Revised MBA Syllabus 2011 CBCS[1]

8/13/2019 Revised MBA Syllabus 2011 CBCS[1]

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COURSE CURRICULUM & REGULATIONS

GOVERNING MASTER OF BUSINESS

ADMINISTRATION (MBA) DEGREE COURSE

W.E. F 2 011REGULATIONS

1.C o u rs e T ! " e

T h e c o u rs e s h a ll b e c a l le d M a s te r o f B u si n e ss A d m in i s tr a t io nDeg ree C o u r s e . T h e d u ra t i o n o f t h e co u r se i s t wo y ea r s co n s i s t i ng

o f fo u r s em es t e r s ; t wo s em es t e r s i n each y ea r . A can d i d a t e j o i n i n gt h e co u r s e s h a l l u r s u e re s c r i b ed co u r s es o f s t u d i e s .

2. E" # $ " !% or A'ss oAn y g rad u a t e o r o s t g rad u a te i n a r t s ! s c i en ce ! co m m erce ! b u s i n es s

m an ag em en t ! a l l i ed s c i en ces ! en g i n ee r i n g an d t ech n o l o g y ! m ed i ca ls c i en ces o f t h i s "n i # e r s i t y o r f ro m an y o t h e r u n i # e r s i t y co n s i d e rede$ u i # a l en t t h e re t o s h a l l b e e l i g i b l e fo r ad m i s s i on t o t h e co u r s e .

% ur t he r t he a l ic a nt s h al l h a #e a m in i mu m o f & ' ( i n t he$ u a l i fy i n g e) ami n a t i o n . A r e l a) a t i o n o f & ( i s a# a i l ab l e fo r * C +* T, C a t - can d i d a t e s . * e l ec t i o n o f can d i d a t e s t o t h e co u r s e s h a l l b e

d o n e a s e r ru l e s o f t h e "n i # e r s i t y an d /o # ern m en t o f 0arn a t a1 a .*. Course Co!e! +' Is!ru,! o

+ ) C o u rs e ,o ! e ! - T h e c o u r s e c o m r i se s o f s u bj e c t s o f s t u dy !i n t e rn s h i ! roj ec t wo r1 an d f i e l d wo r1 a s r e s c r i b ed .2 e d a go g y i n c lu d e s l e c tu r e s! c a s e s t ud i e s ! g r o u d i s cu s s io n s!

$ u i 3 3e s ! s e m in a r s ! c o m u t er r a c ti c a l s! s u m me r i n te r n s hi !f ac t o ry # i s i t s e t c .

$ ) S u e r I ! e r s / - A f t e r t h e s e c on d s e m es t e r e ) a mi n a ti o ns t u de n t s s h a l l u n de r t a 1e t e a m b a s e d s u m me r i n te r n s hi a n d

re a re a re o r t un de r th e gu id anc e of a fa cul ty me mb er . T he

re o r t s h a l l b e s u b m i t t ed b e fo re t h e co m m en cem en t o f t h e t h i rds em es t e r f a i l i n g wh i ch t h e s t u d en t s h a l l n o t b e e rm i t t ed t o j o i n

the th i rd semes ter ., ) F + " ro e, ! - Du r i n g t h e t h i rd an d fo u r t h s em es t e r s each s t u d en t

s h a l l u n d e r t a1 e ro j ec t wo r1 an d re a re ro j ec t r e o r t s t r i c t l y

i n acco rd an ce w i t h t h e g u i d e l i n es i n t h e i r e l ec t i # e a r ea u n d e r t h es u e r# i s i o n o f a f acu l t y . T h e s t u d en t s a r e r e$ u i r ed t o m a i n t a i n a

roj ec t wo r1 da ir y to be s ub mi tt ed for e#a l ua ti on . T he roj ec tr e o r t m u s t b e s u b m i t t ed b e fo re t h e co m m en cem en t o f t h e fo u r t hs e m es t e r e ) a mi n a ti o n ! f a i l i n g w h i c h t h e s t ud e n t s h a ll n o t b e

er mi tt ed to a e ar for th e e)a mi na t io n . . A ! ! e ' + ,e + ' C o ' u ,!

T h e C o u r s e i s a fu l l t i m e co u r s e an d s t u d en t s S3ALL NOT t a1e u

an y em l o y m en t + co u r s e ! a r t t i m e o r fu l l t i m e d u r i n g t h e i r s t u d y .* t u de n t s f o u n d # i o l a ti n g t h i s r u l e s h a l l b e r e m o# e d f r o m t h e

c o u r se . M i n im u m a t t e n d an c e o f 4 & ( o f a c t ua l w o r 1i n g h o u r s i sr e $u i re d i n e a ch a e r . A s t ud e nt w ho d oe s n ot s a ti sf y t h ere$ u i r em en t s o f a t t en d an ce an d co n d u c t s h a l l n o t b e e rm i t t ed t o

wr i t e t h e e) am i n a t i o n i n t h e co n ce rn ed s u b j ec t .4. E5++!o

5 ach s u b j ec t i s d i # i d ed i n t o i n t e rn a l a s s es s m en t 6 A7 an d en d o ft e r m e ) a m in a t i on w i t h m a r 1 s a l l o c a te d a s s h o wn i n t h e t a b l e .n t e rn a l a s s es s m en t m u s t b e s read o # e r s i ) t een wee1 s a l l o wi n g

r e as o na b le i n te r #a l b e tw e en a s se s sm en t s. A m ar 1 s s h al l b eaward ed o n t h e b as i s o f an n o u n ced an d s u r r i s e t e s t s ! t e rm a e r s +s em i n a r s + $ u i 33es + ca s e d i s cu s s i o n s an d co m u t e r r ac t i ca l s . T h e

br ea1u of as se ss me n t ma r1s wi ll be a s fol lo ws 8

a . A n no un c ed t e st 9 ' & M a r1 sb. *u r r is e te st 9 ' & Ma r1sc . T e r m a er + se m in a r + c a s e d i s cu s s io n 9 : ' M a r 1s

d . i# a- #o ce 9 ' & M ar 1sT o ! + " 6 2 4 M+r 7s

T h ere s h a l l b e a t e rm en d e) am i n a t i o n o f < h o u r s d u ra t i o n fo re a c h s u b j e ct a t t h e e n d o f e a c h s e m e s te r 6 e ) ce t in g r o je c tr e o r t 7 .

8 . E 9 + " u + ! o o ro e, ! R e/ o r ! s

: . * u m m er i nt e rn s h i r e or t an d roj ec t wo r1 d ia ry a r e

e# a l u a t ed fo r & ' m ar1 s t h ro u g h i n t e rn a l # a l u a t i o n .= . * t u d en t s s ha l l h a# e t o s u bm i t a wo r1 d a i ry an d s y n o s i s of

t h e ro o s ed ro j ec t wo r1 ! t o b e e# a l u a t ed fo r & ' m ar1 s b y

t h e c o n c er n e d g u i d e ! b e f or e t h e c o m m e n c em e n t o f t h i rd

s e m es t e r e ) a m i n at i o n f a i l i n g w h i c h h e + s he w i l l n o t b ea l l o wed t o a ea r fo r t h e t h i rd s em es t e r e) am i n a t i on .

< . 5 a c h r o j ec t r e o r t i s e # a l u a te d f o r 4 & m a r 1 s b y i n t e r na lan d e)t e rn a l e) am i n e r s . T h e gu i d e ord i n a r i l y s h a l l b e t h e

i n t e rn a l e) am i n e r .> . A # i # a - #o c e f o r = & m a r 1s w i l l b e c o n d uc t e d b y a b o a r d o f

t h r ee m em b er s co n s t i t u t ed b y t h e C h a i rm an ! B ?5 f ro m t h e

a ro # ed l i s t o f e) am i n e r s .: . D e, " + r+ ! o o R es u " ! s

T h e d ec l a r a t i o n o f r e s u l t s s h a l l b e m ad e a s fo l l o ws 8a . M i n im u m f o r a a s s is > ' ( o f t he m a r 1s i n e ac h

e) am i n a t i on a e r an d & ' ( o f t h e m ar1 s i n t h e ag g reg a t e o f

fo u r s em es t e r s . T h e re i s n o m i n i m u m fo r i n t e rn a lassessment ! and summer in ternshi reort .

b. T he mi ni mu m for a a s s i n %i na l r oj ec t r eo r t is


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Declarat ion of resul t s in the case of 525AT5* shal l bed o n e acco rd i n g t o g en e ra l r u l e s o f t h e "n i # e r s i t y .

