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Retail Update
School of Retail & Fashion Merchandise
FSR
MFM
/Vo
l. 8
0/M
AY
20
17
Wall Painting by Retail Students
at Jodhpur Campus
Retail Update
2
TABLE OF CONTENT
CONTENTS Page No.
Campus Khabar 3 With petrol pumps, Reliance turns retail into Rs 34,000-crore biz 11 Future Group’s Cover Story targets top line growth of over 200% 12 All you need to know about Mattel Toys' aggressive retail strategy for
the Indian market
13
Ethnic e- retailer craftsvilla to shift focus from market place model to
private brands
14
Expanding retail footprints 15 Case Study : How offline retail players are re-structuring the field 16
Case Study : Why retailers need to think like film directors, invest in
an emotional ‘spike and finale’
17
Watch Out : Greening Retail: Walmart Leads the Way 18 Watch Out : Amazon's new Echo Look is a camera that judges your
outfits 19
10 Ways Of Screwing Your Life Between 20s & 30s 20 Alumni Connect 21 Impulse Quiz 78 22 Retailogy 23 Logo Quiz 24 Laugh a while 25 Visual Treat 26 Job openings 27
Retail Update
3
Campus Khabar
TARANG SESSION : Learning from Start-ups (Rohini Shahi, UGRFM, Noida)
Tarang team invited our alumni - Sanil Nair & Shivam Tomar to interact with students of
Retail & Fashion Merchandise at Noida Campus on 18 Apr.
Shivam Tomar is currently a Founder &
Director of his own startup Nomadic Trips and
Director of Travels Services Inc. and previously
held a position of Manager(Marketing &
Strategic Alliances) at TCP Media Pvt. Ltd. and
also Manager at MARCOM Tripti Travel &
Livings Pvt. Ltd.
Sanil Nair has now setup his own brand -
Throttlogic.com and previously held a
position of Store manager at Chumbak,
Jumbo Electronic and Lenskart and Studio
Manager at Pepperfry.
Shivam Tomar talked about start up and making strong brands.He shared his experience
in his own startup Nomadic Trips.He also shared with students his passion for travelling and
that's what he choose and set up his own travel startup Nomadic Trips. He advised
students to create their passion their job so that they enjoy doing it.
In his words… “No brand is made in a day,
neither is success achieved overnight.
Thus one needs to follow his/her passion,
work hard and never give up. Success will
surely find its way.
His talk enlightened many students.
Sanil Nair shared his ideas and experience
in the retail industry. It was a wonderful
experience. He discussed about the
various job profiles in retail industry and
the skills required for them. He also
discussed about his own startup brand -
Throttlogic.com
Both of them kept an engaging conversational style in their interaction.We are sure that
their fan following has gone up !
Noida
Campus
Retail Update
4
TARANG : Workshop on Excel by Alumni (Rohini Shahi, UGRFM, Noida)
“An investment in knowledge pays the best inerest.”
“RETAIL+EXCEL+KNOWLEDGE= SUCCESS”
An excel workshop
was organized by
Renu Sharma,
Consultant-Retail in I,
Noida Campus for
team members ,
alumni of retail
department and
students with highest
attendance . The
workshop was
conducted by ISHAN
YADAV, who is
currently working with
Indiamart as Assistant
Manager in product development. Another alumni MOHIT PATHAK who is currently
working as Buyer at SSIPL (NIKE) also shared his work experiences and stressed on the
importance of excel in Retail sector.
Few of the topics that we
covered in our first excel
session were Freezing, Use of
Filters, Conditional
Formatting, Vlookup,
Hlookup.
The workshop was very
interesting as we got to
know various hacks of
playing with large amount of
data and various short cuts
for making the task easier
and quick.
Noida
Campus
Retail Update
5
FABULOUS FRIDAY- Chinese Whisper (Rohini Shahi, UGRFM, Noida)
This fabulous Friday brought our childhood back
with the popular game Chinese whispers.
Students participated in huge numbers and
enjoyed as a team and as audience too, the
event proved to be too much fun along with
some learnings.
The entire event taught students the importance
of communication skills and how small mistakes
while communicating can change the whole
meaning of the subject matter.
Team of Himani Nayal, Disha Gautam, Swastika
Kaushik, Ritika Tayal, Namami Phutela, Priti ,
Yogesh, Parikshit Singh emerged out as the
winners of the game.
Also team pay it forward was felicitated for their efforts while volunteering with UDAAN
NGO in "Run for a cause", a half marathon held in NOIDA stadium.
