EU Project: RobLog

Marketing & PR & Controlling

MARCH 2015

Marketing & PR & Controlling

JULY 2012 - JANUARY 2015

HELLOMY NAME IS

RobLog

RobLog (Robotic Logistics) is a European Union robotics projectthat was created to develop a cognitive and autonomous robot tounload a variety of goods of different weights and shapes fromchaotically packed environments.

I created and handled all marketing & PR for the project as well as the controlling.

featuringTeresa Rittel

7.1 RobLog Portal & Website

7.2 Creation of RobLog PR Material

7.3 Publication of Technical and Specialized Articles

7.4 Participation / Organization Conferences, Seminars andWorkshops

7.5 Participation in Targeted Fairs

All marketing & PR activities were contained in work package 7 ofthe RobLog Project and included the following activities:

Marketing & PR

The Marketing Mix

RobLog Newsletters

Targeted Trade Shows

Targeted Trade Magazines

RobLog Website www.roblog.eu

Facebook RobLog www.facebook.com/CognitiveRobot

YouTube Channel "RobLog Reutlingen"

63 COMPANIES

Interest Generated

Results

Arelion GmbH

Caljan Rite-Hite GmbH

WEST Group

DEMATIC DAIFUKU

SIEMENS

HITACHI Hermes

GÜDEL

Tupperware Beligium

Unilever (Türkey)

GÖTTING KG

Measured engagement with 63 interested companies...

7.1 RobLog Portal and Website* Creation and up-to-date maintenance on website and socialmedia channels

- Wrote and published content with links to YouTube Channel "RobLog Reutlingen", LinkedIn Group (RobLog)and Facebook "RobLog Cognitive Robot"

- Wrote detailed technical info for each work package with updates of publishable deliverables

- Contact information and links for all partners

- Updated written publications and links

- Updated events with links

- Shot professional photos and created all print media STA

MP

APPROVAL

OF

7.2 RobLog PR Material

* Newsletters

- Created and wrote newsletters to keep all interested parties informedabout the project. Interesting topics were featured with the goals being togenerate more interest to subscribers and shares.

- The reach extended to 196 contacts housed in a CRM database.

- When applicable, videos were created and links to the YouTubechannel were embedded in the text.

- The newsletters were sent via an email marketing program (Clever Reach) for ease of use and better tracking measures: - 35% Ave. opening rate- 18% click-thru rate to posted videos on YouTube

- Shot professional photos and created all print media

7.3 RobLog Publications of Technical and SpecializedArticles* Trade Magazines

- RobLog was featured in two trade magazines in the 4thperiod and an EU Robotics publication:

- RoboticsTomorrow.com "RobLog Industrial Demonstrator:Entrance for Robotic Logistics" (Online; read by over 277people)Copy: Teresa Rittel

- Port Technology International "In Pictures: Past, Presentand Future of Ports" (In print and online)Copy: Teresa Rittel

- Sparc Robotics "Autonomous Unloading by RobLog"Copy: Teresa Rittel

7.4 RobLog Conferences, Seminars & Workshops 2014

* Major Conferences and Seminars attended

- IEEE International Conference on Robotics and Automation (ICRA)2014 Hong Kong

7.5 RobLog Participation in Targeted Fairs* Organization of on-site booths at the LogiMAT 2012 and CeMAT 2014 fairs

- The RobLog footpirnt at the CeMAT trade show was included in a logistics flow setup, to giveattendees a better visual for how RobLog could be included into a working space.

- The RobLog Industrial Demonstrator was onsite, moving in a looped sequence before asample continer filled with coffee sacks.

- Information about the the RobLog Advanced Demonstrator was available via an interactivetouchscreen monitor

- Over 75 contacts were added to the RobLog CRM database

EXHIBITIONON NOW

The RobLog Industrial Demonstrator

Financial Controlling

• Controller for Reutlingen University’s overall operating RobLog project budget(1,200,000.00 €)

• Coordinate the preparation of overall annual RobLog project operating budget(5,500,00.00 €)

• Manage cash flow and payment calendar

• Monitor budget and coordinate data collection for cost analysis.

• Provide oversight and direction to constituents regarding: - research support activities including the appropriateness of expenditures, - contract or grant requirements, - changes in policies and procedures

Thank You