B. N. Ba ha du r Ins ti tu te of Ma na ge me nt Sc ie nc es , Ma nas ag an go tr i, Uni versi ty of My sor e, My sor e.

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COURSE CURRICULUM & REGULATIONS GOVERNING

MASTER OF BUSINESS ADMINISTRATION (MBA) DEGREE

COURSE

COURSE STRUCTURE

Frs ! Sees!er C re' ! s ; M+r7s

S "

N o

Su$e,!s

( L< =S = F) I! " .

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L = S =F To ! +"

:. Ma na ge me nt Con ce ts ,T h eo r i e s

: : = =& 4& : ''

=. ?rgan i3a t iona l Beha #iou r = : < =& 4& : ''

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&. Man age r ia l Ac count ing = = > =& 4& : ''@. Mana ge r ia l 5 conomics = : < =& 4& : ''

4. * ta t i s t i c s for Manage men t = = > =& 4& : ''

To!+" 1 1 1 0 21 1:4 42 4 : 00

S e,o' Se es ! er Cre' ! s; M+r7s

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( L< =S =F ) I ! " .

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To!+"

L = S =F To! + "

: . Mar1e t in g Manage men t = : < = & 4 & :' '

= . um an e so ur ceM an ag em en t

= : < = & 4 & :' '

< . Cor or a te %i nance = = > = & 4 & :' '

> . uan t i t a t i #e Met hods = = > = & 4 & :' '

& . e ga l a sec t s of Bu s in ess = ' = = & 4 & :' '

@ . ?era t ions Management = : < = & 4 & :' '

4 . M an ag em en t nf or ma ti on*ys tems

: = < = & 4 & :' '

To! + " 1 * > 22 1: 4 4 24 :0 0

Tr' Sees!er C re' ! s ; M+r7s

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&. 5 lec t i#e 9 = = > = & 4& : ''

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SLLABUS

FIRST SEMESTER

1.1 M++#ee! Co,e/!s & Teores

:. M++#ee! 8 d e fi n i ti o n s! n a t ur e a n d s c o e o f m a n ag e m en t !fu n c t i o n s an d ro ces s o f m an ag em en t ! e# o l u t i o n o f m anag em en tt he o ry f r om T a yl or ! % a yo l! D r uc 1 er t o t h e r es e nt ./ r ow th o f

r of ess io na l ma na ge me nt in nd ia . 5t h ic s in ma na ge me nt .

=. M+ + # er + " " + # -l an ni n g roc ess ! t y es of la n s!

s t r at e g ic # s . o e ra t i on a l l a ns ! m o d el s o f s t r a te g y f o r mu l a ti o n !l in1ing s t rategy to s t ructure.

. Or#++! os- o r g an i 3 a ti o n al t h e or i e s a n d d e s ig n ! # a r io u s

fo rm s o f o rg an i 3a t i o n s t ru c t u res ! s an o f m an ag em en t r i n c i l e s o fco o rd i n a t i on ! au t h o r i t y ! o wer ! d e l eg a t i o n an d d ecen t r a l i 3a t io n .

&. M+ + # er + " C o ! ro " - r e l a t i o n s h i b e t ween l an n i n g an d co n t ro l -

l i m i t a t io n s o f co n t ro l ! t y es o f co n t ro l s y s t em s an d t ech n i $ u es 9m a n ag e m en t b y e ) c e t i on ! b u d ge t a r y c o n tr o l ! f u n c ti o na l a n d

d y s fu n c t i on a l a s ec t s o f b u d g e t a ry co n t ro l ! i n t e rn a l co n t ro l s y s t em s !i n t e rn a l au d i t an d m an ag em en t au d i t .

Re fe re nc es:

E ss en ti a ls of Man ag emen t- Ko on t z a nd ! "o nn e ll . E- Mc# ra $%i l l,

I n tr od uc t io n to Ma na g eme n t- & re d 'u th a ns -Mc#ra $

( h e ) r a c t i ce o f Ma n a g emen t -) e t e r . & . "r uc*er

Man ag ement - St o ne r, &r eemen a nd # il + ert

Man ag ement - #r if fi n

Man ag ement - %o lt

Man ag ement - (a s* s an d e s on si + il it ie s - )e t e r. & . "r u c* e r

) ro f e ss i on a l ma na ge me nt - (h eo %ai ma nn

rganizat ion (heory and "es ign ichard ' ."raf t

Man ag ement - i ch ar d '. "ra ft

) eo le a nd )e rf or ma nc e + y )e te r &. "r uc *er

1.2 Or#++! o+" Be+9or

:. F u ' + e ! + "s o O r # + +! o + " B e +9 o r- e # o lu t i on o f

o r g an i 3 a ti o n al b e h a #i o r ! i n d i# i d ua l s a n d ? r g a ni 3 a ti o n s! f o r c e sa f fe c ti ng o r ga n i3 a ti o na l b e ha # io r ! C ha n gi ng w o r1 f o rc e a n d

e m lo y me n t r e l a ti o n s! i m a c t o f g l o ba l i 3 at i o n a n d i n f or m a ti o nt ech n o l o g y o n o rg an i 3a t i on a l b eh a# i o r !

=. I' 9 'u+" Des os Or#++! o+" Be+9or- indi# iduald i f f e r en ces 9 e rce t i o n s! i n t e r e s t s ! a t i t u d e ! a t t i t u d e ! l ea rn i n g !

e r so n a li t y! c r ea ti #i ty .

. Mo ! 9 + ! o - theor ies and models of mot i#at ion ! eadershi ! theor ieso f l ead e r s h i , l ead e r s h i s t y l e s .

&. M + +# e e ! o C + # e -r e s is t a nc e t o c h a n ge ! c h a n ge m o de l s !ch an g e ag en t s . ?rgan i 3a t i o n a l e f f ec t i # en es s . ?rg an i 3a t i on a l c l i m a t ean d cu l t u r e . ! l ea rn i n g o rg an i 3a t i o n s .

Re f e re nc e s:

rganizat ional Behavior o++ins .

rganizat ional Behavior- &red 'uthans

%um an Be ha v io r at /or * - Ke it h "a v is

rganizat ional (heory and "es ign "af t

( h e & i f t h " i s c i l i n e - ) e t e r S en g e

( h e S even %a + i t s o f h i g h l y E f f ec t i ve ) eo l e - S t e h en 0 o vey

Unders tanding rganizat ional Behaviour Uday )are*h

( h e & i ve Mi n d s -%o $ a r d #a r d n er

1 ll th e +o o* s +y Ed $a rd "e Bo no

/o r * i n t h e 2 3st 0 en t u r y ' a n d y a n d 4e f f r ey

Busess E9roe!

:. B u s e ss + s + s o , + " s % s !e - i n t e rn a l an de ) te r na l e n #i r on me n t! s ta 1 eh o ld e r m a o f b u si n es s ! r o le o f

go#ernment in economic act i# i ty and i t s imact on bus iness in ndia.B u s in e s s 5 t h ic s a n d C o r o r a te * o c ia l r e s on s i bi l i ty . s s ue s i n

co r o ra t e g o # e rn an ce .

=. E , o o , S ! r u, ! u r e o I ' + - economic

l ann in g in nd ia ! t r ans it io n f rom mi ) ed econ om y t o a ma r1e teco n o m y ! o u t l i n es o f 2 u b l i c an d 2 r i # a t e s ec t o r s . C h a rac t e r i s t ic s o f


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5/39

i n d u s t r i a l! s e r# i ce an d ag r i cu l t u r a l s ec t o r s . eg i o n a l an d s ec t o ra limbalances ! Dual i sm! Trends in /D2.

