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Eliminating InfrastructureBarriers to IP Enablement
What You Will Learn Today:
• How to greatly reduce costs associated with IP enabling your locations
• How to eliminate risk and disruption while creating a robust IP platform.
• How to leverage existing infrastructure to move to IP.
Introducing the Phybridge PoLRE Switch Innovations
Power over Long Reach Ethernet
Barriers and Challenges To IP migration for Retail
• Infrastructure Upgrade costs.
• Multiple locations with different requirements and challenges
• Unknowns• Disruption• Time required• Return on Investment
The Typical Large Retail Store Telephony DeploymentCAT 3 Cable with long reach
Only Application is Voice
PBX
Moving to IP – Building a Robust IP Platform
TDM Voice
IP Voice
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Challenge: Building a LAN Platform for IP Phones• Cost• Disruptions – Rip and Replace• New Cabling• Long Reach Requirements – IDF closets• Multiple switches• Security• Time Requirements• Complexity - No two locations the same• Voice on production network.
Cost Effective, Simple, RobustDesigned to Eliminate Infrastructure Barriers
Transform your existing, proven reliable voice infrastructure into an IP path with power ideal for Unified Communications and IP phone deployment.
Ethernet and PoE over a single pair of telephony grade wire with four times the reach of traditional switches.
8, 24 & 48 Port PhybridgePoLRE Switches
(Power over Long Reach Ethernet)
PoLRE Switch Overview
Downlink Ports
Mgmt. & Console Ports
2 x 1GB Ethernet Ports
2 x 1GB Fiber Ports
Industry Leading Power
PhyLinkMADE IN CANADA
PowerWISE
500/1,000W power supply
Hot swappable
AC/DC Power Source
Power Sharing
Power Management
24 Port Switch
48 Port Switch
Enterprise Quality Managed Data Switch
• 24 & 48 port configuration; stackable • Full duplex Ethernet with PoE over a single
pair with 1200 ft (365 m) reach• 100 times IP voice bandwidth requirements -
10Mbs dedicated per endpoint• 2 Gb Ethernet ports and 2 Gb Fiber ports for
daisy chaining or spanning tree, for redundancy
• A one-year manufacturer warranty, with extended warranty and maintenance options available
• Industry-leading power capabilities
More Than IP Phones
Supports IEEE 802.3af Compliant Devices
High-Quality Managed Data Switch
• Hot swappable, AC/DC power, power sharing for redundancy
• Intuitive web GUI interface • Remote management by port• VLAN setup easy• Easy trouble shooting• Enhanced security features including
– Port lockdown– Separate point to point Infrastructure
• Protocols supported: CDP, LLDP, Telnet, HTTP, STP, RSTP, NTP, SNMP v2c, TACACS+
Double click to turn power off and on.
IP Phone
Phybridge POE Switch
Router or IP PBXCAT3 Cable RJ 11
CableRJ 45 Cable
PhyLink
Cross Connect Cable
Female RJ21 Amphenol To Distribution Block From TDM PBX
Single Pair To Each Wall Jack
Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable
From PhyAdapter
to IP Phone
Data Switch
Phybridge UniPhyer Voice Switch
IP PBX
Back Up Power Source
110 block
Female RJ21 Amphenol To Distribution Block From TDM PBX
Single Pair To Each Wall Jack
Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable
From PhyAdapter
to IP Phone
Data Switch
Phybridge UniPhyer Voice Switch
IP PBX
Back Up Power Source
Female RJ21 Amphenol To Distribution Block From TDM PBX
Single Pair To Each Wall Jack
Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable
From PhyAdapter
to IP Phone
Data Switch
Phybridge UniPhyer Voice Switch
IP PBX
Back Up Power Source
Old Digital Today, New IP TomorrowCost Effective, Simple, Robust
Female RJ21 Amphenol To Distribution Block From TDM PBX
Single Pair To Each Wall Jack
Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable
From PhyAdapter
to IP Phone
Data Switch
Phybridge UniPhyer Voice Switch
IP PBX
Back Up Power Source
Multi ParBundle
110 block
Cross Connect Cable
CAT3 Cable
Wall Plate
RJ 11 Cable
Digital Phone
Female RJ21 Amphenol To Distribution Block From TDM PBX
Single Pair To Each Wall Jack
Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable
From PhyAdapter
to IP Phone
Data Switch
Phybridge UniPhyer Voice Switch
IP PBX
Back Up Power Source
Female RJ21 Amphenol To Distribution Block From TDM PBX
Single Pair To Each Wall Jack
Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable
From PhyAdapter
to IP Phone
Data Switch
Phybridge UniPhyer Voice Switch
IP PBX
Back Up Power Source
1 Rack, Stack & Configure Switches
2
Connect Existing Wiring Infrastructure
3Deploy PhyLink & IP Phones
Ethernet & PoE
Existing Digital
New IP
Customer Benefits By Using Phybridge PoLRE Switch
IP Voice
IP PBX or Router
Female RJ21 Amphenol To Distribution Block From TDM PBX
Single Pair To Each Wall Jack
Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable
From PhyAdapter
to IP Phone
Data Switch
Phybridge UniPhyer Voice Switch
IP PBX
Back Up Power Source
• Significant Cost Savings• No Disruption or Risk• Leverage Existing Infrastructure• Fast Track Migration• Highly Secure • Easy Management• Eliminate Network Complexity• Separate IP platform for Voice and More• Repeatable, Predictable, and Scalable Migration across
every location.
