ARVIND MADAKAN T-233, Second Floor, Sector 56, Gurgaon.

+91 8287314771Email- arvindrocks97@gmail.com , avi.madhkan@gmail.com

PROFESSIONAL SYNOPSIS

B.Tech (CSE) with over 5 years of work experience in Online/ Digital Marketing, internet marketing, currently working as a Digital Marketing analyst with Ritu Kumar (Ritika Pvt. Ltd. Gurgaon).

Experienced Digital Marketer and Branding Expert, always eager to learn and enhance knowledge. My objective is to help organizations become more profitable by exploiting full potential of various aspects of online marketing, by creating innovative programs that increase revenue and generate new customer acquisition, conversion and retention.

Responsibilities & duties with current Organization are:-

Creation and upgrade brand value online & Digital Brand Strategy Implementation.

Responsible for audience profiling and targeting.

Responsible for the further development and implementation of the company’s branding strategy

for social and online.

Tracking the customers, analyzing the behavior which helps in profiling different buckets.

Responsible for branding and positioning in online and social media that are relevant to our key

external target groups as well as for internal and external online platforms

(e.g. Facebook, Career site, Apps, etc.)

Responsible for the maintenance of our internal and external online platforms, relationship

management with vendors and further development of new platforms.

To lead company’s branding campaigns and is responsible for quality management for company’s

online presence on all platforms.

To build up and further develop market knowledge with regards to online and social media trends.

Strategizing for Email campaigns like newsletters, Mailers for Lead generation.

Develop and implement online marketing strategies, managing online reputation (ORM) with focus

on high growth in user engagement, traffic & revenue.

Build & roll out Digital plans optimized across the various Digital channels and touch points, i.e.

website, social media, blogs, third party sites, online advertising, search, as per guidelines.

Managing daily operation, website & content updates, Social Media Updating activity, content

management etc.

Serve as an in-house SEO team lead, develop and maintain SEO strategy and project plan

Measure and monitor of all digital campaigns and taking corrective actions wherever required

Liaise with Internal teams such as: Technical, Programming, Creative etc

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Managing team of 5 people for the success of the website.

Collaborating with cross-functional team/ partners to manage all aspects of website/ecommerce

business including business planning, content strategy, and promotional campaigns.

Overall ownership of bought, owned and earned media for better ROI & branding.

Heading a team of 4, I have excellent track record of managing a team of diverse fields of professionals for the success of the organization. I am the main contributor in making in increasing ROI of Propbasket Through digital marketing, SEO and SMO.

SKILLS/ ABILITIES /KNOWLEDGE

 Behavioral Skills:  Highly energetic, results driven and self-motivated, Ability to multi-task, Excellent communication skills.

Management- Website Content Management, Brand Building, ORM (Online Reputation Management), Team Management (Diverse fields of professionals consisting Designers, Developer, SEO/SMO/SEM people and Content writer.

Knowledge- All major Google webmaster tools like Google analytics/Adsense/Adwords, HTML, Proficient in Outlook, MS office, Open office, Strong data analysis and knowledge of Microsoft Excel etc.

Hands-on experience- Plan, design and execute - digital media campaigns including PPC, Display banner ad, Text ad, Email campaign, SMS campaign, SEO, Social media advertising & ORM (Online Reputation Management), Visitor Tracking, Visitor’s Journeys, On Page SEO (White Hat and Black Hat), Off Page SEO, Blogging, Administrating CMS Based Websites.

Abilities –Website Management, Marketing Research, Lead Generation, New Product Launch, Web traffic & Competitor’s analysis, Media Planning, Preparing Media Plan.

Planning and Execution - Monitor competitor's activities and prepare strategic business plan to counter the competition, Approved media plan execution. Manage various internal data sources and web analytics tools to enhance customer experience and assist to increase web presence of company and monitor all websites and recommend changes required.

