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The Delegate Pack for the 2014 Mobile Retail Summit
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MOBILERETAIL
SUMMIT
SETTING THE SCENE
09:00 – 09:05 Chair's Introduction
09:05 – 09:25 Everything You Ever Wanted To Know About Mobile Commerce, but Were Afraid To AskNick Lane, Mobile Insight Analyst, Mobilesquared
09:25 - 09:45 How to Transform the In-App Shopping ExperiencePaul Putman, CEO, Donky ON DEVICE SESSION
09:45 - 10:00 The Challenges and Choices Facing Retailers and Brands When Going Mobile - What toConsider When Deciding On Your StrategyJonathan Setty, Sales Director, Mopowered 10:00 - 10:20 Domino’s Journey From a Bricks & Mortar to Online RetailerPaul Francis, Head of eCommerce, Domino's
10:20 - 10:40 12 Ways to Break your Mobile ExperienceCraig Sullivan: The Optimiser of Everything 10:40 - 10:55 Winning in a World of Connected CustomersEmma Crowe, SVP Client Strategy, Somo
10:40 - 10:55 COFFEE / NETWORKING BREAK
DRIVING FOOTFALL SESSION 11:25 - 11:45 More Clicks Less BricksMatthew Hopkinson, Director, Local Data Company 11:45 - 12:00 Making Mobile Count - The Future of In-Store PromotionsMarina McKeever, Senior Director, Voucher Codes, RetailMeNot 12:00 - 12:20 Using Click & Collect to Help Revive Independent RetailMandeep Singh, CEO & Co-Founder, Streethub
12:20 - 12:35 The Secret to Driving Customer Acquistion, Loyalty and Engagement on MobileFreddie Friedman, Senior Product Director, Amobee 12:35 - 12:50 Shopping Basket in One Hand, Smartphone in the Other: Reasons to Embrace Mobile in RetailStephen Jenkins, VP Marketing, EMEA, Millennial Media 12:50 - 13:50 LUNCH / NETWORKING BREAK
13:50 - 14:10 Weather IS Mobile: The Power of Weather Marketing for RetailersLindsay Wiles, Strategic Sales Director, The Weather Channel
MOBILE RET ILSUMMIT
AGENDA
IN STORE SESSION
14:10 - 14:30 Using Mobile to Assist the In-Store Shopping ExperienceMark Cody, Senior Marketing Manager, Mobile, Tesco 14:30 - 14:45 The Future of Retail is SMSPeter Garside, Regional Director, Netsize 14:45 - 15:00 Mobile Marketing and the Bigger PictureJames Sandberg, Strategy Director, ICLP
15:00 - 15:20 Presentation TBC 15:20 - 15:40 COFFEE / NETWORKING BREAK
THE FUTURE 15:40 - 15:55 Presentation TBC 15:55 - 16:15 From Brand to Technology: a Continuous ConnectionJames Dawson, Founder, Humble Grape 16:15 - 16:30 Mobile's Influence on the Total Retail ExperienceCristina Constandache, Chief Revenue Officer, Mobpartner 16:30 - 16:50 PANEL DEBATE 16:50 - 16:55 CHAIR’S SUMMARY
MOBILE RET ILSUMMIT
AGENDA
MOBILE RET ILSUMMIT
WORKSHOP 1 | TWILIO14:30 – 15:15
In this interactive workshop you will learn how leading companies like Tesco, Walmart and Home Depot are transforming customer experiences every day with Twilio.
The company provides a cloud-based communications platform that enables businesses to build communications solutions that meet their specific needs, including sophisticated mobile marketing functionality.
Whether integrating voice, messaging or VoIP capabilities into a web or mobile app or building a complete call centre, Twilio removes traditional obstacles to creating effective communications experiences.
During the workshop, you will see Twilio build a live SMS application in just 10 minutes, using the company’s intuitive platform.
WORKSHOP 2 | ZINMOBI15:15 – 16:00
Running ROI-focused Mobile Marketing Campaigns across Multi-outlet Retail Businesses
In this interactive workshop, ZinMobi CEO, Brian Stephenson, will look at how retail brands are using mobile to increase sales and loyalty with targeted mobile marketing campaigns.