. I ' + S o , e ! % C u " ! u re + ' o " ! , s -s o c i a l ro b l em s o f n d i a ! m a c t o f m o d er n i 3a t i on o n n d ia n s o c ie t y ! d e m og r a h y ! g e n de r !

en#i ronmental i s sues .

&. I ! er + ! o +" B u s ess E 9 ro e ! - n d i a a s a l a y e r i n t h en t e rn a t i o n a l m ar1 e t l ace 9 i t s o s i t i o n an d ro s ec t s ! t h e ro l e o f

mul t i -nat ional comanies in ndia. %D , %s in ndia.

Re fe re nc es:

Bu si ne ss E nv i ro n me n t 0. 1. & ra nc is

Bu si ne ss , #ov er nm ent 5 S oc ie ty 1 rt h ur #ol d S mi t h.

Et h ic al cho ic e s - sh e* ar I nd i a "ev e lo m ent e or ts

I nd i a in (r a ns it io n 4a gd i sh B ha g$ a th i

I nd i a! s E con om ic o li cy B im al 4al a n

I s th ere a In di a n $a y of th i n* in g 1. K. am an u6 a m

1 Mil l io n Mu ti n ie s- 7. S. Na i u al

I nt e r na ti on al Bu s in es s En v ir on me n t +y "an ie ls 5 a d+ a ug h

I nd i a in th e Er a of Ec o no mi c e fo rm s Sa chs , 4af fr ey , 7 ar sh ne y ,

1s h ut o sh a nd a 6 a i, Ni ru a m, Ne $ "e lh i, 8 fo r d, 3 99 9 .

&i s cal ) ol i cy , )u +l ic ) ol i cy a nd #o ve r na nc e Sh om e ,

)a rt ha sa ra t hi

Ei g ht 'e ct ur e s on Ind ia ! s Ec on om ic e fo rm s Sr i ni va sa n. (. N

&i s cal ) ol ic y "e ve lo m en ts in Ind ia 3 9: ; -2; ;; Su ry

I nd i a! s Ec on om ic )e r fo r ma nc e an d e fo rm s < 1 )e rs e c ti ve fo r th e

Ne $ Mil le ni um S $a my , Su +r a ma ni an

Ima gi n in g in I nd i a Na nd an Ni le * an i

1.* M++#er+" Cou,+! o

:. I ! ro 'u ,! o - n a t ur e o f m a n a ge r i a l c o m mu n i ca t i on ! t h eco m m u n i ca ti o n ro ces s . 5 f f ec t i # e co m m u n ica t i o n an d b a r r i e r s t o

c o m mu n i ca t i on ! c o m mu n i ca t i on s 1 i ll s ; w r i ti n g! r e a d in g ! l o g ic !analys i s and l i s tening

=. C o u , + ! o o r r o$ "e S o" 9 # - r ob le m so l #i n g9c o m mu n i ca t i on m o de l f o r c a s e a n a ly s is a n d r e o rt i ng i n d e t ai l ./ro u d i s cu s s i o n ! i n - c l a s s o r wo r1 s h o e) e rc i s e s an d a s s i g n m en ts .

. O r+ " C o u ,+! o - e ) e rc i s e s i n s e a 1i n g ! d i s cu s s in g !

l i s te n i ng a n d n e g ot i a ti n g ! b o d y l a n gu a g e a n d 1 i n es i c s! b u s in e s se t i $ u e t t e s .

&. B u s es s res e ! + ! o s- h an d s 9 o n wi t h e) ce l an d o f f i ce o wero i nt .

Re f e re nc e s:

B e tt e r Bu si n ess 0o mm un ic at io n "eni s h Mu r h y

/r i t t en E 8ecu t i ve 0 o mmu n i ca t i o n - S h u r t e r

Mod e l B us i ne ss 'e tt e r s - #ar t is id e .

B us i ne ss 0o mmu ni c at io n 'e s i* a r )e tt it - &l a te ry .

M'1 !s %a nd +o o* .

B us i ne ss e se a rc h Met h od s- 0o o e r an d Sc hn e id er

B us i ne ss e se a rc h Met h od s - =i *m un d

1.4 M++#er+" A,,ou!#

:. I ! ro ' u , ! o ! o A ,,o u ! #- m ean i n g ! acco u n t i n g c o n ce t s an dco n # en t i o ns 9 % i n an c i a l Acco u n t i n g + s M an ag em en t Acco u n t i n g 9 e c or d i ng ! c l a s si f y in g a n d s u mm a r i3 i n g b u s in e s s t r a ns a c t io n s

l e ad in g t o re ar a ti on o f f i na l a c co u nt s o f s ol e r o r ie t ar y !m erch an d i 3 i n g m an u fac t u r i ng an d s e r# i ce b u s i n es s es u s i n g 5 ) ce l .

=. C o / + % F + " A ,,o u ! s I ' + - r e$ u i r em en t s o f C o m an i es Ac to f : I & @ w i t h r e s ec t t o r e a ra t i o n o f % i n a l Acco u n t s o f C o m an i es

- An n u a l e o r t s an d i t s co n t en t s .


6/39

>. E 5 ,e " + / / " ,+ ! o s 8 r e a ra t i o n an d An a l y s i s o f n co m e * t a t em en t !B a l an ce * h ee t ! C as h % l o w * t a t em en t ! a t i o s an d 2 ro j ec t i o n s u s i n ge) ce l

&. C o s ! + , , o u ! # 8 e l em e nt s o f C os ts ! C la s si f ic a ti on o f c o st s !2 re a ra t i o n o f C o s t * h ee t ! C o s t acco u n t i n g s y s t em s 8 F o b co s t i n g !

r oc es s c os ti n g! con tr ac t cos ti n g and se r#i ce cos ti n g! Ma rgi na lco s t i n g an d u s e o f b r ea1 -e# en an a l y s i s i n d ec i s i o n -m a1 i n g 9 e l e# an t

c o s ts f o r m a r 1e t i ng a n d r od u c t io n d e c i si o n s- C o st D r i #e r s a n dAct i# i ty Based Cos t ing .

Re fe re nc es:

&i n an c ia l 1c cou nt i ng < 1 Man ag er ia l e rs e c t iv e . Na ra yan s$ am y

I nt r od u c ti o n of Man ag e me nt 1c co un t in g - %or ng re n , S un de m,

Strat ton .

0ost and Manager ia l 1ccount ing - "uncan /i l lamson

0ost account ing for Bus iness Managers-1s i sh K Bhat tacharayya.

Ma na ge me nt a nd 0o st 1c co un t in g - 0o li n "ru r y

Ma na ge me nt 1c co un ti n g % en se n Mo$ en

&i n an c ia l 1n al ys is an d Mo de ll in g 0h a nd an Se n #u t h a

1.8 M++#er+" E,oo,s

:. M+ + # er + " E ,o o ,s - i n t ro d u c t io n ! b as i c co n ce t s !

a li c a ti o n i n b u s in e s s d e c is i o n- m a 1 in g . D e m an d a n d * u l yAn a l y s i s ! de t e rm i n an t s ! e$ u i l i b r i u m! e l a s t i c i t y! d em an d fo recas t i n gand es t imat ing methods

=. T eo r% o ,o s u er $ e + 9 o r - consumer references !i n d i f f e r en ce cu r# es ! b u d g e t co n s t r a i n t ! u t i l i t y m a) i m i 3a t i o n an d t h e

d e r i # a t i o n o f t h e co n s u m er d em an d cu r# e .


7/39

)r o +a +i l it y a nd S ta ti st ic s Mur ra y S e ig e l , Sc h au m

S er i e s

@ u a nt i ta t i ve B u s in e s s 1 n a l y si s ( e 8 t 5 0 a s es S a m ul

Bo di le y 5 ot h ers

Bu si ne ss S ta t is ti c s Ka z mi e r, Sc ha u m Se ri e s

Ba si c B us in es s St at is ti c s Be re u ra m a nd ' ev i ne

@uant i ta t ive Methods 1nderson, S$eeny 5 /i l l iam

SECOND SEMESTER

2 .1 M+ r7 e! # M ++ #e e !