Noida
Campus
Retail Update
6
IMAGINATION Club : Photowalk Tales of Chandni Chowk
We went on a photowalk through Chandani chowk, recently.
Chandani chowk photowalk is always fascinating. The melange of people on the streets
of chandani chowk evokes mixed feelings.
Chandani chowk was designed and established by princess Jahanara, Shahjahan's
favourite daughter in 1650 C.E
First it was named Shahjahanbad (city of shahjahan).
Chandani chowk offers great opportunity for street photography, you can go for people,
food, religion as well as history as subject.
We focussed primarily on people who went
about their daily chores. They were
unaffected as we clicked them or may be
they were indifferent and busy at their own
work.
After meeting fellow members at metro
station, we started towards Town-Hall and
covered chandani chowk, katra neel, Gali
Ghanteshwar, Kinari Bazar, Parathewali gali
before ending the walk at Jama masjid.
It truly enriched our knowledge and brought
us closer to the heritage and history of Delhi.
Let me conclude this post by mentioning
one-line from, Zauk, who was famous urdu
poet.
" KAUN JAYE PHIR ZAUK DILLI KI GALIYON KO
CHODKAR".
If you want to explore this old city of India
"Shahjahanbad", go early morning and you
will see old delhi in totally different and new
light, when it's busy but not too crowded.
Noida
Campus
Retail Update
7
Retail Update
8
Chhindwara
Campus
FABULOUS FRIDAY- Volleyball Match
Volleyball
turned out to be fun event
during Fabulous Friday with
the weather favouring us.
Students participated in
teams of 6 with 2 girls and 4
boys in each team, the team
of Vipin, Nitin, Shubham
Shanu, Sachin ,
Rasna And Surbhi emerged as
winners at the end.
FABULOUS FRIDAY- Volleyball Match (Govind Soni, Faculty- Retail, Chhindwara)
Sports do not build character.
They reveal it.”(Hywood Broun)
The most awaited and
interesting activity students
were waiting for i.e. vollyball.
The high volume of energy
defeated the high
temperature of weather.
Students were divided into
groups having 4 boys and 2
girls. Every team had 3 rounds
of 11 points matches. The final
match was held between B.Des and UG team for the 21 points. After few many
advantage points team B.Des(Monali, Raj, Anjali, Akshya Pawan & Utkarsh) won the final
match. They have shown good team work and played with coordination that helped
them to be on winning side. We congratulate the winning team.
Noida
Campus
Retail Update
9
Chhindwara
Campus
FACULTY UPGRADATION PROGRAM
(Shashwati Bhowmick, Sr.Faculty – Retail, Chhindwara)
Start with full strength, Rest is easy going”
The Faculty Up gradation Program was conducted in Retail and Fashion Merchandise Dept. at FDDI,
Chhindwara Campus. The session was focused on the area of Management Information System (MIS). The
speaker, Mr. Chitresh Shrivastava has divided the subject
(MIS) into series.
The first series of MIS was based
on MS Excel. The points
demonstrated are as follows:
1. Various formulas of
Excel along with their syntax
2. Formulas for single and
multiple condition, criteria and
range
3. Errors figuring in Excel
worksheet and methods to check
the same
4. Use of formulas for achieving desired results
5. Applying the formulas for generating MIS
FABULOUS FRIDAY- Chinese Whisper
Retail Students at FDDI Chennai organized Ad Mad as
part of the weekly event Fabulous Fridays. They got into
groups of 4 and created and performed advertisement
for various goods and services. Although one group
stood out in their performance, the creativity and
energy levels of all the groups were highly appreciated
by the audience.
Chennai
Campus
Retail Update
10
FABULOUS FRIDAY- Play & Learn (Dr.Priti Hingorani, Faculty-Retail, Jodhpur)
This "Fabulous Friday" became amazing due to the
enthusiastic participation of all the students. Due to
the hot weather outside the students were told to
play many interesting indoor games which included
the game of chess, carrom and ludo. All these three
games stimulate once own intelligence and sharpens
brain. It is said that, “Chess is a 'brain teaser' for the
one who is really putting his mind into it”. Carrom, on
the other hand too requires the concentration and
tricks. Most enjoyable game was ludo, as students
were very cheerful while playing it. All these games
made students learn that we should have keen eyes
on our target and should take each and every step
forward using wit.
Games are not always about winning, sometimes it’s simply about learning... And so is
life. All these games when related to our own life which gave different shades of
understanding towards our own actions which we do on the daily basis. Overall the whole
activity of this Fabulous Friday was enjoyable as well as it made the students learn a lot.
