REVIEW 2009/10 - ESOMAR · research, marketing, advertising and media. ... REVIEW 2009/10 ... with the highest regard for the ethics and

REVIEW2009/10SEEING THE BIGGER PICTURE WITH ESOMAR

Global markets, fierce competition, emerging economies, rapid change, abundant information, revolutionary technology, uncharted frontiers – shifting paradigms. Today is very much ‘business as unusual’.If you are involved in any way with opinion or market research, you need to be able to see the bigger picture.

ESOMAR is open to everyone, anywhere in the world. Our diverse membership comprises people from many cultures with different interests and backgrounds. They are active in a wide range of industries, from a variety of professional backgrounds – including research, marketing, advertising and media. All believe high quality research improves the way businesses make decisions.

SEEING THE BIGGER PICTURE

05 _ THE yEAR AT A GlANCE

06 _ THE yEAR IN FOCUS 06 _ President’s Report10 _ Global Trends

14 _ GROWING ACROSS THE WORld14 _ Focus on the Council16 _ International Management Team18 _ Global Representatives

20 _ A POINT OF REFERENCE

22 _ INCREASING INFlUENCE22 _ Public Affairs 24_ Creating the Platform

26 _ BUIldING CAPABIlITy26 _ Developing Talent

28 _ CAlENdAR FOR 2009/10/11

CONTENTS

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REVIEW 2009/10THE yEAR AT A GlANCE

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2009 represented a ‘moment of truth’ for the market research industry. long perceived as recession-proof, the economic downturn of 2009 clearly demonstrated that market research was just as vulnerable as other sectors. The ESOMAR Congress in Montreux provided a very opportune time and platform to discuss the new market research landscape and set the stage for new challenges for ESOMAR and our industry in 2010.

• In Montreux, we reported that 40 associations in 34 countries had adopted or endorsed the ICC/ESOMAR Code. In the intervening 12 months those numbers have risen to 55 associations in 45 countries.

• In 2010, ESOMAR, in cooperation with WAPOR, published a revised Guide to Opinion Polls and Published surveys. A new Out-of-Home Guide, as well as new Mobile and Online guidelines were also published.

• ESOMAR’s Professional Standards and Public Affairs divisions were augmented to ensure that the society could effectively and efficiently respond to the EU’s proposed legislative reviews and changes and liaise with other associated agencies (eg FTC)

• The expansion of our programme of international events continued, including our most successful ever Online conference in Chicago. In response to our members’ call for greater local presence, significant focus and resource was also put into facilitating an increased number of local events - from 25 in 2008 to 35 in 2009. By the end of 2010, we will double the number to 60.

• There was a continuing call to provide an entry-level membership tier for younger members of our industry. In April 2010, our Graduate and young Professional Membership scheme was launched. In just six months, we have gained 32 new young members with 25+ pending.

• A new management team was put in place in the secretariat, in order to review, refresh and make relevant the Society’s activities for 2010 and beyond. This will keep ESOMAR in line with the evolution of our industry and our members evolving requirements.

THE yEAR AT A GlANCE

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REVIEW 2009/10THE yEAR IN FOCUS

The ongoing global economic crisis continues to affect our industry. In 2009 worldwide market research turnover declined for the first time since ESOMAR began measuring the industry in 1988. Challenges remain, but the research sector already shows signs of recovery and is poised to emerge leaner, stronger and more efficient in the coming year.

PRESIdENT’S REPORT

The profile of market research is changing rapidly, as is the importance of its role in strategic business planning. New technologies and methodologies are already benefiting companies, the industry- and ESOMAR itself.

ESOMAR is now, more than ever, a global voice for the market research industry. We will continue to open channels for knowledge exchange and will stay focused on gaining a better understanding of changing industry and member needs. We will keep providing more accessible, more localised and richer content in our events, publications and initiatives to increase the relevance of both ESOMAR and our industry on a global level.

Our membership, like that of many other professional associations, has felt the impact of the economic downturn over the past twelve

months. In response we have increased focus on our members to ensure that we are providing the greatest benefits as possible, including introduction of a new Graduate and Young Professional membership tier to welcome the next generation of researchers into our worldwide community.