:. I ! ro ' u, ! o ! o M + r 7e ! # M + + # e e ! - n a t u re o f m ar1 e t i n gm a n ag e m en t ! T y e s o f r o du c t s + s e r #i c e s . M a r 1 e t in g c o n c e t s 8

2 r o du c t ! 2 r od u c t io n ! * e l li n g ! M a r 1e t i ng a n d * o c ie t a l! C o nc e t sM ar1 e t i n g en # i ro n m en t ! e l em en t s o f M ar1 e t i n g M i ) . C l as s i f i ca t i o n

o f g o o d s , s e r# i ces .

= . C o s u er B e + 9 o r - co n s u m er , b u y e r b eh a# i o r ro ces s ! m o d e l s o f

c o n su m e r b e h a #i o r . M a r 1e t r e s e ar c h a n d m a r 1e t i n t el l i ge n c e .Mar1et ing informat ion sys tem.

< . M+ r7 e ! S e# e ! + ! o + ' T + r# e ! # - co n ce t o f s eg m en t a t i o n an dt a rg e t i n g ! b as i s fo r s eg m en t a ti o n . * eg m en t a t i o n fo r co n s u m er an dindus t r ia l roducts ! 2 roduct os i t ioning.

>. ro ' u ,! & r ,e - r od uc t Mi ) and 2r od uc t i ne ! le #e ls of r od u c t!n ew ro d u c t d e# e l o m en t ! ro d u c t l i f e cy c l e s t r a t eg i e s . B ran d i n g !

t y es o f b r an d s ! b r an d b u i l d i n g ! m eas u r i n g b ran d e$ u i t y . 2 ac1 ag i n gan d l ab e l i ng . 2 r i c i n g 8 /en e ra l r i c i n g a ro ach es ! new ro d u c t

r ic i ng s tr a te gi e s! 2u bl i c o li c y an d r ic in g.

&. ro o ! o + ' " + ,e M 5 - e l em en t s o f ro m o t i o n m i ) ! M ar1 e t i n gco m m u n i ca ti o n ro ces s ! 2 u b l i c i t y! Ad # er t i s in g an d u b l i c r e l a t i o n s .

2 e r s o n a l s e l l i n g an d s a l e s ro m o t i o n . D i r ec t m ar1 e t i n g an d o n l i n e

m ar1 e t i n g . D i s t r i b u t i on ch an n e l s an d l o g i s t i c s m an ag em en t ! C h an n e ldes ign and adminis t rat ion ! 2ubl ic ol icy and d i s t r ibut ion deci s ions .

Re f e re nc e s:

Mar *e t in g Ma na ge me nt ) hi l i Ko t le r, ) re nt i ce %al l I nd ia , A Ne $

edi t ion

B as i c Mar *e ti n g )e r au lt

& un d am e nt a ls of Ma r* e ti ng /i l li am St a nt o n ) ri n c i l e s of Ma r* e ti n g ) hi l i Ko tl e r an d #ar ry 1r ms tr on g

Mar *e t in g Ma na ge me nt a 6a n Sa 8e n a

Mar *e t in g Ma na ge me nt =i c*mun d

Mar *e t in g a mesh Ku mar

2.2 3u+ Resour,e M++#ee!

:. ers / e, ! 9 e s 3 R M- ro le of managers ! sub-sys tems of M! fu n c t i o n s an d o l i c i e s . ?rg an i 3a t i o n fo r M ! De# e l o m en t o f M

in ndia! ecent t rends in M! mact of g lobal i3at ion on M.

=. 3 R " + # R e,ru ! e ! + ' S e " e, ! o - s co e o f l an n i n g !F o b an a l y s i s ! j o b d es i g n F o b d es c r i t i o n an d j o b e# a l u a t i o n ! m e t h o d so f r e cr u it me n t. T e st i ng f o r s e le c ti on o f e m l o ye e s! u se o f

s yc ho lo gi ca l te s t! se le c ti on r oc es s! in te r#i ews ! er r or s in se le c t io n.


8/39

2 .* Cor/ or+!e F + ,e

:. G o +" o ! e F r - r of it ma )i mi 3a ti on #s we a lt h ma )i mi 3a ti on ! a l ue c r e a ti o n! A g e nc y r o bl e m s! * o c ia l r e s on s i bi l i ty ! o l e o f

f i n an c i a l m an ag em en t ! T i m e # a l u e o f m o n ey ! a l u a t i o n o f s ecu r i t i e s9 s to c 1s and b on d s. Co nc e t of r i s1 and r e tu rns of se cur i ti e s! us in gr ob ab il it y d is tr ib ut io n to me asu re r is 1! r is 1 an d re tu rn in or tf ol io

co n t e) t 6u s i n g e) ce l 7 .

=. C+/ !+ " Bu'#e! #- es t imat ing cash f lows 9 in i t i a l ! in termediate and

t e r mi n a l C a s h f l o w s o n i n c re m e nt a l b a s is ! C a it a l b u d ge t i ngd e c is i on r u l e s! 2 a yb a c 1 ! A ! D C % t e c h n i $u e s 9 G 2 ! ! 2 !u s i n g e) ce l .

. Le+r /ro#r+#- t y es o f l i n ea r ro g ram m in g ! s i m l e) m e t h o d !r im a l and d ua l! se ns it i #i t y ana ly si s! r e so ur ce a ll oc a ti on ! r od uc t io nl ann in g! r od uc t mi ) an d ca it a l b ud ge ti n g de c is io ns us i ng

s o f t wares .

&. Tr+s/or!+! o +' +ss #e! /ro$ "e- se$uencing roblems!

Dec i s i o n m a1 i n g u n d e r r i s 1 an d u n ce r t a i n t y! d ec i s i o n t r ees . M *

e) ce l s o l # e r fo r a l l t h e ab o # e m o d e l s

Re f e re nc e s:

B us i ne ss e se a rc h Met h od s =i *mun d

Mar *e t in g e s ear ch Mal ho t ra N. K.

B us i ne ss e se a rc h Met h od s "o na l d . 0o o ers a nd Sc hi n dl e r

& ou n da ti o ns of Be ha v io u ra l e s ear ch & .N . Ke rl in ge r

M'1 %an d+ oo * fo r e se a rc he rs M'1 1 ss oc ia ti o n

1 )1 Ma n ua l

S o c i a l es ea r ch Me t h o d s B r ya n

0ase S tudy Method o f research o+er t K C in

"esi g ni n g @ua li ta ti ve r e se a rc h Mar s ha l l a nd o ss man

ese ar c h "e s ig n 5 Meth o ds Ke nn e t # .B o rd ea u8 5 th ers

Mar *e t in g e s ear ch $i th S) SS 0o rl Mc ." an ie l 5 #at es

Mar *e t in g e s ear ch 0h u rc h il 5 'a co+ uc c i

2.4 Le#+" As/e,!s o Busess

: . O u! " e s- n d us t r ie s D e # e lo m en t a n d e g ul a t io n A c t 6 D A 7 !

C o m e t i ti o n Ac t . % o re i g n e) ch an g e m an ag em en t ac t . 6% 5 M A7

=. O u ! " es - co m an y aw! ro # i s i o n s o f n d i an C o m an i es Ac t : I & @

re l a t i n g t o i n co r o ra t io n ! m an ag em en t an d ad m i n i st r a t i o n . % i l i n g o fr e t u rn s ! em ed i es ag a i n s t m i s m an ag em en t an d o res s i o n . 2 o wer s o f

i n # es t i g a t i o n b y t h e /o # ern m en t ! s s u es r e l a t i n g t o g o o d co r o ra t eg o # e rn an ce .


