WASHINGTON DCMARCH 16-17, 2019GEORGE E. WASHINGTON CONVENTION CENTER

WWW.TRAVELSHOWS.COM

RESULTS - EVENT SUMMARY

/TravelandAdventureShow @TravAdventure @TravAdventure

15TH ANNUAL

2019 WASHINGTON DCTRAVEL & ADVENTURE SHOW

THANK YOU TO OUR SPONSORS

Date: March 16-17, 2019

Venue: George E. Washington Convention Center

Location: 801 Mount Vernon Place Washington, DC 20001

Hall: Hall C - 128,000 sq. ft.

MAJOR SPONSORS: CONTRIBUTING SPONSOR:

GLOBAL BEATS STAGE SPONSOR:

PHOTO BOOTH SPONSOR:

FAM-TAS PROGRAM SPONSORS:

PRODUCED BY:EVENT PARTNER:PASSPORT & GLOBAL ENTRY ACCETANCE PROGRAM:

TRAVEL INDUSTRY PARTNERS:

FOR INFORMATION ON EXHIBITING: 203.878.2577 | sales@travelshows.com | TRAVELSHOWS.COM

ATTENDANCE SUMMARY

15%

5%

10%

15%

20%

25%

30%

HOUSEHOLD INCOME (HHI)

68% Earn Over $100,000 (19% Earn over $250k)

TOTAL ATTENDANCE: 22,32420,654

TRAVEL TRADE: 2,1452,318

TRAVEL AGENTS: 657664

PRESS: 111109

ATTENDEE GENDER

2019 2018

58% Spend Over $5,000 on Travel

TRAVEL EXPENDITURE 2019

2018

< $2,000 $2k- $2.5k

$2.5k - $5k

$5k - $10K

$10k+

48% 52%

5%

10%

20%

25%

30%

18 -24 25-34 35-44 45-54 55-65 65+

<$50k 4%

$50k - $75k 11%

$75k - $100k 17%

$100k - $150k 31%

$150k - $250k 18%

$250k+ 19%

ATTENDEE AGE 2019

201876% in Peak Earning Years 35-65+

HEADLINE SPEAKERS & STAGES

Keynote Speakers Included:In 2019, the 15th annual Washington, DC Travel &

Adventure Show provided new, updated content

and speakers to engage attendees.

The Travel Theater, where attendees go for

inspiration and advice from travel celebrities,

welcomed Samantha Brown, Peter Greenberg,

Patricia Schultz, and Andrew McCarthy.

The Destination Theater featured 13 sessions

spanning both show days provided educational

workshops based on specifi c destinations.

On the Savvy Traveler Theater, attendees enjoyed

10 sessions dedicated to providing actionable

advice on how to travel safer, better, and more

effi cient. From packing tips and solo travel advice,

to budget tips and travel photography, Travel &

Adventure Show consumers packed the theater

each day.

For those attendees searching for cultural

experiences, the Global Beats Stage provided just

that. With over 20 performances on the Global

Beats Stage, attendees got a taste of faraway

cultures from around the globe.

In addition to meeting with our vendors, attendees

engaged in activities such as:

+ Travel Theater

+ Destination Theater

+ Savvy Traveler Theater

+ Global Beats Theater

+ Currituck Photo Booth

+ Flight Stimulator Ride

+ City Segway Tours

+ Archery with Camp Cody

+ Peppersass

FOR INFORMATION ON EXHIBITING: 203.878.2577 | sales@travelshows.com | TRAVELSHOWS.COM

PATRICIA SCHULTZ

Bestselling Author of 1,000 Places to See Before You Die and 1,000 Places to See in The USA & Canada Before You Die

PETER GREENBERG

Emmy Award-WinningInvestigative Reporterand Producer and CBSNews Travel Editor

ANDREW MCCARTHY

Award-WinningTravel Writer,Actor and Director

SAMANTHA BROWN

Host, PBS’sSamantha Brown’sPlaces to Love

Broadcast Television:

The 2019 DC show’s television mix included FOX, NBC and ABC. Between the three top stations in the market, almost 350 commercials ran, complimented with digital ads from each station, resulting in over23 million impressions served over a 10-day fl ight.

