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Reverse InnovationUniting a Network of Global IntrapreneursSteve ToddSoftware EngineerEMC Distinguished Engineer

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Agenda• Introduction– Company, Technologies, Software Career

• Use Case: Innovation in a Large Corporation– RAID, Customers, Collaboration

• Global Implementation– COEs, Expertise, $12 billion

• Global (Reverse) Innovation– Customers, Collaboration, Personal Search Use

Case

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EMC: Centrality of Information

Applications, Secure Transfer, Storage

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EMC: Software PortfolioInformation Centrality, Acquisition, Internal Developed

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My Career: Software Intrapreneur

Celerra NX3e(App-aware servicesAnd Componentization)

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First Assignment

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RAID Technology

Expert

RAID

Parallelize Disk Access, Update Parity Information (in case of failure)

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Customers Require Correctness

Customer

DataCorrectness

Math Must be Perfect

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State Machine Software

Write “5” to disk 1

Disk 1 Healthy Disk 1 RebuildingDisk 1 Failure Disk “N” Failure

Read “1”

Write “5”

Read “10”

Write“14”

Many Temporal and Constant Failure PermutationsHow to be certain it is always correct?

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Innovation PatternSearch for an Adjacent Technologist and Collaborate

Common (and easy) in a large corporation

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Test Engineering Collaboration

Power Off

Corrupt Data

Verify

Adjacent

TestEngineering

Adjacent

TestEngineering

Adjacent

TestEngineering

Hundreds of Temporal and Constant FailuresDisk Array Qualifier (DAQ)

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Venn Diagram Innovation

The DAQ Venn Diagram

TestFramework

RAID

Data Integrity

Customer

Expert AdjacentTechnology

DAQ

Customer Problem + Expertise + Adjacent Technology

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Idea to Product: CLARiiON Disk Array

Data Correctness = $12 Billion+Banks, Hospital, Governments

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Pushing the ImplementationCenters of Excellence (COE) Build CLARiiON

U.S.A. Innovates

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Global Customer Reach?

Customer

NewRequirements

Separation from Growing Markets

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Global Push And PullGlobal Software Practice: Customer + Expertise +

Collaboration

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Proven Software ExpertiseGlobal employees must improve their

Customer knowledge and technology collaboration

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Strategy for Global Innovation• Stimulate Idea Generation– Based on Customer Needs

• Stimulate Global Collaboration– Based on COE Needs

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Find the Global IntrapreneursYearly Global Idea ContestYearly Customer “Themes”

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Pull In Intrapreneurial HelpGlobal Collaboration to Build Ideas

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Example: Beijing

Customer (China)

SearchOf

PersonalData

Expert

PersonalSearch

iMecho

Utah

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Beijing Proposes Personalized Cloud Search

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THANK YOU