In addition to our strong international events schedule, ESOMAR also introduced several successful local initiatives, with the assistance of our Global Representatives, which aimed to bring key global trends and the latest industry knowledge to local research communities. Under this initiative we have doubled the number of local events from the previous year and look forward to an even stronger local presence in the coming year.

The 2009 Congress in Montreux brought us back to European shores, this after our first

THE yEAR IN FOCUS

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Gunilla Broadbent ESOMAR President

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foray into North America with our 2008 Congress in Montreal. Following the theme of that conference - Leading the Way: Ethically, Responsibly, Creatively - the Montreux Congress helped to ensure that our industry not only continued to move forward, but did so with the highest regard for the ethics and responsibilities we all uphold.

Our 2010 Congress takes place in Athens, Greece and will serve as a forum for market researchers to re-evaluate their positions in a changing global environment. Our theme – Odyssey 2010 – The Changing Face of Market Research highlights the challenges we as an industry are facing as we negotiate both the perils and opportunities created by an ever evolving research landscape.

ESOMAR’s Professional Standards remain a core focus of our platform. Our introduction, in January 2010, of a new Public Affairs division underscores our desire to provide access to global best practices while addressing international policy and legislative changes that affect the market, social and opinion research industries.

Our Developing Talent initiative remains a success as we continue to promote the professional growth of new and experienced researchers across the globe. Enriched

Industry workshops, the introduction of a new webinar series and the launch of a Summer Workshop Academy to promote practical research skills has allowed ESOMAR to reach a wider range of professionals and connect more effectively with younger researchers.

In addition, 2010 saw the launch of two key ESOMAR industry reports: first, in June, we introduced the Global Prices Study 2010, our 8th benchmarking pricing study to help research providers and buyers better plan and execute projects; secondly, our 22nd annual Global Market Research Report launches at the Athens Congress and provides a comprehensive and authoritative view on the state of the market for 2009, along with key interviews with industry thought leaders and a SWOT analysis of the industry.

We have been active in responding to member needs as articulated in our ESOMAR members survey in late 2009. Outreach to younger researchers, more localised events and increased online content have been key drivers in our business strategy over the past year. The research industry has undergone significant changes over the past year and it is the aim of ESOMAR to continue to provide strong leadership and ethical guidance to ensure researchers meet the challenges of our evolving industry.

Gunilla Broadbent ESOMAR President

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10

REVIEW 2009/10GlOBAl TRENdS

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ESOMAR’s annual industry report provides an authoritative view of the market research industry and key figures for research spend at a national, regional and global level. These trends are taken from Global Market Research 2010, which will be launched at the ESOMAR Annual Congress in Athens in September.

GlOBAl TRENdS

GlOBAl TURNOVER TRENdS - 2009

The market research industry last year suffered its first decline in worldwide turnover since ESOMAR began measuring the global market in 1988, with global turnover falling to US $28.9 billion in 2009, representing a year-on-year decline of 3.�% and 4.6% after adjustment for inflation.

– Europe was the worst-affected region, with a decline of 4.8% year-to-year and �.9% after inflation was factored in

– Performance in North America was better than anticipated, with a decline of 3.8% or 3.�% after deflation was taken into account

– Despite hopes that emerging markets would weather the storm relatively well, there was a decline in Asia Pacific, Latin America, the Middle East and Africa

– Market research turnover in 64 countries (or sub-regions) experienced declines after inflation was taken into account, including 23 of the biggest 2� market research markets

ESOMAR estimates. Rounded figures presented. Percentage point changes in market share compared to 2008 are provided between brackets.

Latin America $1,486 �%

Middle East & Africa $492

2%

Europe $13,299 46% (-3)

Asia Pacific $4,480 1�% (+1)

North America $9,188 32% (+2)

MARkET SIzE 2009: US $28,945 MIllION

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GROWTH RATES AdjUSTEd FOR INFlATION

We are now more than half-way through 2010 and there’s a strong sense amongst the various associations, ESOMAR Representatives and our expert contributors, that the worst of the pain of the current economic cycle has passed, and that there’ll be a return to growth this year.

