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Restaurant NameBusiness Plan
Restaurant Consulting
2
• The idea: One sentance High-Level
• The concept: The Offer
• The style will be unique: Why people will find it
unique?
THE IDEA
Concept
Restaurant Consulting
3
• Fast Growing Segment: Describe the market
• Fast-Casual Growth: Describe the potential
Concept
Market
Restaurant Consulting
4
• Differentiator 1: Serving...
• Differentiator 2: Style, Environment...
THE BUSINESS MODEL
Niche
Restaurant Consulting
5THE NAME
Inspiration or list of Ideas
Name Ideas:
Name Inspiration:
Restaurant Consulting
6THE MENU
Vertical, Serving Style or Entree Niche
Appetizers:
Entre:
Sides:
Dessert:
Beverages:
Market AnalysisBusiness Plan
Restaurant Consulting
8
• The target customer: Age, Education, Income, Behavior
• Customer Trends: Describe why this demographic is looking
for you• Point 1
• Point 2
• Point 3
• Point 4
THE CUSTOMER
Target Market
Restaurant Consulting
9City, State
Locations
Location Options:
• Location 1• Location 2• Location 3• Location 4
Restaurant Consulting
10
• Population: ##
• County/District: ##
• Top Industries: Top Corporations, Universities, Government
Employers
• Retail Hubs: “Drafting” location successful businesses
LOCATION PROFILE
Demographics
Restaurant Consulting
11
• Local: $$##
• International: $$##
• Areas For Opportunity: Target Market
• Business Community: Climate
BUSINESS CLIMATE
Statistics
Restaurant Consulting
12
• County/District Detail: Map locations
POPULATION
Statistics
Restaurant Consulting
13
• Districts/Regions: Map locations
EDUCATED CUSTOMER BASE
Statistics
Restaurant Consulting
14
• Districts/Regions: Demographics
INCOME CUSTOMER BASE
Statistics
Restaurant Consulting
15
• Districts/Regions Targeting: Targets
• The Local Market: Cusotmer Radius
• Commuting Workers and Tourists:
• Commercial Events:
• Catering:
TARGETED CUSTOMERS
Statistics
Restaurant Consulting
16TARGETED CUSTOMERS
Detail
Description Target Market #1 Target Market #2 Target Market #3
Description People and households People Migrating Commercial business
Demographics Consumers ages Workers and Tourists Businesses from 20 to 300 emp
Buying Behaviors Frequent but small purchases
Infrequent but larger Infrequent but very large
Size Residents/ $Households/ $Restaurant Sales/ $
Daily CustomersAnnual Tourists
Businesses
Projected Sales
Trends
Restaurant Consulting
17TARGETED CUSTOMER STRATEGYDetail Strategy Target Market #1 Target Market #2 Target Market #3
Positioning Message
Pricing
Product Customization
Distribution
Promotions
Advertising
Public Relations
Sales Promotions
Restaurant Consulting
18
• Proposed Locations: Target
• Customer Radius: Radius Study – 5 miles
CUSTOMER RING STUDY
Statistics
Description KM
Population
Households
Average Household Income
Restaurant Consulting
19
• Census Information: Total Market $
• Full Service Restaurants: Competition
• Total Restaurant Sales: Availiable Opportunity
• Average Sales Per: Average per plate
MARKET SIZE
Statistics
Restaurant Consulting
20
• Customer Expenditure Survey: Disgresionary Income
• Radius of Market proximity: Total Oppotunity Set
MARKET SIZE DOLLARS
Statistics
Restaurant Consulting
21
• Locations: Circle Areas of opportnity
FOOD SERVICE MARKET
Detail
Sales & MarketingBusiness Plan
Restaurant Consulting
23
• Compeitor #1: Market Research
• Compeitor #2: Market Research
• Compeitor #3: Market Research
COMPETITION
Top Competitors
Restaurant Consulting
24
• Message #1: Market Research
• Message #2: Market Research
• Message #3: Market Research
• Message #4: Market Research
MESSAGE
Differentiation from Competitors
Restaurant Consulting
25
• Marketing or Advertising: Opportunity 1
• Marketing or Advertising: Opportunity 2
• Marketing or Advertising: Opportunity 3
SALES
Direct & Advertising
Restaurant Consulting
26SALES APPROACH
Spend
Description $
Total Annual Advertising and Media Costs
Restaurant Consulting
27
• Hours of Operation: Days and Time
• Staffing: # Full Time and # Part Time
• Wages: $ Full Time and $ Part Time.
• Food Costs: % Target and average Cost Per Order.
