Retail supermarket in Dhaka City

Importance of the study:

The rise of supermarkets in developing countries has received considerable attention. Supermarkets have also been spreading from metropolitan areas to semi-urban and urban-slum areas and have evolved from providing highprice luxury food items to supplying massively produced cheap canned and processed foods. Generally, people in higher income bracket are the customers. At present, people in mid income level also become the customers of supermarkets. Now supermarket spreads rapidly all over the country. This paper will capture the image of retail supermarket growth in Dhaka city and it will help the people to understand the role of retail supermarket in the economy and urbanization process and create interest among them to use retail supermarket.

Objective: to know………….

METHODOLOGY:

We will conduct it in a descriptive way. Then (kon theory)

Problem- ………………….

Sample- The target population of our study is all the retail supermarket and the beneficiary of retail supermarket living in Dhaka city of Bangladesh.

Sampling Design and Data Collection- Basically, purposive method is used in our study to collect primary data. Primary data will be collected from different supermarket and the beneficiaries.

To collect data, we will at first build up a well-structured questionnaire. Afterwards, we will collect data by using personal interview method. And here we

will prepare different questionnaire for the two groups. And to conduct the interview successfully we will prepare an interview guideline. Here, we will incude these-……………………..…………………………………

Analysis and Reporting:

Create or organize files for data read through text, make marginal notes from initial code describe open coding categories axial coding selective coding theory developing

Limitations of the Study:

There is no concrete list of customers belonging to the population; we will collect data randomly in the beginning of a month in different locations of Dhaka city.