Data-driven mobile marketing – capturing and using customer transaction, demographic, lifestyle and location data to drive sales.
Putting the customer at the heart of your campaigns – understanding different customer segments and targeting them appropriately with the right message to the right person at the right time using the right mobile medium (SMS, Email, Mobile Webpage, Apps, Beacons).
Mobile is instant – how to take advantage of the instant, real-time nature of mobile marketing.
Brian Stephenson, CEO at ZinMobi will finish the workshop with a live demo of the ZinMobi platform, creating and executing a targeted mobile couponing promotion in just a few minutes.
PUSH NOTIFICATIONSIN-APP MESSAGING
APP TRACKINGDISPLAY RETARGETING
G E T I N TO U C H TO DAY TO S E E H O W W E C A N H E L P M A K E YO U R R E TA I L A P P A S U C C E S S
London: +44 203 002 5559Paris: +33 1 44 56 87 25
Find out more at: www.ad4screen.comContact us at: [email protected]
MOBILE ENGAGEMENTTECHNOLOGIES
AD4SCREEN
ONLY ONE SDK FOR
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AD4SCREEN
[a•mo•bee](n.) the company defining digital advertising.www.amobee.com/3d
Go ahead, touch it.The industry’s only real-time, high fidelity 3D mobile ads for iOS and Android.
MobileAgency
of the Year
GSMA Global Mobile Award
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amobee_ford_a4.pdf 1 5/9/14 12:14 PM
[a•mo•bee](n.) the company defining digital advertising.www.amobee.com/3d
Go ahead, touch it.The industry’s only real-time, high fidelity 3D mobile ads for iOS and Android.
MobileAgency
of the Year
GSMA Global Mobile Award
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Burn The Sky are part of EDC, the parent company of Dare, Elvis, Citizen and Identica. We work with 200 creative and technological experts who develop amazing assets for our clients.
Smart phones.Smarter people.
Come by for a chat today and see how we can help your business.
We are experts in helping retailers communicate
with consumers through connected screens.
@weburnthesky
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HOW HEALTHY IS YOUR RELATIONSHIP?
FIND OUT HOW DEVOTED YOUR CUSTOMERS ARE WITH OUR HEALTH CHECKAt ICLP, we specialise in helping brands establish a more relevant and valued relationship with customers.
Our approach includes developing data insights to inform strategy, using best-in-class technologies to customise experiences, and leveraging social and mobile channels to drive engagement – a powerful combination that improves purchase frequency and loyal behaviour.
www.iclployalty.com
or email us at [email protected]
Call us for a health checkon your existing activities020 7422 6062
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FP_MobileSummitAd_DOMINOS_v6.pdf 1 15/05/2014 12:25
Millennial Media helps the world's top brands succeed in mobile.
Our advertisers benefit from new and powerful ways to engage and
connect with their target audiences, while delivering meaningful results.
Results. Delivered.
©2014 Millennial Media. All Rights Reserved.
Learn more at www.millennialmedia.com/results
Congratulations.You’ve just unlocked the solution to measuring and increasing your mobile app’s impact on in-store traffic and sales.
MobRetailAcquire loyal customers by integrating MobRetail Tracking and Reporting technologies with the use of in- store Bluetooth Low Energy (BLE) beacons.
Let MobRetail... • Acquire new buyers
• Engage active shoppers in real- time
• Create more personalized experiences
• Track across in- store, online and mobile platforms
• Get instant ROI reporting
Paris +33 1 58 39 34 00London +44 20 3290 4665San Francisco +1 415 813 1202Beijing +86 10 65876909
Integrated with anyin- store beacons
Get in touch today to see how we can help make your retail app a success.
The mobile commerce specialists
Providing online retailers and leading brands with a complete suite of mobile commerce solutions
www.mopowered.co.uk [email protected] + 44 (0) 203 242 0515
Congratulations.You’ve just unlocked the solution to measuring and increasing your mobile app’s impact on in-store traffic and sales.
MobRetailAcquire loyal customers by integrating MobRetail Tracking and Reporting technologies with the use of in- store Bluetooth Low Energy (BLE) beacons.