9/39

2.8 O/er+! os M++#ee!

:. O / er+ ! o s M+ + #e e ! - rod u c t s tr a te gi e s 9 2r od u c t l if e cyc l e 92 ro d u c t i #e s y s t em t y es 9 m ac t o f t ech n o l o g y an d o rg an i 3a t i o n o f

t he o e r at i on s f u nc t io n 9 e $u i re m en ts o f f o re c as t in g f o roerat ions .

=. " + ! L o ,+ ! o + ' T % / es o " + ! L + % o u ! - ro d u c t l an n i n g an dco n t ro l 9 n # en t o ry l an n i n g an d co n t ro l 9 M at e r i a l s r e$ u i r em en t sl an ni n g 9 2l an ni n g r od u c ti on in agg rega te te rms .

. T o ! +" u +" ! % M + +# e e ! - t r en d s i n $ ua l it y m a na g em e nt

be nc h ma r1i n g an d bu si ne ss r oc ess r een gi ne e r in g! 0a i3 en 9 *i )* i g m a M o t o ro l a s y s t em s 9 u a l i t y c r i t e r i a b as ed o n Dem i n g r i 3e 9M a l co l m B a ld r i ge A w a rd . u a li t y M a n a ge m e nt * y st e m s *?

*tandards .

&. S u / / " % C + M+ + # e e ! - co n ce t o f * C M . ? era t i n g m o d e l fo r

s u l y c h a in . M a n ag i n g t h e e ) t er n a l a n d i n t er n a l s u l y c h a i n./lobal *CM and sourcing .

Re fe re nc es:

Mo de rn ) ro du c ti on Man a ge ment B uf fa E l$ oo d . S , an d a *es h K.

Saren, 4ohn /i ley and Sons , 2;;D.

)r o du c ti o n a nd era t io n 1n al ys is St e ve n Na hm a s

0 as e s i n ) r od uc t io n e r at i on s M a na g em e nt K .N .

Kr is h na s$ am y

( he B en ch ma r* in g M an ag em en t # ui de 1 me ri ca n

)r o du c ti v i ty a nd @u al i ty 0e n te r , )r od uc ti v it y )r ess , US1 ,399D.

( o ta l @ u a li t y M a n a g e me n t " a l e % . B e s te r f ie l d a n d o t h er s

)e a rs o n E du ca ti on , Ne $ "e lh i , 2 ;; D .

( o ta l @ u a li t y M a n ag e m e nt ) o o rn i m a 0 h o u d ha r y ) e a r so n

Ed uc a ti on Ne $ "e lh i, 2; ;2 .

(otal @ual i t y Management Sr idhar Bhat t . S u l y c h a i n M a n a ge m e n t t h e or y a n d r a c t i ce s M o h an t y a n d

"e s hm u *h, B iz t an t ra 2; ;: .

2.: M++#ee! Ior+!o S%s!es

: . I or + ! o S %s !e s - d a t a # s n f or m a ti o n ! * t r at e g ic r o l e o fi n fo rm a t i on i n m an ag em en t ! ?rg an i 3a t i on a s an i n fo rm a t i o n s y s t em .T 2* ! M* ! D**! 5**! ? A*! Ge twor 1in g c onc ets !

t e lecommunicat ions networ1s .

=. S % s ! e s D e9 e " o / e ! - t h e co n ce t o f s y s t em s d e# e l o m en t l i f ecy c l e 6* D C 7 ! T y es o f * D C ! "s e o f f l o w ch a r t s .

. We$ u$" s #- web u b l i s h in g ! T y es o f web s i te s ! E eb s u r f i n g!5 -co m m erce ! B = B ! B = C ! C = C ! 5 -co m m erce s ecu r i t y i s s u es ! 5 t h i ca l

i ssues

&. r+ , ! ,+ " s o E R - . %unct ional modules in bus iness .

Re f e re nc e s:

MIS Ke n ne tt #. ' au de n an d 4 an e ) . 'a u de n

MIS 4a me s 1. !Br ie n

MIS- 0. S. 7 .M ur t hy

0omuter (oday S .K . Basudev

E ) 0o n ce ts 7. K. #a r g

T3IRD SEMESTER

*.1 roe,! M++#ee!

:. ro e, ! M+ + # e e ! 8 c o nc e t s , 1 e y t e rm s! e # ol u ti on o f

i n t eg r a te d r o je c t m a n ag e m e nt s y s te m ! a l i gn i n g r o je c t s w i tho r g an i 3 a ti o n s t r at e g y! e f f e ct i #e r o je c t o r tf o l io m a n ag e m en ts y s t em ! ro j ec t l i f e cy c l e ! f ea s i b i l i ti e s o f ro j ec t s -d i f fe r en t fo rm s o f

r oj ec t con tr ac ti n g.

=. ro e, ! S ,o / e M+ + # e e ! - d ef i n i n g ro j ec t s co e ! c r ea t i n gwo r1 b rea1 d o wn s t ru c t u re 6E B * 7 ! ro j ec t r o l l u ! ro ces s b r ea1

down s t ructure! resons ib i l i ty mat r i) .


10/39

R e ere ,es -

2 ro j ec t M an ag em en t 9 C l i f fo rd /ray , ar s o n

T h e rac t i ce an d t h eo ry o f ro j ec t m an ag em en t c r ea t i n g # a l u e

t h ro u g h ch an g e 9 Gewt o n ! i ch a rd 9 = ' ' I ! am s h i r e ! 2 a l g ra# e 2 u b

5 f fec t i # e ro j ec t M an ag em en t 9 C l em en t s ! F am es 2 , /i d o F ac1

9 =' '@ ! Ge wD e lh i! Ce n ga ge e ar n in g

2 r o je c t M a n ag e m en t 8 A m a n ag e r ia l a ro a c h 9 M e r ed i t h!Fac1 ., Mantel *amuel . F 9 =''@! Gew Delhi ! Fohn Ei ley , *ons

2 ro j ec t M an ag em en t fo r b u s i n es s ! en g i n ee r i n g , t ech n o l o g y 8

r in c i l e s , ra c ti ce 9 G ic ho la s ! F oh n .M , * te yn l! er ma nn

2 r o je c t M a n ag e m en t 9 a r # ey M a y lo r 9 : I I I! G e w D e l h i !

Macmi l lan ub

www. mi.or g

* .2 E !re/ reeu rs /

:. F ou '+ ! o s o E ! r e/ r e e ur s /- n at ur e o f

5 nt re r en eu rs hi ! s oc ia l , c ul tu ra l f ac to rs i n n ur tu ri nge nt re r en eu rs hi . ns ti tu ti on al s u o rt f or ro mo ti ng

en t r e ren eu r s h i i n n d i a ! r o l e o f "n i # e r s i t ie s , C o l l eg es ! C * l ab s . C as e s t u d y o f i n cu b a t i on

=. B u s es s " + # - f r o m i d ea g en e ra t i o n t o r e a ra t i o no f d e t a il e d b u s in e s s l a ns . 5 ) e rc i s e s i n r e a r a t io n o f b u s in e s s

l an s.


11/39

*. E"e,! 9e MM 2- S+"es +' Lo#s! ,s M++#ee!

: . * a " e s M+ + # e e ! - o b j ec t i # es o f s a l e s m an ag em en t ! 2 e r s o n a l s e l l i n gr oc es s! De #e l o in g e r so na l se ll in g s tr a te gi e s. ?r ga n i3 in g th e s a le s

fo rce 9 T y es o f s a l e s o rg an i 3a t i o n s 9 De t e rm i n i n g t h e 1 i n d o f s a l e sfo rce an d * i 3e o f t h e s a l e s fo r ce . u a l i t i e s o f s a l e s e) ecu t i # es .

=. M + +# # ! e S + "e s F o r ,e - e f f ec t i # e ec ru i t i n g! * e l ec t i n g an dT r a in i n g t h e s a l es f o r c e. T i m e a n d t e r r it o r y m a n a g e me n t ! * a l e st e r r i t o r i e s an d * a l e s u o t as 9 C o m en s a ti n g s a l e s fo r ce ! M o t i # a t i n g

t h e s a l e s fo r ce 9 C o n t ro l l i n g t h e s a l e s fo r ce 9 5 # a l u a t i n g t h e s a l e sfo rce .