Low single-digit growth is forecast in some of the biggest developed markets, where optimism is driving up research volumes, though low prices negotiated in the downturn hinder growth in turnover. In developing markets it’s a far rosier outlook; 1� countries, mostly in Latin America

and Asia Pacific, are expecting double-digit growth for the year. ESOMAR predicts overall global industry growth of about 3% in 2010. This positive sentiment is also supported by a return to growth at the start of 2010 at many of the largest research agencies, including Nielsen, GfK and Ipsos.

THE OUTlOOk FOR 2010

Exchange rate fluctuations eliminated. IMF inflation rates used to determine net growth.

World

Europe

North America

Asia Pacific

Latin America

Middle East & Africa

-4.6%

-5.9%

-3.5%

-2.2%

-4.6%

-10.2%

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In June, ESOMAR launched the ESOMAR Global Prices Study 2010, the 8th benchmarking study conducted by ESOMAR. The study helps research providers and buyers plan and execute market research projects, by indicating the relative pricing of research by project type, country and region.

It revealed a relative stability in prices between 2010 and 200� (when the last Prices Study was published), despite expectations that prices might increase due to inflation. There were even reductions in the costs of telephone

Leading industry minds also gave their take on the implications of market changes for research, and underlined the need for researchers to adapt to the evolving business landscape or be superseded. They highlighted the fact that researchers are often guilty of being overly modest, allowing others to add value to their work and claim the resulting insights as their own. They urged the industry to build on its hard-won reputation for quality and creating

strong client relationships, and to seize the opportunities presented by new technology, social media and changing consumer attitudes about privacy. They reinforced the message that success will depend on moving with, and staying ahead of, the times.

PRICING TRENdS

NEEd TO CHANGE

research (CATI) due to reduced costs (achieved through improved technology, outsourcing & offshoring, and reduced telephone company costs) as well as some agencies operating on reduced margins.

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REVIEW 2009/10GROWING ACROSS THE WORld

Gunilla BroadbentUSA

Sue NosworthyUK

ESOMAR is governed by a Council which reflects and respects the diversity of membership, in terms of country of residence and occupation. The Council is responsible for determining ESOMAR’s overall vision, mission and objectives. This is our Council in 2009/10.

FOCUS ON THE COUNCIl

ESOMAR PRESIdENT ESOMAR VICE PRESIdENT

GROWING ACROSS THE WORld

john MarinopoulosAustralia

dr. dieter korczakGermany

Mike CookeUK

Tatiana V. Barakshina Russia

Paulo Pinheiro de AndradeBrazil

jasal ShahIndia

laurent FlorèsFrance

daniela OstidichItaly

Frits SpangenbergNetherlands (Ex-Officio)

ESOMAR COUNCIl MEMBERS

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INTERNATIONAl MANAGEMENT TEAMESOMAR continued to be led by a strong management team during the year, supported by an international professional team of more than 30 people, all dedicated to the worldwide implementation of the organisation’s strategy, in line with its mission and statutes.

Finn Raben Director General

Finn Raben is an Irishman who was born in the Far East and grew up in Europe and the Middle East. He began his career at Millward Brown IMS in Dublin, followed by AC Nielsen. Most recently at Synovate, Finn was CEO of Southern Europe where he was responsible for integrating and harmonising the many companies acquired in the region, into the Synovate offering. Finn attended university in the Netherlands and Ireland, is an Honours graduate in Languages, with Post-Graduate degrees in Business Administration & Marketing Management and speaks four languages fluently.

Anna Alù Director Development and Events

Anna Alù is Italian, studied Economics at the University of Palermo, and is fluent in Italian, English, French, Spanish and Dutch. Through her international work with ESOMAR and contacts with many different people, companies and organisations around the world, she has built the knowledge and insight to work with diverse cultures, recognising and valuing diverse styles and traditions.

kathy joe Director Professional Standards and Public Affairs

Educated in the UK with a degree in Politics and Sociology, Kathy Joe has worked at various publications including The Economist and Euromoney. Her career at ESOMAR includes liaising with experts in the development of international professional standards including the ICC/ESOMAR International Code as well as an aligned industry position relating to the European Data Protection Directive. Speaking fluent English and Dutch with a good working knowledge of French, she is also Editor of Research World.

