Resource Mobilisation Presentation

7/29/2019 Resource Mobilisation Presentation

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What is Fundraising?

This is the selling of an idea to others whohave the means to contribute money, time,

service or support in kind to make it

happen.

What is Resource Mobilization?This is the bigger effort of ensuring that the

institution has adequate funds to develop

and conduct activities.


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Key conceptsThis is done through; Proposal writing

Concept papers

Letter to donors

Trainings

Rent Charity walks


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Types of donors

Corporate (Coca Cola company, Digicel,Banks, GT & T).

Families and Foundations.

Individual donors INGO

Church agencies.

Multi-National /UN agencies Government agencies.

Multilateral Development Banks.


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Where do donors get money?

Road walks/Charity walks. Market auctions.

Concerts and exhibition games.

Contributions from salaries. Personal will commitments.

Government taxes.

Sale of rights (Advert pictures whensold).

Court claims.


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What motivates donors to give?

Concern for good will. Duty to give; religious goals.

Guilt: B.A.T due to its product that

causes lung cancer. Personal experience: former victim of

the same experience.

Being asked. Personal benefit: Political ambition.

Peer pressure.

Corporate responsibility.


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Donor pyramid

One time giver Regular giver

Committed giver

High value donor.


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Common Fundraising Strategies

Ability to ask

People give to people to help people

Credibility

Understand donors need.

Know the relative standard of giving (Applying for littleor more money)

Donors are people not offices. They can like you, get

annoyed, upset. Etc.

Show peoples need. Set an example.

The 80/20 rule: More efforts more funding.

Seeking for long term partnership.


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Never forget the 6Rs.

Right organization Right donor

Right amount

Right way

Right time

Right course.Be patient, never give up, try and try.

Say thank you for good or bad news.


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Tips on fundraising

Network. Start with local opportunitieslike; individuals at local levels,

beneficiaries, other non governmentorganizations, community based

organizations, Religious leaders,

cultural leaders, government structuresi.e. Toshaos, Councilors, RDC, DEOs,

etc.


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Involve Donors: Let donors be part of

your operations like getting involved inmonitoring and evaluation, ask them to

be part of board members at the

executive if they can.

Work with celebrities: involve popularpeople as partners like cultural leaders,RDCs, DEOs or patrons of your project.


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Know the donor: You should seek for fundingfrom the donor you know how it operates, lend

funding and trusted.

Working with international volunteers: As they

mobilize resources physically, economically andsocially where one can acquire experience.

Watch grammar and spellings: this is one ofthe areas one should be very keen with whenmobilizing resources in terms of proposal writing,

concept papers and letter writings.


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Understandable project: show the clearunderstanding of the project you are

seeking funding for. Make clarity of theproject to show donors that you know it.

Appraisal process: one should know theproposal review processes.

Proof read: to be very sure of yourspellings, grammar and other errors, one

should be in position to review or proof read

the proposal before submission to the


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Consider joint proposals: Using net works toavoid duplication of service delivery, when writing

project proposal one should be knowledgeable ofpartner operational areas and seeking for

reference from partners who must have got

funding from the same donor. Thats why joint

proposals are important.

Fundraising Committee: Establish a fundraising

committee and a clear plan for resourcemobilization.


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Desperate: Avoid sounding desperateto a donorbecause donors may consider you to be having

inadequate capacity to handle funds once fundedor mismanage.

Embassies: Utilise embassies for moreinformation about funding opportunities or about

particular funding. They are in position to support

or recommend you for funding from other donors.

Reference:Ask for and attach reference contact

details on your proposal to avoid donors todoughty your capacity, integrity etc.


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One Individual: Donors fear to fund oneindividual owned organization. One should be in

position to explain the capacity of running theorganization, beneficiaries and partners.

Jargons: One should use the donor jargonsoften. You should dance to donors tune than one

to force donor to dance to their tune. The use of

creole language may not work out there like m-

thing or mi instead of Me, them men wherethey may not understand.


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Limitations for Organizations.

Great Competition: Donors receive a lotof proposals for funding yet they may not

fulfill all their needs.

Lack of Accountability: Lack of properaccountability, credible references, resource

transfers, registration issues limitorganizations to access funding.


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Heavy work Load: there may be heavywork load in funding, monitoring and

evaluation of large number of smallorganizations than small number of big

organizations.

Lack of necessary structures: There maybe insufficient structures that may not fulfill

funding priority area therefore limits fundingopportunity.


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Common fundingmechanisms/Jargons

RFF-Request For Funding. RFP-Request For Proposals.

FOA-Funding Opportunity

Announcements. LOI-Letter Of Intent/Interest.

CFC-Call For Concepts. Scholarships


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Key steps

Proposal writing is a step by stepprocess that should be well managed.

Planning

Writing Submission

Follow up to find out if awarded orrejected.