Wall Paint by Retail Students
The Wall paint/art work is done by students of IPRM (2013-18).
At one side the painted wall shows the way towards the Retail Management department
where the Retail Management is written
by using various logo’s of International
Brands.
On the other side the wall is painted
showing the process, works, areas and
much more about Retail. It also depicts
the shopping bags & the big buildings of
Retail Malls, which reflets the boom of
Retail Industry.
Jodhpur
Campus
Jodhpur
Campus
Retail Update
11
With petrol pumps, Reliance turns retail into Rs 34,000-
crore biz (Source-Business Standard.)
Reliance Retail, the retail arm of Mukesh Ambani-led Reliance Industries, reported a 65.6
per cent jump in profit before depreciation, interest and tax (PBDIT) to Rs 366 crore for the
quarter ended March 31, against Rs 221 crore in the same period last financial year. The
PBDIT stood at Rs 333 crore in the quarter ended December 31.
The figures are not strictly comparable, though, as the company put its petroleum retail
business under its organised retail segment from 2016-17.
The company’s revenue for the fourth quarter was Rs 10,332 crore, up 18.9 per cent
sequentially. Revenue for the full year was Rs 33,765 crore ($5.2 billion), up 60.2 per cent as
compared to the previous year. But, again, the previous year’s numbers did not include
fuel retailing.“The increase in turnover was led by growth across all consumption baskets,”
the company said in a media release.
During the last quarter, Reliance Retail added
63 stores across various store concepts. At the
end of the financial year, the retailer
operated 3,616 stores across 702 cities with an
area of over 13.5 million square feet. “Though
the numbers of Reliance Retail are not
comparable with other retailers, it is important
to note that unlike some large retailers it is
profitable,” says Arvind Singhal, chairman
and managing director at management
consulting firm Technopak.
Aditya Birla Retail that runs a supermarket chain under More brand is still struggling to turn
profitable.Reliance Retail reported 2.4 per cent earnings before interest and tax (Ebit)
margin in the March quarter, down from 2.7 per cent in the previous quarter.
“Reliance Market and Reliance Trends are two most profitable formats of the company’s
retail business. Its petroleum retail business may not be as profitable, as it has a franchise
model and market forces do not allow charging a premium on the product,” says
Singhal.
In the fourth quarter, Reliance Market continued additions to its store network and
launched a 50,000 sq ft store at Amritsar. Reliance Retail added 24 new Trends stores
during the quarter and now operates 344 stores.
The company also expanded its womenswear fashion offering by launching Trends
Woman. As part of Reliance Retail 2.0 initiatives, its e-tail venture Ajio launched kid’s wear
during the quarter and rolled out various features, such as IMPS, EMI, automated refunds,
among other initiatives, to enhance consumer experience.
Retail Update
12
Future Group’s Cover Story targets top line growth of
over 200% (Source-Economic times)
The brand also plans to add 20 exclusive stores along with plans to launch its own
ecommerce platform by end of this year.
New Delhi: Cover Story by Future Style Lab, a subsidiary of Future Group aims to achieve
top line growth of 200% in the financial year 2017-18. Besides, the brand plans to add 20
exclusive stores along with plans to launch its own ecommerce platform by end of this
year.
“Cover Story will increase its total retail footprint to 20 exclusive stores and 60 plus shop in
shops. 2017 will be the year of brand building and creating brand presence.The key focus
in 2017 will be to launch cover story exclusive stores across major malls / markets across
the country.
Cover Story will also increase its
visibility and availability on the
Internet,where the brand will be
available on multiple online sites apart
from our own Internet site which is
scheduled to go live soon,” Manjula
Tiwari, CEO, Future Style Lab said.
The brand recently has completed one
year in April with achieving one of the
best performing brands recognition
retailed in Future Group’s large format
store Central.
In the past one year, Cover Story has opened 7 standalone stores across Delhi NCR,
Mumbai and Surat. Apart from these stores, Cover Story has nation-wide presence in
different shop-in-shop formats including Central, Kapsons, Iconic & Sohum. Additionally,
Cover Story is retailed through online marketplaces including Myntra and Jabong.
“There is a sweet spot to be taken with Indian consumers- global trends adapted to Indian
sensibilities.There is a desire for variety other than the usual available in the market.
Consumers still want to follow the trends, but they want options as to where they get that
from. The Indian woman is becoming more financially independent and is smart with her
money – she understands value, and demands the best her money can afford,” Tiwari
said further.
