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RETAILERS STRATEGIES (THE LITTLE GUY’S
STRATEGY)
FOR SUCCEEDING IN
TODAY’S ECONOMY
August 5, 2009Dana Andresen
Director of Operationswww.chuckanddons.com
A Bit of HistoryChuck & Don’s 2000
2000 versus 2009 General Store locations Corporate staff Employees Sales Growth Profit
Under ConstructionGetting to 2009…
Customer
Service
Identity Staffing
Standards
Growth / Expansion
Activity 2001 Opened Forest Lake moved store and
corporate office from Stillwater to Mahtomedi 2002 Closed Northfield 2003 Re-opened in Dundas, downsized Eagan 2004 Opened Lakeville 2005 Opened Bloomington (joined MSCA) 2006 Moved/built new corporate office/store in
Mahtomedi 2007 Opened Plymouth 2008 No new stores 2009 Opened St. Paul and Wayzata; relocated
Eagan
Success…
What is Success?Our success in today’s economic
climate… Simultaneously opened two new locations in
March 2009 and relocated our oldest location (Eagan) in early April
Same store growth YTD is at 21.7% Net income to budget YTD is at 15% Mature stores with high growth % Reinvesting in stores/infrastructure/technology Looking to relocate a site in 2009 Looking for 1-2 new sites for 2010
Strategies
Continue to focus on basics… Product
Focus on top sellers Keep assortment fresh – listen to customers Get rid of the ‘dogs’
Place Service focus Attention to detail Operations Value
StrategiesContinue to focus on basics… Price
Stay in line with mfg. price increases Continue programs Capitalize on vendor relationships
Promotion Advertising/marketing program Partnerships Community involvement Branding
What? Who? How? Why? Do the right thing… For the customer… Focus on the basics and standards… Loyalty brings…repeat AND new
business Chuck’s (Pet) Bucks Loyalty program drives
our business because our customers see VALUE through their shopping experience
Customer Service The Focus Written Standards Accountability to those standards
Survey program Shopper program Action Recognition of performance
Loyalty program Recovery Training/education team
members and customers
Challenges Competition
Price Availability
General business climate Vendors Distributors
More exposure…more scrutiny
Site Selection Criteria 3,500 to 4,500 square feet Leased space High visibility storefront, pylon/monument signage,
commute side traffic Grocery anchor
Byerly’s, Lunds, Cub, Kowalski’s Restaurants, product retailers, related but not
competitor business, coffee shops High traffic volume shopping center Urban or suburban Big box pet supply competitors outside a minimum 5
mile range Receiving access with ramp and capacity to receive
pallets into stock area
Locations/Growth Plans
2009 Relocate
Northfield location• Identify Blaine site
Future potential Minnetonka Minneapolis Saint Paul Woodbury Maple Grove Cambridge
Do the right thing! Have Fun! Give back!2007 Customer Thank You Gift
www.chuckanddons.com