THE INNER WORKINGS
Operations
Restaurant Consulting
28
• Layout Concept:
• Branding:
• Color Pallet:
LOCATION DESIGN
Look and Feel
Restaurant Consulting
29
• Add Sketches
LOCATION INTERIORS
Look and Feel
Restaurant Consulting
30
• Add Sketches
LOCATION EXTERIORS
Look and Feel
Financials & Risk ManagementBusiness Plan
Restaurant Consulting
32
• Add Profiles of the owners:
THE MANAGEMENT TEAM
Experience
Restaurant Consulting
33
• Display legal structure: Ownership, Formation Type, Investment
THE LEGAL STRUCTURE
Entity Type and Ownership
Restaurant Consulting
34
• Explain Insurance:
RISK MANAGEMENT
Insurance
Restaurant Consulting
35REQUIRED START-UP FUNDS
Item AmountReal Estate $Building $Equipment $Furniture & Accessories $Initial Inventory $Deposits $Legal & Accounting $Advertising $Working Capital $
Total $
Restaurant Consulting
36CAPITAL STRATEGY
Total Amount Required Amount# of Investors (% of ownership) $Commercial Bank Loan (Real Estate or Lease) $Owners $Total $
Debt Service Payments AmountPrincipal Amount Borrowed $Interest Rate %Term #Total Loan Payment $
Restaurant Consulting
37
• Finalize Business Plan Date 2016
• Finish legal work Date 2016
• Request and review construction bids Date 2016
• Obtain building permits, Firedepartment Date 2016
• Begin Construction Date 2016
• Add Furniture & Fixtures Date 2016
• Health Department Inspections Date 2016
• Hire, Train and Launch Staffing Plan Date 2016
• Warm Opening Date 2016
• Grand Opening Date 2016
THE MILESTONES
Steps to Launch
Restaurant Consulting
38Startup Funding
Funding Breakdown
Required Statup Funds Amount Totals Depreciation NotesFixed Assets
Real-estate Buildings Leasehold Improvements Equipment Furniture and Fixtures Vehicles Other Fixed Assets
Total Fixed Assets
Operating Capital Pre-Opening Salaries and Wages
Prepaid Insurance Premiums Beginning Inventory
Legal and Accounting Fees Rent Deposits Utility Deposits Supplies
Advertising and Promotions Licenses Other Initial Statup Costs Working Capital (Cash on Hand)
Total Operating Capital
Total Required Funds
Restaurant Consulting
39Salaries & Wages
Employee Cost Breakdown
Salaries and Related Expenses # Assumptions Wage Base Monthly Year One Year Two Year Three
Percent Change
Salaries and Wages
Owner's CompensationSalariesWages
Full-Time Employees Estimated Hours Per Week Estimated Rate Per HourPart-Time Employees Estimated Hours Per Week Estimated Rate Per Hour
Independent ContractorsTotal Salaries and Wages
Payroll Taxes and BenefitsSocial Security
MedicareFederal Unemployment Tax State Unemployment TaxEmployee Pension ProgramsWorkers CompensationHealth Insurance
Total Payroll Taxes and Benefits
Total Salaries and Related Expenses
Restaurant Consulting
40Operating Expenses
Fixed Operating Expense Breakdown Fixed Operating Expenses Monthly Year One Year Two Year Three
Percent Change
ExpensesAdvertisingCar and Truck ExpensesCommissions and FeesContract Labor
Credit Card and Bank ChargesCustomer Discounts and RefundsDues and SubscriptionsEntertainmentInsurance (Liability & Property)
Legal and Professional FeesOffice ExpensesPostage and DeliveryRentRent on Vehicles and EquipmentRepairs and MaintenanceSupplies Telephone and CommunicationsTravelUtilities
Total Expenses
Other ExpensesDepreciationInterest
Commercial LoanCommercial MortgageLine of Credit
Total Other Expenses
Total Fixed Operating Expenses
Restaurant Consulting
41Sales Forecast
Projected RevenueProducts and Services
Assumptions % July August September October
November DecemberJanuary February March April May June
Local Market Food Sales
Price Per UnitVariable Cost Per UnitGross Margin Per UnitProjected Unit Sales
Seasonality FactorYear OneYear Two GrowthYear Three Growth
Fixed Expense Allocation
Projected Revenue
Variable CostsGross Margin
Fixed ExpensesProfit
Breakeven Sales RevenueBreakeven Sales Units
Commuter Food Sales
Price Per UnitVariable Cost Per UnitGross Margin Per UnitProjected Unit Sales
SeasonalityYear OneYear TwoYear Three
Fixed Expenses Allocation
Projected Revenue
Variable CostsGross Margin
Fixed ExpensesProfit
Breakeven Sales RevenueBreakeven Sales Units
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