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#rethinkbrief #1 Rethinking the Design Brief: Creative Solutions for the Dynamic Environment Moderator: Susan Wagner, Microsoft Speakers: Brian Szpakowski, Broadway Malyan Neil Usher, Rio Tinto Nigel Oseland, Workplace Unlimited

Rethinking Design Brief

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Prsentation on psychology of workplace made at CoreNet.

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#rethinkbrief

#1 Rethinking the Design Brief: Creative Solutions for the Dynamic

Environment

Moderator: Susan Wagner, Microsoft

Speakers: Brian Szpakowski, Broadway Malyan Neil Usher, Rio Tinto

Nigel Oseland, Workplace Unlimited

Session programme

• Introductions (5 mins)

• Pecha kucha x 3 (20 mins)

• Q&A – points of clarification (10 mins)

• Workshop task (20 mins)

• Workshop presentations (20 mins)

• Final remarks (15 mins)2#rethinkbrief

#rethinkbrief

3#rethinkbrief

Designing for happiness

Brian Szpakowski [email protected]

@Brian_Szp

fin.

24#rethinkbrief

Designing for personal development and growth

Neil Usher [email protected]

@theatreacle

25#rethinkbrief

Designing for psychological

& personal factors (fact or fairy tale)

Nigel [email protected]

@oseland

Psychological & Personal Factors 26

Workplace evolution

Three Little Pigs

Psychological & Personal Factors 27

Psychological theories

Alice in Wonderland

Psychological & Personal Factors 28

Personality theory

Snow White and the Seven Dwarves

29

Locus of control

Psychological & Personal Factors

Rapunzel

Psychological & Personal Factors 30

Arousal theory

Sleeping Beauty

Psychological & Personal Factors 31

Arousal, personality and task

Jack and JillJack and Jill

32

Hierarchy of needs

Psychological & Personal Factors

Princess and the Pea

33

Two factor theory

Psychological & Personal Factors

Princess and the PeaAlice in Wonderland

Psychological & Personal Factors 34

State of flow

Rumpelstiltskin

Psychological & Personal Factors 35

Behavioural settings

Cinderella

Psychological & Personal Factors 36

Proxemic framework

Goldilocks and the Three Bears

Psychological & Personal Factors 37

Dialectic and dynamic privacy

The Emperor's New Clothes

Psychological & Personal Factors 38

Territoriality and personalisation

The Emperor's New ClothesLittle Red Riding Hood

Psychological & Personal Factors 39

Cognitive maps

Hansel and Gretel

Psychological & Personal Factors 40

Evolutionary psychology

The Ugly Duckling

Psychological & Personal Factors 41

Biophelia

Mary Mary Quite Contrary

Psychological & Personal Factors 42

Social animals

Tales of Arabian Nights

Psychological & Personal Factors 43

Dunbar’s number

Alice in Wonderland

Psychological & Personal Factors 44

Choice

Alice in WonderlandLittle Mermaid

Psychological & Personal Factors 45

Nature

Alice in WonderlandBabes in the Wood

Workshop task (20 mins)

• Discuss the briefing points raised in the pecha kucha presentations

• Prepare a 3 minute presentation of your response to the PKs

• Use the workshop materials to illustrate your response to the presentations

• Focus your response on either the building, internal space, furniture, people or role etc

46#rethinkbrief

#rethinkbrief

#1 Rethinking the Design Brief: Creative Solutions for the Dynamic

Environment

Moderator: Susan Wagner, Microsoft

Speakers: Brian Szpakowski, Broadway Malyan Neil Usher, Rio Tinto

Nigel Oseland, Workplace Unlimited