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Direct Letter

This is request of funding that caneither be of urgent or long term but its

mostly appropriate with urgent needs

like in disaster times, calamity,sickness, etc that can catch donors

attention to give at any time.


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SCPDA, South Rupununi, Region #9

20th Nov 2012

Canadian Disaster Fund

Canada Embassy

I am Samson Esudu, Fundraising & Public Engagement Advisor,SCPDA. Best regards go to you for the support you have always rendered tothe people of Guyana especially in responding towards disasters. Much as

many agencies are on the frontline in disaster management, its also of our sad

note to the people ofAishalton village who have been cut off by the flooded

river for a period of2 months and lack immediate alternatives to access basicneeds like food items, their homes are also flooding which has inflated pricesof all commodities. They have lost hope for the next year.

Over1000 people are in this area and there is immediate need forfoodand non food items which is worthy US$500,000 for the first 6 months period.

By then floods will have reduced.Thanks for your commitment and partnership in working hand in hand for

the disaster response.

Yours in Partnership


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Concept Paper/Note

Catch attention during opening. Tell what the gift will do.

Be personal; give names.

Highlight volunteer aspects of the work.

Describe the real gaps to be met.

Offer hope/solutions.

Show appreciation well in advance.

Base the appeal on past success. Present a permanent solution.

NB:KISS (Keep It Simple and Short)


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Families &Foundations/Individual Donors.

Bill and Melinda Gates Foundation. Ford

Clinton Foundation George W. Bush Foundation

Presidential Malaria funds.

Google www.foundations.org
http://www.foundations.org/http://www.foundations.org/


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INGOs & Church Agencies.

Conservation International World Wildlife Fund

Forest Peoples Programme Catholic Relief Services

VSO/Cuso International


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Multi-National /UN Agencies

United Nations Childrens EducationFund(UNICEF).

World Health Organisation.(WHO)

United Nations Development Plan(UNDP)

United Nations Human Rights

Commission.(UNHRC) World Food Programme(WFP)


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Government Agencies.

USAID-USA DFID-England

JICA-Japan

CIDA-Canada SIDA-Sweden

GTZ-Germany

AUSAID-Australia etc. especially at theirembassies.


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Multilateral Development Banks

World Bank International Monetary Fund(IMF)

Service and Membership Clubs

Rotary clubs.


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Other than money;

Ask for equipment likecomputers, printers,

Scholarships Recommendation letters

Board membership.


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Roles of Managers/Staff

Initiate meetings and partnershipwith donors.

Identify and solicit for resources. Plan and coordinate with donor

agencies.


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Assignment/Exercise

Reflect over your projectQn 1 Which donors should you target?

2 Why?

3 What strategy will you use to bringthese on board?

4 What are the challenges?

5 How can they be over-come?


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Project Proposal

This is a deliberate expression of

intended activities in order toachieve the target goals and

objectives at specified period of

time.


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Contents of a proposal

1. Executive summaryThis answers the questions what is the project allabout.

This is a critical section of the proposal. It is readfirst or may be last. Donors may not have time to

read entire proposal which is bulky and compose

of statements that they may not be understanding

or not connected to each. When writing executive

summary, it must be short and clear to the point

comprising of what is in the entire proposal.


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2 Profile.Who are we?

This section describes yourorganization/group/association/company. Its

credibility (Audited financial statements and

references add value). Also provide information

about the nature of your organization, size of its

annual budget, your major funding sources,

institutional goals etc.

Outline the track record of your organization,experience in planning, managing, implementing,

monitoring and evaluating similar interventions.

Di hi t i


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Discuss your achievements in

similar area. Include a short resume

or c.v. of key staff and show howwonderful and trustworthy a pair of

hands you are as in a team. Sustainability of the project should

clearly be elaborated.


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3. Problem StatementThis answers the question Where are

we?

It covers the background as well as an

analysis of the need to be addressedby the proposed intervention. It should

be confined to the aspects of the

situation that are relevant to thesituation and intervention you are

proposing.


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Explaining the following;

How you or organization got involved inidentifying the problem. Was it through a

baseline survey?

Explain the nature of the problem. Explain the magnitude and relevance of

the problem.

Do the analysis of unmet need. Relate the problem to

national/international policies/focus

especially the millennium development


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4. Goals & ObjectivesIt answers the question Where do we

intend to go?GOALthis highlights the reason for the

project or rationale for hiring the project.The project may have only one goal. The

goal is affected by other projects. The

project may not achieve the goal in itslifetime.


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PURPOSE - what the project hopes to achieve by the

time it is finished? What change has occurred as a

result of this project? A project may have only onepurpose.

OUTPUTS - What will project leave behind when it is

finished? Concrete, practical things left in place by the

time the project in finished. Sometimes referred

deliverables. Can be used as milestones of what has

been accomplished at various stages during the life of

the project.ACTIVITIES - How the project will achieve its outputs

and what the project will actually do during its

lifetime.