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REVIEW 2008/9INTERNATIONAl MANAGEMENT TEAM

Marie-Agnès Mourot de lathyle Director Finance & Services

Marie-Agnès Mourot de Lathyle brings a wealth of experience of global organisations through her previous roles in senior financial positions with companies such as Starbucks, Time Warner, Texas Instruments and Impress. She has worked in many different countries and speaks fluent English and French, and has a good working knowledge of Dutch, German and Italian.

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GlOBAl REPRESENTATIVESActive in almost 80 countries worldwide, ESOMAR Representatives act as our global ambassadors. liaising between ESOMAR and their local constituents, this team of dedicated professionals work to further our mission to promote the use of opinion and marketing research for improving decision-making.

Over the past year ESOMAR Representatives were the public face of the organisation at national events in countries including Canada, China, the Czech Republic, Iran, Mexico, Thailand and the UK. They established and developed collaborative relationships and

projects with local organisations in Belgium, France, Spain, and Venezuela, and played a key role in sourcing and contributing to press and media coverage in countries including Australia, Spain, the Netherlands and Vietnam.

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dominika Maison President DOM BADAWCZY MAISON Sp z o.o

ESOMAR Representative – Poland

“Marketing Research has very short history in Poland – no more than 20 years. However in Poland, there exists very strong local professional organisations offering a lot for local people. As an Esomar Representative I would like to help with the integration of the Polish marketing research environment along with the international environment.”

julia Helena Carillo de Paez Technical Manager Consultor Apoyo

ESOMAR Representative – Ecuador

“Being ESOMAR’s representative is an invaluable experience. It allows us to look at the category’s development not only from our organisation’s perspective but from a more broaden approach incorporating the entire industry’s interests. We can both contribute and nurture from the experience. ESOMAR is a window into the state of the art”

Pravin Shekar Founder Trustee & kreator-in-chief Social Catalyst / Krea

ESOMAR Representative – India

“What I like about the role is that it allows me to be at the forefront of what is happening in the MR/marketing world. Spreading the importance of research, international standards and organising research-specific country events are some of the aspects that attracted me to the role.”

THEIR VIEWS...

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REVIEW 2009/10A POINT OF REFERENCE

A POINT OF REFERENCE

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REVIEW 2009/10A POINT OF REFERENCE

Over the last year, ESOMAR conferences have provided a platform for almost 200 presentations, with a further 100 papers having been categorised for release through one of our other publication streams – MyEsomar, Research World and our new on-line newsletter.

- Our latest industry reports, the 2009 Prices Study and the Global Market Research 2010 report, continue to provide a regular and continuous barometer of the global market and its key influencers.

- Taking market researchers beyond ‘conference-based’ knowledge remains a priority. ESOMAR proudly supported the creation and launch of Ray Poynter’s Handbook on Online and Social Media Research, a truly authoritative guide that will provide solid best practice guidance in a new and fast growing sector.

- Our relationship with WARC continues to develop and mature, as we target the distribution of our knowledge bank beyond the market research sector.

Research World continues to provide stimulating, thought-provoking debate on the key dynamics within our industry. Challenging our thinking on the use and application of research generally, Research World supplies our industry with the necessary knowledge to face a new decade .

The use of on-line platforms, including social media, has been integral in helping ESOMAR to not only listen to what is being said about our industry but also serve as a valuable tool for hosting debates on key themes and philosophies within our industry. Whether it be a new webinar, following a debate on LinkedIn, providing real-time Twitter updates or a review of a local event on Facebook, we are keen to adopt new technologies and expand our channels of communication and conversation beyond the traditional definitions.