For the 2019 Travel Show Season, the Marketing Team was tasked with not only increasing attendance, but also increasing the quality of attendees who walked through the show doors.

Out of Home:

Between 16 two sheet posters, 100 car cards and over 20 :10s digital video spots strategically placed on the METRO routes targeting the area’s affl uent pockets,over 2.3 million impressions were served to commuters over a 4 week period.

Radio:

Between WASH-FM and the Traffi c and Weather sponsorships, over 450 radio spots ran over the spanof two and a half weeks. Almost 4 million radio impressions were served, targeting commutersduring peak rush hour day parts.

Digital Campaign:

In addition to digital campaigns with TV and radio partners, an outside digital marketing agency, AdTaxi, put together a campaign that spanned across social media, banner ads, and search marketing. The results? 683K digital impressions to qualifi ed prospects that met the Travel & Adventure Show’s target demographic.

Media Coverage:

In the weeks leading up to the event, various print and radio interviews were set up with exhibitors, speakers, and Travel Show Management. Week-long schedules of segments on FOX, multiple features on NBC and ABC, plus interviews on top radio stations, travel show speakers, exhibitors and sponsors were featured throughout the weeks leading up to, and during, the event. The result? Over 1.1 million impressions were served by DC PR efforts.

PROMOTION SUMMARY

FOR INFORMATION ON EXHIBITING: 203.878.2577 | sales@travelshows.com | TRAVELSHOWS.COM

MARCH 16-17, 2019WASHINGTON CONVENTION CENTER

© 2018. Unicomm, LLC. All Rights Reserved. PRODUCED BY:

DISCOVER A WORLD OF VACATIONSAmerica’s Favorite Travel Show is Back in D.C. For 2019!

» Discover new destinations and thousands of vacation options» Plan and personalize your vacation with booking experts» Learn how to save money and travel better with dozens

of on-site seminars» Meet Samantha Brown, Andrew McCarthy, Peter Greenberg

and Patricia Schultz – all offering NEW travel tips and content» Take advantage of up to $25,000 worth of savings with new

show-only travel deals» Fun for the whole family – activites include Segway rides, a virtual reality flight simulator experience and more – all included with your ticket!

Don’t miss the Washington, D.C. Travel & Adventure Show – March 16-17 at the Washington Convention Center.

Discover new destinations and thousands of vacation options

and Patricia Schultz – all offering NEW travel tips and contentTake advantage of up to $25,000 worth of savings with new

15

NOWINOUR

YEAR!

th

LOWEST TICKET PRICE AVAILABLE!

Buy Now at www.TravelShows.com/WashingtonDC

REGULAR ADMISSION IS $15. NOTE: ONLY CASH IS ACCEPTED ON-SITE. KIDS 16 & UNDER ARE FREE. Online offer expires March 15, 2019.

$6SAVE

USE PROMO CODE DCPC19 — or bring this card with you — for $9 tickets.

PETER GREENBERG

ANDREWMcCARTHY

SAMANTHA BROWN

KEYNOTE SPEAKERS INCLUDE:

PATRICIASCHULTZ

MAJOR SPONSORS: CONTRIBUTING SPONSOR:DISCOVER A WORLD OF VACATIONSAmerica’s

» Discover new destinations and thousands of vacation options» Plan and personalize your vacation with booking experts» Learn how to save money and travel better with dozens

of on-site seminars» Meet Samantha Brown, Andrew McCarthy, Peter Greenberg

and Patricia Schultz – all offering NEW travel tips and content» Take advantage of up to $25,000 worth of savings with new

show-only travel deals» Fun for the whole family – activites include Segway rides, flight simulator

Don’t miss the March 16-17

$6SAVE

Great Vacations Start HereFind Yours At America’s Favorite Travel Show

MARCH 16-17, 2019WASHINGTON CONVENTION CENTER

Use promo code online: DCPC19details on back

SPECIAL OFFER!

www.TravelShows.com

$6SAVE

FACEBOOK:

Within 3 Weeks leading up to, and including, the Washington DC Event, Travel & Adventure Show Facebook advertising campaign targeted D.C. area travelers, promoting event speakers, sponsors and exhibitors. These ads reached 67,000 people while creating 230,000 impressions, drawing more attention to the event and driving ticket sales. Additionally, the Travel & Adventure Show Facebook Advertising campaign included a separate Event Response Campaign that reached 10,000 people while creating 18,000 impressions and 326 event responses.