Let MobRetail... • Acquire new buyers
• Engage active shoppers in real- time
• Create more personalized experiences
• Track across in- store, online and mobile platforms
• Get instant ROI reporting
Paris +33 1 58 39 34 00London +44 20 3290 4665San Francisco +1 415 813 1202Beijing +86 10 65876909
Integrated with anyin- store beacons
Get in touch today to see how we can help make your retail app a success.
The mobile commerce specialists
Providing online retailers and leading brands with a complete suite of mobile commerce solutions
www.mopowered.co.uk [email protected] + 44 (0) 203 242 0515
Push Notifications In-App Pop-Ups Beacons
User Management Easy Integration Geo-location
Segments & Targets Engagement Analytics
Retail businesses are closing up to 40% of online sales through mobile apps. Netmera helps you to increase your mobile app open rates by 43% on average and 4 times more push opens, with the help of its targeted rich push notifications.
Target your users according to their CRM or demographic tags, in-app behaviours or in-store & outdoor location. Send images, videos, links, and more with the power of rich push notifications.
Use Netmera Beacon Management tools, and CRM integration to create an omni-channel approach!
Visit us today, and increase your sales on mobile!
www.netmera.com
Supports All Mobile Platforms
Mobile App Engagement Platform
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Push Notifications In-App Pop-Ups Beacons
User Management Easy Integration Geo-location
Segments & Targets Engagement Analytics
Retail businesses are closing up to 40% of online sales through mobile apps. Netmera helps you to increase your mobile app open rates by 43% on average and 4 times more push opens, with the help of its targeted rich push notifications.
Target your users according to their CRM or demographic tags, in-app behaviours or in-store & outdoor location. Send images, videos, links, and more with the power of rich push notifications.
Use Netmera Beacon Management tools, and CRM integration to create an omni-channel approach!
Visit us today, and increase your sales on mobile!
www.netmera.com
Supports All Mobile Platforms
Mobile App Engagement Platform
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W nimbletank.com E [email protected] @nimbletank T +44 (0) 207 079 2457
Create mobile moments that matter
Speak to the UK’s most awarded mobile agency 2013Specialists delivering mobile media, strategy and creative for retailers ASOS, Panasonic and Hachette.
“SMS is the most frequently used aspect of the mobile phone, beating
voice, email & mobile apps”
(Yankee Group, 2013)Mobile Engagement Platform Retail customers enjoy Targeted, Real-Time:
nTwo-Factor Authentication
nStore Locators
nOrder Updates
nMobile Vouchers
nCustomer Surveys and more
Choose a reliable, global partner to help deliver excellent service using timely messages to engage customers and employees alike.
Contact us:
Copyright 2014 OpenMarket Inc. All rights reserved. OpenMarket is a business of Amdocs.
T: 0845 6667778
E: sales–[email protected]
Text SALES to 88600
openmarket.com
1343 OPENMARKET-A4 ADVERT (Retail)-V1B.indd 1 14/05/2014 16:13
RetailMeNot, Inc. is the world's largest digital
coupon marketplace.
RetailMeNot, Inc. is committed to building long term, mutually beneficial
partnerships, which is why we give every advertiser a dedicated account manager.
Our mission is to drive incremental sales, both online and in-store, and secure the
very best discounts for our members.
Get in touch today to take advantage of our fantastic promotional opportunities:
i n s t o r e @ v o u c h e r c o d e s . c o . u k - 0 2 0 3 5 4 0 6 7 1 8
560 MILLION Global Visitors Each Year
17.1 MILLION
Global Newsletter Subscribers
13.7 MILLION
Global App Downloads
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FOR MOBILE
somoglobal.comsomoglobal
Strategy & Innovation Design & Build Mobile Media Advertising Technology Enterprise Solutions
A NEW DAWN
Mobile technologies have completely transformed consumer behaviour. This year we are seeing even more innovation, and all marketers will need to
adapt. Are you prepared?
Somo, the world’s largest independent mobile solutions company, can help you understand what the mobile future holds for your brand, and the different roles mobile can play across each stage
of your customer journey.
FOR MOBILE
somoglobal.comsomoglobal
Strategy & Innovation Design & Build Mobile Media Advertising Technology Enterprise Solutions
A NEW DAWN
Mobile technologies have completely transformed consumer behaviour. This year we are seeing even more innovation, and all marketers will need to
adapt. Are you prepared?
