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RESOURCE GUIDE
www.ManifestationTechnology.com
byRobert Anthony Martinez
The must have companion to theCOACHING TECHNOLOGY BLUEPRINT
© 2014 Manifestation Technology | All Rights Reserved | www.ManifestationTechnology.com p. 2
The use of all the latest technology WILL NOT help your Coaching business...
...without a clear and effec7ve business strategy.
The most effec)ve business strategy that I’ve seen for Coaches is the three pillar strategy you see below.
The Coaching Technology Blueprint supports this business strategy by the use of technology tools, leveraged across each pillar. The trick is to choose and implement the correct tools, at the right ?me for your business.
The following pages iden?fy useful technology tools for varying ac?vi?es within each pillar of this Coaching Business Strategy.
In each case, these are the very same tools I use in my business.
#1
#2
#3
ABract & Capture
Educate & Nurture
Enroll & Deliver
© 2014 Manifestation Technology | All Rights Reserved | www.ManifestationTechnology.com p. 3
#1
Most Coaches say they want to aBract clients. Well, having more clients is a result.
It’s a result of aBrac?ng and capturing qualified leads. Our focus must always be on aBrac?ng prospects, through wri?ng and speaking (in person and on video), then capturing qualified leads via opt-‐ins using our websites, other landing pages, and email marke?ng.
Once you have various capture func?onality in place, building your list is simply a maBer of being seen by more prospects.
Ways To A8ract & Capture Useful Technology Tools Workshops / Presenta?ons MS PowerPoint / Apple Keynote
Networking / Chance Mee?ngs Smart Phone / Online Calendar / Mobile Opt in Pages (LeadPages)
Consulta?ons / Teleseminars / Webinars FreeConferenceCalling.com / FreeConferencing.com / GoToWebinar
Social Media / Online Appointments Facebook / TwiBer / LinkedIn / Timetrade
Opt-‐in & Delivery Pages – resource guides, eBooks, video training, workbooks
LeadPages – Opt-‐ins for GiVs, Workshops, teleseminars, Webinars, etc.
Custom Website / Blogging
Manifesta?on Technology
ABract & Capture
© 2014 Manifestation Technology | All Rights Reserved | www.ManifestationTechnology.com p. 4
#2
Suppor?ng this pillar of the Strategy is rela?vely straight forward. You con?nue to educate your qualified leads by crea?ng new content that they will love and benefit from, then deliver it to them on a regular basis...for free.
Here are some of the things your can create -‐ Resource guides, audio and video trainings and updates, eBooks, webinars, teleseminars. Below are the technology tools that will help you to create and deliver these.
Also, get yourself a high bandwidth cloud storage provider to deliver your content .
Ways To Educate & Nurture Useful Technology Tools Teleseminar / Webinar FreeConferencing.com / GoToWebinar
Social Media w/ links to your content Facebook / TwiBer / LinkedIn
Content delivery pages – Resource Guides, eBooks, video trainings, etc.
LeadPages / Aweber /
Email Marke?ng – content delivery, email broadcasts and nurture campaign delivery
Aweber / InfusionsoV /
Custom Website / Blogging Manifesta?on Technology
Cloud Storage Amazon S3 (Simple Storage Solu?on)
Educate & Nurture
© 2014 Manifestation Technology | All Rights Reserved | www.ManifestationTechnology.com p. 5
#3
Now, as you con?nue to educa?ng and nurture your qualified leads, it’s ?me to invite them to subscribe; par?cipate in; and take advantage of; your amazing products and services.
Using many of the same tools you’ve already implemented, you make them aware of what you have to offer, only now your opt-‐in links point to a payment system.
If, like many Coaches, you are offering a 30/60/90 day coaching program, or longer, you may also want to set up a private membership plaborm to secure and deliver your proprietary content.
Ways To Enroll & Deliver Useful Technology Tools Sales and Delivery Pages -‐ with or without video
LeadPages
Payment processing PayPal / Authorize.net / Integrity Merchant Solu?ons
Shopping Cart 1ShoppingCart / 3D Cart / InfisionsoV
Membership website Portal & Content Manager
Email offers / Customer Nurture Campaigns Aweber / InfusionsoV
Cloud Storage Amazon S3 (Simple Storage Solu?on)
Enroll & Deliver
© 2014 Manifestation Technology | All Rights Reserved | www.ManifestationTechnology.com p. 6
Robert Anthony Mar7nez Robert Mar?nez is an inspira?onal Speaker, a highly regarded Teacher, a skilled and successful Entrepreneur, Mentor, CerDfied ProducDvity Coach, and CerDfied Life Mastery Consultant that assists success-‐minded Coaches to get online, expand their reach, and mul?ply their business results. Robert is also the Founder and President of ManifestaDon Technology, a company dedicated to serving the needs of Coaches in building their business through the use of technology and support services.
Free Stuff
You may email Robert directly for informa?on about the Coaching Technology Blueprint Training Course or his Caching Business Growth Accelerator services. Robert@Manifesta?onTechnology.com
The Coaches Toolbox The 5 “Must Have” Technology Tools I Use To Drive The Growth of My Business 21 page eBook (Click Here)
6 page Resource Guide Reveals... A Simple Framework To Expand Your Reach and Mul?ply Your Coaching Business Results (Click Here)
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