurants, residence and hotels.

Dubai Golf City, Dubailand Land Area: 55 million sq.ftDubai, UAE

»A five themed signature courses, a golf academy, a six star resort hotel & spa, golf communities, golf villages and retail souk.

Dubai Sports City, DubailandDubai, UAE Land Area: 50 million sq. ft

»A landmark development dedicated for the world of sports»Featuring sporting stadiums, golf courses, sports mall, villas and high rise buildings.

Dubai Snowdome, DubailandDubai, UAE Land area: 1.4 million sq. ft

» A huge ski dome with a real and complete winter experience.

Great Dubai wheel Land area: 1M sq.ftDubai, UAE

»The 185m wheel will be taller than the London Eye »It will be the worlds largest observation wheel and visitors will be able to view distance up to 50 km.

Universal City Dubailand, Land Area:22M sq ftDubai,UAE

» This will be one of the world’s largest theme park and will consists of more than 4000 luxurious hotel rooms, 100 restaurants and range of retail outlets. It will also include an integrated area of commercial office space as well as a distinguished residential area in the heart of the action.

The Next Destination..?

US$ 2.5 Billion

United Arab Emirates

Lifestyle DestinationParamount Theme ParkResort HotelsThemed Retail and RestaurantsMarinaGolfWater RecreationResidential

Paramount PicturesBlockbusters

TitanicPride &PrejudiceSaving Private RyanMission ImpossibleThe Godfather

Classics

Breakfast at Tiffany’sGreaseSaturday Night Fever

Paramount Global Presence(Viacom)

Paramount Pictures

DreamworksStudios

MTV Films

Nickelodeon

Paramount-Ruwaad PartnershipMiddle East

Asia

Africa

Successful Destinations

Lifestyle Culture

Destination marketing

Place Management

Business Plan

THANK YOU

LEISURE DESTINATIONSMr. Darrell Metzger