8
Ted e E-Circulation material issued Quarterly for Project Level Communication by GITPAC Intl. - RT Technical Support Unit (State Cell) for Dept. of Tourism, Kerala RESPONSIBLE TOURISM INITIATIVES Kerala: Model for Policy Initiatives in RT Sri. Kodiyeri Balakrishnan Hon. Minister for Tourism Tourism when acquires rapid growth worldwide, has serious concerns towards its impacts and byproducts. Even when the concept had developed towards this there were no plans for its comprehensive implementation. Some components or some areas of RT have been taken up by some countries where Kerala initiated a structured approach for the comprehensive implementation of RT in multi-stake and partnership which became a model to the whole world. This took place as Kerala Govt. has recognized the need and scope of RT and as a State Policy, Responsible Tourism Initiative is a commitment of the Govt. of Kerala towards its People, Destinations and Industry. Like the other pioneering efforts which hoisted the Kerala Model of Development, RT also is an area where Kerala has gained a remarkable move. When the process set off broader platform for synergizing efforts it developed into an episode of Good Governance too. Now Govt. of India had declared a National Policy for RT to be implemented at all Tourism Potential States and Kerala is going to be a R&D spot in this area leading with experiences and experiments in implementing RT. Govt. of Kerala assures all support for the Initiative and acknowledges the role played by the partners and stakeholders which shaped this move. RT News Letter Issue 1 SADHANA Jan 2009 Small & Marginal Farmers in Forefront Special Correspondent While the state was recently confronting the price hike in the vegetable sector associated with Tamilnadu farmers’ issues, there was a system unaffected in terms of price, quantity or quality; unobserved by media and others as well. It was the ‘Samrudhi’ Marketing Group functioning under the auspices of the RT Initiative at Kumarakom. Samrudhi – Kumarakom has developed strong personal networking with around 510 individual farmers in and around Kumarakom which stabilize their reliability and guarantee in supplying locally produced vegetables as per the agreement with the RT partnering Hotels and Resorts. This was not a day’s work made it realistic in our State; but proved it is possible through striving exertions. It took three months for the RT Cells to capture this breakthrough. Not only at Kumarakom, Samrudhi- Thekkady and Samrudhi- Kovalam has been launched at concerned destinations with similar efforts. Thekkady has 750 farmers and Kovalam has 300 farmers in close network. Dr. R. Heli, the veteran expert in the field of agriculture along with Mr. UV Jose, COO GITPAC the Technical Support Agency has visited the activities at destinations and analyzed the situations for the planning towards a productive resurgence of the sector through RT Initiatives. Department of Tourism, Govt. of Kerala Small & Marginal Farmers in Forefront Kerala’s RT Objectives ENSURE economic linkages between tourism businesses and local community. ENABLE incomes and improve living standards of the poor. ENABLE a dignified and equity based relationship between stakeholders. PROVIDE an environment to the visitor to contribute to the local economy. PROVIDE an alternative model to charity based contributions. ENABLE the visitor a real life understanding of the community. ENSURE businesses adopt highest environmental standards in their practices

Responsible Tourism News Letter_Kerala

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Page 1: Responsible Tourism News Letter_Kerala

Ted e

E-Circulation material issued Quarterly for Project Level Communication by GITPAC Intl. - RT Technical Support Unit (State Cell) for Dept. of Tourism, Kerala

RESPONSIBLE TOURISM INITIATIVES

Kerala: Model for

Policy Initiatives in RT

Sri. Kodiyeri Balakrishnan

Hon. Minister for Tourism

Tourism when acquires rapid growth

worldwide, has serious concerns towards its

impacts and byproducts. Even when the

concept had developed towards this there

were no plans for its comprehensive

implementation. Some components or some

areas of RT have been taken up by some

countries where Kerala initiated a structured

approach for the comprehensive

implementation of RT in multi-stake and

partnership which became a model to the

whole world.

This took place as Kerala Govt. has

recognized the need and scope of RT and as a

State Policy, Responsible Tourism Initiative is a

commitment of the Govt. of Kerala towards its

People, Destinations and Industry. Like the

other pioneering efforts which hoisted the

Kerala Model of Development, RT also is an

area where Kerala has gained a remarkable

move.

When the process set off broader platform for

synergizing efforts it developed into an

episode of Good Governance too. Now Govt.

of India had declared a National Policy for RT

to be implemented at all Tourism Potential

States and Kerala is going to be a R&D spot in

this area leading with experiences and

experiments in implementing RT.

