results

Marketing research

1.Age

15-25 2 7%26-35 2 7%36-45 4 14%46-60 15 54%60> 5 18%

2.Country of OriginEngland 3 11%

Netherlands 6 21%

Germany 2 7%

Belgium 1 4%

Turkey 1 4%

Spain 0 0%

France 1 4%

Sweden 0 0%

Finland 0 0%

Norway 1 4%

Russia 0 0%

United States 4 14%

Australia 0 0%

Denmark 1 4%

Switzerland 0 0%

China 0 0%

Other Europen 3 11%

African Country 1 4%

Med East country

0 0%

United States 4 14%

Ireland 0 0%

Italy 1 4%

other 3 11%

3.Visitor criteria!!! tell me how much you agree or disagree with each statement - It’s a safe place to visit

1 Agree strongly

19 68%

2 Agree 8 29%3 Neither 0 0%4 Disagre e 1 4%5 Disagree strongly

0 0%

3.Visitor criteria!!! tell me how much you agree or disagree with each statement - People are friendly and hospitable

1 Agree strongly

22 79%

2 Agree 6 21%3 Neither

0 0%

4 Disagre e

0 0%

5 Disagree strongly

0 0%

3.Visitor criteria!!! tell me how much you agree or disagree with each statement - It has good nightlife

1 Agree strongly

6 21%

2 Agree 10 36%3 Neither

8 29%

4 Disagre e

3 11%

5 Disagree strongly

0 0%

3.Visitor criteria!!! tell me how much you agree or disagree with each statement - Prices are too

expensive

1 Agree strongly

1 4%

2 Agree 12 43%3 Neither

5 18%

4 Disagre e

8 29%

5 Disagree strongly

2 7%

3.Visitor criteria!!! tell me how much you agree or disagree with each statement -

Pleasant weather for sightseeing

1 Agree strongly

19 68%

2 Agree 8 29%3 Neither

1 4%

4 Disagre e

0 0%

5 Disagree strongly

0 0%

3.Visitor criteria!!! tell me how much you agree or disagree with each statement -

Plenty of good restaurants available

1 Agree strongly

17 61%

2 Agree 8 29%3 Neither

3 11%

4 Disagre e

0 0%

5 Disagree strongly

0 0%

3.Visitor criteria!!! tell me how much you agree or disagree with each statement - A

good variety of visitor attractions

1 Agree strongly

12 43%

2 Agree 14 50%3 Neither

2 7%

4 Disagre e

0 0%

5 Disagree strongly

0 0%

3.Visitor criteria!!! tell me how much you agree or disagree with each statement - It has a rich cultural life

1 Agree strongly

12 43%

2 Agree 12 43%3 Neither

4 14%

4 Disagre e

0 0%

5 Disagree strongly

0 0%

3.Visitor criteria!!! tell me how much you agree or disagree with each statement - There are a lot of museums to visit

1 Agree strongly

5 18%

2 Agree 15 54%3 Neither

7 25%

4 Disagre e

1 4%

5 Disagree strongly

0 0%

3.Visitor criteria!!! tell me how much you agree or disagree with each statement - Educational reasons for visiting

1 Agree strongly

7 25%

2 Agree 8 29%3 Neither

10 36%

4 Disagre e

0 0%

5 Disagree strongly

0 0%

3.Visitor criteria!!! tell me how much you agree or disagree with each statement - rich biodiversity and Enviromental protected area (NATURA etc)

1 Agree strongly

8 29%

2 Agree 15 54%3 Neither

4 14%

4 Disagre e

0 0%

5 Disagree strongly

0 0%

3.Visitor criteria!!! tell me how much you agree or disagree with each statement - easy and cheap transportation facilites to reach the destination

1 Agree strongly

4 14%

2 Agree 10 36%3 Neither

6 21%

4 Disagre e

6 21%

5 Disagree strongly

2 7%

4. How did you book your accommodation in and travel to...

Travel agent 3 11%

Tour operator 4 14%

Part of an organised group

0 0%

Directly with accommodation

4 14%

Directly with local tourist office

0 0%

With help from friends or relatives

1 4%

Directly with airline/ferry/train operator

3 11%

Through the Internet

12 43%

Did not book 0 0%

Other 1 4%

5.How much or how little an influence each of the following were on your decision to visit a place? - A previous visit

1 A major influence

20 71%

2 Some influence

4 14%

3 Not much influence

1 4%

4 No influence

2 7%

5 Don’t know

0 0%

5.How much or how little an influence each of the following were on your decision to visit a place? - Advice from

friends/relatives

1 A major influence

7 25%

2 Some influence

10 36%

3 Not much influence

4 14%

4 No influence

6 21%

5 Don’t know

0 0%

5.How much or how little an influence each of the following were on your decision to visit a place? - Articles in a magazine

or newspaper

1 A major influence

0 0%

2 Some influence

11 39%

3 Not much influence

7 25%

4 No influence

7 25%

5 Don’t know

0 0%

5.How much or how little an influence each of the following were on your

decision to visit a place? - Advertisement(s) in a magazine/newspaper

1 A major influence

0 0%

2 Some influence

5 18%

3 Not much influence

8 29%

4 No influence

12 43%

5 Don’t know

0 0%

5.How much or how little an influence each of the following were on your decision to visit a place? - Tourist brochure