CAT 3 Cable with long reach
Quick, Easy, Risk Free Migration to IP with Repeatable, Predictable and Scalable Deployment Process Across All Locations.
Feature Rich Hosted Voice
Accelerate Your Return on Investment
Without Phybridge- Per Port
With Phybridge- Per Port
Customer Investment Requirements Spend ROI Contribution Spend ROI
Contribution
LAN Assessment $ 10 No $ 0 No
IDF Closets - Backup Power, Cooling, Power Source $ 60 No $ 10 No
Cable Run $250 No $ 0 No
Services for Planning, Configuring, Deployment $ 75 No $ 20 No
PoE Switch Port $ 50 Support ROI $125 Support ROI
Total Infrastructure Spend $445 $155
Surplus Budget Available for Additional Applications Not Available $290
Buy More Applications Not Available $290 ROI Driver
Total Customer Spend $445 Lower ROI $445 Higher ROI
Accelerate IP Migration and Drive a Better ROI.
More Capabilities with IP Platform
IP Voice Plus
IP PBX
Female RJ21 Amphenol To Distribution Block From TDM PBX
Single Pair To Each Wall Jack
Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable
From PhyAdapter
to IP Phone
Data Switch
Phybridge UniPhyer Voice Switch
IP PBX
Back Up Power Source
SNOWBLOWERS20% OFF
Have a Smart Monitor Connected to IP phone Delivering Content:• Real-time Advertising• Training video• Product features• Loyalty messaging • Community Info.• Watch and Listen.
What Else Can You Do with A Separate IP Platform?IP Voice Plus Real Time Marketing, Training, Viewing.
STORM COMINGSNOWBLOWERS20% OFF
Hot & Sunny Tomorrow Suntan Lotion25% off
Feature Rich Hosted Voice & CONTENT
Power over Long Reach Ethernet Leaders
PoLRE & UniPhyer Switch Family (Power over Long Reach Ethernet)
Ethernet and PoE over one pair of wire with 4 times the reach of traditional switches
CLEER & EC Switch Family (Coax Leveraged Ethernet Extended Reach)
Fast Ethernet and PoE over one coax with 5 times the reach of traditional switches
Eliminating Infrastructure Barriers To IP Adoption
Private & Confidential
Enterprise Grade Ethernet over Coax Switch
24 Downlink Ports
Mgmt. & Console Ports
2 x 1GB Ethernet Ports
2 x 1GB Fiber Ports
Industry Leading Power
EC Link AdaptersMADE IN CANADA
PowerWISE
500/1,000W power supply
Hot swappable
AC/DC Power Source
Power Sharing
Power Management
Private & Confidential
Old Analog or Digital Today, New IP Tomorrow
Ethernet & PoE+100mbs with
2,000ft (609m) Reach(Power over Long Reach
Ethernet)
NVR
Monitor Phybridge 24 Port CLEER
Switch
Existing Coax
Infrastructure
Monitor
Digital Camera
Digital Camera
Digital Signalling
Digital Signalling
DVR
Existing Coax
Infrastructure
PoE
Data100 Mbit
PoE
Data100 Mbit
Rack, Configure, Connect CLEER Switch to NVR and Test Locally
1 2 3Connect Existing Coax to CLEER Switch
Three Easy Setup Steps EC Link
PoE
IP Service
PoE
Data100 Mbit
Data100 Mbit
EC Link
IP Camera
EC Link To Coax and IP End Point
Private & Confidential
Power & Backup Power
Fast Ethernet & PoE+ with over 2,000ft (609m) Reach over Coax.
The Most Robust PoE Capabilities on the Market. Four switches can be stacked together for power sharing, load balancing and power redundancy. The CLEER switch comes standard with PowerWISE technology.
Existing Coax Infrastructure
100mbs PoLRE with 2,000ft (609m) Reach
(Power over Long Reach Ethernet)
PoE
Data
48VDC Local Power Optional up to 100w
IP Camera
NVRSwitch
Server
Monitor2 Phybridge 24 Port
CLEER Switches
EC Link
Data
PoE
Data
PoE
Data
PoE
Data
PoE
Data
PoE
Data
EC Link
EC Link
EC LinkPoE
Data
IP Camera
IP Camera
IP Camera
Fast Ethernet and PoE
300ft (92m)
600ft (183m)
900ft (275m)
1,300ft (396m)
1,700ft (518m)
2,300ft (701m)
RG6 18AWG
30 watts 28 26 23 20 14
RG59 20AWG
30 watts 27 25 22 17
Plus 300ft
QUICK, EASY AND RISK FREE MIGRATION TO IP CAMERAS.
