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Response to Request for Proposal:
Aviation Industry Website Design Upgrade and Maintenance
RFP # 071317 Due July 29, 2017 @4:00 p.m. Central Time
For: Wichita Area Technical College (WTAC)
4004 North Webb Road Building 100
Wichita, Kansas 67226
Submitted by: Black Iron Creative, LLC
Mike T. Mulcahy www.blackironcreative.com
[email protected] 602-741-0125
TABLE OF CONTENTS:
Section 1: Basic Submittal Information & Forms
A. Letter of Intent Page 3 B. Proposer Certification Form Page 4 C. Contractor’s Qualification Statement Page 5 D. Corporate Information Page 8 E. Subsidiaries Page 8 F. History of Firm Page 8 G. Drug Free Workplace Certification Page 9
Section 2: Organization, Relevant Experience & Staff Qualifications
A. Organization Credentials Page 10 B. Principals’ Credentials Page 12 C. Project Personnel Page 12 D. Current References Page 12
Section 3: Fee Structure
A. Services and Recommendations Page 13 B. Pricing Fees and Terms Page 14
Section 1: Basic Submittal Information & Forms
1A. Letter of Intent
Black Iron Creative Mike Mulcahy 10141 E. Kilarea Ave. Mesa, AZ 85209
July 28, 2017
Wichita Area Technical College 4004 North Webb Road Building 100 Wichita, Kansas 67226
Hello,
I am writing to advise you of my intention to submit the following response to your Request for Proposal #071317.
I understand and believe my company can support Wichita Area Technical College in the execution of updating the TSC website as well as the ongoing maintenance of the site. It is very clear that you are looking for the site to support the six categories of the talent within the aviation industry, including the acquisition and management of that talent, while also supporting the employers and educators involved.
As Owner of Black Iron Creative, my 15+ years in the graphic design industry and my knowledge of website design will lend itself well to this project to ensure its success.
Please contact me with any questions or if any further information is needed. I look forward to hearing from you and the opportunity to discuss this project further. Thank you for your consideration.
Best Regards,
Mike T. Mulcahy Owner, Black Iron Creative
9
x LLC
Performed freelance work as individual 7.5
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Michael Mulcahy
10141 E. Kilarea Ave. Mesa, AZ 85209
10141 E. Kilarea Ave. Mesa, AZ 85209
1.5
Limited Liability Company
Michael Mulcahy
No
X
NA
NA
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As a single member LLC, Black Iron Creative does not have General Liability insurance.If Black Iron Creative is awarded the contract, a plan for General Liability coveragewill be added if needed.
1D. Corporate Information
Black Iron Creative, LLC is not a Corporation, so no certification needs to be provided.
1E. Subsidiaries
Black Iron Creative, LLC does not have any subsidiaries or affiliated companies in which principals have a financial interest.
1F. History of Firm
Started in 2015, Black Iron Creative, LLC has provided companies across several industries with multi-platform marketing solutions in the form of branding, website/digital and print design. Owner, Mike Mulcahy, has been in the design industry for over 15 years, and applies his skills in both graphic and web design to create a product that will help contribute to the success of a client’s business.
Black Iron Creative’s unique offering of full brand packages, including social media, website services and business collateral gives clients a full collection of graphics for their business. From website creation and development to SEO support and analytics, Black Iron Creative provides all services related to a client’s website needs. In addition, Black Iron Creative aims to be a client’s marketing partner, to ensure that there is a consistent company message across all channels, including both digital and print.
Services Include but are not limited to:
Branding • Logos• Marketing• Collateral• Brand Guidelines• Websites• Social Media
Website & Digital Design • Website Creation• Mobile Design• Maintenance• Backups• Security• Google Analytics• SEO Support
Print Design • Vehicles• Signage• Trade Show Displays• Business cards• Letterhead• Brochures• Apparel
Section 2: Organization, Relevant Experience & Staff Qualifications
2A. Organization Credentials
As the owner of Black Iron Creative, Mike Mulcahy will be providing the services required to execute what is needed for this project. Please see the below credentials and experience:
Mike T. Mulcahy Resume
Qualifications: 15 years of experience in the digital and print design industries with a deep understanding of the creative process, production design, as well as WordPress web design and social media. Ability to help clients see the full picture, ensuring delivery of the perfect product or solution. Hard working and dedicated to completing any task presented with attention to detail.