< . R e! + " # + ' W o " e s + " # - n o n - s t o re r e t a i l i n g ! 5 - t a i l i n g ! D i r ec tmar1et ing ! Tele mar1et ing ! Mar1et ing on the net ! 5merging t rends inretai l ing ,wholesal ing .

>. D s ! r $ u ! o + ' L o # s ! , s M+ + # e e ! - d e s i g n o f d i s t r i b u t i o nc h a nn e l ! * t r uc t u re a n d C h a nn e l m a n a ge m e n t. C o m o n e nt s o f

l o g i s t i c s 9 i n b o u n d an d o u t b o u n d l o g i s t i c s ! 1 ey l o g i s t i c s ac t i # i t i e s# i 3 . ! C u s t o m er s e r# i ces - n # en t o ry m an ag em en t 9 M at e r i a l h an d l i n g

9 Co mm u ni ca ti on 9 ?rde r roc ess i ng ! 2a c1a gi n g 9 T ra f f ic an d

t ransortat ion 9 Earehous ing and s torage.

&. L o # s ! , s S ! r+ ! e# % - l o g i s t i c s i n fo rm a t i o n s y s t em ! ?rg an i 3 i n g fo r

e f f e ct i #e l o g is t i cs ! m le m e nt i n g l o gi s t ic s s t r at e g y 9 C o m u t era c1a ge s us e d i n lo g is t ic s. e ta i li n g and wh ol e sa li n g! sa le s an d

logis t i cs for rural mar1ets .

Re fe re nc es:

S a l es Ma n a g emen t "ec i s i o n s , S t r a t eg i e s a n d 0 a s es i ch a r d .

S t i l l , Ed$ard /. 0undi f f and Noman 1.). #ovani

)r o fe s si on al Sa le s Ma n ag eme n t .E . 1 nd er so n , 4os e h &. %ar ,

1l a n 4 . B as h

Ma r* e ti n g 0h an ne ls ' ou is /. S te rn , 1d e l I . E 1n sa r y , (.

0oughlan

&u nd a me n ta ls of 'o g is t ic s Ma na ge me nt M. 'a m+e rt , 4am es .

S toc*, M. El i ram 'o g is ti c s Man ag em ent "on al d 4 .B . an d " .4 . 0l o ss

'o g is ti c s a nd S u l y 0h ai n Man a ge ment Mar t in 0h ri st o h e r

S a l es Ma n a g emen t 1 n a l ys i s a n d "ec i s i o n s Ma * i n g ( h o ma s N .

Ing r am

Ma na gi n g S u ly 0h ai n 4. ' . #a tt or n a nd ". /. /a l di s

*.4 E"e,! 9e MM *- A'9er! s # +' S+"es roo!o

M++#ee!

:. ro o ! o M 5 - e l em en t s o f m ar1 e t i n g ro m o t i o n m i ) ! Ad # er t i s i n g !

2 u b l i c i t y! 2 e r s o n a l s e l l i n g ! 2 u b l i c r e l a t i o n s an d * a l e s ro m o t i o n !Determinants of romot ion mi) .

=. A ' 9 er ! s # - t y es o f ad # e r t i s em ent ! ad # e r t i s e ab i l i t y an d ad # e r t i s i n gaids ! Ad#ert i s ing lanning and deci s ion ma1ing.


12/39

fo r ac$ u i s i t i o n . "s e o f 5 ) ce l fo r e s t i m a t i n g cas h f l o ws , d ec i s i o nma1ing.

=. + 7 # r o e , ! s - G2 #s C o nf l i c ts ! % i sh e r s r a t e o f

i n t e r s ec t i o n ! M u l t i l e s ! M ! ? t i m a l d ec i s i o n u n d e r ca i t a lrat ioning

. ro e, ! R s 7 A + " % s s8 t ech n i $ u es fo r m eas u r i n g s t an d a l o n e r i s 1 9*ens i t i# i ty analys i s ! *cenar io analys i s and * imulat ion

& F + , # D e, s o s 8 s o u rces o f l o n g - t e rm f i n an ces fo r a ro j ec t . e as in g 9 T y e s o f l e as e s! s t ru c tu r in g o f l e as e r e nt a ls a n de# a l u a t i o n o f l ea s e .

*. E"e,! 9e FM 2- A'9+,e' C+/!+" S!ru,!ure Teores

:. E / r ,+ " ers / e, ! 9 e s o ! e F + , + " C + r+ , ! er s ! , s - analys i so f co m o s i t e cas h f l o ws ! e# e rag e ! ?wn er s h i s t ru c t u res ! ?5 ! 2 + 5

r a t io s ! D i # id e n d a y ou t ! D i # id e n d y i e ld s ! a n d o t h er f i n an c i a l

ch a rac t e r i s t ic s o f * en s e) an d G i f t y f i rm s .

=. r , / + " A # e ! C o " , ! + ' F + , + " S ! r+ ! e# e s - in t roduct ion ! i m i t ed l i ab i l i t y an d t h e s e a ra t i o n o f o wn er s h i an d co n t ro l ! r o l eo f m an a ge m en t w it h d i ff u se o wn e rs h i . C la s si c d i re c ti #e t o

m an ag em en t! e) t en d ed s t a1 eh o l d e r s ! C o n f l i c t s o f i n t e r e s t ! C o n t r ac t san d a r e# i s ed d i r ec t i # e .


13/39

>. C + reer " + # + ' D e9 e " o / e ! - m ean i n g an d ro ces s 9 C aree ra th ! Ca ree r w id th and e ng t h 9 *u ccess io n l ann in g 9 Ca ree rDe#eloment .

&. L e + r # + ' ' e 9 e "o / e ! 7 o " e ' #e s e ! ! #- l ea rn i n g i n a1 n o wl ed g e en # i ro n m en t ! c r ea t i n g a h o l i s t i c d e# e l o m en t a l a ro ach !

d e #e l o i ng s oc i al c a i t al ! d e #e l o i ng 1 n ow l ed ge l ea d er s hi

c a a bi l i ti e s ! r o je c t - ba s e d l e a r ni n g ! w o r 1i n g w i th t e c h no l o gy !bu i ld in g a com rehe ns i# e 1n ow le dg e de #e l o me n t st ra te gy ! la n ni n g

for indi# idual de#eloment .

Re fe re nc es:

%u ma n eso ur ce "ev e lo me n t a nd y '. "e s im on e , 4on M./ ern er 5

"a v id M.% a rr i s.

"e s ig n in g an d Man ag in g %u man e so u rc e Sy s te ms )a re e* , Ud ai

and ao ( .7.

e cent E8 e r ie nc e in %um a n eso ur ce "ev e lo m ent ao (. 7 . an d

)e re ir a, ". % .

)e r fo r ma nc e 1 r ai s al (h e or y an d ) ra c ti ce ao (. 7.

Ef fe c ti ve %u man e s ou rc e "e ve lo m en t Ne al E . 0h al of s *ey ,

0ar lene einhar t .

%u ma n e s ou rc e Ma na ge me nt Sa ty ad ia n S. Mir za

Kn o$ le d ge Ma na g eme n t Sh e ld a "e + o$ s* i 4 oh n /i le y ,I nd i a u+ l ic at i on s.

* . E "e ,! 9 e 3 RM 2 - O r# + +! o + " C + # e + '

De9e"o/e!

:. O r# + + ! o + " C + # e - l an n ed o rg an i 3a t i on a l ch an g e ! C h an g eag en t s ! Dy n ami cs o f r e s i s t an ce t o ch an g e ! 2 lan n ed ch an g e . u a l i t y

wo r1 l i f e .

=. O r# + + ! o D e9 e " o / e ! - h i s t o ry o f ?rg an i 3a t i o n ! De# e l o m en t 9

alues 9 Assumt ions 9 Bel iefs in organi3at ion de#eloment .