Somo, the world’s largest independent mobile solutions company, can help you understand what the mobile future holds for your brand, and the different roles mobile can play across each stage
of your customer journey.
DISPLAY ADVERTISING
APPOINTMENT BOOKING
CROSS CHANNEL SOLUTION
DRAW ATTENTION
Manage your BUSINESS more EFFICIENTLY
Convert your WEB VISITORS into LOCAL CUSTOMERS
280MILLION
unique visitors
28MILLION
appointments booked
40% booked
outside opening hours
80MILLION
visitors redirected to stores
YOUR NEEDS OUR SOLUTIONS WHY WORK TOGETHER
HELPING COMPANIES TO BRIDGE DIGITAL TRAFFIC AND IN-STORE REVENUES
www.solocalgroup.com/en | www.solocalgroupuk.tel | +44 20 7749 4184
2014
M T W T F S S
Demand no compromises in your marketing technology choicesTealium is the market leader in enterprise tag management and solutions that fuel real-time, uni�ed marketing initiatives. Go to www.tealium.com to see why global travel brands such as Cathay Paci�c Airways, US Airways, Lufthansa, Avis Budget Group Europe and many more rely on Tealium to help increase marketing agility, enhance privacy compliance and drive more pro�table customer interactions across digital touchpoints.
Tealium has been named to Forbes Magazine’s list of America’s Most Promising Companies for 2014.
www.tealium.com
© 2014 Tealium, Inc. All rights reserved. Tealium and the Tealium logo are trademarks of Tealium, Inc. All other trademarks are the property of their respective owners.
Fuel Smarter Marketing InteractionsTealium powers uni�ed marketing initiatives
for improved customer interactions
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Demand no compromises in your marketing technology choicesTealium is the market leader in enterprise tag management and solutions that fuel real-time, uni�ed marketing initiatives. Go to www.tealium.com to see why global travel brands such as Cathay Paci�c Airways, US Airways, Lufthansa, Avis Budget Group Europe and many more rely on Tealium to help increase marketing agility, enhance privacy compliance and drive more pro�table customer interactions across digital touchpoints.
Tealium has been named to Forbes Magazine’s list of America’s Most Promising Companies for 2014.
www.tealium.com
© 2014 Tealium, Inc. All rights reserved. Tealium and the Tealium logo are trademarks of Tealium, Inc. All other trademarks are the property of their respective owners.
Fuel Smarter Marketing InteractionsTealium powers uni�ed marketing initiatives
for improved customer interactions
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We helped REI message its entire mobile audience, segmenting content by users’ locations and integrating loyalty cards in the app experience.
We create mobile software to give apps a voice through push messages, rich app content, and a comprehensive solution built for retailers.
We believe in Mobile Relationship Management, which means using everything a customer chooses to share to deliver greater value to them.
We make it easy for you to influence your customers with out-of-the box tools and templates, robust audience segmentation, and automation for your messages to adapt to users in real time.
We help brands connect with their mobile customers.
Our solution is proven to engage, convert & build loyalty.
more traffic to their app vs. website
more betting after a push is sent
greater response in push vs. email
more traffic than their busiest day
faster conversions in push vs. email
Together, we’ll tell the world what they need to know, when and where they need to know it.
16x16x
5x5x
5x5x
8x8x
10x10x
www.urbanairship.com
+44 (0)20 3617 9233
We helped Alaska Airlines drive loyalty with easy mobile boarding passes. Walgreens reduces operating costs by using push for prescription alerts.
Art Director .................................................................. Copy Writer ................................................................. Creative Director ......................................................
Producer ...................................................................... Account Director .......................................................
Zapp 01 Retail Week
Sam Weight 3mm
23 10 13 297 x 210 mm 0%
ARTWORK 14097 Interim Ad RWEEK 297x210
PayMobile
Fast. Instant payments using the simplest mobile enabled checkout process you can get.
Simple. Just your customer’s mobile phoneand existing bank account.
Safe. No card details are transferred.It’s a safer way to pay.
Stay in touch at zapp.co.uk
14097 Interim Ad RWEEK 297x210.indd 1 23/10/2013 16:25
Art Director .................................................................. Copy Writer ................................................................. Creative Director ......................................................
