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Rethinkingan or

Future ofProf. Markk

Group Economic ResearchAllia

CLUB OF ROME meeting in

Based on Mokka, Roope &We Were consumer

lobalisatione

ve opment:

onsumptionu Wilenius& Corporate Developmentz SE

Vienna 16-17th April, 2009

Neuvonen, Aleksi (eds.) 2009: Four Tales from 2023

8/9/2019 Rethinking Globalisation And World Development: Future of Consumption

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“Democconsume

atizing”society

8/9/2019 Rethinking Globalisation And World Development: Future of Consumption

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1960 1970

 

Marketing & new needs

Short histor

1980 20001990

 boom

 

Niche markets 

y of consumption

 

8/9/2019 Rethinking Globalisation And World Development: Future of Consumption

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necessari ypment of wealth and life satisfaction in the US

corre ate…

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Consume

beyecological

society

ondvershoot?

8/9/2019 Rethinking Globalisation And World Development: Future of Consumption

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izen : We have to ptrictions and

i

n 

sumer : No! Do youat followed when t

r e res r c ngSoviet union, Germrth Korea and Bur

t

i

k

nowey

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8/9/2019 Rethinking Globalisation And World Development: Future of Consumption

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 on u er

strongoli

oc e y

r thanics?

8/9/2019 Rethinking Globalisation And World Development: Future of Consumption

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consume

2040 203

80%

society

0 2020

CO2 -30%

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 4 scenyear

rios to2023

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Reg 

omisti 

ociety 

15 YearsMore

Da Capo

No 

lation 

 

Socie 

Directe Comm

Respons 

wa en ng toPlanetarism

Doctor LocalSolutions

Global 

8/9/2019 Rethinking Globalisation And World Development: Future of Consumption

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 No agreement on climat 

other global resources 

Apathy after failed 

Copenhagen summit 

Fierce competition 

 co og ca consump on niche market 

New start towards globa 

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 No global agreement 

 Strong local commu 

Peer-pressure and 

surveillence on 

consumption pattern 

Ecological forerunne regions prosper 

E thi i l l

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 Global ecumenical movement for climat agreement 

Strong post-Kyoto agreement 

Global government 

Big global infrastuct 

Rapid change in consumption pattern 

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 Global agreement 

1950’s sense of respons 

Web 2.0 surveilence on consumption 

 arge n v ua ree o  

New local solutions 

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50~70‘sI need welfare state

80~90's

t consumer society, individuali

2000‘s

can knowled e-based societ

2010's

ation

It is an age whe

people want to

players, not juspectators