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Returning To Normal Attitudes Towards The Post – Lockdown Era In Saudi Arabia June 2020

Returning To Normal · Going to the grocery store Home delivery Visiting the mall Making a major purchase Comfortable Uncomfortable Returning To Normal: Shopping How comfortable would

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Page 1: Returning To Normal · Going to the grocery store Home delivery Visiting the mall Making a major purchase Comfortable Uncomfortable Returning To Normal: Shopping How comfortable would

Returning To NormalAttitudes Towards The Post –

Lockdown Era In Saudi Arabia

June – 2020

Page 2: Returning To Normal · Going to the grocery store Home delivery Visiting the mall Making a major purchase Comfortable Uncomfortable Returning To Normal: Shopping How comfortable would

© Ipsos | Returning To Normal - KSA Edition2 ‒

21%15% 13%

48%

49% 54%

31%36% 33%

Country's Health Situation Country's Economic Situation Personal Financial Situation

Better than expected

About the same

Worse than expected

COVID-19 Impact Expectations

Please think about when you first heard about the COVID-19 pandemic. Would you say the following

are better or worse in comparison to what you expected them to be?

Page 3: Returning To Normal · Going to the grocery store Home delivery Visiting the mall Making a major purchase Comfortable Uncomfortable Returning To Normal: Shopping How comfortable would

© Ipsos | Returning To Normal - KSA Edition3 ‒

COVID-19 Impact: Country’s Health Situation

21% 22% 21% 23% 24%19% 21% 21% 22%

48% 46% 51% 48% 45% 52% 47% 50% 45%

31% 32%28% 29% 31% 29% 32% 29%

33%

Overall Male Female 18-24 25-34 35-44 45+ Nationals Expats

Better than expected

About the same

Worse than expected

Please think about when you first heard about the COVID-19 pandemic. Would you say the following

are better or worse in comparison to what you expected them to be?

Page 4: Returning To Normal · Going to the grocery store Home delivery Visiting the mall Making a major purchase Comfortable Uncomfortable Returning To Normal: Shopping How comfortable would

© Ipsos | Returning To Normal - KSA Edition4 ‒

15% 14% 17% 15% 18%12%

16% 15% 15%

49% 48%51% 55% 50%

43%

50% 53%

42%

36% 38%33% 31% 32%

45%

34% 32%

42%

Overall Male Female 18-24 25-34 35-44 45+ Nationals Expats

Better than expected

About the same

Worse than expected

COVID-19 Impact: Country’s Economic Situation

Please think about when you first heard about the COVID-19 pandemic. Would you say the following

are better or worse in comparison to what you expected them to be?

Page 5: Returning To Normal · Going to the grocery store Home delivery Visiting the mall Making a major purchase Comfortable Uncomfortable Returning To Normal: Shopping How comfortable would

© Ipsos | Returning To Normal - KSA Edition5 ‒

13% 10%16% 18%

13%9%

14% 15%9%

54%52%

57% 50%55%

57%53%

57%

50%

33%37%

27%32% 32% 34% 33%

28%

42%

Overall Male Female 18-24 25-34 35-44 45+ Nationals Expats

Better than expected

About the same

Worse than expected

COVID-19 Impact: Personal Financial Situation

Please think about when you first heard about the COVID-19 pandemic. Would you say the following

are better or worse in comparison to what you expected them to be?

Page 6: Returning To Normal · Going to the grocery store Home delivery Visiting the mall Making a major purchase Comfortable Uncomfortable Returning To Normal: Shopping How comfortable would

© Ipsos | Returning To Normal - KSA Edition6 ‒

Keep the economy running fully,

even if it means the virus spreads

Stop virus from spreading, even if it

means fully locking down the country

Slow down virus spread & try

upholding economy as best as

possible

38%

56%

5% 6% 5% 2% 5% 6% 6% 6% 4%

59%52%

49%

61% 59%54% 53%

62%

35%43%

49%

35% 34%40% 41%

34%

Male Female 18-24 25-34 35-44 45+ Nationals Expats

Which of the below courses of action do you think the government needs to take considering COVID-19?

Preferred Course Of Action: Health vs. Economy

Page 7: Returning To Normal · Going to the grocery store Home delivery Visiting the mall Making a major purchase Comfortable Uncomfortable Returning To Normal: Shopping How comfortable would

© Ipsos | Returning To Normal - KSA Edition7 ‒

16%

31%44%

7% 2%17%

39%

32%

12%

Over time people will resume “regular” activities.

In the long-term, which of the following do you

expect best applies to you?

Considering the COVID-19 outbreak, How long

do you think it will take before things feel like

they are getting back to normal?

