12

Retail - Bharat Exhibitions Services Asia 2016... · Reliance Retail's LYF third largest LTE ... UNITED COLORS OF BENETTON. JAWED HABIB 02 SPA CUPPO coffee ocolafe . Title: PowerPoint

  • Upload
    vantu

  • View
    215

  • Download
    0

Embed Size (px)

Citation preview

Retail – Offline Vs Online - Dramatic Shift

Retail – Dramatic Shift

Decreasing in-store traffic

Access to Information

Increase in smart phones

Convenience

• sSsss

Retail – Dramatic Shift

Walk2Shop – The Catalyst – Providing the “Click & Mortar” solution

W2S – Traditional – through the line

W2S – The Advantage

Combating the challenge Campaign Model

Proximity reach – to their finger tips

Store navigation

Interactive - Chat

Rate & Review

Enables in-store experience

Cheapest form of advertising

Beacons – In-store targeting

Geo Sense

As in the dictionary – A Catalyst speeds up a reaction by lowering the activation energy required for the

reaction to proceed.

Products & Offers

W2S – The Shopper’s Experience

Direction Map Interactive Chat Rate & Review

W2S – The Advantage

Beacons : Target base within store

Product Promotion

Product Availability

In-store Experience

Low cost device

Attached to shelves or walls

Geo Fencing

Reach within Upto 2 Kms

Increase in conversion

Brand Visibility

Promotion based on segmentation

Analyze to optimize

The smartest, innovative, low-cost solution

W2S – The Perfect Solution

W2S – Bucket of big brands