Govt. of Kerala assures all support for

the Initiative and acknowledges the role

played by the partners and stakeholders which

shaped this move.

RT News Letter Issue 1 SADHANA Jan 2009

Small & Marginal Farmers in Forefront Special Correspondent

While the state was recently confronting the price hike in the

vegetable sector associated with Tamilnadu farmers’ issues, there was

a system unaffected in terms of price, quantity or quality; unobserved

by media and others as well. It was the ‘Samrudhi’ Marketing Group

functioning under the auspices of the RT Initiative at Kumarakom.

Samrudhi – Kumarakom has developed strong personal networking

with around 510 individual farmers in and around Kumarakom which

stabilize their reliability and guarantee in supplying locally produced

vegetables as per the agreement with the RT partnering Hotels and

Resorts.

This was not a day’s work made it realistic in our State; but

proved it is possible through striving exertions. It took three months

for the RT Cells to capture this breakthrough. Not only at Kumarakom,

Samrudhi- Thekkady and Samrudhi- Kovalam has been launched at

concerned destinations with similar efforts. Thekkady has 750 farmers

and Kovalam has 300 farmers in close network. Dr. R. Heli, the veteran

expert in the field of agriculture along with Mr. UV Jose, COO GITPAC

the Technical Support Agency has visited the activities at destinations

and analyzed the situations for the planning towards a productive

resurgence of the sector through RT Initiatives.

Department of Tourism, Govt. of Kerala

Small & Marginal Farmers in Forefront

Kerala’s RT Objectives

ENSURE economic linkages between tourism businesses and local community.

ENABLE incomes and improve living standards of the poor.

ENABLE a dignified and equity based relationship between stakeholders.

PROVIDE an environment to the visitor to contribute to the local economy.

PROVIDE an alternative model to charity based contributions.

ENABLE the visitor a real life understanding of the community.

ENSURE businesses adopt highest environmental standards in their practices

Page 2: Responsible Tourism News Letter_Kerala

When Kerala Destinations

Approach Responsible Tourism

Editorial Desk

Dr. Venu. V. IAS

Secretary, Kerala Tourism

It is indeed the efforts put together by the

involving partners and stakeholders of the RT

Initiative in the State turned the move a success

story in India. Beyond the expert planning and

external inputs, it was this responsiveness acted

as the drive factor in forefront leading the

initiative. Though we were watchful from the

initial customized conceptualization process in Feb

2007, we apprehended this when destinations

started owning the initiative. The organizational

strength when filters technical knowledge and

experiential key inputs through structures like

State and Destination Level RT Committees and

Working Groups, it would stay ideal unless this

owning process has happened. I express my

solidarity towards the involving Local Self

Governments, Industry partners, Local

Community, Small and Marginal Farmers,

Kudumbashree entrepreneurs, NGOs and CSOs

who productively contributed in taking this move

forward.

We started the initiative giving primary

attention to the Economic theme in the triple

bottom lines: Economic, Social and

Environmental. It is apparent that our actions

were transparent and measurable which we

anticipate for the interventions in other themes

too through a phased process. RT Initiatives

Kerala – Phase 1 is now in the field optimistically

propagating the comprehensive action in our first

four destinations selected for pilot intervention.

It gives me more confidence observing

that the Destination RT Cells are in place at four

destinations from Sept 08 facilitating the process

coordinated through the State RT Cell at macro

level. But facilitation alone cannot take the

multifaceted move forward that the Cell is

envisaged as a gadget for the implementation

process. Here the role and involvement of

partners and stakeholders again befall vital.

Let us jointly act towards a more vibrant

and fruitful involvement proclaiming our motto

“better together”.

Dr. Venu. V. IAS

Secretary, Kerala Tourism

It is indeed the efforts put together by the

involving partners and stakeholders of the RT

Initiative in the State turned the move a success

story in India. Beyond the expert planning and

external inputs, it was this responsiveness acted

r in forefront leading the

initiative. Though we were watchful from the

initial customized conceptualization process in Feb

2007, we apprehended this when destinations

started owning the initiative. The organizational

dge and

experiential key inputs through structures like

State and Destination Level RT Committees and

Working Groups, it would stay ideal unless this

owning process has happened. I express my

solidarity towards the involving Local Self

y partners, Local

Community, Small and Marginal Farmers,

Kudumbashree entrepreneurs, NGOs and CSOs

who productively contributed in taking this move

We started the initiative giving primary

attention to the Economic theme in the triple

lines: Economic, Social and

Environmental. It is apparent that our actions

were transparent and measurable which we

anticipate for the interventions in other themes

too through a phased process. RT Initiatives –

tically

propagating the comprehensive action in our first

intervention.

