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Suraj Katoch Mob: +91-8826991353 / 9717241141 Email: surajkatoch@yahoo.com

Senior assignments in Marketing / Advertising/ Retail & LFS Operations / Business Development

with leading organisations.  Accomplished, senior marketing professional with broad marketing experience, encompassing strategic planning, qualitative & quantitative research, creative development, media planning and buying, public relations, sales promotion and visual merchandising, with the ability and skill set to provide creative, innovative, enthusiastic and forward-thinking leadership in a team environment. Focused on achieving continuous, improved business performance.

SPECIALTIES

A seasoned marketing professional holding Masters of Business Administration in Marketing. Experience of 8+ years in all streams of Marketing, Brand Management, Advertising (ATL & BTL), Media Planning and Buying, Event & Promotions across Consumer Durables & Retail Operations.

• Demonstrated capabilities in planning and implementing innovative marketing campaigns. • Consistent performer with successful track record of achieving and exceeding business milestones. • A brief of some of my key strength areas is appended here below:

Sales & Marketing ATL & BTL Campaign Execution New Product Development &

Launch Advertising Loyalty Programs Cross Promotions & Alliances Digital Marketing PR & Communication Marketing Research Event Management Media Handling Exhibitions & Seminars Vendor Management Analyzing Promotion Impact Store Launch Consumer/ Trade Schemes Brand Management Budgeting

Career Profile Radikal Foods Ltd., Delhi

Asst. General Manager - Marketing (MAY‘12 –PRESENT)

Job Profile:

Marketing Management • Conceptualizing, Developing & Implementing Marketing Initiatives for increasing brand recall,

awareness, usage and trail. • Marketing Communication –

• Conceptualizing, developing and executing ATL plans through Electronic, Print, Radio, Digital & OOH (Out of Home).

• Executing BTL initiatives at Retail level via branding through POSM, Retailer boards. Successful implementation of Retailer loyalty program, trade schemes and consumer offers.

• Measuring the effectiveness of each campaign by correlating its performance to revenue generation and brand awareness.

• Preparing Annual Marketing Calendar based on geography, demography and occasion. • Projecting & Handling Annual Marketing Budget to the tune of 20 Crores. Work closely with sales

team on campaign development, briefing and post campaign evaluation. • Manage approved budgets for each campaign and liaise with agencies to ensure quality and timeliness.

Plan efficient media planning and buying to achieve advertising objective and garner maximum frequency and reach.

• Managing creative agency for maintaining the overall health of the brand. Evaluate and implement improvement to agency processes (WIPs, reports, approval process etc.) to increase agency effectiveness and ROI.

• Monitor and keep a track of competitor activities. Plan initiatives to counter and increase brand awareness.

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• Review competition and create uniqueness through innovative marketing communication ideas & unique packaging designs keeping in consideration with the existing competition and market.

• New product development & launch by reviewing the market and identify gaps. Formulate strategy to position the brand in terms of positioning, pricing, distribution etc.

• Maintain client relation & vendor development • Visiting regions from time to time and ensure enhanced performance of team. • Closely working with Operations, Sales, Finance, MIS, Audit team and Management.

Personnel Management:

• Heading National Marketing Team of 6 personnel. • Review teams performance & appraises them periodically. • Determine resource allocation whenever required.

Achievements:

• Radikal honored as GLOBAL GROWTH COMPANY by World Economic Forum, Switzerland in 2014. • Youngest brand in rice category to achieve 27% market share in Modern trade in 2013. • Brand Radikal being awarded as the ASIA’S MOST PROMISING BRAND 2012.

Reports to: Managing Director

Marks & Spencer, New Delhi Operations Manager (NOVEMBER’09–MAY’12)

Job Profile:

• Responsible for executing store policies and procedures in ethical manner. • Responsible for meeting sales goals and ensuring overall quality of service. • Understanding the commercial aspects of the business. Helping in reducing costs and increasing

profits by taking initiatives. • Execution and monitoring of all sales and promotional campaigns inside/outside the store. • Headed a team of 50 employees. Ensure proper training and grooming of store staff. Store Size 16000

sq.ft. • Maintaining international standards for product display and merchandise. • Oversee entire Administration, Personnel Management, Inventory and Logistics function. • Responsible for handling the Sales, Cash & Credit transactions, Stock, and Customer Service at the

Store. • Providing superior customer service, identify and resolve customer complaints. • Monitor and analyse monthly sales statements which indicates the buying behaviour of customers and

ensure finalization of yearly sales target. • Analyse slow-moving stock and assess customer requirements according to the changing buying

patterns.

LIFESTYLE LANDMARK GROUP, Dubai (UAE) Asst. Manager Business Development (JUNE ‘07 –OCTOBER ‘09)

Job Profile: • Responsible for meeting sales goals and overall quality of service. • Identifying target brands for the locations and also fulfilling the requirements of channel partner to

achieve the same. • Developing efficient distribution networks, initiating successful sales operations and managing key

accounts in existing/ emerging markets. • Perform client presentations articulating the value proposition of product, solution, and service

offerings. • Pursued long-term account strategy that maximized profits and assisted in cultivating long-term

relationships with appropriate decision-making. • Provided management with suggestions for improving volume, market share and price levels. • Applying root cause analytical method and decision support tools to improves shrink management

process. • Headed a team of 20 employees. Ensure proper training and grooming of store staff, so that they are

well aware of the process and product knowledge. Store Size 13500 sq.ft. • Manage product sales growth and individual sales effectiveness by reviewing sales activity schedule. • Monitored new account success by contacting customers at scheduled intervals. • Monitored and analysed monthly sales statements, which indicates the buying behaviour of customers

and ensured finalization of yearly sales target. • Also responsible for overseeing the e-commerce business for its growth and profitability.

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Reports to: General Manager Product Profile:

• Home Accessories, Home Furnishings, Home Décor, Home Fragrances, Cosmetics, Teen Gifts, Nature & Spa, Fashion Accessories, and Fashion Bags etc.

Achievements: • Made Dubai Duty free, Spinneys, Jumeirah Group and ENOC as our core customers. • Achieved 60% growth in sales within 1 year. • Gained Distinction as a superior business development performer, Promoted twice in working tenure.

PERSONAL TRAITS

Exceptional Leadership & Interpersonal Relationship Skills, Exceptional Planning & Evaluation Skills, Strong in Commercial Acumen, Decision Making and Driving. Quick Learner, Innovative.

EDUCATIONAL QUALIFICATIONS

• PGDBM (Marketing & HR), Indian Institute of Planning and Management. New Delhi in 2007 • B.E (Civil): Siddaganga Institute of Technology, VTU, Karnataka in 2003

Personal Particulars

Date of Birth: 10th January, 1982 Linguistic Proficiency: English, Hindi, Pahari & Punjabi

Nationality: Indian Visa: Employment

Passport Number: F2353045 Passport Issue Date: 9th March, 2005

Date: Suraj Katoch