Future Style Lab is a design studio launched by Future Group. The lab is based out
of London and is headed by Manjula Tiwari.
Retail Update
13
All you need to know about Mattel Toys' aggressive
retail strategy for the Indian market (Source-Economic Times)
Mattel has formed strategic alliances with India’s leading e-commerce platforms –
Amazon and Flipkart, to exclusive stores for its iconic brands Barbie, Hot Wheels and
Fisher-Price
With an astute vision to lead the toy industry in India, Mattel Toys, the world’s largest toy-
maker, has charted a more robust and aggressive retail strategy.
In a move to strengthen its retail presence and deepen market penetration, effectively
targeting millennial parents, Mattel has formed strategic alliances with India’s leading e-
commerce platforms – Amazon and Flipkart, to exclusive stores for its iconic
brands Barbie, Hot Wheels and Fisher Price.
Mattel’s focus in India for the financial year is
to expand and reinforce its retail presence
including creating multiple solutions with e-
commerce partners; where the industry
projects over 50% growth. The expansion on
ecommerce is in line with Mattel’s strategy to
enhance accessibility of Mattel’s products and
provide greater value for money to
consumers. With this move combined with ring-
fencing traditional trade, Mattel expects to
expand their market reach by over 20% within
Metro, Tier I and Tier II towns.
Said Ishmeet Singh, country manager- India,
Mattel Inc. “The Indian market is ever evolving
and the increasing spending power coupled with the convenience of e-commerce has
fueled our decision to create exclusive stores on leading platforms. We believe that each
toy comes with an intrinsic value that adds to the overall development of a child. Our
goal is to provide the best nurturing experience for kids everywhere and these exclusive
stores will offer the best products for customers across the country.”
The exclusive stores for Barbie, Hot Wheels and Fisher Price will showcase the entire
product range across price points, age groups and categories. The Barbie stores boast of
a robust line of dolls, playsets, doll houses, apparel and other licensed merchandise. The
Hot Wheels stores will showcase the wide range of die-cast cars and track sets, as well as
other merchandise. The Fisher Price store will house a wide range of toys for new-borns
and toddlers as well as building blocks from the Mega Bloks range and toys from the line
of Thomas and Friends; baby gear like portable cots, strollers, feeding bottles and other
developmental products like convertible gyms and learning tablets.
Retail Update
14
Ethnic e- retailer craftsvilla to shift focus from market
place model to private brands (Source- Business Line)
Craftsvilla, an online marketplace for ethnic and traditional products, is slowly and steadily
shifting its focus to private brands in a bid to boost its revenue as well as margins.
The Mumbai-based company, which launched its private-brand business in the middle of
2016, plans to launch 3-4 more brands this year.At present, it has three brands — Avanya,
Jharokha and Anusura — that are in the affordable ethnic and handloom segment.
Manoj Gupta, founder and CEO of Craftsvilla, told BusinessLine that the main reason
behind focussing on brands is the firm’s need to improve margins.“Private brands can
fetch margins as high as 60-70 per cent. Also, as this is not a very high-capex model, the
business can also be scaled up fast.
Brands vs marketplace
“Brands have a lot more value and
consumer-stickiness compared with a
marketplace model, as brands are
not run on discounts. In a
marketplace model, one has to burn
a lot of cash and the business
becomes inefficient as it grows in
volumes.,” Gupta said.
He said the company expects 25-30 per cent of its overall revenues to come from private
brands by the end of this year.The traction in private brands has been encouraging, at 20-
30 per cent growth month-on-month, primarily coming from non-metros as the consumers
there have less or no access to big retailers in the traditional/ethnic segment.Craftsvilla Handicrafts Pvt Ltd, the holding company of Crafstvilla.com, posted a revenue of ₹37
crore in FY2016 with a loss of ₹119 crore.
Omni-channel approach
“We will also take an omni-channel approach for the retailing of our brands. We will
ensure that consumers get to buy our products both online (across all marketplaces) and
offline,” Gupta said, and added the company is in talks with some retailers that have
presence in small towns, in this regard.
Going forward, the company might also look at having its own stores, but he did not
elaborate on it.Craftsvilla has so far raised $54 million in four rounds, with the latest being a
$34-million funding in 2016, from investors including Sequoia Capital India, Lightspeed
Venture Partners, DST Global, Nexus Venture Partners and Rocket Internet founders
Samwer brothers’ Global Founders Capital.