It gives me more confidence observing

that the Destination RT Cells are in place at four

destinations from Sept 08 facilitating the process

inated through the State RT Cell at macro

level. But facilitation alone cannot take the

multifaceted move forward that the Cell is

envisaged as a gadget for the implementation

process. Here the role and involvement of

Let us jointly act towards a more vibrant

and fruitful involvement proclaiming our motto

Through the Media

the Media

Page 3: Responsible Tourism News Letter_Kerala

Destination Level RT Activities (Sept - Dec 2008): Economic

Kovalam Kumarakom Thekkady Wayanad

• 60 individual farmers

networked

• 3 Farmers Collective

formed at Kottukal,

Venganoor & Vizhinjam

• Micro enterprises

networked - 10 nos.

• One to One completed -

25 Hotels

• Orders received - 10

Hotels

• Supply started - 10

Hotels

• Product range and

Production Calender

prepared

• Samrudhi positioned

(3rd Dec 08)

• Price fixing Mechanism

developed Margin -

K/Shree 5% Others 10%

• Started linking local

festivals and cuisines to

industry partners

(benefiting community)

• Direct beneficiaries

through agriculture –

127 (male: 87 women:

40)

• Total Direct

Beneficiaries (through

livelihood activities) -

327

• Total beneficiaries

(Multiplier effect

@4.62): 1511

• Cult. Land: 40 acres

• Entered into Second

phase with effective

market interventions:

• Enhanced Local

production with a

revival of Vegetable

cultivation and Agri

sector

• Stabilized Samrudhi

with steady growth and

consistency in local

supply (Arranged loan

for 1 lakh)

• Fair prices for farmers /

industry/ public (could

arrest market inflation)

• Field Survey completed

among 1064 families

• Homestead farming

started - 510 nos

• Cultivation Calendar

prepared for the season

• New Veg Cultivation

Units (Women)- 20 nos

(250 members)

• New Micro enterprises-

5 units

• Farmers Group formed-

10 nos (450 members)

• RT Stall (Ilaneer

Pandal)started: 2 nos

• Fish farming started

• Samrudhi Kettuthengu

sangham formed (with

proper governance

system)

• Direct beneficiaries

through agriculture –

1347 (male: 1015

women: 332)

• Total Direct

Beneficiaries (through

livelihood activities) -

4187

• Total beneficiaries

(Multiplier effect

@4.62): 19344

• Cult. Land: 120 acres

• Organic farmers

meeting conducted at

17 wards for veg

cultivation

• 900 organic farmers

networked and 750

farmers agreed to do

cultivation for RT

• Individual farmers

started veg supply to

Samrudhi - 150 nos

• Mashroom Unit ready

for supply (10 kg/day)

• Micro enterprises in

production - 6 nos

• One to One

completed - 20

Hotels/ 20 Home

stays

• Agreement signed -

18 Hotels

• Orders received - 10

Hotels

• Samrudhi (Activity

group) positioned and

Open Market started

0n 6th

Nov 08

• Direct beneficiaries

through agriculture –

320 (male: 140

women: 180)

• Total Direct

Beneficiaries (through

livelihood activities) -

720

• Total beneficiaries

(Multiplier effect

@4.62): 3326

• Cult. Land: 75 acres

• Explored a potential of

5504 Certified Organic

Farmers attached with

NGOs and CSOs. (Area

4060 Hct.)

• Identified potential (Non

Organic) individual

farmers: 50 nos (aprx. 60

acres cultivation* )

• One to One completed

with 14 Resorts

• All members of WTO are

ready to partner with RT

• Two Production-Supply

Options proposed

1. MSSRF/WARDA

2. Farmers' Collective

• Sample Soap supply

started to 7 hotels (1000

pieces per month)

• Uravu (NGO) networked

for their Bamboo

produces

(Developed a Wayanad

Souvenier with Bamboo

Box incl. 9 varieties of

spices)

• Direct beneficiaries

through micro

enterprises – 215 (male:

110 women: 105)

• Total Direct

Beneficiaries (through

livelihood activities) -

400

• Total beneficiaries

(Multiplier effect

@4.62): 1848

• Cult. Land: 60 acres *

Page 4: Responsible Tourism News Letter_Kerala

Destination Level RT Activities (Sept - Dec 2008): Social

Kovalam Kumarakom Thekkady Wayanad

• Survey for identifying

CBT products: covered

19 wards. Listing of

Unexplored Tourism

attractions in progress

• Involved with Zero

Tolerence Zone

declaration.