In the future, we will continue our efforts to expand our reach, and will also explore the opportunities to contribute at a much more formational level, by exploring with academia how this knowledge bank can be better leveraged.odi

The exchange of industry knowledge through our library of papers, reports, guidelines and books continues to grow and expand. Engaging both members and non-members, ESOMAR’s publications bring the latest industry thinking and leading edge topics to research sectors worldwide.

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REVIEW 2009/10INCREASING INFlUENCE

ESOMAR’s objective is to develop and promote an open and transparent public affairs programme to monitor, assess and influence EU and other international legislation impacting market, social and opinion research activities. ESOMAR’s Public Affairs priorities include:

– Protecting respondents’ rights including privacy,proper notification and consent, with a focus on the global online environment

– Ensuring that regulators understand the clear distinction between market, social and opinion research compared with commercial communications which attract stronger regulation.

ESOMAR has established a Legal Committee of industry experts from the largest international companies to assess the possible impact of legislative proposals on research. The Committee agreed that the review of the EU Data Protection Directive currently presents the greatest risk to research as well as moves to restrict profiling and the use of tracking technology by both European and North American regulators.

The Committee advises ESOMAR’s Professional Standards Committee on the development of policy messages aimed at regulatory authorities and key stakeholders.

Significant progress has already been made in

PUBlIC AFFAIRSESOMAR launched its public affairs programme in january 2010 to strengthen its ability to address international policy and legislative proposals that could affect the market, social and opinion research industry and to promote and defend the sector’s interests to international legislators.

INCREASING INFlUENCE

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REVIEW 2009/10INCREASING INFlUENCE

contacting policymakers and other stakeholders. This includes the submission of a joint statement from ESOMAR and EFAMRO to the European Commission in response the its review of the EU Data Protection Directive and several representations to the most influential policymakers within the European Union responsible for drafting privacy and data protection rules.

ESOMAR will continue to serve the industry and proactively work with EFAMRO, national and international bodies to ensure that the market, social and opinion research sector presents a unified voice to legislators and regulators in Europe and beyond.

CREATING THE PlATFORMTaking into account the changing priorities of our members, ESOMAR continued to provide innovative and thought-provoking content – but with greater regard to the call for localised events. In the last year, the ESOMAR events team, in cooperation with our Global Representatives, provided a strong platform for the sharing of industry knowledge with global, regional and increased local conferences as well as workshops and a new webinar series to meet the growing demands of our sector.

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REVIEW 2009/10BUIldING CAPABIlITy

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Our Online Research 2009 conference proved to be a wonderful success, with our greatest turnout to date for an ESOMAR online event. The conference, held in Chicago, explored online panels and beyond, while bringing together the leading thought leaders in the sector for a true meeting of the minds. This conference was followed by two more intimate events - our Qualitative conference in Marrakech in November 2009 and our Global Healthcare conference in New York in February 2010.

Facing political unrest in Bangkok, Thailand, we moved our Asia Pacific 2010 regional conference to Kuala Lumpur, Malaysia. Despite the last minute change of venue, the event was still a success, bringing together participants from across the APAC region and providing insight into what has enabled the Asian research industry to remain strong during the global economic crisis.

Following our APAC event, ESOMAR then journeyed to the shores of South America to host its biennial Latin American conference. Hosted in lively Cartagena, Colombia, LATAM 2010 – The Innovation Journey, explored how new thinking and innovation from the Americas

is driving change for the global research industry in the region. The conference was a great success with more than 200 delegates from over 2� countries.

Our workshops continued to bring practical skills to researchers while our new webinars series provides easy access to the latest knowledge on new methodologies and techniques.

Recognising that researchers have less discretionary budget in this economy, our intention is to ensure we are providing the most relevant platforms for knowledge exchange and that our initiatives represent and best suit the needs of our members and the industry. We will be constantly re-evaluating our annual schedule of events to ensure that we are providing the most suitable platforms to respond to industry developments.

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BUIldING CAPABIlITy

ESOMAR’s Developing Talent Initiative was created to encourage the involvement and professional development of experienced and young researchers. This inititative has grown over the last year to ensure that the industry stays in touch with the consumers of today.

Developing Talent continued to provide wide-ranging support of the professional development of young researchers through various initiatives and an expansion into social media with a new dedicated Facebook page.