Retail Update
15
Expanding Retail Footprints
M&S branches out to online grocery
shopping (Source: Retail gazette)
Zomato raises $20 million (Source: Business Line)
Landmark Group’s Easybuy eyeing
100 stores by 2020
(Source: Hindustan Times)
Woodland plans retail expansion
within and outside India (Source:
Fashionunited.in)
UrbanClap raises Rs 20 crore from
Trifecta via NCDs (Source: India Times)
Spreading retail in India, Zara
to open largest store in
Mumbai (Source: Fashionunited.in)
Retail Update
16
Subject : Retail Branding
Case Study : How offline retail players are re-structuring
the field (Source : Indiaretailing)
The touch and feel mode in many categories
cannot be eliminated, especially before making
a final decision. In the present consumer-centric
world, brands now understand that they should
have the capacity to meet the customer’s
smallest needs with spryness and push them to
make a purchase in the offline medium too.
Discoverability: It is subsequently super
imperative for brands to be discoverable on the web to build their credibility and aid
buying decision.
Answering ‘nearby’ searches: Brands need to appear exactly when buyers are looking for
spots to search around them.
Being there when customers require you: Brands should have the capacity to tune in to
the customer’s need and requirements all through his or her purchasing process..
To distinguish, brands and retailers are grasping technological innovations based
on Internet of Things (IoT)such as:
Footfall Cameras and Wi-Fi Sensors – Footfall cameras provide zone analytics and map it
in real-time with inside traffic and dwell time of shopper.
Sensors and BLE Beacons – Retailers all around are embracing beacons to draw shoppers
to their stores in a timely and convenient manner.
AI (Chatbots and IoT) – The integration of Chatbots in retail will be the easiest way to drive
window shoppers or possible buyers to the outlets of their choice.
In-store shopping is not leaving but rather just getting redesigned, with innovation filling in
as the scaffold between the retail locations and the advanced age purchasers.
Retail Update
17
Subject : Retail Communication
Case Study : Retailers need to think like film directors (Source : Financial Express)
Rather than shifting entirely from the store to the web,
consumers are driven by a seamless interplay of both
with mobile facilitating the blurring of channels. We
need a means of defining how and where to focus
investment in both physical and digital channels.
Creating magic from logic
Businesses can’t help but be logical; the same applies to
retailers — too often logic wins out. Retailers and brands
need to focus on incremental gains across all touchpoints of the customer journey; the
aim is to be a bit better than the competition.
Undoubtedly, this theory is based on logic but when applied to retail, it can unlock magic.
Trigger big emotions in-store
The key to creating a memorable peak is to trigger an intense emotion through surprise
and delight. This means mildly positive emotions such as contentment or relaxation are
less likely to make an event memorable than intensely positive emotions such as surprise.
Online shopping is popular as it removes cost, time and effort from the shopping
experience. By contrast, in-store shopping adds to the experience by harnessing the
sensory and social nature of physical retail.
Rounding off the experience
The final step of the customer journey is payment and it has a significant role to play in the
end-to-end experience. Yet payment has largely been neglected or forgotten about as
an area where retailers can add a positive end ‘emotion’.
Calcified retail thinking has led to a belief that there is only one way to handle payment.
However, this is no longer the case with the advent of self-service and paying via
smartphones. Payment at check-out needs to be rethought and improved.
A positive peak and ending will drive perceptions of the customer experience as a whole.
Adopting the peak-end theory is a more efficient means of keeping brands top of mind,
driving repeat visits both online and offline.
Retail Update
18
Watch Out : Greening Retail: Walmart Leads the Way (Source : Forbes)
Walmart’s traditional obsession with
efficiency is no longer just a matter of
saving money. Greening retail has
become a true double entendre,
with carbon and cash both essential
to figuring out how to remove 1
billion tons of greenhouse gas
emissions from its extended supply
chain by the end of the next
decade.
The commitment is more than just an
audacious goal.
Shipping and Handling in the Age of
Amazon
Supply chain is a glutton when it
comes to resource consumption. Even before the arrival of Amazon, retail supply chains
consumed energy, labor and materials in vast quantities to offer consumers the
convenience of readily available stuff on store shelves.
Now that e-commerce accounts for nearly a tenth of US retail sales, the supply chain
carbon footprint of the sector threatens to balloon with ever more packaging, single-item
doorstep delivery and multiple warehouse stops between factory and consumer.
Is the future of retail inevitably tied to more and more cardboard, bubble wrap and UPS
trucks?
Maybe not, if the consumer can be co-opted to help.