• Innovative concept -

Vishrama - responsible

tourism facilitation

services with the

participation of local

residents in process

• One to One Awareness

creation on RT with

People’s

representatives and Key

partners and line dept.

officials

• Draft completed -

Kovalam Tourism

Resource Book

• Beyond the Beach -

Exploring rural Kovalam

attractions and

activities - planning

completed (Launch Jan

09)

• Rural delecacies

promoted as part of

Karthika Samrudhi/

Partnering with

hoteliers/ detailing

leaflets

• Preliminary Tourism

Infrastructure gap

assessment completed

in 19 wards

• RT Orientation reached

to community

members:

One to One: 250

Meetings: 16

Individuals: 700

• Local Handicrafts

identified and

networked with Market

• Village Life Experience

started with industry

partners connecting the

rural fish farms/ agr.

Farms for Village Walks

• Local arts and cultural

activities identified and

units started

performing

(Thiruvathira, Kolkali

and Sinkari Melam)

• Resolved Industry-

Community conflicts in

RT Platform

• Dist. Collector called for

RT Partner Meeting to

discuss Safety Issues at

Kumarakom; Cell

presented detailed

report; Action initiated

on 4 issues

1. Life Jacket made

mandatory in House

boats

2. No. of passengers

allowed and

precautions shall be

exhibited in all the

motor/house boats

3. Life Boys shall be

deployed for rescue

activities

4. Alcohol consumption

among boat crew shall

be strictly controlled by

the management

• RT Orientation reached

to community

members:

One to One: 1280

Meetings: 48

Individuals: 2796

• Meeting - issues in

elephant ride/

plantation tour/

performance groups

• Meeting - destination

issues - decided to

conduct guide

training/ certification

programme and

orientation for taxi

drivers

• Panchayat declared 5

micro destinations in

Kumily and planning

for CB activities

• 5 ponds identified

and cleaned in

community

participation to start

fish farming with a

visitor experience

space

• Comprehensive

Destination Map

prepared by DTPC

and Panchayath

detailing all Industry

information and

tourism services

available

• Food safety

campaigns planned

with Health

Inspectors/ Food

Inspectors

• Drinking water

purification schemes

planned with Health

Dept. / Dist.

Sanitation team

• RT Orientation

reached to

community members:

One to One: 868

Meetings: 84

Individuals: 3018

• Tribal food restaurent

started at Edakkal -

Identified and equipped

2 Units (Kuruma 10 nos

Paniya - 10 nos)

• Ethnic food chains (incl

Tribal) being developed

at 4 points at Wayanad

and connected with the

Sight seeing tour (Kzhkd-

Wynd) operated by

KSRTC Kozhikode

Division, facilitated by

RT Cell

• Project Plan prepared

for restructuring the

Visitor Management

System at Edakkal Caves

• Preliminary Tourism

Infrastructure gap

assessment completed

at 13 wards in Vythiry

Panchayath

• RT Souvenir developed

• Social Forum planned

for Taxi Drivers with

Tourism Industry

support

• RT Awareness

Campaigns conducted

for Higher Secondary/

College Students

• Networking with Tribal

Settlements for

identifying

activities/attractions

• Ethnic art/craft project

proposal in progress

• RT Orientation reached

to community members:

One to One: 575

Meetings: 18

• Individuals: 765

Page 5: Responsible Tourism News Letter_Kerala

Destination Level RT Activities (Sept - Dec 2008): Environmental

Kovalam Kumarakom Thekkady Wayanad

• RT Destination Cell put

timely intervention in

settling the waste

disposal issue.

• A Monitoring

committee consisting of

representatives of

Industry, Govt, LSG

constituted for better

supervision of

infrastructure related

issues.

