MMXII I

REVIEW OF THE YEAR

AGENCY OF THE YEAR 2ND YEAR RUNNING

2012/13 & 2013/14

UNIQUE. THAT’S WHAT WE ARE.

When we set up

dnx in 2000, our

mission was to bring

big-agency thinking

and skills to the

B2B arena. And our

ambition was to be

the best agency out

there – for strategy,

creativity, analysis,

delivery and results.

Now, 13 years later,

we’ve become the

first agency to

retain the Agency

of the Year title and

we hope this says

something about

the ways we still

challenge ourselves.

And how passionate

we are about helping

our clients achieve

their goals.

Our clients want to stand out. And so do we.

We’ve never been

ones to shout from

the rooftops, but we

thought you might

like to see a sample

of our work from the

last 12 months.

And in 2014, if you’re

looking to develop

your brand or create

a campaign that

builds awareness or

generates leads, we

could come up with

something similar

for you. For all your

digital, creative,

social and search

marketing needs,

why not see what

the B2B Champions

can do for you?

If being named B2B Marketing’s Agency of the Year once was amazing, to be victorious two years running is unprecedented.

SAP

News of the worldImagine you could see what’s inspiring

the world, right now. We made that

happen with SAP’s World of Innovation.

Our website tracked social media

conversations about innovation from

around the world. From business to

culture, lifestyle to technology, it

shows what people are nattering

about – and where – visualised on

our interactive map. Plus, we added

weekly inspirational content to fuel

the innovation debate. And it worked.

Dani Atkinson, senior account

manager, says,

“The campaign was about listening to what our audience was saying. And we’ve had amazing results with 11 million impressions of our hashtag #betterrunworld in just 10 weeks.”

Vodafone Global Enterprise

Kick back in the cloudWe jumped at the chance to

work with a new department

at Vodafone. The challenge,

up against the clock as

always, was to sell its new

cloud and hosting services

internally and externally,

to existing customers and

prospects. So the idea

had to be big – and have

legs. Or to be more exact,

wheels with a big, red,

cloud-shaped couch on top.

It’s the ultimate sofa for

the definitive place to do

business - in the cloud.

Ruth Verity, account

manager, says,

“We produced simple, clever concepts and a truly creative campaign idea – all in just a few weeks.”

Vodafone Global Enterprise

Cool, calm and connectedThis is the year we really connected with

Transform. Each edition of Vodafone Global

Enterprise’s online magazine explores a different

theme. Our most successful issue – with nearly

4,000 unique visitors and an average dwell time

of 12 minutes – focused on how people connect

through technology. We featured some seriously

good tech like the ostrich-inspired FastRunner

robot that delivers supplies in disaster areas.

Plus, the way the magazine works across tablet,

desktop and mobile is every bit as cool as the

imaginative front covers and the content inside.

HELP ME MANAGE SERVICE DELIVERYCOSTS

IN-HOUSELATESTSKILLS

SLAs

Vodafone Global Enterprise

Speaking louder than words

A lengthy PowerPoint or a pretty picture;

which would you prefer? Our ‘Richer Pictures’

have proved to be a great success with

Vodafone Global Enterprise’s sales teams,

helping them to explain exactly how VGE

can help its customers.

Citrix

GoToMeeting campaign Citrix set the bar high with its

GoToMeeting campaign which

aimed to increase online revenue

of its web collaboration software

by 50%. Naturally, we put our

hand up straight away and

accepted the challenge.

In next to no time, we produced

a multi-media campaign featuring

our famous foam hand that ran

throughout the year. This included

targeted banners, YouTube

videos, and posters on London

Underground, Network Rail

and service stations.

We also created a ‘takeover’

of Euston station, turned black

cabs into mobile ads, ran a radio

campaign and gave away a £5k

travel ticket.

As creative lead, Mark Thompson says,

“It’s been bloody hard work and I’ve loved every minute. Each execution was a challenge and everyone gave their all to make the campaign happen – a perfect example of dnxcellence. Maybe that’s why we finished the year way above target – an incredible 58% up!”

Axis

A fresh look for axis.comWith a bright and breezy refresh,

Axis’ website is owning yellow

like there’s no tomorrow.

What are you looking at?It’s the Axis Guide to Image Usability, of course. Thing is, just because a

video camera has recorded an image, it doesn’t mean that it will be ‘usable’.

For instance, low light or adverse weather can compromise images. So

our campaign aimed to educate both partners and end-customers on the

importance of image quality in video surveillance. The campaign elements

include a cool infographic, eye-catching print and banner ads, targeted

direct emails and an interactive game on YouTube.