11/2014 – Present: Graphic Designer/Owner: Black Iron Creative • Works with clients to create designs from concept to production. • Assists clients with implementation of branding through print and digital media. • Maintains social media accounts, web sites and other promotional material for clients.
10/2007 – 11/2014: bluemedia Design Manager • Managed both creative and production design teams to produce high-level, customized
projects for clients including vehicle wraps, event graphics, branding and other signage solutions. • Met with clients to discuss concepts and direction for new projects. • Worked on creative and large scale projects from concept to completion • Prioritized and delegate multiple projects, ensuring team members meet their goals and
deadlines. • Created templates & policies to guarantee the accuracy of file production. • Managed client resource files for the company’s electronic archives. • Promoted team members individual growth and development. • Interviewed and select new employees, providing training and support during employment.
Senior Designer • Prioritized and worked on multiple projects daily, creating artwork for large format applications. • Performed pre-flight of customer artwork. • Worked with print, production, and install departments to determine size, arrangement, and
layout of art to achieve optimal efficiencies for different projects. • Trained new design team members on the processes of the art department. • Created templates & policies to guarantee the accuracy of file production.
Production Designer • Performed pre-flight of customer artwork. • Met with project managers and sales reps to ensure final product meet clients expectations. • Worked with production and install teams to achieve best practices for files and graphics.
10/2005 – 10/2007: FastSigns: Graphic Designer
• Created designs for signs, banners and vehicle wraps. • Worked with input from clients and sales reps to help develop new concepts. • Generated concepts that helped to improve machine & production productivity. • Performed a final review of the products before going to the client.
Education & Certifications:
Specialty Graphic Imaging Association, VA – 2013 Color Management Boot Camp: Received training in color theory and principles, device calibration, monitor and media profiling, tools, methodologies and print standards.
Collins College, AZ – 2003 Associate of Arts Degree in Visual Communication: Received training in problem solving, layout, typography, photography, proofing, presentation, and Adobe program classes as well as aspects printing and web design.
Unified Technical Education Campus, CO, 2001 Graphic Design Major: Training included design creation, layout, presentation, scanning & printing techniques
Program Expertise: Illustrator, Photoshop, Indesign, Acrobat, WordPress, Corel Draw, Flexi, Onyx, Office
Portfolio of Work: www.blackironcreative.com
2B. Principals’ Credentials
Mike Mulcahy is the only Principal, whose credentials are listed above. Black Iron Creative, LLC does not have any other principals in the company.
2C. Project Personnel
The personnel that will be working on this project will solely be Mike Mulcahy, whose experience and resume are listed above.
2D. Current References
Reference 1 Name: James Byrd Company: David Glasser Foundation Email Address: [email protected] Mailing Address: NA Phone: 602-370-1283 Services Provided: Web development, print design & marketing material Reference 2 Name: Steve Hanson Company: Chroma USA Email Address: [email protected] Mailing Address: 2915 N Nevada St, Chandler, AZ 85225 Phone: 480-861-4477 Services Provided: Large & small format design and production & industrial design Reference 3 Name: Rebecca Crockett Company: Fresh Media Graphics/Podcast Designs Email Address: [email protected] Mailing Address: NA Phone: 480-788-9771 Services Provided: Web Development, print & digital design
Section 3: Fee Structure 3A. Services and Recommendations Please reference the below recommendations on how Black Iron Creative would proceed with the below needs of the project:
1. Conduct telephone surveys with TSC members and sponsors to obtain suggestions for site enhancements.
a. Recommendation: Once contact information is received, phone surveys will be scheduled in advance via email based on the availability of both parties. A second recommendation is to send TSC members and sponsors an online survey to provide and document feedback.
2. Execute upgrades to graphics throughout the site, particularly in the member resources section.
a. Recommendation: Black Iron Creative will perform upgrades to graphics throughout the site based on the feedback and direction of the TSC members and sponsors. The site direction shall be clean, functional and easy to use.