• Street light survey

completed at Kovalam

beach: Based on the

status report

rectification steps taken

by KSEB/DoT-

KITCO/Panchayath

• Working Group

revamped towards

priority issues of

destination

• Identification of

potential natural

resources connecting

with RT

activities/leased

farming etc as part of

conservation initiatives

• Benchmark areas

discussed with DLRTC/

working groups/ and

explained to Industry

partners

• Base line Survey on

Environment - will be

completed by 31st Jan

2009. Appropriate

actions will be taken

based on the outputs

• Alternate Eco friendly

materials production

units under formulation

• Plastic free zone

declaration with

alternate practices: Bird

Sanctuary Cleaning

• Promoted Bicycle usage

among partners

• Street light survey of

destination completed

• Meeting held with Dist.

Collector on

environmental concerns

of destinations

• Decision on Plastic free

zone initiated and

cleaning of Bird

Sanctuary completed

• Mangrove protection;

Mangrove regeneration

programme planned

• Samrudhi adopted

plastic free sales with

alternate practices

• Benchmark areas

discussed with DLRTC/

working groups/ and

explained to Industry

partners

• One to one discussions

with Industry partners

for Baseline data in

progress

• Alternate Eco friendly

materials production

unit started

• Cultivation of Medicinal

plants and herbs

• Meeting with house

boat owners to discuss

water pollution issues

• Govt. programme

initiated on Issue of

lake Sheath

• Associating with

Green Kumily - Clean

Kumily programme in

coordinating industry

partnership

• Associating with

Periyar Tiger Reserve

and Eco Tourism for

initiating alternate

materials towards

plastic free practices

• Cleaning of streams

and canals towards

public utility –

planned with Dist.

Sanitation Team/

Panchayath/ hoteliers

• Street light survey of

destination

completed: Based on

the survey reports

Panchayath has taken

decision to repair all

non-working st. lights

(app 80% completed)

• Decision on Plastic

free zone initiated

• Waste management

of 2 Colonies at

Kumily initiated with

erecting soakpits/

drainages supported

by NABARD/

Panchayath

• Benchmark areas

discussed with

DLRTC/ working

groups/ and

explained to Industry

partners

• One to one

discussions with

Industry partners for

Baseline data in

progress

• Preliminary Discussions

for restructuring the

Management System of

Edakkal Caves giving

special emphasis on

pollution control and

carrying capacities

• Cleaning programme

conducted at

Soochippara waterfalls:

• Benchmark areas

discussed with DLRTC/

working groups/ and

explained to Industry

partners

• One to one discussions

with Industry partners

for Baseline data in

progress

• Energy Efficiency expert

Intervention discussed

with Industry partners

• Street light survey at

Vythiry Panchayath in

progress (completed by

Jan 31)

• Plastic free zone

initiation with DTPC at

Pookode Lake,

Soochippara waterfalls

and Edakkal Caves

• Alternate Eco friendly

materials production

unit networked at

Pozhuthana Panchayath

• Base line Survey on

Environment - will be

completed by 31st Jan

2009. Appropriate

actions will be taken

based on the outputs

Page 6: Responsible Tourism News Letter_Kerala

Experiments with RT

ReviewM. Sivasankar IAS

Director, Dept. of Tourism

Implementation of Community initiated

RT is in a piloting process in Kerala. The move

observed direct benefits to local community and

there were productive impacts in the Industry

community – LSG relationships. It has now tuned

to harmonious just contrary from the previous

damaging situations. This shall be enhanced for

more collective benefits strengthening our

Industry and local community. Also this process

shall be fine tuned towards replicable models for

other areas covering the entire State converging

all possible stakeholders and partners. This shall

emerge from this experiment

Partnering with RT

Sri. Sudheesh Kumar

Kerala Hotels &Restaurants’’ Association

Most of the Hospitality industry

establishments are partnering with the RT move

in a positive spirit. We feel the strength of

collective hospitality through our involvement

with the initiative. It helped to enhance our

confidence in depending on local producers and

enterprises.

Also the association with the local

systems added value to our products and

services which we portray as the indigenous

practices of the host community.

When a Panchayath Sri.

President, Kumarakom Grama Panchayath

When Kumarakom has selected as one of the destinations for the pilot

implementation of RT, the primary question was how and where to start. When

the process went on systematically, we could develop the organizational

structures like DLRTC and Working Groups productively. The story behind

Kumarakom emerged as the first RT Destination is nothing other than the

efforts we synergized tapping our resources and potentials impartial

irrespective of politics. Every member of the Panchayath has assigned roles in

the RT initiative at Kumarakom varying from cultivation to destination cleaning

to public relations.