TWITTER:

By engaging celebrity speakers, local and national bloggers and industry professionals, @TravAdventure created over 30,000 organic impressions and over 250 engagements. The D.C. hashtag, #DCTravelShow was used in over 100posts reaching over 350,000 people.

INSTAGRAM:

Within 3 Weeks leading up to, and including, the DC Event, Travel & Adventure Show Instagram advertising campaign targeted DC area travelers, promoting event awareness, event speakers, sponsors and exhibitors. These ads reached over 51,000 people while creating 120,000 impressions. #DCTravelShow was used in over 100 posts leading up to, and including the DC event, resulting in over 5000 likes.

Go Touch Down Travel & ToursDeon Barnard, Chief Operating Offi cer

“Thank you for the fabulous support and professional show that you and the team put together, year after year, and week after week during the travel show season. As you can well imagine, I can relate to what needs to go into marketing and making sure the feet and more importantly the quality comes through the door. It’s important that I stress that I personally believe that the quality has jumped up another notch this year. I know the numbers are important to you (and us) ... but I want “a qualifi ed buyer” any day vs just feet, and that’s what the Travel and Adventure Show deliverers. You truly are the USA’s Premier travel show.”

PROMOTION SUMMARY - CONTINUED

TESTIMONIAL

FOR INFORMATION ON EXHIBITING: 203.878.2577 | sales@travelshows.com | TRAVELSHOWS.COM

2019 FAM-TAS TRAVEL AGENTPROGRAM ATTENDANCESATURDAY, MARCH 16TH

Travel Agents: 94

2019 FAM-TAS PRESENTATION SPONSORS

• Israel Ministry of Tourism• Switzerland Tourism• Guatemala, Heart of the Mayan World

2019 PASSPORT PROGRAM SPONSOR

• Israel Ministry of Tourism• Switzerland Tourism• Guatemala, Heart of the Mayan World• Alaska Land & Sea Adventures: Visit Anchorage• ToursByLocals.com• Florida Keys & Key West• Costa Rica Adventures• Vered Travel Europe & Grand Star Hellenic Greece• Professional Travel Agents of North America (NCAC)• Wellness Tourism Association

FAM-TAS PROGRAM SUMMARY

FOR INFORMATION ON EXHIBITING: 203.878.2577 | sales@travelshows.com | TRAVELSHOWS.COM

The Travel & Adventure Show launched the FAM-TAS Travel Agent Program on Saturday, March 16th, 2019 at the Washington D.C. Travel & Adventure Show. This turn-key program provided a platform for select destinations and travel suppliers to connect with, educate and familiarize retail Travel Agents with how best to market and sell their products through a dynamic schedule of catered presentations and show fl oor passport program.

FAM-TAS PROGRAM SPONSORS:

Barbara, D.C.“Informative, enjoyed access to unusual destinations”

TESTIMONIALS

Kimberly, Maryland“Great Information and a chance to talk face–to–face with vendors.”

BOSTONJANUARY 11-12, 2020

SAN DIEGOJANUARY 18-19, 2020

CHICAGOFEBRUARY 8-9, 2020

LOS ANGELESFEBRUARY 15-16, 2020

DENVERFEBRUARY 22-23, 2020

ATLANTA << New for 2020!FEBRUARY 29 - MARCH 1, 2020

WASHINGTON D.C.MARCH 7-8, 2020

PHILADELPHIAMARCH 14-15, 2020

SF/BAY AREAMARCH 21-22, 2020

DALLASMARCH 28-29, 2020

JOIN US NEXT YEAR IN THESE MARKETS

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