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Resource efficiency: examples of succesful business models
applied by Veolia to industry
Bernard Lanfranchi
Resource efficiency : several industry sectors commonly feature high recycled material content
67% waste
80% waste
up to 80% waste
40% waste
Re-refining of used motor oils Recovery of batteries and catalyzers by pyrometallurgy
Second generation biodiesel production from used cooking oils
Solvent regeneration Catalyzer hydrometallurgy Cryogenic separation of used metals
In Veolia’s industrial transformation of waste, resource efficiency is a key concern
A (surprising?) example of resource efficiency and industrial symbiosis : the Veolia hazardous waste treatment plant in Limay (France)
Incinerator with energy recovery Incinerator with
energy recovery
Demineralized water
Steam Steam
water
Aqueous waste
Hazardous waste
Water recycling unit
Wastewater treatment
Glycerin
Cooking oil
Collection Biodiesel unit
Power plant
Development plan increased (material productivity & energy efficiency)
Consommation Gaz
(TEP)
11 745
1 800
2006 2012
On this plant Veolia achieved more energy and reagent sourcing from waste
Recyclage eau déchets
(milliers tonnes)
0 T
352 kT
2006 2012
Réactifs neufs
Stabilisation (T)
36 900
17 700
2006 2012
Waste & water recycling
(thousand tons/year)
New reagents
(tons/year)
Gas consumption
(TOE/year)
Distribution and sale of recycled product: not that simple… (Verbatim)
Can you deliver 1.000 tons of
mercury next week?
I’m certainly not going to help you
become one of my competitors If it is recycled , it’s less
expensive isn’t it ?
Your diesel fuel from food oils?
Even if it is norm compliant, I’m not
going to put it in my new vehicles
We want to recycle 100% of our
waste but we will not supply
second rate products to our
customers
Petrol price has just gone up. How
much are you going to pay for my
waste this week ?
Technology Know-how: teams, partners Waste instability , versus product Non dilution
Trust in the product
Appropriating someone else’s waste Product quality policy Brand
Business model
Competing for material / overproduction Added value Distribution Raw material Taxes
Key challenges
Business Model 1 : “Tolling” Implementation: paint solvent regeneration for car industry
20% waste
Solvents produced
Used solvents
20% new
Regeneration
Car painting
Business Model 2 : “From owning to renting” Implementation : coachbuilders
Business Model 3 : joint partnership with user of recovered product Implementation : Osilub (Veolia-Total) motor oil regeneration plant
Business Model 4 : contribution to scarcity risk prevention Implementation : pharmaceutical iodine recycling
Pharmaceutical industry
Industrial Iodine producer
Iodine pharmacy quality Processed water
Conclusion
• Pending any new policy measures aimed at significantly improving resource efficiency (targets, product policy, harmonization of instruments…), new resource efficiency business models have been developed and successfully applied to industry
• These models are available and bespoke / no « one fits all » model exist
• In all cases two essential ingredients turned out to be crucial
Innovation Partnership