The people of Kumarakom including myself were reluctant towards the

resorts and their operations; but the scenario is now changed to good relations.

We owned the Initiative realizing the host roles of community by strengthening

our productive sector, creating our space clear in the tourism in our village,

supporting the industry partners. We foresee a harmonious tourism experience

through RT - benefiting our people, experiential to our guest and productive to

the industry. We play our roles to mainstream our local activities and

attractions to portray our life. Also we think our involvement is significant in

maintaining our surroundings considering the ecology and environment.

RT

Review IAS

Director, Dept. of Tourism

Implementation of Community initiated

process in Kerala. The move

observed direct benefits to local community and

there were productive impacts in the Industry -

LSG relationships. It has now tuned

to harmonious just contrary from the previous

anced for

more collective benefits strengthening our

Industry and local community. Also this process

shall be fine tuned towards replicable models for

other areas covering the entire State converging

all possible stakeholders and partners. This shall

Sri. Sudheesh Kumar

Kerala Hotels &Restaurants’’ Association

industry

partnering with the RT move

positive spirit. We feel the strength of

collective hospitality through our involvement

with the initiative. It helped to enhance our

confidence in depending on local producers and

Also the association with the local

our products and

indigenous

When a Panchayath took lead

Sri. GC Damodaran

Kumarakom Grama Panchayath

When Kumarakom has selected as one of the destinations for the pilot

implementation of RT, the primary question was how and where to start. When

ically, we could develop the organizational

structures like DLRTC and Working Groups productively. The story behind

Kumarakom emerged as the first RT Destination is nothing other than the

efforts we synergized tapping our resources and potentials impartial and

irrespective of politics. Every member of the Panchayath has assigned roles in

the RT initiative at Kumarakom varying from cultivation to destination cleaning

The people of Kumarakom including myself were reluctant towards the

resorts and their operations; but the scenario is now changed to good relations.

We owned the Initiative realizing the host roles of community by strengthening

our productive sector, creating our space clear in the tourism in our village,

dustry partners. We foresee a harmonious tourism experience

benefiting our people, experiential to our guest and productive to

the industry. We play our roles to mainstream our local activities and

nk our involvement is significant in

maintaining our surroundings considering the ecology and environment.

Page 7: Responsible Tourism News Letter_Kerala

Industry response to RT

Comments

E.M. Najeeb

President, Kerala Travel Mart

Practicing Responsible Tourism and

partnering with the State Initiative is certainly a

positive attribute to the Tourism Industry

Stakeholders in the State. It is a good platform to

share space with the community people to be

mutually benefited through Tourism.

Recession certainly affects tourist traffic

and spending. But it is a truth that travel for

leisure is often postponed when travel for

experience is not postponed. Our RT initiative

substantiate those attributes of experiential

travel. In view of the terrorist attacks RT enables

a safer zone at Kerala destinations with

community support. Tourism Industry is

committed to support and carry forward this

move with an unreserved mindset.

RT @ Kerala Travel Mart

<

RT Stall and discussion lobby at KTM being inaugurated by Hon’ble Minister for

Finance, Dr. Thomas Issac

Responsible Tourism had a proactive role in the 5th

Kerala

Travel Mart held at Cochin from 20th

to 23rd

Sept 08. The RT Stall at the

Lobby demonstrated the Kudumbasree produces and Kerala Souvenirs

along with discussion platforms on the RT Initiative of Kerala Tourism.

A good response reported from the delegates as active discussions and

queries.

Value Addition: Role of Kudumbasree

in Economic Responsibility

Smt. Sarada Muraleedharan IAS

Executive Director, Kudumbasree

Kudumbasree enterprises at destinations offer a number of

produces to RT Initiative like processed food items, flours, curry

powders, paper carry bags, soap etc. Also there are vegetable, milk, and

fish/meat processing units getting equipped with bank linkages.

The grass root level units and enterprises of Kudumbasree have

developed a good functional network with the marketing systems at

destinations operated by Samrudhi - the RT shop. Also there are more

platforms for the women folk to productively involve as the programme

progressed in Social and Environmental themes from cultural

performances to clean destination activities. It is very significant in terms

of local economic benefits that the benefits from tourism industry filter

directly into hundreds of families at destinations.

