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8/8/2019 retail asign 2 - Central Business District(CBD)
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Central Business District(CBD)& their comparison with malls
Presented By:
(Retro Co. )
Aman SharmaBhupesh Kumar
Himanshu Bhola
Manish Rana
Ravinder Kaur
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Central Business District
A central business district (abbreviated to
CBD, also called central activities district)
The "CBD" is the central district of a city,
usually typified by a concentration of retail
and commercial buildings.
Higher-than-usual urban density
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If an area meets many or all of the following
criteria, it would probably be considered a CBD: contains specialist shops and branches of majordepartment stores.
contains offices and other professional buildings.
has high pedestrian levels and the greatestparking restrictions.
is the geographical centre of the settlement.
is the area with the highest land value. is well connected by public transport, with largenumbers of passengers.
has high traffic levels.
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CBD Examples
Sector 17
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Store Visited Yougal Sons
Phase 7,Mohali
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About Yougal Sons
Started on: 7 August 2010
No. of footfalls: 180
Store Timings: 10:30 AM 9PM
No. of employees : 50
Product : 10 12 categories
Prices : Normal price and offer seasonal discounts
Promotion Strategy: Print media and small hoardings on the main road
Its a 3 level Showroom, on rent
Having Brand tie ups
Product is replaced if some problem is there
Brands included: Mufti, Numero Uno, Levis, Uni Style, Yankees.
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OUR PRODUCT
FRACHISE
OF
LEVIS
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RETRO CO.
DETAILS OF FRANCHISE
Vertical: Clothing
Required Capital:
Rs 50 Lakh to Rs 5 crore depending on location
No. of Franchise Outlet: 200+ (North Region)
Industry Category: Clothing
Area Requirement: 1000-5000sqft
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RETRO CO.
PREFERRED LOCATION
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RETRO CO.
Comparison of CBD and Malls
CBD
Consists of an unplanned
shopping area around the
geographic points where
transportation converge, is in the
center of the city.
Heavy trafficking due to large
shops & product variety.
Different resources for different
shops.
High crime rate.
Centrally located in a city.
Huge parking.
Not clean environment as
compared to the malls.
Malls
Centrally owned or managed
shopping district that is planned
and competition of the
merchandise selling surrounded
by parking.
Heavy trafficking due to large
product variety.
Co operative planning and use
common resources.
Lower crime rate.
Easy accessibility to highways.
Huge space for parking.
Clean and neat environment.
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RETRO CO.
CBD
Fixed store hours.
High rents.
No such restrictions.
Too much competition
Malls
Inflexible store hours
High rents
Restrictions to what themerchandise sold
Too much competition
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RETRO CO.