Reverse 911

Steven DutroNational Safety Council

November 10, 2015

What is Reverse 911?

• A short video (https://www.youtube.com/watch?v=mF0g_odJsVc)

What makes Reverse 911 Powerful?

Here is an example: A suspect with a gun in a neighborhood. We can direct a message for those that live on streets A, B and C streets to remain in their houses with their doors lock. We could also send a message on the same incident for resident on D, E, and F streets to evacuate to a position north of the location and for streets X, Y and Z Streets to evacuate to a position to the south of the area. We would call every house that had a landline and every person’s cell phone that had registered with us. Same goes for disasters where there is a fire in the area and want certain people to evacuate north and other to evacuate south. WEA cannot be as precise to affected areas. We don’t send out general messages to the public and you would only get a message if it is directly affecting your area unlike WEA. Mark A. Flores, SergeantEmergency Operations BureauLos Angeles County Sheriff’s Department

Reverse 911 vs EAS/WEA Alerts

Reverse 911 emergency notification messages are the most specific, authoritative alerts available. Here is what Reverse 911 services can do for you that the automated EAS/WEA alerts cannot:

» Alerts are sent for many issues too localized for an EAS alert, like a gas leak on your street, a missing person in the neighborhood or a local police action.

» Message length is not limited to 90 characters like WEAs so you receive more information and will know what to do.

» Most systems can call, text or email information to you. » Alerts are sent based on the locations you register, so you know if danger is

near your home, work, day care or any other location of concern. Whether home or traveling across the country you get the message. WEAs are sent to cell phone located within a cell tower’s range.

» You can register for where elderly parents or others live, it does not matter if they are nearby or far off. Have the peace of mind that you will know if danger is near these loved ones.

Why SafetyInformed?

• The only national database of links; ZIP code searchable

• Education and guidance on the registration process

• Follow up with free Emergency Plan Workbook

• Ongoing safety messaging for families• www.safetyinformed.org a 501(c)3 non-profit

How to Spread the Word

• Include Reverse 911 message in family safety publications – content available locally or from SafetyInformed

• Distribute the flyer/poster http://safetyinformed.org/download/reverse-911-poster

• Share on social media• Include Reverse 911 and our link in relocation

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