BRANDON ANTHONY 10242 Fallsgrove Street ∙ Orlando, FL 32836

Cell: 248-943-4338 ∙ brandonanthony2012@gmail.com

__________________________________________________________________________________________ OBJECTIVE

I aspire to obtain a dynamic opportunity that will allow me to apply my experience and challenge me further within the Sports Marketing,

Event Management, and Entertainment industries. It is my ambition to promote quality services and exceed assigned

goals that will contribute to continued growth and success of the organization.

EXPERIENCE South Lake Hospital National Training Center, Sports Assistant - Clermont, FL (02/2013-Present)

Support the recruitment of National Training Center Sports Business. Market the NTC brand and all related NTC programs to the

local community, state, country and world-wide.

Assist with management of NTC Sports Department, Venues, Events, Camps, Clinics, and any necessary daily operational needs

from sales, ticketing, concessions, grounds keeping, etc.

Conduct team and individual training; including coaching and instructing activities and workouts. Responsible for

communication of the policies & procedures to all NTC members, visiting athletes, coaches, and spectators.

Florida Citrus Sports (Nonprofit Membership Organization), Events & Marketing Assistant - Orlando FL (09/2012-01/2013)

Coordinated and managed aspects of various large scale events and assisted with the planning of marketing strategies and

promotions. (Florida Classic, Russell Athletic Bowl, Capital One Bowl, Orlando Citrus Parade).

Assisted with management of daily administrative and facility operations for the planning and execution of all events

surrounding the weekend of the Florida Classic; one of the largest HBCU football games in the country.

Researched vendors to ultimately save the company money and maintain budget based on previous invoices.

Managed the Florida Classic FanFare; an event hosting more than 19,000 fans, major sponsors, and vendors. Recognized for best

practices observed on Florida Classic game day by the NCAA Fan Engagement and Compliance Audit Report for this activation.

Managed the Battle of the Bands; the second largest source of revenue for the City of Orlando from Florida Classic weekend.

Served as a staff liaison for hosting sponsors, clients, and highly ranked college football teams during Orlando Bowl Week.

Assisted with the management of the Club Suite level in the Citrus Bowl Stadium by working with contractors, planners,

inspectors, and VIP’s to ensure owners and consumers have a five star experience while being hosted.

Maintained positive relationships with sponsors, members, and contractors to ensure that those relationships are ongoing.

Florida A&M University Athletic Department, Intern, Marketing & Promotions - Tallahassee, FL (08/2011-02/2012)

Developed and executed marketing plans and promotional concepts for Florida A&M Athletics that ultimately increased funds

for FAMU athletics. Created elements that communicated and improved the FAMU athletic experience, as well as provided a

call to action for future partners, fans, sponsors, and media.

Recruited and coordinated volunteer staffing at events. Provided leadership and guidance to local brand ambassadors and

volunteers in executing successful activation assembles and promotions at home Football and Basketball games.

Career Sports & Entertainment, Intern, Multicultural Marketing - Atlanta, GA (05/2011-08/2011)

Assisted with the planning of marketing strategies and promotions for large volume events (Atlanta Football Classic, Nations

Football Classic, Essence Music Festival, and HBCU Homecomings).

Enhanced client’s overall ROI by successfully executing marketing plans; while retaining brand knowledge and communicating

message points intelligently to consumers. Also distributed premiums and maintained accurate inventory of product at client

activation. Collected information from every target consumer to report back to clients and retain in the company database.

Assisted in the management of media initiatives, social media strategy, sponsorship activation, and the creative development

process; including writing creative briefs and job orders for all creative projects related to event and retail executions.

Conducted market, competitive and statistical research for special projects. Prepared event and key meeting recaps

Worked with the PR team and event promoters in order to produce and execute promotional, celebrity endorsed activations.

Macy’s Inc., Commission Sales Associate - Orlando/Tallahassee, FL (Summer 2010 & 11/2011-08/2012)

Demonstrated outstanding customer service skills, met and exceeded hourly selling and loyalty program standards, provided

solid product knowledge to customers; worked as a team leader to meet and surpass store objectives. Recognized as an Extreme

Seller and number one in store seller on numerous occasions.

TECHNICAL SKILLS Proficient in Microsoft Office 2010 and Microsoft Visio. Familiar with Windows and Mac OS in Adobe Photoshop, Illustrator, InDesign,

Archtics Database, Lunapic Graphic Design Software, Windows Movie Maker, and Social Media.

EDUCATION

Florida A&M University, School of Business and Industry, Tallahassee, FL

Bachelor of Science: Business Administration with Marketing Emphasis – Graduate of Honors (Cum Laude): 08/03/2012

BRANDON ANTHONY 10242 Fallsgrove Street ∙ Orlando, FL 32836

Cell: 248-943-4338 ∙ brandonanthony2012@gmail.com

__________________________________________________________________________________________

Cover Letter

May 1, 2013

Dear Ms. Lastik,

As a hard working, organized, self motivated team player, with excellent communications skills and a passion for

sports event marketing, it is exciting to have an opportunity to leverage my related education and work experience

as the Marketing and Event Manager of the Central Florida Sports Commission.

I am a driven young professional with a proven track record of executing the marketing and management of high

volume sports and entertainment events. My growing knowledge of the industry, as a coordinator and liaison of

several projects, has offered me opportunities to gain familiarity organizing the efforts of overall business plans.

In one of my most recent experiences I was tasked with coordinating events surrounding the weekend of the

Florida Classic, Russell Athletic Bowl, and Capital One Bowl; all huge revenue drivers to the Orlando community.

Working at Florida Citrus Sports gave me the opportunity to establish relationships, conduct logistics, and host

events at facilities such as the Citrus Bowl Stadium, Amway Center, Tinker Field, and major hotels throughout the

city. I did an outstanding job managing several projects and was recognized for my effort by the NCAA Fan

Engagement and Compliance Audit Report for implementing the best practices observed at an event.

My background is inclusive of, but not limited to:

Generating partnerships to leverage relationships and derive new business

Developing concepts that increase revenue and support event opportunities

Conducting on site supervision of events

Implementing direct marketing strategy to promote events & drive sales

Maintaining event budgets and contractual agreements

Efficiently prioritizing multiple projects to meet and exceed assigned goals

Benchmarking events to maximize ROI and build for the future.

I am confident that my experience, interpersonal skills, and dedication will permit me to add value to your

organization. I look forward to the opportunity of an interview and discussing the possibility of continuing growth

and innovation with the Central Florida Sports Commission. Please find my resume and cover letter attached.

Thank you for your time and consideration.

Sincerely,

Brandon Anthony