Bain’s analysis of Walmart’s omnichannel fulfillment system by modeling not only the cost
and carbon burden of logistics to the point of sale, but also the consumer’s contribution in
terms of driving and bundling purchases, we see a potential win-win.
It turns out that e-commerce home delivery is not necessarily less carbon (or cash)
efficient than shopping in a traditional brick-and-mortar store. Individually purchased
items like electronics, clothes and even groceries are worse for the environment, and
presumably the customer’s pocketbook too, if they involve a dedicated trip to the store.
After all, the UPS truck at your doorstep was likely in the neighborhood anyway, which
means the incremental fuel used is a lot less than what you’d burn up driving to the store
and home again.
Retail Update
19
Watch Out : Amazon's new Echo Look is a camera
that judges your outfits (Source : www. usatoday.com)
Amazon just dropped a new addition to its Alexa family of devices—the Echo Look
Camera and Style Assistant. Instead of acting as a security camera, the Echo Look takes
photos and videos of you and uses LED lights,
a depth-sensing camera, and computer
vision to analyze your outfits with its "Style
Check" feature and help you pick the best
outfits to wear.
It can even save outfits to a personal look
book, so you know what clothing
combinations look best in the future. And of
course, the camera includes a speaker and
microphone so you can call up Alexa to take these photos and videos, as well as utilize
the rest of Alexa's features and integrations.
And if you're worried about privacy, the camera comes with a mic and camera off
button. Given concerns over hacking, not everyone will probably want an Amazon-
connected camera in their bedroom or closet.
This move by Amazon is surprising, but could also be a stroke of genius. The company has
been pushing hard into selling clothing online. So it's not far-fetched to imagine a future
update where the camera will use its computer vision smarts to let you virtually try on
clothes, and buy them through Amazon of course.
As the feature set stands right
now, Amazon already says the
camera will recommend new
clothing and brands based on
your lookbook.
After all, if you're not the most
fashionable person (like me), a
camera that tells you that you
dress poorly just might get you to
splurge on some new clothes.
Retail Update
20
10 Ways Of Spoiling Your Life Between 20s & 30s (Source :
www.akashgautam.com)
1) Bankruptcy in Self-Education: That is
something you have to teach your own self. The
best university is the ‘University of Life’. Develop a
backbone. Not a mere wishbone.
2) Following the bandwagon: Or being a fan of the
herd mentality. Be that king of the jungle, who
knows how to walk alone.
3) The obsession with Sex: Three things can benefit tremendously: Meditation, Fitness & a
good portfolio of Goals. Lazy people mess up more.
4) The chase of Love : Stop mentally finding & waiting for the right person & just become
the right person yourself. & then the right person will automatically come.
5) The ignorance about Money: Start understanding money, before you start spending it.
It is the machinery on which the world operates.
6) The love of being Nocturnal: When you wake up early, it will feel like you have more
than 24 hours in your day. Carefully observe- what the hell do you actually do between
10pm & 2 am? You’ll know- what I am saying.
7) The habit of not Reading: It gives you more lives. Trust me, it does.
Read. These are the best years to become awesome in your communication skills.
8) Saying ‘YES’ to everything: Get out of this habit as soon as you can. Choose your
battles, because not all of them are imp. Be a good warrior. Not a worrier.
9) Being Menti-sental fools: If you believe in yourself and in your creative energy-
something definitely much better will be on the way. You need to be patient & believe in
God.
10) Ignoring your Body: You can have Excuses or you can have a fantastic fitness level.
Run or dance or play. But don’t let your body rust.
20s is not an easy time. But it is also the prime of your entire ‘One Life’. Don’t let it go
without making a mark. Have lot of fun but keep your main eye fixed at becoming
‘Awesome’! But unless YOU learn to make your mind obey you, you cannot become
‘Awesome’.
All that YOU will need is ‘Self Discipline’ for an awesomely inspired life. That’s it! Regularly
spend time with your own-self to realize how you can pour your talent & creativity into the
world. The world is waiting for you. Go -Rise & Shine!
Retail Update
21
Alumni Connect
Key Responsibilities:
• Working closely with vendors and artisans
to develop new samples and negotiating further on cost and co-ordinating
for
sampling.
• Sourcing.
• Getting the collection ready.
• Preparing necessary handover sheets for production team like
cost sheet and pdsheet.
Former Employer- Rajesh Pratap Singh
Position- Merchandiser
Period- 3yrs
Profile description: Managed three stores- two in Mumbai and one in
Bangalore.