3. Execute changes to the “look and feel” of the site to appeal to a broader aviation industry audience.
a. Recommendation: Sitewide changes will be based on TSC direction and needs. Industry research will be performed by Black Iron Creative to help understand and apply modern aviation information technology to enhance the look and feel of the website.
4. Execute additions to the site including new pages to showcase project work with specific employers.
a. Recommendation: Additions of showcase work will be added to the website, and will be populated when the project work is provided. Individual pages can be created to highlight special projects that show the progress of the TSC and their partners.
5. Conduct ongoing support and maintenance of the site to include: a. Conducting bi-weekly “walk-throughs” of the site to ensure all page functions are
operating and text and photo layouts remain stable. i. Recommendation: Bi-weekly walk-throughs will be scheduled in advance, and
consist of a visual inspection of the site and a general function tests where applicable. Black Iron Creative will report any issues or concerns as soon as possible.
b. Providing on-call technical support for members, sponsors and TSC staff as needed. i. Recommendation: On-call technical support will be provided during standard
business hours (8:00am – 5:00pm CT). All issues would be submitted via an online form and will be addressed as soon as possible. Due to the nature of web technical support, time frames for fixes/updates cannot be guaranteed but will be discussed at the time of initial contact after the form submission.
c. Updating all WordPress features and functions i. Recommendation: WordPress plugins, themes and core files will be set to update
automatically and supply emailed reports where possible. At times when this is not possible, these updates will be made manually during the bi-weekly site walk-throughs.
d. Maintaining security software, including reporting of security issues as they arise. i. Recommendation: To maintain proper security of the website a security plugin will
be installed. This plugin automates much of the security process including: malicious attack warnings, site lockout notifications, file change warnings, malware scans. Additional steps can be taken to further secure the website. This includes but is not limited to: individual user security checkups, editing login paths to deter
malicious attackers, strong password checks and expirations. Another very important part of web security is a solid back-up for the website. A website back-up of files will be made once a month, with database files being backed up weekly. Two versions of full site files and up to 4 database versions will be maintained in the back-up.
3B. Pricing Fees The fees are recommended to be broken out in 3 phases, listed below. Billing will be provided directly from Black Iron Creative, and the below pricing is all-inclusive of anything necessary to execute the project.
1. Website Update and Implementationa. Includes the following:
i. Sitewide overhaul of appearance and functionality.ii. Initial setup of all themes and plugins.
iii. Includes pre-launch meetings and survey process as stated above.b. Proposed Price: $7,500
i. 50% deposit requested to begin work.ii. Remainder to be billed once website is live.
2. Ongoing Website Maintenancea. Includes the following:
i. Bi-weekly walk-throughs.ii. Updates to WordPress core files, themes and plugins.iii. Security scans and reporting.iv. Website backups as mentioned above.
b. Proposed Price: $400 per monthi. To be billed at the first of each month for duration of project, August, 2017 – June,
2018.ii. Net 30 terms
3. Post-Website Implementation Changes and Updatesa. Any additional updates not specifically noted in the Ongoing Website Maintenance section
(2a-2b) or changes to the website once completed will be billed separately.i. Hourly billable rate: $40/hourii. Net 30 terms
WATC will pay Contractor upon completion and acceptance of contract services and deliverables. Contractor will submit properly completed invoices not more often than monthly. The invoices will describe and will include a description of the work performed and fees. The invoice will include reference to the specific project.
Payment will be considered timely if made by WATC within thirty (30) calendar days after receipt of properly completed invoices. Payment will be sent to the address designated by the Contractor. A 50% deposit is requested in advance of services for the Phase 1 portion of the project as stated above to be made by WATC.
In addition to the above, Proposer/Contractor agrees to the provided project contract and terms, stated here: “The term of the agreement shall be 8/1/2017 – 6/30/2018. The College may terminate this Agreement, in whole or in part, at any time by written notice to the Contractor. The Contractor shall be paid its reasonable costs, included reasonable profit on work performed up to the time of its termination. The Contractor shall promptly submit its termination claim for payment. If the Contractor has any property in its possession belonging to the College, the Contractor will account for the same and dispose of it in the manner the College directs.”