14/39

*.* E"e,! 9e IB 1- I!er+! o+" E,oo,s

:. T eo r e s o I ! er + ! o + " T r+ ' e - t h e l aw o f co m ara t i # e ad # an t ag e !t h e s t an d a rd t h eo ry o f i n t e rn a t i on a l t r ad e ! f ac t o r s en d o wm en t an d

t h e ec1 s h e r -?h l i n t h eo ry .

=. D e + ' & S u / / " % A + " % s s - i n t ro d u c ti o n ! t h e e$ u i l i b r i u m re l a t i # e

co m m o d i ty r i ce w i t h t r ad e - a r t i a l an d g en e ra l e$ u i l i b r i u m an a l y s i s !r e l a t i o n s h i b e t ween g en e ra l an d a r t i a l e$ u i l i b r i u m an a l y s es ! o f f e r

cu r# es ! t h e t e rm s o f t r ad e an d g a i n s .

< E , o o e s o S , +" e - i n t ro d uc t i on ! i m e r f e c t c o m e t it i o n a n di nt e rn a ti on a l t r ad e ! t r ad e b a se d o n d yn a mi c t e ch n ol og ic a l

d if fe re nc es ! c au se o f t ra ns o rt at io n! i nd us tr y l oc at io n!en # i ro n m ent a l s t an d a rd s an d i n t e rn a t i o n a l t r ad e .

>. E , o o , G r o ! + ' I ! er + ! o + " T r + 'e - g r o wt h f a c t or s o fr od u c ti on ! te c hn ic a l r o gr ess ! gr ow t h and tr a de in sm a ll cou n tr y

an d l a rg e co u n t ry e r s ec t i # e ! e f f ec t an d e# a l u a t i o n ! t r ad e ch an g es .

&. T r+ ' e Mo ' es - m o d es ! d e t e rm i n an t s ! f o r e i g n i n # es t m en t s 9 % D ! % 2 !

% D o n n a t io n a l t r e a tm e n t f a c t or . e t e ro g e ne i t y i n i n t er n a t io n a lt r a de ! n d ia i n t h e g l o b a l s e t t i n g a n d g l ob a l i3 a t i on o f n d ia n

bu s in es s.

Re fe re nc es:

"o me ni c Sa lv at or Int e rn a ti o na l Ec o no mi cs

)a ul . Kr u gm an an d +s tf e ld .M Int e rn a ti o na l Ec on om ic s, D rd

Ed it io n, %a r er 0o ll in s ) u+ ., 39 9G

Bu c* le y , 1 dr i an Mul ti n at i on al & in a nc e , Ne $ Co r *, ) re n ti ce %a ll

I nc .m 3 99 H.

I nt e r na ti on al Ec o no mic s o +e r t 4 .0 ar +a u gh 2; ; .

I nt e r na ti on al Ec on om ic s (h eo .S .E ic h er, 4oh n % .M ut ti a nd

Mi che ll e % .( um ov s* y - 2; ; 9

I nt e r na ti on al Ec on om ic s # lo +a l Mar *e ts a nd com e ti ti on %e n ry

(homson, 2;;H

*. E"e,! 9e IB 2- I!er+! o+" Tr+'e o" ,%

:. O 9 e r 9 e o I ! er + ! o +" T r +' e - i n t ro d u c t io n ! d e# e l o m ent !o e ra t i n g f ac t o r s ! f ac t o r s l ead i n g t o g ro wt h i n i n t e rn a t i o n a l t r ad e

and e#aluat ion .

=. T r + 'e R e s !r , ! o s - a r ti a l e$u i li br i u m an a ly si s and e ff ec ts oft a r i f f s ! t h eo ry o f t a r i f f s t ru c t u re 9 t h e r a t e o f e f f ec t i # e ro t ec t i o n !g en e ra l i 3a t i on an d e# a l u a t i o n t h eo ry o f e f f ec t i # e ro t ec t i o n! g en e ra l

e$ u i l i b r i u m an a l y si s o f t a r i f f i n s m a l l an d l a rg e co u n t ry e r s ec t i # e !ot imum tar i f f .


15/39


16/39

S.1.Kel*ar , Sof t$are )ro6ect Management , )%I

0 a r l o #h ez z i , Meh d i 4a z a yer i , " i n o Ma n d r i o l i & u n d a men t a l s o f

Sof t$are Engineer ing )%I

* .4 E" e,! 9e IS * - Data Management Techni$ues

:. Da ta base Conce ts ! *chemas ! Mod e ls ! Arch i tec ture s !

2 roducts ! %eatures ! ??AD! ??2*! ?A2! ?T2.

= . 5 )t r ac t ion ! Transfor ma t i on an d oad in g 65T 7 ! 5T C o n ce t s an d T o o l s i n m ar1 e t ! Da t awareh o u s i ng ! Da t a M i n i n g !

DataMart ! Data* torage Methods .

< . Bu s ines s n t e l l igen ce ! Tools an d Met hods .

> . * t r uc ture ! Des ign ! De#e lo me nt and Ma nagin g

C o r o ra t e n fo rm a t i o n * y s t em s 6C * 7 .

& . Da ta *ecur i t y Management an d Cont r o l .

Re fe re nc es:

(he "ata /arehouse E(' (ool*i t < )ract ical (echniues for

E8 tr ac t in g , 0l ean in g +y al h Ki m+ al l an d 4oe 0a s ert a

E( ' S tr a te gy f or t he E nt e r r is e .. +y S an de s h #a$ an de

Bu si ne ss In te ll i ge n ce < 1 0a a+ il it y Ma tu r it y Mo de l By "o ro t hy

Mi ll e r

I nt r od u c ti o n to Bu si n ess Int e l li ge n ce By 4or g %ar te na ue r

"a ta + as e Ma na ge me nt < 1n r ga ni z at io na l ) ers e c ti ve + y i ch ar d

( . /atson

"a ta + as e Sy st ems "es ig n , Im l ement a ti o n, an d Man ag ement +y

)e te r o + an d 0a r lo s 0o ro n e l

Mo de rn "a ta + as e Man a ge ment A: th E di ti on +y &r ed . Mc &a dd en,

4e ff re y 1 . %of fe r an d Ma ry B . )r es cot t

"e ve lo i n g @ua li ty 0o m le 8 "at a +a s e Sy s te ms < )r ac ti ce s ,

( ech n i u es a n d ( ech n o l o g i e s + y S h i r l ey 1 . B ec*er

S t r a t eg i c s ecu r i t y ma n a g emen t < a r i s * a s s es s men t g u i d e f o r d ec i s i o n

ma*ers By Kar im %. 7el lani

( h e + es t d a mn I( s ecu r i t y ma n a g emen t + o o * er i o d B y S u s a n

S n ed a *er

I nf o rm at io n Se cu ri ty Man a ge ment $i t h I(I ' , 7o lu me D By 4ac u e s

1. 0a z emie r, ) au l v er +e e* , 'o u* ) e te rs

I( go ve rn a nc e < a ma na g erL s gu id e to d at a se cur it y an d BS JJ 9 9 IS 3JJ99 By 1lan 0alder , S teve /at*ins

TOURISM AND TRAVEL MANAGEMENT

*.* E"e,! 9e TTM 1- Tours M++#ee!

: O r# + s e' T r+ 9 e " - d e f in i n g T o u r i s t , T o u r is m # i 3 8 i n b o u nd !

o u t b o u n d ! d o m es t i c ! m a i n t en an ce o f t o u r i s m ro d u c t s ! A l t e rn a t i # etouri sm! Mass tour i sm! *ecial in teres t tour i sm.

= I ! er+ r% D e9 e " o / e ! - in t roduct ion ! meaning and def in i t ion ! tyeso f i t i n e ra r i e s ! h o w t o d e# e l o an e f f ec t i # e i t i n e ra ry ! f u n c t i o n s o ft o u r m an ag e r s an d l an n i n g t o o l s fo r an i t i n e ra ry .