PROFESSIONAL EXPERIENCE & ACCOMPLISHMENTS

RITIKA PVT. LIMITED (RITU KUMAR), GURGAON - September 2015- PresentAnalyst – Digital Marketing

Team Size: 6Responsible for all digital media campaigns ,i.e., Search Engine Marketing, PPC Campaigns, SEO, SMM, Social Media, Email Marketing, Content management and media buying. Responsible for Audience profiling and targeting them according to the content. Closely working with the creative team and giving the inputs for better user engagement. Overseeing the SEO team and guiding them for the effective SEO results.

Duties:PPC Campaigns: Creating PPC Campaigns according to the products and applying new techniques to generate maximum

onsite purchases. Tracking the visitor and visitor’s source. Generating Maximum CTR and ROI. Planning for remarketing and Display/Banner ads campaigns. Monitoring the keyword performances and changing the low performing keywords.

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Managing the merchant account on google. Creating pla’s and managing dynamic remarketing. Creating strategy for new customer acquisition and remarketing. Social Media Strategy: Profiling different audience buckets for effective social media campaigns. Engaging with users to handle Developing and executing social media strategy for the company. Creating effective and compelling messages about the brand, products, services and individuals and

propagate them in all social media platforms including Facebook, Twitter, Instagram, LinkedIn, YouTube, blogs,, Pinterest etc.

Constantly monitoring and update all social media touch points: websites, pages, blogs, groups and forums on daily basis and respond to posts/comments.

Content Optimization & Development: Writing and optimizing website content for Technical Industry. Understanding how integration of

vertical search engines effect on the following content areas: Text, News, Images, Video, and Audio & Products.

SEO: Overseeing the SEO team, guiding them to do on page & off page Optimization by using ethical

techniques accepted by major search engines Google, Yahoo and Bing.Email Marketing: Strategizing all the campaigns. Designing and content management of the mailers/newsletters. Landing Page management. Tracking of leads as well as trafficWeb Analytics Knowledge of web traffic analytical software such as Google Analytics etc. Tracking the customers, analyzing the behavior which helps in profiling different buckets. Ecommerce Tracking, Event Tracking.

PROP BASKET NOIDA - May 2014– August 2015Manager – Digital Marketing

Team Size: 4Responsible for Search Engine Marketing, PPC Campaigns, SEO, SMM, Social Media, Email Marketing, Content management , Managing the Team of 4 People for Website Designing and Development according to the parameters of white hat SEO and Developing Social Media Strategy for Branding and Lead Generation. Duties:PPC Campaigns: Creating PPC Campaigns according to the products and applying new techniques to generate maximum

leads. Tracking the visitor and visitor’s source. Generating Maximum CTR and ROI. Planning for remarketing and Display/Banner ads campaigns.Social Media Strategy: Developing and executing social media strategy for the company. Creating effective and compelling messages about the brand, products, services and individuals and

propagate them in all social media platforms including Facebook, Twitter, LinkedIn, YouTube, blogs,, Pinterest etc.

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Constantly monitoring and update all social media touch points: websites, pages, blogs, groups and forums on daily basis and respond to posts/comments.

Content Optimization & Development: Writing and optimizing website content for Technical Industry. Understanding how integration of

vertical search engines effect on the following content areas: Text, News, Images, Video, Audio & Products.

SEO: On page & off page Optimization by using ethical techniques accepted by major search engines Google,

Yahoo and Bing.Email Marketing: Strategizing all the campaigns. Designing and content management of the mailers/newsletters. Landing Page management. Tracking of leads as well as trafficORM Online reputation management of individuals as well as products/companiesWeb Analytics Knowledge of web traffic analytical software such as Google Analytics etc. Ecommerce Tracking, Event TrackingBlogs Creation & Updating: Develop strategy framework for the blogs as well as implementation and regular update.

Achievements:- Successfully achieved Approx 50% revenue growth, approx 80% website traffic. Implemented on Page SEO Techniques and Accomplished Off Page SEO for higher page ranks. Got some good keywords on the first page of SERP.