1 A major influence

1 4%

2 Some influence

5 18%

3 Not much influence

9 32%

4 No influence

9 32%

5 Don’t know

2 7%

5.How much or how little an influence each of the following were on your decision to visit a place? - Guide book

1 A major influence

1 4%

2 Some influence

8 29%

3 Not much influence

8 29%

4 No influence

9 32%

5 Don’t know

0 0%

5.How much or how little an influence each of the following were on your decision to visit a place? - Radio programmes

1 A major influence

0 0%

2 Some influence

3 11%

3 Not much influence

5 18%

4 No influence

14 50%

5 Don’t know

3 11%

5.How much or how little an influence each of the following were on your decision to visit a place? - Television

programmes/coverage

1 A major influence

1 4%

2 Some influence

4 14%

3 Not much influence

6 21%

4 No influence

12 43%

5 Don’t know

2 7%

5.How much or how little an influence each of the following were on your decision to visit a place? - Advertising on

television

1 A major influence

0 0%

2 Some influence

3 11%

3 Not much influence

7 25%

4 No influence

12 43%

5 Don’t know

3 11%

5.How much or how little an influence each of the following were on your decision to visit a place? - Site on the Internet

1 A major influence

6 21%

2 Some influence

7 25%

3 Not much influence

6 21%

4 No influence

6 21%

5 Don’t know

1 4%

5.How much or how little an influence each of the following were on your decision to visit a place? - Advice from a travel agent

1 A major influence

1 4%

2 Some influence

4 14%

3 Not much influence

6 21%

4 No influence

13 46%

5 Don’t know

1 4%

5.How much or how little an influence each of the following were on your decision to visit a place? - National Tourist Board Office

1 A major influence

0 0%

2 Some influence

4 14%

3 Not much influence

4 14%

4 No influence

16 57%

5 Don’t know

0 0%

5.How much or how little an influence each of the following were on your decision to visit a place? - Tourist Information Centre

1 A major influence

0 0%

2 Some influence

3 11%

3 Not much influence

8 29%

4 No influence

15 54%

5 Don’t know

0 0%

5.How much or how little an influence each of the following were on your decision to visit a place? - travel blogs

1 A major influence

2 7%

2 Some influence

10 36%

3 Not much influence

6 21%

4 No influence

7 25%

5 Don’t know

0 0%

5.How much or how little an influence each of the following were on your decision to visit a place? - facebook fun page

1 A major influence

2 7%

2 Some influence

8 29%

3 Not much influence

4 14%

4 No influence

10 36%

5 Don’t know

1 4%

5.How much or how little an influence each of the following were on your decision to visit a place? - smartphone application

1 A major influence

1 4%

2 Some influence

3 11%

3 Not much influence

4 14%

4 No influence

14 50%

5 Don’t know

3 11%

5.How much or how little an influence each of the following were on your decision to visit a place? - travelling rating application (tripadvisor etc)

1 A major influence

3 11%

2 Some influence

8 29%

3 Not much influence

2 7%

4 No influence

12 43%

5 Don’t know

1 4%

6.In Which way are you sharing your travelling experiences?Youtube video upload 5 19%writing articles in blogs 3 12%travel forums 4 15%Social Media Knowledge (Wikipedia, Yahoo! Answers, Ask)

3 12%

Social News (Digg, Reddit, Twitter, Slashdot)

3 12%

Social Web Apps for Making and Sharing Your Travel Plans (trip advisor,TripIt,Dopplr,Bumped.in,Globetrooper)

6 23%

Smartphone apps 1 4%

personal profile in social media Social Networks (Facebook, Myspace, LinkedIn, Orkut, Care2)

20 77%

flickr(sharing photos)

5 19%

email 13 50%maps 1 4%Social Media Bookmarks (StumbleUpon, Delicious, Mister Wong)

1 4%

Other 2 8%

7.Are you influenced by others travellers sharing experiences from Internet?

1 - not at all 7 25%2 6 21%3 5 18%4 8 29%5 - Very

much2 7%

8.Reason of following (Like) a Travel Brand-hotel-restaurant...in Social MediaCoupon/contests

4 17%

Loyal customer of the brand

5 21%

makes me feel valuable customer

5 21%

friends are fun 4 17%

friend recomendation

12 50%

New offers/products

4 17%

News,articles. 7 29%

interesting photos

15 63%

interesting videos

3 13%

advertisement 2 8%

affiliate marketing

2 8%

Other 1 4%

9.Do you know how to scan a QR Code?

Yes 9 32%No 17 61%A little bit

2 7%