RETAIL AREA(K-Mart/Carmike)

By: Steven Killian, Oscar Nelson, Tabitha Kastner, Binny Nguyen, Kelsey Hawkins, Aaron Gutierrez, and Dustin Guest.

– Brand Recognition• Martha Stewart Everyday

living– Home products From

America’s most trusted guide to living

• Thalia Sodi– Beauty, Passion & Style

• Joe Boxer• Route 66

– Stylish clothes/accessories for men/women & kids

• Jaclyn Smith– For the casual, yet

sophisticated women

– Website #1 on Forrester– Superior Shopping Experience

Strengths

– Budgeting issues

– Reputation• Not know for quality

– Bums• Thanks to Safeway

– Customer Service

– Martha Stewart?

Weaknesses

– Merger w/ Sears• Sears Essentials

– Safeway• Women shop for food,

men look at sporting goods

– Young Mom’s• KMART Focus

Opportunities

– Shoplifting

– Economy

– Customer Service

Threats

http://shop.safeway.com/superstore/default.asp

General Info

• Remodoling in a year to a year and a half to be a “lifestyle” store

• The Safeway is only two years old• Most of the customers are from HP before they go

home• This store is smaller than the Philomath store but

bigger than downtown

• Well known name• Can try anything in the store, just ask

first• Good atmosphere• Has a Starbucks• Online delivery

•To out of the way for regular shopping by local residents•High prices•They just don’t do much business

Strengths

Weaknesses

• Differentiate from the other local Safeways

• Drive through for regular goods like milk, bread, exe.

• K-Mart for non-food items

• The other local Safeways

• Winco, Albertsons, Co-Op

Opportunities Threats

• Inside the Safeway• HP discount, $0.25• A lot of HP traffic

before work• Slow during the weekday

but a lot of customers in the mornings and weekends

• They should try to have the Starbucks be inside and a drive through/walkthrough window outside for quick pickups

Analysis

Carmike Cinemas

Background Information Carmike Cinemas, Inc. started when Carl L. Patrick, Sr. and Michael

W. Patrick acquired Martin Theatres in 1982

Carmike Cinemas target markets are small to mid-sizes communities

with a population of 50,000 to 250,000 residents

Carmike’s mission is to be the sole or premiere theatre with in the

communities

Today Carmike Cinemas operates

2,229 Screens

291 theatres in 36 states

Corvallis has the only Carmike Cinemas in the state of Oregon

SWOT Analysis Strengths

Location

Parking Lot

Customer Service

Community Relations

Weaknesses

Cash Only Theatre

Location

OpportunitiesDebt cards and Credit CardsOther Community Events

Threats Regal Entertainment Group

(don’t consider them a threat because of their customer service and movie

selection)

•Carries over 7,000 brand name products

–Office supplies–Furniture–Computer stuff–Business Services

•Everyday low prices on school supplies

•Features:–full-service copy center–UPS Authorized Shipping Outlet.

•Main focuses:–Small businesses–New businesses

•Easy Button

–http://gfx.dvlabs.com/klipmart/campaigns/sta001/easy_button_orig.html

• Traffic Flow– HP– Downtown– Albany

• Nearby Retailers– Jack in the Crack– Safeway– Kmart

• Rewards Card– www.StaplesRewardsCenter.com

• No Weaknesses– According to Scott

Harvey

• Small Copy Center – Compared to Kinkos

Strengths Weaknesses

• New businesses in Corvallis

• HP • Banks

• Office Max• Kmart• OSU bookstore

– Closer to campus

Opportunities Threats

From the movie “Office Space”

• To be the leader in quick service restaurants by serving the best sandwiches and "products in and around sandwiches" in the marketplace... one successful restaurant

and one "wowed"

customer at a time.

• First one opened 1981

• Nearly 3,500 in 15 countries

• New restaurant opens every 8 hours, on average

• Most popular sandwich use to be Classic Italian, but now it is Mesquite Chicken

• Original store to do toasting. This sets them apart from other sandwich shops

SWOT Analysis

Strengths• Original Toasted Sub Shop –

imitations aren’t as good• Punch Cards• Watch sandwich be made• Keeps up with low-carb trend (salads)• New Marketing Strategy (Baby)• Surrounding Stores bring in Business

Weakness• Location• Small eating area• Expensive

Quizno’s

Opportunities• Q card

• Expanding menu all the time

Threats• Other sandwich shops toast

• Jack-In-the-Box

Oscar

• Started in October 2002

• Business was REALLY slow in the beginning

• It has grown a lot since they started but is still has a small customer base than many other Blockbusters

• A lot of business from HP

Overview

• Blockbuster is a well known

brand name for video renting

• Better store layout than the other

Blockbuster in the area (in my

opinion)

• Can usually find what you are

looking for

• End of late fees, and the Movie Pass

• Very friendly, helpful staff.

(they don’t have many customers so they jump on an occasion to do something)

Strengths Interior

• Low customer base due to out-of-the way location

• No differentiation from other Blockbusters because it is run at a Corporate level

• Parking in the area is not very good

Weaknesses

• The actual store can’t capitalize

on any opportunities unless through

the Corporate structure

• If they could…

• More “old” movies

• Better signs and advertising

• More TV shows on DVD

• More Games

• Coffee, ice cream, and snacks

Opportunities

• Hollywood video could be a slight threat, but since most of the Blockbuster’s customers come from HP in the K-Mart area it’s not a great threat.