ASSUMPTIONS AND RISKS diti th t


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ASSUMPTIONS AND RISKS - conditions that

exist beyond the real of control in a project and

conditions that threaten the potential forachieving the project purpose.

Which route shall we take?

This refers to the design of the interventionsthat will meet objectives and contribute to

the attainment of the specific objectives.

The strategy is the core of the projectdesign. It may consist of a single or a

number of simultaneous of sequential

interventions.


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5. Implementation plan.

How shall we travel?This is a core section of the

proposal that describes what isgoing to be done like how activities

are to be carried out.

Having described where you want

to go and what route to take.


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6. Monitoring and Evaluation

How shall we know that we havearrived?

Show the prospective donor the system

for M & E at the design stage.Clearly state roles and responsibilities.

Note that donors look for resultstherefore show Result Oriented

Monitoring.


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7. Budget

How much will it cost?Enumerate anticipated costs of theplanned inputs and activities.

Please note that budgets areforecasts not definitive statements

of costs.Budget calculations should be

clearly shown.


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8. AppendicesEvidence of your descriptions.This is composed of any attachments

like Certificate of registration,

Recommendations from otherpartners/donors, audited reports, Bank

statements etc. These add value to

your proposal for funding. They showevidence of maturity in the same areas.


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30 Reasons why your

proposal request

was not honored.

These comments have been


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These comments have been

gathered from proposal reviews

over the last 15 years. Theyhighlight the most common errors

proposal writers make indeveloping and writing their

proposals and illustrate by negative

example what reviewers look for in

winning proposals. All of these

errors are avoidable.


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Deadline for proposal

submission was notmet


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Guidelines for proposal

content, outline and lengthwere not followed. Overall the

most striking reason for lowmarked proposals was theconsistent failure of NGOs to

fully responsive to what wasasked for in the request for

proposals.


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Proposals are notorganized so that their

distinct sections can beeasily matched against

the RFP evaluationcriteria


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The project, althoughgood, was not a

priority topic to the

sponsoring agency.


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Proposed project design

and implementation werecompletely traditional. the

proposed project offerednothing unusual,

intriguing, or clever or itseemed to lack

si nificance


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Proposal was not clear in

describing one or moreelements. or the proposal was

not complete. For example, the

proposal did not describe how

the project would be managed,

how activities would bemonitored and results evaluated

and reported


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The writer /agency does not

seem to know well thesubject matter .For example,

sources cited were out ofdate, or the proposal writer

overlooked importantreference materials previous

studies and projects.


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Proposed project

appeared beyond the

capacity of theindividual or institution

to implement.


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Method for

conducting the

project was notexplained or seemed

unsuited to theproject.


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Budget was too

high/too low.


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Costs appearedgreater than the

benefits, or it wasun clear who would

benefit.


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Constrains most likely

to be encountered incarrying out the project

are not considered andthere were no tactics

for overcoming them

presented


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Rationale for choosing

a particular approach

as the best solution toa problem was missing

or not very well thoughtout.


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Lessons learnedfrom previous

projects are notshown or are not

made relevant to the

proposed project


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The proposed

beneficiaries of the

project had no role inidentifying problems and

solution, therefore, itseems unlikely that

benefits will be sustained


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Work plans are too

vague .they lackspecifics on what

activities are to be

done, why, how, when,in what sequence and

b whom


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Weak evidence is

presented of abilityto meet schedules

M


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Management

responsibility andcapability are not clearly

demonstrated in terms ofplanning activities,

budgeting funds,providing commodities,

kee in records and


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The quality of the

writing is poor. Theproposal is hard to

read, uses sweeping

generalizations andjargons, is excessively

re etitive and too lon

Th l t i


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The proposal contains an

unreasonable number ofmechanical errors (e.g.

typos, pages, upsidedown out of place)

showing an inattention todetail and quality of work.


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The project as

proposed is overly

involved with toomany elements

under simultaneousimplementation.


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The problemseems premature

and warrants at

most only pilotprojects.


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The problem as

stated seem more

complex than what

the writer appearsto realize

Th bl


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The problem

statement is not of

sufficient importanceor is unlikely to

produce any new oruseful information.

Th j t


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The project as

proposed is overly

involved with toomany elements

under simultaneousimplementation


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The institutional

setting isunfavorable


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The projectproposes to rely on

too heavily on

insufficientlyexperienced staff.


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Absence/reallocationof funds by the

donor. This may bedue to an urgent

need or calamity

earth uake


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Lack of follow-upwith the donor after

submitting the

proposal.

Your proposal was not


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Your proposal was not

received


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Get to groups andwrite proposal on

areas of grouppriorities.

Documents

Resource Mobilisation Presentation