Producer ...................................................................... Account Director .......................................................
Zapp 01 Retail Week
Sam Weight 3mm
23 10 13 297 x 210 mm 0%
ARTWORK 14097 Interim Ad RWEEK 297x210
PayMobile
Fast. Instant payments using the simplest mobile enabled checkout process you can get.
Simple. Just your customer’s mobile phoneand existing bank account.
Safe. No card details are transferred.It’s a safer way to pay.
Stay in touch at zapp.co.uk
14097 Interim Ad RWEEK 297x210.indd 1 23/10/2013 16:25
PROXIMITYCOUPON
SMS
APP
Driving Sales
Our platform enables retailers to deliver messages and offers your consumers want to receive. We enable you to run everything from low cost, high impact campaigns that drive instant sales, to sophisticated proximity-based targeting that maximizes the consumer experience on the move.
The result? Increased revenue and sustained profi t.
Intelligent, consumer-centric mobile marketing technology - only for retailers
Maximising Profi t
Building Loyalty
To capitalise on the mobile revolution – with a guaranteed ROI – contact ZinMobi today on 0843 886 9010 or visit www.zinmobi.com/mRetailSummit
MOBILE RET ILSUMMIT
MOPOWEREDMobile CommerceMobile WebsitesMobile AppsMobile Analytics
AD4SCREENMobile CommerceMobile AnalyticsMobile CRMMobile AdvertisingMobile Messaging
MILLENIAL MEDIAMobile AnalyticsMobile CRMLocation-based ServicesMobile AdvertisingMobile Media Owner
BURN THE SKYMobile WebsitesMobile CommerceMobile AppsMobile AnalyticsMobile CRMLocation-based ServicesMobile SearchMobile NFC & PaymentsMobile AdvertisingAugmented RealityMobile MessagingMobile A�liate MarketingTablet PublishingMobile StrategyGami�cationMobile Media Buying
DONKYMobile MessagingMobile AppsLocation-based Services
MOBPARTNERMobile AppsMobile SitesMcommerceMobile A�liate Marketing
FUTURE PLATFORMSMobile WebsitesMobile CommerceMobile AppsLocation-based ServicesMobile NFC & PaymentsMobile Messaging
AMOBEEMobile AppsMobile AnalyticsMobile CRMLocation-based ServicesMobile SearchMobile AdvertisingAugmented RealityMobile MessagingTablet PublishingGami�cationMobile Media Buying
Sponsor Service Offering
ICLPMobile WebsitesMobile AppsMobile AnalyticsMobile CRMLocation-based ServicesMobile SearchMobile MessagingMobile A�liate MarketingTablet Publishing
MOBILE RET ILSUMMIT
SOLOCALMobile CRMLocation-based ServicesMobile SearchMobile Advertising
THE WEATHER CHANNELMobile AppsLocation-based ServicesMobile SearchMobile AdvertisingMobile MessagingMobile A�liate MarketingTablet PublishingMobile Media Buying
NIMBLETANKMobile WebsitesMobile CommerceMobile AppsMobile AnalyticsMobile CRMLocation-based ServicesMobile SearchMobile NFC & PaymentsMobile AdvertisingAugmented RealityMobile MessagingMobile A�liate MarketingTablet PublishingBilling platformsGami�cationMobile Media Buying
URBAN AIRSHIPMobile Messaging
ZAPPMobile PaymentsMobile Commerce
ZINMOBIMobile CRMLocation-based ServicesMobile MessagingMobile AppsMobile Websites
TEALIUMMobile WebsitesMobile CommerceMobile AppsMobile AnalyticsMobile CRMMobile AdvertisingMobile A�liate Marketing
OPENMARKETMobile CRMMobile MessagingMobile VouchersTwo-Factor Authentication
RETAIL ME NOTMobile WebsitesMobile CommerceMobile AppsLocation-based ServicesMobile A�liate Marketing
NETMERAMobile CRMMobile AnaliticsMobile AdvertisingMobile MessagingMobile Apps combined
SOMOMobile WebsitesMobile AnalyticsMobile AppsMobile CRMLocation-based ServicesMobile SearchMobile NFC & PaymentsMobile AdvertisingAugmented RealityMobile Media Buying
