Retailing of Footwear Ppt

8/8/2019 Retailing of Footwear Ppt

1/16


2/16

INDIAN FOOTWEAR INDUSTRY

y The Indian footwear retail market is expected to grow at a CAGRof over 20% for the period spanning from 2008 to 2011.

y Footwear is expected to comprise about 60% of the total leather

exports by 2011 from over 38% in 2006-07.

y Presently, the Indian footwear market is dominated by Men'sfootwear market that accounts for nearly 58% of the total Indianfootwear retail market.

y By products, the Indian footwear market is dominated by casualfootwear market that makes up for nearly two-third of the totalfootwear retail market.


3/16

As footwear retailing in India remain focused on men's shoes, there exists

a plethora of opportunities in the exclusive ladies' and kids' footwearsegment

The Indian footwear market scores over other footwear markets as it gives

benefits like low cost of production, abundant raw material, and has huge

consumption market.

The footwear component industry also has enormous opportunity for

growth to cater to increasing production of footwear of various types,

both for export and domestic market.

INDIAN FOOTWEAR INDUSTRY


4/16

MAJOR PLAYERS


5/16

COMPANIES TARGETING THE

CONSUMERS BASED ON INCOME

PUMA,

NIKE

ADIDAS

ACTION,LIBERTY,

NIKE, ADIDAS

BATA, ACTION, LIBERTY,

RELAXO

BATA,ACTION,RELAXO

RICH CLASS

UPPER MIDDLE CLASS

LOWER MIDDLE CLASS

LOWER INCOME

GROUP


6/16


7/16

BATA SHOE ORGANIZATION

Bata Industrials Worldwide

Bata Industrials is a specialized division of the Worlds largest shoe manufacturer:the Bata Shoe Organization (BSO)

Today, Bata Industrials is one of worlds largest manufacturer & marketer ofSafety footwear The company headquarters is located in Best, the Netherlands.

Bata Industrials has operations and production facilities in most of the Countriesworldwide.

Bata Industrials Footwear incorporates more than 100 years of experience.


8/16

Incorporated as Bata Shoe Company Private Limited in 1931, the

company was set up initially as a small operation in Konnagar (nearCalcutta) in 1932.

Bata India is the largest company for the Bata Shoe Organization interms of sales pairs and the second largest in terms of revenues.

Bata India Limited is the largest footwear retailer in India.

Bata India has more than 1250 stores across the Country.

BATA SHOE ORGANIZATION


9/16

USP

GOOD QUALITY

LOW PRICE

SIMPLICITY


10/16

TYPES OF RETAIL STORES

FAMILY

CI YFLA S I

BAZAAR


11/16

MARKETING STRATEGY

Bata is reinventing itself and has introduced the concept offlagship stores to provide complete and unique shoppingexperience at par with their stores abroad.

International trends, relaxed ambience, great products, andcourteous staff at the new-look Flagship store are all a partof Batas new marketing strategy.

Reposition brand 'Bata' - High brand recall for consumerlead to higher footfalls and better conversions

Target new market (ladies and kids) - Filling the missing 45%pie of footwear market

Improving shoe line - Launching international brands, focuson style will attract new young customer class


12/16

Comfort WindFlexible

breakthrough product in

women's footwear.

It uses dynamic spring

pads that act as cushion

for your feet.

it has

an in-built aircirculation

technology that

allows your feet to

breathe and

ensures that you

stay fresha.m. to p.m.The rubber outsole

lets The foot follow

its nature curvature

and help

movements flexible

and comfortable.

TECHNOLOGY


13/16

Batas Offerings


14/16

BATA Wrong Target

In the early 1990s, Bata decided to embrace the high-end segmentsof the Indian shoe market as a part of its target market.

The segment constituted a mere 5 to 10 per cent of the footwearmarket in India.

This segment was not sizable for a company like Bata and thesegment did not gel with Batas distinctive competence.

The top end of the market suddenly became the main focus of thecompany and it forgot its bread-and-butter shoes that had given thecompany its identity.

The year 1995 saw the company running a loss of Rs. 42 crores.

After learning the lesson the hard way, Bata did an about-turn fromits adventure with high-end segment and returned to the masssegment.


15/16


16/16

THANK YOU

VIVEK DOSHI-

56

Documents

Retailing of Footwear Ppt