COAXIAL CABLING
IP CAMERAS
NVRCLEER SWITCHES
Monitor
Private & Confidential
Power & Backup Power
More than IP CamerasRobust IP Backbone for Other IP Applications
Existing Coax Infrastructure
100mbs PoLRE with 2,000ft (609m) Reach
(Power over Long Reach Ethernet)
PoE
Data
48VDC Local Power Optional
IP Camera
IP Access Point
IP Phone
IP TV
NVRSwitch
Server
Monitor2 Phybridge 24 Port
CLEER Switches
EC Link
Data
PoE
Data
PoE
Data
PoE
Data
PoE
Data
PoE
Data
EC Link
EC Link
EC LinkPoE
Data
Supports IEEE 802.3af & 802.3at compliant Devices
Phybridge Introduction
Large Customer Base
250,000+ Users Globally
Cool Vendors in Enterprise Communications Applications,
2010
Industry Recognition
North American Company
Leaders in Long Reach PoE Switching
Private North American Company
20 Notable Communications
Infrastructure Products, 2012
Award-Winning Product
Award-Winning Switches
Federal Government - Embassies
• UK Government - FCO– Locations globally using Phybridge
switch to support IP Telephony – Main offices also using Phybridge– Savings in the $Millions
• Canadian Government - DFAIT– Global deployment on Phybridge
backbone– Savings in the $Millions
Repeatable, predictable, scalable, highly reliable, secure, and easy to manage.
York Region District School Board
• Approximately 200 schools to use PoLRE switch solution
• Successfully migrated over 12 schools
• Solution saved money, eliminated disruption and financial risk
• Repeatable, predictable, and scalable deployment across every school
• Customer references available
The TransUnion Success Experience
• Looking to migrate 1,400+ users at their 10-storey location in Chicago
• Savings of $1.5 Million– Approval for $1.8 Million– Phybridge $0.3 Million
• Proof of Concept– Eliminate all risk
• Fast-track project by over 6 months• Successful migration of 1,400+ users
over a weekend• Allocated savings to applications
“It sounded to good to be true until I tested it in my environment. I was able to eliminate all my risk before
deploying my first IP phone.Great technology!”
Tony ChristopherVoice/Data Network Manager
TransUnion Credit
State Government - Commonwealth of Pennsylvania
• Approximately 4,000 end points at multiple locations including a single site with over 2,000 users
• Completed 7 Proof of Concept sites in a single day to eliminate risk
• Barriers included infrastructure costs, disruption, and reliability
• Deployment completed in less than a week without any employee disruption
• Private cloud offering• Over three years without issue
New Mexico State University
• Migrating to UC & IP Telephony• Infrastructure costs a concern• Significant amount of analog phones
given barriers• Discovered Phybridge switch
innovation– Completed a Proof of Concept
• Barriers removed and deploying 4,000+ IP phones on Phybridge backbone
• Consistent experience across all locations
• Estimated savings of over $1 Million
“We completed multiple sites with approximately 1,000 endpoints and the migration was quick and easy. The Phybridge solution delivered
as claimed!”
Watch Customer Video
New York Medical Center
• Migrating to IP Telephony• Infrastructure requirements for one
building with over 1,000 phones too costly
• Introduced to Phybridge by consultant
• Completed Proof of Concept and determined that technology can greatly reduce costs while moving to IP Telephony
• Savings of over $1 Million realized• Will be using Phybridge technology
in future
“After deploying the Phybridge technology, I realized that I wish I knew more about its capabilities –
because I would have used it more!”
Hospitality Customer - Palms Hotel & Many Others
• Looking to upgrade telephony for operations and guests
• Disruption, infrastructure costs and network complexity were significant barriers
• Phybridge switches allowed the customer to:– Easily identify end points to migrate to IP
• operations, executive floors, all rooms
– Eliminate disruption and greatly reduce costs
– Simplify network requirements given extended reach
– Modernize communication platform and deliver more reliable internet connectivity to guests
“Phybridge enabled us to move into the world of IP
Telephony without the expense of remodelling,”
said Joan Rowland, Director of IT for Palms Hotel & Spa. “Deployment was very easy
on our part!”
Female RJ21 Amphenol To Distribution Block From TDM PBX
Single Pair To Each Wall Jack
Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable
From PhyAdapter
to IP Phone
Data Switch
Phybridge UniPhyer Voice Switch
IP PBX
Back Up Power Source
Female RJ21 Amphenol To Distribution Block From TDM PBX
Single Pair To Each Wall Jack
Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable
From PhyAdapter
to IP Phone
Data Switch
Phybridge UniPhyer Voice Switch
IP PBX
Back Up Power Source
Lines Supporting Existing Phones
To Network
IPT for Operations
IPT & Internet for Executive Floors