COVID-19 Outlook: Returning To Normal

Page 8: Returning To Normal · Going to the grocery store Home delivery Visiting the mall Making a major purchase Comfortable Uncomfortable Returning To Normal: Shopping How comfortable would

© Ipsos | Returning To Normal - KSA Edition8 ‒

16%

16%

23%

15%

7%

21%

19%

12%

29%

33%

34%

31%

34%

26%

29%

34%

45%

42%

31%

46%

49%

46%

42%

47%

8%

6%

10%

8%

8%

4%

8%

6%

1%

3%

1%

2%

3%

2%

1%

Male

Female

18-24

25-34

35-44

45+

Nationals

Expats

Returning To Normal: Timelines

Considering the COVID-19 outbreak, How long do you think it will take before things feel like they are getting

back to normal?

16%

31%44%

7% 2%

Page 9: Returning To Normal · Going to the grocery store Home delivery Visiting the mall Making a major purchase Comfortable Uncomfortable Returning To Normal: Shopping How comfortable would

© Ipsos | Returning To Normal - KSA Edition9 ‒

15%

20%

23%

15%

14%

19%

20%

12%

37%

41%

45%

44%

40%

30%

44%

30%

37%

26%

22%

27%

35%

41%

25%

44%

11%

12%

10%

14%

11%

11%

11%

14%

Male

Female

18-24

25-34

35-44

45+

Nationals

Expats

Returning To Normal: Life Changes

Over time people will resume “regular” activities. In the long-term, which of the following do you expect best

applies to you?

17%

39%

32%

12%

Page 10: Returning To Normal · Going to the grocery store Home delivery Visiting the mall Making a major purchase Comfortable Uncomfortable Returning To Normal: Shopping How comfortable would

© Ipsos | Returning To Normal - KSA Edition10 ‒

36%29% 27% 26% 26%

64%71% 73% 74% 74%

Traveling by airdomestically

Going on a holidayinternationally

Staying in a hotel Traveling by airinternationally

Allowing tourists into thecountry

Comfortable Uncomfortable

Returning To Normal: Travel & Tourism

How comfortable would you feel doing each of the following in the coming weeks?

Page 11: Returning To Normal · Going to the grocery store Home delivery Visiting the mall Making a major purchase Comfortable Uncomfortable Returning To Normal: Shopping How comfortable would

© Ipsos | Returning To Normal - KSA Edition11 ‒

55% 54%

37%31%

45% 46%

63%69%

Going to the grocery store Home delivery Visiting the mall Making a major purchase

Comfortable Uncomfortable

Returning To Normal: Shopping

How comfortable would you feel doing each of the following in the coming weeks?

Page 12: Returning To Normal · Going to the grocery store Home delivery Visiting the mall Making a major purchase Comfortable Uncomfortable Returning To Normal: Shopping How comfortable would

© Ipsos | Returning To Normal - KSA Edition12 ‒

52%

27% 26% 25%

48%

73% 74% 75%

Going to work Allowing children to go to school Leaving home without a mask Using taxis / ride-hailing apps

Comfortable Uncomfortable

Returning To Normal: Daily Life

How comfortable would you feel doing each of the following in the coming weeks?

Page 13: Returning To Normal · Going to the grocery store Home delivery Visiting the mall Making a major purchase Comfortable Uncomfortable Returning To Normal: Shopping How comfortable would

© Ipsos | Returning To Normal - KSA Edition13 ‒

28% 24% 22% 21%

72% 76% 78% 79%

Dining out Going to the cinema Going to the gym Going to live events, eg. sports,concerts

Comfortable Uncomfortable

Returning To Normal: Lifestyle

How comfortable would you feel doing each of the following in the coming weeks?

Page 14: Returning To Normal · Going to the grocery store Home delivery Visiting the mall Making a major purchase Comfortable Uncomfortable Returning To Normal: Shopping How comfortable would

© Ipsos | Returning To Normal - KSA Edition14 ‒

Methodology

• 500 Interviews Conducted in

Saudi Arabia, Across The

Kingdom.

• The Survey Was Conducted Via

The Ipsos MENA Online Panel.

• The Survey Covered Saudis &

Expats Aged 18 to 64 Years,

Males and Females.

© Ipsos | Returning To Normal - KSA Edition14 ‒

Page 15: Returning To Normal · Going to the grocery store Home delivery Visiting the mall Making a major purchase Comfortable Uncomfortable Returning To Normal: Shopping How comfortable would

For More Information:

Mohammed Minawi

Chief Client Officer – MENA

[email protected]

Nicola Qahoush

Research Manager – MENA

[email protected]