The First RT Festival at Destinations

There is hardly any festival like Karthika

that depends and thrives so much on the local

produces, materials and traditional dishes. The

legends, facts and traditions associated with the

Karthika festival deserves to be enlivened as part

of our social and cultural responsibility. Karthika

is being celebrated as a responsible tourism

festival for the reason that it is intended and

designed to be as closely associated as possible

to its traditional and cultural values and respect

for local farmers. Karthika Samrudhi thrives to

ensure that reliving a festival of this kind proves

beneficial to at least a small segment of the local

community.

2nd

Edition of Spotlight (Issue Nov 08) portraying WTM World Responsible Tourism Day

Page 8: Responsible Tourism News Letter_Kerala

z

Technical Interventions in

Responsible Tourism

Sri U.V Jose

Chief Operating Officer, GITPAC Intl.

GITPAC International, the tourism

planning and consultancy division of Air Travel

Enterprises Group of Companies has been

selected by the state government through a

transparent bidding process for facilitating the

implementation of the state’s Responsible

Tourism Initiative. GITPAC would implement

Responsible Tourism Programmes in the Pilot

destinations Kovalam, Thekkady, Kumarakom

and Wayanad. A dedicated team has already

been placed in the four destinations and they

would be monitored by a central team at state

cell in the capital city.

The project is being undertaken by Kerala

Tourism on an investment of Rs. 46 lakhs for one

year. This is the first ever coordinated initiative in

the country for implementing the Responsible

Tourism Concept across the triple bottom lines

Economic, Social and Environmental in the

chosen pilot destinations in Kerala. Sri E.

Najeeb, Chairman of Air Travel Enterprises Group

also is an active member of the State Level

Responsible Tourism Committee representing

the Tourism Industry partners.

GITPAC has also been chosen by the

Government of Gujarat for water sports

development in Gandhinagar. GITPAC won the

tender for Consultancy for Demand & Market

Assessment and Pre-feasibility Study for Water

Sports Activities at Narmada Canal at Koba,

Gandhinagar.

GITPAC RT Technical Support Unit

F-7, Crescent Gardens, Althara Nagar, Vellayambalam, Thiruvananthapuram

Ph: +91 471 3011688/ 666 Fax: +91 471 2316330 mail: [email protected]

Technical Interventions in

Responsible Tourism

GITPAC International, the tourism

planning and consultancy division of Air Travel

Enterprises Group of Companies has been

through a

facilitating the

the state’s Responsible

. GITPAC would implement

Pilot

destinations Kovalam, Thekkady, Kumarakom

already

been placed in the four destinations and they

state

The project is being undertaken by Kerala

lakhs for one

year. This is the first ever coordinated initiative in

the country for implementing the Responsible

riple bottom lines -

Environmental in the

E.M

of Air Travel Enterprises Group

is an active member of the State Level

representing

GITPAC has also been chosen by the

Government of Gujarat for water sports

won the

tender for Consultancy for Demand & Market

feasibility Study for Water

Canal at Koba,

Jgf

Field Shots Through Destinations

State Level Working Group Meeting Thekkady

Balakrishnan, Hon. Minister for Tourism

Paddy harvesting at Kumarakom Dr.

Farmers ‘ Collective - Venganur Ethnic Food Restaurant

Inaugurated by Sri Krishnaprasad MLA

Meeting of Farmers – Kottukal Meeting of

Karthika Deepam - Kovalam Micro

RT Cultural Groups – Kumarakam

Sinkarimelam (children) Thiruvathira

GITPAC RT Technical Support Unit

7, Crescent Gardens, Althara Nagar, Vellayambalam, Thiruvananthapuram

Ph: +91 471 3011688/ 666 Fax: +91 471 2316330 mail: [email protected] [email protected]

Through Destinations

Thekkady Destination Launch -Sri. Kodiyeri

Balakrishnan, Hon. Minister for Tourism

Dr. Heilee visits Kumarakom farms

Ethnic Food Restaurant- Edakkal

Inaugurated by Sri Krishnaprasad MLA

Meeting of Farmers Collective – Thekkady

Micro enterprises in work - Kovalam

Kumarakam

Kolkali

7, Crescent Gardens, Althara Nagar, Vellayambalam, Thiruvananthapuram – 10

[email protected]