• Built product range and stock plans.
• Placed orders for the stores and did follow-ups with production team till
the end.
• Analysed sales report and stock report.
• Maintained stock levels at all times replenished stock regularly.
Kishwar Nahid
PGDRM (2008-10)
FDDI, NOIDA
Current Profile: Assistant Designer
and Product development (Working
Under designer Mrs. Shalini Sethi).
Company: Good Earth
Retail Update
22
i-MPULSE - 80
( Abhishek Bijanu ACM (Trainee) Lifestyle & Pranshu Dixit (Operations Manager) Decathlon )
Q.1 Which e-commerce company has launched animated series 'Bahubali: The Lost Legends' on their prime portal for the promotion of 'Bahubali 2’ ?
Q.2 Procter & Gamble (P&G), world’s biggest consumer goods company, has tied
up with which famous Brick & Mortar retailer for joint sales forecasting and
planning, exclusive product releases in India ?
Q.3 What is the area of specialization of eShopbox, an end to end ecommerce service provider ?
Q.4 Which sportswear brand has announced mass manufacture of sports shoes using 3D printing ?
Q.5 Mattel Toys world's largest toy-maker has formed strategic alliances with which Indian e-commerce platforms to open exclusive stores for its iconic brands Barbie, Hot Wheels and Fisher Price ? Q.6 According to the latest edition of the RedSeer E-tailing Leadership Index (ELI) which online retailer came first in rankings with a score of 95 ? Q.7 In the IPL season 2017 which online retailer has created a fictional IPL team ‘Chonkpur Cheetahs’ ?
Q.8 Name this Indian sportswear brand that has snapped up the rights for
International Cricket Council (ICC) merchandise in 23 markets including India.
Q.9 With growing popularity of badminton in India, where is Yonex setting up a facility in India to manufacture badminton racquets and other equipment ? Q.10 Fashion e-tailer Myntra has acquihired which logistics startup to address its
delivery inefficiencies in terms of cost and reach ?
Rush your answers to [email protected] on/before
14.05.17.Please mention your name, batch and campus.
Retail Update
23
Retailogy
Answers to last i-mpulse – 79
(Best entries received from Nutan Nayan Nigam (PGDRFM 10),Abhishek Sahai (IPRM), Shon George
(IPRM ), Utkarsh Vaishnava (PGDFM 11),Sristy Kumar (B.Des), Sneha Nayak (PGDRFM
11),Sandeep Srivastava (PGDRFM 10),Parrul Goyal (PGDRFM ),Harshit Sharma (),Reeja Raveenran
(IPRM),Ankit Shukla (PGDRFM 10),Disha Gautam (B.Des),Rohini Shahi (DRFM 11),Avishek Kumar
Shaw(UGDRFM10),Harh Saxena(UGDRFM10),Jamil Akhar(B.Des),Joy Arora(UGDRFM10),Lakshya
Verma(UPGDRFM11),Nihir Jain(IPRM),Nihtha Jain(IPRM),Parth Gairola(UGDRFM10),Prachi
Jha(PGDRFM11),Rasna Rai(PGDRM11),Reeja(IPRM),Rishi Gupta(UGDRFM11),Ritika
Saxena(UGDRM10),Ritika Tayal(UGDRFM10),Salomika(B.Des),Sanchita(UGDRFM11),Shachi
Agarwal(UGDRFM10),Shaifali Rawat(UGDRFM10),Sharad Veer
Singh(UGDRFM10),Shreyanshi(PGDRFM11),Siddhartha Dwivedi(UGDRFM11),Snigdha
Badola(UGDRFM11),Sudhanshu Rajput(UGDRFM11),Swastika(B.Des),Tiya
Shriti(UGDRFM11),Vikrant Panwar(UGDRFM10),Vipul Singh(PGDRFM11),Priyanka
Thusoo(UGDRFM10),Abhishek Pratap Singh(N.C.E.R.T)Sanya Arora(UGDRFM10),Jyotsana
Joshi(UGDRFM10),Abhinav Khare(B.Des),Vishal Singh(PGDRFM11),Abhishek
Sahu(PGDRFM11),Najma(UGDRFM10),Aishwarya Chaudhary(B.Des),Anu
Arya(UGDRFM10),Sanjay Verma(IPRM),Ria Gulati(IPRM),Radhika Agarwal(UGDRFM10),Manas
Arora(UGDRFM10)Priety Singh(B.Des),Manisha Mahananda(UGDRFM10),Harshit
Sharma(IPRM),Nitesh Tewatia(UGDRFM10),Prateek Anand,Ankit Shukla(PGDRFM10),Deepti
Kumari(UGDRFM10),Aditi Singh(B.Des) & Abhinav Ashish(UGDRFM11)Congratulations )!