MULTISOFT SYSTEMS NOIDA - March 2013– April-2014Manager - SEM

Team Size: 5Responsible for Search Engine Marketing, PPC Campaigns, Managing the Team of 5 People for Website Designing and Development According to the need of SEO and Developing Social Media Strategy For Branding and Lead Generation.

Duties:PPC Campaigns: Creating PPC Campaigns according to the products and applying new techniques to generate maximum

leads. Tracking the visitor and visitor’s source. Generating Maximum CTR and ROI. Planning for remarketing and other ads campaigns.Social Media Strategy: Developing and executing social media strategy for the company/client. Creating effective and compelling messages about the brand, products, services and individuals and

propagate them in all social media platforms including Facebook, Twitter, LinkedIn, YouTube, blogs, etc. Constantly monitoring and update all social media touch points: websites, pages, blogs, groups and

forums on daily basis and respond to posts/comments.

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Content Optimization & Development: Writing and optimizing website content for Technical Industry. Understanding how integration of

vertical search engines effect on the following content areas: Text, News, Images, Video, Audio & Products.

SEO: On page & Off page Optimization by using ethical techniques accepted by major search engines Google,

Yahoo and BingEmail Marketing: Strategizing all the campaigns. Designing and content management of the mailers/newsletters. Landing Page management. Tracking of leads as well as trafficORM Online reputation management of individuals as well as products/companiesWeb Analytics Knowledge of web traffic analytical software such as Google Analytics etc. Ecommerce Tracking, Event TrackingBlogs Creation & Updating: Develop strategy framework for the blogs as well as implementation and regular update.Achievements:-

Successfully achieved Approx 40% revenue growth, approx 90% website traffic. Implemented On Page SEO Techniques and Accomplished Off Page SEO for higher page ranks.

K & T REALTY SERVICES PVT. LTD. GURGAON - September 2011 – Feb 2013Sr. Executive - SEM

Team size: 4Duties:

Developing an optimization plan according to the competition. Developing the structural plan for the website. Developing Template Based SEO-Friendly Micro-Websites. Analyzing the Local Competition and Planning to beat. Making changes necessary to the site and implementing the plan Title Optimization, Deciding Header Tags, Deciding Image Alt Tags, Google Webmaster Tools, Google Analytics. Keep on Updating According to Google’s latest Updates. Handling Cost-Effective Google Ad words Campaigns. Posting Free Advertisements of the products. Blog Writing, Updating. Bookmarking. Article Submission. Directory Submission. Social Media Marketing. Media Planning.

Achievements:-

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Achieved the highest ROI against the allocated budgets. Won many affiliate agreements & Barter deals.

EDUCATION

B.TECH - CSE 2007- 2011 MIMIT MALOUT (PTU)

Projects Network Planning :

Duration: Jan 2011- June 2011. Description: This project was done as an INTERN at Ericsson India LTD., Chandigarh. Team Size: 4 Role: Configuration of Different Switches and Routers at NOC. Work Done:

Configuring Routers and Switches. Understanding the whole procedure of network planning. Giving Suggestions and new Innovative Ideas to improve the Quality Of Service (QOS).

Network Design & Security:

Duration: Sep 2010 – Dec 2010. Description: This project is all about that how the network is establish in four different

locations and how these locations communicate with each other. Team Size: 2 Role: Configuration Engineer. Work Done:

o Prepare the overall design.o Configuration of Routers and Switches.

STRENGTHS

Proficient team manager, Self motivated team player, Win-Win Negotiators, ability to do extensive research, Analysis & Reporting skills, Team management skills, Problem solving & Conflict resolution ability.

PERSONAL PROFILE

DOB : 4th September 1989Language Known : English, Hindi & Punjabi Marital Status : MarriedValid Passport : Applied ForPreferred Location : Delhi NCR.

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