FUTURE TAlENT MEETS THE INdUSTRy This programme continued to grow strong in the past year with 36 of the best and brightest students from 22 countries selected to attend an ESOMAR event to engage and network with industry leaders.

THE ESOMAR yOUNG RESEARCHER OF THE yEAR COMPETITIONFollowing upon the successful 2009 launch of this international competition, ESOMAR

dEVElOPING TAlENTAs we enter a new decade, the face of market research is evolving and with that change comes a need for fresh ideas and new ways of approaching how market research can be done.

once again invited young researchers from across the globe to submit innovative research projects that address one of three challenging global issues. The topics for the 2010 competition were AIDS/HIV, Sustainable Energy and the Digital Divide.

ESOMAR also started two new pilot projects aimed at providing insight in the world of market research practice and networking.

SUMMER WORkSHOP ACAdEMyThe Summer Academy hosts a week of one-day interactive workshops focusing on specific methods, concepts and techniques to assist researchers in gaining practical skills and in gaining access to the latest knowledge.

ESOMAR UNIVERSITy TOURSThe University tours provide graduate and MBA students with insight into the world of market research practice through engaging presentations and networking opportunities.


Ganaël BascoulESCP EuropeFrance

Annelies VerhaegheInSites ConsultingBelgium

Cristina PaezConsultor ApoyoEcuador

2009 FINAlISTS

Abhishek SharmaQED ResearchIndia

Hannah BowenInterMediaUSA

Catherine FishBrainJuicerUK

2010 FINAlISTS

2�


CAlENdAR2009/10/11

SEPTEMBER 09

CONGRESS lEAdING THE WAy Montreux, 1�-18 September

ETHNOGRAPHy ANd OBSERVATIONAl RESEARCH Applying cultural analysis tools in consumer ResearchMontreux, 14&1� September

INSIGHT GENERATIONUnderstanding insight driven innovationMontreux, 14 September

TRANSFERRING ANd APPlyING INSIGHTS IMPACTFUllyMontreux, 1� September

AdVANCES IN MARkET SEGMENTATIONMaking better decisionsMontreux, 1� September

SEllING yOUR COMPANyGetting the best dealMontreux, 1� September

WORd OF MOUTH MEASUREMENT ANd BEyONdMeasuring, managing and leveraging WOM to move research to a new levelMontreux, 1� September

OCTOBER 09

ONlINE RESEARCH An ESOMAR World Research Conference Chicago, 26-28 OctoberAdVANCEd QUANTITATIVE TECHNIQUESUnderstanding where the leading edge is, and how to use itChicago, 26 October

NOVEMBER 09

QUAlITATIVE An ESOMAR World Research Conference Marrakech, 1�-1� November

INSIGHT GENERATIONUnderstanding insight driven innovationMarrakech, 1� November

TRANSFERRING ANd APPlyING INSIGHTS IMPACTFUllyMarrakech, 1� November

ONlINE QUAlITATIVE RESEARCHImmersive and ethnographic inspired online approachesMarrakech, 1� November

© ESOMAR 2010

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REVIEW 2009/10CAlENdAR 2009/10/11

FEBRUARy 10

GlOBAl HEAlTHCARE An ESOMAR World Research Conference New York, 28 February - 2 March

APRIl 10

ASIA PACIFIC An ESOMAR World Research Conference Kuala Lumpur, 2�-2� April

Webinar:SOCIAl MEdIA: A TRANSFORMATIONAl TECHNOlOGy OR HyPE?An online qualitative perspective29 April 2010

MAy 10

Webinar:UNdERSTANdING BUSINESS PARTNERS’ NEEdS ANd THEIR ENVIRONMENT12 May 2010

lATIN AMERICA An ESOMAR World Research Conference Cartagena, 23-2� MayWorkshop:

TRANSFERRING ANd APPlyING INSIGHTS IMPACTFUllyCartagena, 23 May

Ask the Expert:ETHNOGRAPHyCartagena, 23 May

Webinar:THE IdEAl STRATEGIC PARTNERAre Our Clients Still Waiting For Their Mr. Right?2� May 2010

jUNE 10

Webinar:PRESENTING ANd STORyTEllING28 June 2010

jUly 10

ESOMAR SUMMER WORkSHOP ACAdEMyLearning and skills programme Amsterdam, �-8 July

INSIGHT GENERATIONUnderstanding insight driven innovationAmsterdam, � July

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TRANSFERRING ANd APPlyING INSIGHTS IMPACTFUllyAmsterdam, 8 July

Webinar:USER GENERATEd CONTENT & RESEARCH8 July 2010

SEPTEMBER 10

CONGRESS OdSySSEy 2010 Athens, 12-1� September

Workshops:ETHNOGRAPHy ANd OBSERVATIONAl RESEARCHApplying cultural analysis tools in consumer researchAthens, 12-13 September

CURRENT ANd EMERGING TRENdS IN QUAlITATIVE RESEARCHWhat is affecting our daily work?Athens, 12 September

THE POWER OF STORyTEllING ANd NARRATIVECreating compelling presentationsAthens, 12 September

PRESENTINGThe latest tools and techniques for creating compelling presentationsAthens, 13 September

MOdERATING ONlINE IMMERSIVE QUAlITATIVE RESEARCHEthnographic inspired online approachesAthens, 13 September

USER GENERATEd CONTENT ANd RESEARCHInsight and research without asking questionsAthens, 13 September

MEASURING EMOTIONSQuantifying a love affairAthens, 13 September

Ask the Expert:ESOMAR – MEET THE PRESIdENT Evidence Based Consultancy

SEMIOTICS What Should Researchers Do About Neuroscience? Word of Mouth Athens, 13 September

Webinar:ONlINE IMMERSIVE RESEARCH: A Practical Introduction2� September 2010

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OCTOBER 10

ONlINE RESEARCH An ESOMAR World Research Conference Berlin, 1�-19 October

Workshops:USER GENERATEd CONTENT ANd RESEARCHInsight and research without asking questionsBerlin, 1� October

THINk lIkE A RESPONdENTA cognitive approach to designing and testing online questionnairesBerlin, 1� October

WM3 An ESOMAR World Research Conference Stockholm, 4-6 MayBerlin, 19-21 OctoberNOVEMBER 10

INNOVATE An ESOMAR World Research Conference Barcelona, 14-16 November

Workshops:INNOVATION, CUlTURE ANd RESEARCHIntegrating cultural intelligence research methodologies into the innovation processBarcelona, 14 November

CURRENT ANd EMERGING TRENdS IN QUAlITATIVE RESEARCHWhat is affecting our daily work?Barcelona, 1� November

SEMIOTICSCultural insight for enhanced communicationBarcelona, 1�&16 November

MOdERATING ONlINE IMMERSIVE QUAlITATIVE RESEARCHEthnographic inspired online approachesBarcelona, 16 November

WORd OF MOUTH MEASUREMENT ANd BEyONdMeasuring, managing and leveraging WOM to move research to a new levelBarcelona, 16 November

QUAlITATIVEAn ESOMAR World Research Conference Barcelona, 16-18 November

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FEBRUARy 11

INSIGHTS An ESOMAR World Research Conference Brussels, February

MARCH 11

ASIA PACIFIC An ESOMAR World Research Conference Melbourne, 20-22 March

APRIl 11

lATIN AMERICA An ESOMAR World Research Conference Venue and date tbc

jUNE 11

ESOMAR SUMMER WORkSHOP ACAdEMyLearning and skills programme

SEPTEMBER 11

CONGRESS 2011 Amsterdam, 18-20 September

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REVIEW 2009/10THE yEAR AT A GlANCEESOMAR is the world organisation for

enabling better research into markets, consumers and societies. With more than 4,600 members in over 100 countries, ESOMAR’s aim is to promote the value of market and opinion research in illuminating real issues and bringing about effective decision-making.

www.esomar.org

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REVIEW 2009/10 - ESOMAR · research, marketing, advertising and media. ... REVIEW 2009/10 ... with the highest regard for the ethics and