• Online movie rentals

Threats

• Just not a great retail area for Blockbuster

• It sounds like the business from HP is just enough to keep the store float

• If differentiation were possible, this store location would need to maximize that to get higher traffic and grown their customer base

Conclusion

► The first restaurant opened in San Diego The first restaurant opened in San Diego by Robert Peterson in 1951.by Robert Peterson in 1951.

► More than 2,000 restaurants in 17 states.More than 2,000 restaurants in 17 states.► Currently 44 stores in Oregon Currently 44 stores in Oregon ► Jack in the Box acquired Qdoba Mexican Jack in the Box acquired Qdoba Mexican

Grill in January of 2003.Grill in January of 2003.► Target Market: Adults Target Market: Adults

Reference: http://www.jackinthebox.com/aboutourco/index.php?section=1

BackgroundBackground

SWOT AnalysisSWOT Analysis► StrengthsStrengths: Convenient 24-hour Drive-through : Convenient 24-hour Drive-through Only drive through business located along this Only drive through business located along this

street street Only fast food business in the Kmart business Only fast food business in the Kmart business

areaarea Plenty of parkingPlenty of parking

Not so many screaming children in the lobbyNot so many screaming children in the lobby

► WeaknessesWeaknesses: Not located along 9: Not located along 9thth street street Dinning area is fairly smallDinning area is fairly small Not a lot of foot trafficNot a lot of foot traffic

SWOT AnalysisSWOT Analysis► OpportunitiesOpportunities: Slowly becoming an ideal location: Slowly becoming an ideal location

Work with area business. i.e. couponsWork with area business. i.e. coupons Signage: Direct cars to them Signage: Direct cars to them

► ThreatsThreats: There’s no word on future competition within this : There’s no word on future competition within this areaarea

Quiznos: Healthier menu itemsQuiznos: Healthier menu items

McGrath’s Fish HouseMcGrath’s Fish House

McGrath’s BackgroundMcGrath’s Background

In1980, The first McGrath’ s Fish In1980, The first McGrath’ s Fish House opened in Salem, Or.House opened in Salem, Or.

““McGrath's Fish House is a casual McGrath's Fish House is a casual family seafood restaurant that is a family seafood restaurant that is a delicious and fun place to eat “delicious and fun place to eat “

-Website Statement-Website Statement

McGrath’s currently has 20 McGrath’s currently has 20 locations including many locations including many restaurants in Utah(4), Arizona(3), restaurants in Utah(4), Arizona(3), Washington(2), Idaho(1), Washington(2), Idaho(1), California(1), and Colorado(1).California(1), and Colorado(1).

Corvallis McGrath’sCorvallis McGrath’s350 NE Circle Blvd.350 NE Circle Blvd.Corvallis, OR 97330Corvallis, OR 97330

541-752-3474(FISH)541-752-3474(FISH)

Restaurant Hours:Restaurant Hours:

Sunday: Sunday: 10:00am-10:00pm10:00am-10:00pm

Mon.-Thurs.:Mon.-Thurs.: 11:00am-10:00pm11:00am-10:00pm

Fri.-Sat.:Fri.-Sat.: 11:00am-11:00pm11:00am-11:00pm

Customer Flow:Customer Flow:

Busiest Times:Busiest Times:

Lunch: 12:00pm-1:30pm ~30 customers/HRLunch: 12:00pm-1:30pm ~30 customers/HR

Dinner: 5:00pm-9:00pm ~60+ customers/HRDinner: 5:00pm-9:00pm ~60+ customers/HR

*Business usually starts slow on Mondays and peaks *Business usually starts slow on Mondays and peaks Friday/Saturday night.Friday/Saturday night.

Corvallis McGrath’s Cont.Corvallis McGrath’s Cont.

Customer Analysis:Customer Analysis: Family Outings: Family Outings: ~50% sales~50% sales Couples/Dates:Couples/Dates: ~30% sales~30% sales Hungry Workers:Hungry Workers: ~15% sales~15% sales Random Students:Random Students: ~5% sales~5% sales

Business SpikesBusiness Spikes Before/After OSU sporting events (mainly Football games)Before/After OSU sporting events (mainly Football games) Mom’s WeekendMom’s Weekend Dad’s WeekendDad’s Weekend Very Beginning of OSU school year.Very Beginning of OSU school year. START (summer)START (summer) High-School PromHigh-School Prom

SWOT AnalysisSWOT AnalysisStrengthsStrengths

Strong Brand RecognitionStrong Brand Recognition The only real Seafood The only real Seafood

restaurant in Corvallisrestaurant in Corvallis Repeat customersRepeat customers Use only fresh seafood Use only fresh seafood

productsproducts ParkingParking Good food with relatively Good food with relatively

cheap pricescheap prices

OpportunitiesOpportunities Attraction of more college Attraction of more college

impulse meals. Maybe add impulse meals. Maybe add weakly college specials on weakly college specials on basic seafood. basic seafood.

More Advertising (Hwy 34 More Advertising (Hwy 34 Billboard is successful)Billboard is successful)

Weaknesses Lack of college impulse

meals Almost solely a destination

point Location Out of price range for lower-

end customers

Threats Safeway, Fred Meyers,

Winco (raw fish) Bay Street Crab

Company Albany Seafood

Restaurants: Red Lobster, Red Beards, and Skippers.

Newport Bay????

QUESTIONS???