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How to plan for frequent advertising with the best ROI. The News provides the best reach in Abbotsford and Mission, BC. Increased reach, generates increased business! Contact us at 1 604 853 1144 or at [email protected].
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The Advertising Budget to Retail Sales Should Look Like This…
0
2
4
6
8
10
12
14
16
Jan
Feb
Mar
Apr
May
June Ju
ly
August
Sept Oc
tNov
Dec
▲ Advertising Budget
■ Retail Sales
Perc
enta
ge o
f Ann
ual S
ales
0
2
4
6
8
10
12
14
Jan
Feb
Mar
Apr
May
June Ju
ly
August
Sept Oc
tNov
Dec
▲ Advertising Budget
■ Retail Sales
Not Like This…Pe
rcen
tage
of A
nnua
l Sal
es
0
3
6
9
12
15
JAN. FEB. MAR. APR. MAY JUNE JULY AUG. SEPT. OCT. NOV. DEC.
New Car Dealers
Perc
enta
ge o
f Ann
ual S
ales
Canadian Retail Sales
Source: Stats Canada Retail Trade July 2003-June 2004
0
3
6
9
12
15
JAN. FEB. MAR. APR. MAY JUNE JULY AUG. SEPT. OCT. NOV. DEC.
Used and Recreational Motor Vehicle and Parts Dealers
Perc
enta
ge o
f Ann
ual S
ales
Canadian Retail Sales
Source: Stats Canada Retail Trade July 2003-June 2004
0
1.9
3.8
5.7
7.6
9.5
JAN. FEB. MAR. APR. MAY JUNE JULY AUG. SEPT. OCT. NOV. DEC.
Gasoline Stations
Perc
enta
ge o
f Ann
ual S
ales
Canadian Retail Sales
Source: Stats Canada Retail Trade July 2003-June 2004
0
2
4
6
8
10
JAN. FEB. MAR. APR. MAY JUNE JULY AUG. SEPT. OCT. NOV. DEC.
Furniture Stores
Perc
enta
ge o
f Ann
ual S
ales
Canadian Retail Sales
Source: Stats Canada Retail Trade July 2003-June 2004
0
3
6
9
12
15
JAN. FEB. MAR. APR. MAY JUNE JULY AUG. SEPT. OCT. NOV. DEC.
Home Furnishings Stores
Perc
enta
ge o
f Ann
ual S
ales
Canadian Retail Sales
Source: Stats Canada Retail Trade July 2003-June 2004
0
2
4
6
8
10
JAN. FEB. MAR. APR. MAY JUNE JULY AUG. SEPT. OCT. NOV. DEC.
Computer and Software Stores
Perc
enta
ge o
f Ann
ual S
ales
Canadian Retail Sales
Source: Stats Canada Retail Trade July 2003-June 2004
0
4
8
12
16
20
JAN. FEB. MAR. APR. MAY JUNE JULY AUG. SEPT. OCT. NOV. DEC.
Home Electronics and Appliance Stores
Perc
enta
ge o
f Ann
ual S
ales
Canadian Retail Sales
Source: Stats Canada Retail Trade July 2003-June 2004
0
3
6
9
12
15
JAN. FEB. MAR. APR. MAY JUNE JULY AUG. SEPT. OCT. NOV. DEC.
Home Centres and Hardware Stores
Perc
enta
ge o
f Ann
ual S
ales
Canadian Retail Sales
Source: Stats Canada Retail Trade July 2003-June 2004
0
1.9
3.8
5.7
7.6
9.5
JAN. FEB. MAR. APR. MAY JUNE JULY AUG. SEPT. OCT. NOV. DEC.
Supermarkets
Perc
enta
ge o
f Ann
ual S
ales
Canadian Retail Sales
Source: Stats Canada Retail Trade July 2003-June 2004
0
1.9
3.8
5.7
7.6
9.5
JAN. FEB. MAR. APR. MAY JUNE JULY AUG. SEPT. OCT. NOV. DEC.
Convenience and Specialty Food Stores
Perc
enta
ge o
f Ann
ual S
ales
Canadian Retail Sales
Source: Stats Canada Retail Trade July 2003-June 2004
0
3
6
9
12
15
JAN. FEB. MAR. APR. MAY JUNE JULY AUG. SEPT. OCT. NOV. DEC.
Beer Wine and Liquor Stores
Perc
enta
ge o
f Ann
ual S
ales
Canadian Retail Sales
Source: Stats Canada Retail Trade July 2003-June 2004
0
2
4
6
8
10
JAN. FEB. MAR. APR. MAY JUNE JULY AUG. SEPT. OCT. NOV. DEC.
Pharmacies and Personal Care Stores
Perc
enta
ge o
f Ann
ual S
ales
Canadian Retail Sales
Source: Stats Canada Retail Trade July 2003-June 2004
0
3
6
9
12
15
JAN. FEB. MAR. APR. MAY JUNE JULY AUG. SEPT. OCT. NOV. DEC.
Clothing Stores
Perc
enta
ge o
f Ann
ual S
ales
Canadian Retail Sales
Source: Stats Canada Retail Trade July 2003-June 2004
0
4
8
12
16
20
JAN. FEB. MAR. APR. MAY JUNE JULY AUG. SEPT. OCT. NOV. DEC.
Shoe Clothing Accessories and Jewellery Stores
Perc
enta
ge o
f Ann
ual S
ales
Canadian Retail Sales
Source: Stats Canada Retail Trade July 2003-June 2004
0
3
6
9
12
15
JAN. FEB. MAR. APR. MAY JUNE JULY AUG. SEPT. OCT. NOV. DEC.
Department Stores
Perc
enta
ge o
f Ann
ual S
ales
Canadian Retail Sales
Source: Stats Canada Retail Trade July 2003-June 2004
0
3
6
9
12
15
JAN. FEB. MAR. APR. MAY JUNE JULY AUG. SEPT. OCT. NOV. DEC.
Other General Merchandise Stores
Perc
enta
ge o
f Ann
ual S
ales
Canadian Retail Sales
Source: Stats Canada Retail Trade July 2003-June 2004
0
3
6
9
12
15
JAN. FEB. MAR. APR. MAY JUNE JULY AUG. SEPT. OCT. NOV. DEC.
Sporting Goods Hobby Music and Book Stores
Perc
enta
ge o
f Ann
ual S
ales
Canadian Retail Sales
Source: Stats Canada Retail Trade July 2003-June 2004
0
3
6
9
12
15
JAN. FEB. MAR. APR. MAY JUNE JULY AUG. SEPT. OCT. NOV. DEC.
Miscellaneous Store Retailers
Perc
enta
ge o
f Ann
ual S
ales
Canadian Retail Sales
Source: Stats Canada Retail Trade July 2003-June 2004