Rob Garrett, account manager, adds,

“This is one of the first campaigns we’ve run for Axis, so it was great to be immersed in the world of video surveillance and image quality. Now I’m not only a

technical expert, I’m a crime scene investigator too!”

Autodesk

Manufacturing Genius. It’s genius.Autodesk is a world leader in

3D design software. When it

asked us to help raise its profile

among industrial-equipment

manufacturers, we came

up with an integrated

global campaign. That

campaign, Manufacturing

Genius, has taken us around

the world to tell the stories

of industrial machines and the

geniuses who designed them.

What’s more, it’s generated

hundreds of leads, thousands

of video views and over

30,000 unique site visits for

Autodesk’s manufacturing team.

Simon Birch, director, says,

“Manufacturing Genius works on so many levels. It allows Autodesk to tell its brand story around digital prototyping solutions through a growing community of customers.

Plus, it generates demand through a clever set of push and pull tactics.”

Cisco

How do you make BIG even BIGGER?BIG – the British Innovation Gateway

– is part of Cisco’s legacy to London 2012.

This supports entrepreneurs and startups

in the UK with cash, business facilities and

know-how. As a result of our award-winning

digital marketing for Cisco’s sponsorship

of the Olympics and Paralympics, we

created the central BIG digital hub, videos

and social content. BIG has gone from

strength to strength in 2013 – more BIG

Awards entries, with more fantastic ideas

turning into viable businesses.

Cisco

Jabber-tasticCisco has a clever little thing called Jabber that makes

it possible to access voice, video, instant messaging,

voice messaging, desktop sharing, and conferencing.

So we designed a clever little thing of our own – a site that

would generate leads, based on the data it gathered.

SAP

How to tackle innovationSome guy once said, “you can’t make SAP

fun”. He was wrong. Innovation United is

a football manager game from SAP. You

play by picking the right players, finding

winning formations and analysing your

match reports. It’s a kickabout with your

suit and tie on. You can challenge your

colleagues to grudge matches. And post

your winning results on Facebook (with

Hansen-esque smugness).

Alastair Roy, writer for the campaign, adds,

“The campaign was fun to work on because I got to play with the tone of voice. And get ‘squeaky bum time’ into an SAP piece.”

SAP

50 tips

50 days, 50 pearls of analytics

wisdom and one goal: inspire

businesses to embrace analytics.

The results? 10,179 website hits,

a Global Best Practice accolade

from the client and a mention

on Mashable.

As account executive Kirsty

Stephen explains,

“50 Tips changed the way SAP views social and proved there is ROI in it.”

BT Global Services

Let’s get socialCan you teach social media best practice in just two hours? That’s exactly what we’ve

been doing with teams across BT. Our workshops spotlight how to use social channels

and each session sparks fresh ideas on making social an everyday part of their jobs.

Jamie White, senior account manager and workshop leader, says,

”Social isn’t rocket science. It’s getting in the habit and knowing how to use the right tools for what you

want to achieve.”

We were all white on the night

At this summer’s staff

party (yay, we actually

had a summer) the

colour to be seen in

was white.

We were Mad Men in Need

For Children in Need,

most of us came to

work in pyjamas or

onesies. The creative

department, however,

chose to dress in the

style of 50s advertising

professionals.

We dressed up like dwarves and dames

Where would you

find a gaggle of ugly

sisters and way more

than seven dwarves in

the same room? Well,

they were just some

of the amazing fancy

dress costumes at the

dnx panto-themed

Christmas party. And

boy, it was fun. Oh yes,

it was.

We made babies

Sarah Dalli

welcomed Alma

Rachel Bunyan

welcomed Aaden

Izzy Pink

welcomed Harrison

Mark Willis

welcomed Jack

Dom Young

welcomed Douglas

Shareen Smeeton

welcomed Tamera

We got hitched

They had the day

of their lives, went

on the holiday of a

lifetime and then had

to confuse us all by

changing names. But,

oh, what lovely, shiny,

new names!

Dani Cairns had the

Gypsy wedding of

her dreams to become

Mrs Atkinson.

Jess Milner was

whisked off her feet by

someone even taller to

become Mrs Oliphant.

Cathy Crowley went

inter-continental

to become

Mrs Cibert-Goton.

Becky Daughtrey

marched up the aisle

with her hero to

become Mrs Fell.

HOW WE ROLL

dnx High House Farm Gomshall Lane Shere Guildford Surrey GU5 9BU

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