(1) Bata India (2) Flipkart (3) Amazon Classroom, an interactive online training programme with courses to impart online selling skills to new sellers on the marketplace. Open to all sellers who are less than a month old on Amazon,the programme creates a virtual classroom for sellers and focuses on areas such as order processing, adding products and managing returns that are required to operate a successful online business (4) Shoppers Stop (5) Google & Paytm (6) Paytm (7) Furlenco (8) ‘Ask Dabur’ aims to provide Ayurvedic treatment to various ailments through telemedicine while capitalizing its Ayurvedic know-how, panel of Ayurveda doctors and facility of online consultation (9) Tantuja (10) Anushka Sharma
Green Retailing
This refers to the environmentally-friendly practices that retailers get into.
These can include switching a product’s packaging to a recyclable one or
giving customers reusable shopping bags instead of plastic. Other
practices, such adding solar panels or replacing store lighting with energy-
saving alternatives can also be considered as green retailing.
Retail Update
24
LOGO QUIZ 37
(Abhishek Bijanu , ACM (Trainee) Lifestyle
Rush your answers to [email protected] on/before
14.05.17.Please mention your name, batch and campus.
Answers to Logo Quiz 36
( Best entry received from Sristy Kumar (B.Des ), Abhishek Pratap Singh (ILFS)
Congratulations ! )
(1) Blowhorn
(2) Wishup
(3) Ohoshop (4) YouWeCan (5) Circlepay
Retail Update
25
(NUTANNAYAN NIGAM,
PGDRFM, NOIDA)
Retail Update
26
(Parul Goyal, PGDRFM, Noida)
VISUAL TREAT
Retail Update
27
Job Openings (Source: Alumni / Internet)
(Abhishek Sahu, PGDRFM, Noida)
Reliance brands ltd is hiring for Interns ?fashion Consultants.
If at all you have any references for people looking for internships in operations can
call me or mail me their resumes at [email protected]
Zee Shopping is hiring for the following roles:
Location - Noida
1) Men’s wear Merchandiser (5-7 years’ experience). Manage the apparel
category for an upcoming TV shopping platform by Zee. Experience with
brands online/ offline and MBO's will be an advantage.
2) Brand Manager Apparel (6-8 years’ experience)
3) Operations Interns (Must be Proficient in word, excel and power point and is
able to analyse date qualitatively and quantitatively and be able to drive
inferences of it. Required for 2 - 3 months)
4) Digital Marketing manager/Sr. manager/head (5-10 years of experience)
Interested relevant candidates, please send your CV to
[email protected] subject line - Your Name, Position Applying for
Zee Shopping
Thanks!
Opening for the position of VISUAL MERCHANDISER & DEPARTMENT MANAGER –
Shoppers Stop/Home Stop.
Location: Mumbai
Credentials we are looking for:
-MBA with min 1 years of managerial experience
-Graduate min 2 years of managerial experience
Any references please do share on below mentioned
E-mail ID: [email protected]
Retail Update
28
FDDI Retail -Facebook Page
https://www.facebook.com/FDDIRetail
FDDI Retail Plus -Facebook Group
https://www.facebook.com/groups/FDDIRetail/
FDDI Retail Jobs/ Internship
https://www.facebook.com/groups/FDDIRetailJobs/
FDDI(Retail) Alumni
https://www.facebook.com/groups/FDDIRetailAlumni/
FDDI(Retail)Blog Fddiretail.blogspot.com
FDDI(Retail) on Twitter https://twitter.com/FDDIretail
Alumni Network https://www.linkedin.com/FDDI
FDDI (Retail) Instagram https://www.instagram.com/retailstimulus/
Please send us your
suggestions/ feedbacks/
inputs at [email protected]
Chief Editor:
Anil Kumar Sharma
Chief Consultant (Retail)
FDDI, Noida
Resource Students:
Disha Gautam,B.Des
Utkarsh Vaishnav PGDRFM11
Nihir Jain,IPRM
Sristy Kumar,B.Des
Editor:
Renu Sharma
Consultant (Retail)
FDDI, Noida
Mentor Alumnus :
Abhishek Bijanu,
ACM, Lifestyle
Abhishek Ranjan,
Co-Founder,We Source