< T o u r + ,7 + # # M+ + # e e ! - co n ce t ! o r i g i n an d d e# e l o m en t o f

T o u r ac1 ag i n g ! T y es o f T o u r ! C o m o n en t o f a * t an d a rd 2 ac1 ag eT o u r ! % ac t o r s a f f ec t i n g T o u r % o rm u l a t i o n ! T o u r Des i g n i n g 2 ro ces s !* i g n i f i can ce o f 2 ac1 ag e T o u r ! T o u r B ro ch u re .

> T r+ 9 e " A # e ,% M+ r7 e ! # - m ar1 e t i n g C o n ce t ! u n i $ u e f ea t u re s o f

T r a # el M a r 1e t i ng ! * i g ni f i c an c e o f T r a # el A g e nc y m a r 1e t i ng !De#eloing a Tour Mar1et ing 2 lan ! Mar1et ing * t rategy of nbound ,?utbound tours .

& T r+ 9 e " F o r + " ! e s I ' + - # i s a 9 e$ u i r em en ts 9 T y es o f # i s a s9 Cu r re n cy r egu la ti on s 9 cu st o m for ma li ti e s 9 Di f f e r ent t y es oft a) es . es t r i c t ed an d 2 ro t ec t ed a r eas 9 t y es o f r e s t r i c t i on s ! ea l t hegulat ions .

Re f e re nc e s:

Mar *e t in g Ma na ge me nt fo r (r av e l 5 (o ur is m Ne ls on (h r on es

I n tr od uc t io n to (o u ri sm 5 %o te l I nd us t ry =u lf i* ar , S) "

Mil l a nd Mo r ri s on , A39 9 2 , (h e (o u ri sm S yst em< 1n Int ro d uc t or y

(e8t , )rent ice %al l .

0 o o er , & l e t ch er e t a l , A 3 9 9 D , ( o u r i s m ) r i n c i l e s a n d ) r a c t i ces ,

) it man .

*. E"e,! 9e TTM 2- E,o Tours

:. I ! r o' u , ! o ! o E , o T o ur s - d e f i ni t i on ! C o nc e t ! / r o wt h ,2 r i nc i le s 5 m e r g i ng C o nc e t s8 5 c o + r u r a l + a g r i + f a r m + g r e e n +w i l d e rn es s + co u n t ry s i d e + s ec i a l i n t e r e s t t o u r i s m .

=. Tours- e n # ir o n me n t a l e l e #a n c e ; 5 c o 9 t o u ri s m i n < r d EorldCount r ies 9 2 roblems! rosect s for sus tainabi l i ty

. C o ,e/ ! + ' / " + # o e,o 6 ! o u r s ' es ! + ! o s - de#eloinga n d i m l an t in g 5 c o t ou r is m g ui de l in e s f o r w i ld l a nd s a n d

neighbouring communi t ies .


:@


17/39

&. E ,o 6 ! o u r s + ' ,o u ! % ' e9 e " o / e ! - conference! con#ent ion, d ec l a r a t i o n r e l a t ed t o en # i ro n m en tsRe fe re nc es:

#lo+al Eco (our i sm )ra+has 0handra Kanis*ha )u+l icat ion

0odes )rotocol 5 0har ter

I nt e r na ti on al Ec o (o ur is m E nv ir on men t ) ro +h as 0h an dr a

Ka ni s *ha )u +l i cat i on

(ravel 5 (our i sm 0ot tman 7N

(our ism Sys tem Indtroductory (e8t Mi* 5 Morr ivon

(our ism 5 Sus ta ina+i l i t y Mo$for th outh Udge

*.4 E"e,! 9e TTM *- 3os/!+" !% M++#ee!

:. T o u r s & A ,,o o ' + ! o - in t roduct ion

t o h o t e l s ! Acco m m o d a t i o n n d u s t ry ! T y es ! 5 # o l u t i o n o f l o d g i n gi n d u s t ry! Geed ! m o r t an ce ! r o l e o f h o t e l s ! % A ! * t a r o t e l s an dc l a s s i f i ca t io n . n t e rn a t i o n a l * cen a r i o s an d t r en d s .

=. 3 o! e" I ' us !r % I ' + - e#olu t ion !D i f fe r e n t g r o u s o f h o t el s i n n d ia ! o t el / r o u s T D C 9 r o l e!

i m o r t an ce ! A* ?0A g ro u ! E 5 C ?M 5 g ro u ! T a j /ro u 9 ro l e i nn d i an T o u r i s m

. S /e , +" + s/ e, !s o , o u !%e+" ! K d ru g s ! a l co h o l i s m e t c ! r e# en t i # e an d ro m o t i # e h ea l t h ca r e .

&. o / u" + ! o / o " , % - 2 l a nn i n g a n dm an ag em en t .

Re f e re nc e s:

1 +e li n (. Br z ens * i. =. 4 an d 0a rs ta ir s. 7 ." , Me a su r eme nt in h eal t h

r om ot io n a nd r o te c ti on , 3 9 J, /% 0o enh ag en.

1 ld er so n .M , 1 n in tr o du c ti on t o ei d emio lo gy , 2 n d ed .39D,

Mac Mil la n, 'o nd on

# r e e n. ' . / a n d 1 n d e rs o n .0 . ', 0 o m mu n i ty % e a lt h , : t h e d . 3 9 H .

( imes Mirror Mos+y, S t .'uios . % il l. 1 .B , 1 s ho r t t e8 t +o o *s o f medi cal s ta ti st ic s , 3 9 G UNI +o o* s.

4o ll y .K .# , &a mil y la n ni n g in In di a 39 H 9- G< 1 di st ri c t l ev e l st ud y ,

39H, %indus tan , "elhi .

Mc# a rt h y Ma r* , E i de mio l og y an d ol i c ie s f or he a lt h la n ni n g,

3 9 D .

) ol la rd .1 .% e tc , "e mo gr a hi c te ch ni ue s , 39 3 , )e rg a mo n, 8 fo r d.

*. E"e,! 9e 3CM 2- 3e+"! C+re +' So,+" o" ,%:. S o , + " W e" + re - s o c i a l o l i cy ! h ea l t h ca r e an d s o c i a l d e# e l o m en t ;

u bl ic and so c ia l o li c y.


:4


18/39

=. A / / ro + , es ! o + + " % s s- r e s o u rces ! s t ru c t u re an d o rg an i 3a t i o ns ;f a c t or s i n s o c ia l o l ic y ; * i t ua t i on a l ! s t r uc t u ra l ! i d e a lo g ic a l a n d

en#i ronmental .

. O / e r+ ! o + " / " + # + ' + +# e e ! s s ue s

e+ " ! ,+ re - h ea l t h ca r e d ec i s i o n m a1 i n g fo r m eg a ro b l em s .

&. A//ro+,esK c o nt e m or a r y t r en d s i n h e al th c a re ; e al t h M a n ow e r o li c y! la n ni n g a n d m an a ge m en t ; 2 r oj e ctm an ag em en t i n ea l t h ca r e .

Re f e re nc e s:

& err er. % .) ed, (h e %e al t h Se r v ic es 1d min i st ra ti o n ese ar ch a nd

Man ag ement , 39 J2 , B ut te r$ o rt h s, 'o nd on .

%od ge tt s. . M a nd 0a sc io ." .M , Mod e rn %e al th 0a re 1 dm in is tr at io n,

39D, 1cademic )ress , Ne$ Cor*. %om +y .) e tc , #ui d e li ne s fo r %eal th Ma n o$ er ) la nn i ng , 39 3,

/%, #en eva .

%ym an , %er+ er t. %, %e a lt h )l an n in g < 1 sy s te ms a ro ac h , 2 n d ed . ,

392. 1sen, oc*vi l l e .

I n di a n 0o u nc il of Me di ca l e se a rc h , Na ti o na l 0o n fe re nc e on

E val u at i on o f ) ri mar y he al th c ar e r o gr am me s, 39 ;, I0M S, Ne $

"e lh i .

SMALL BUSINESS MANAGEMENT &

ENTRERENEURS3I

*.* E"e,! 9e SBM&E 1- Go9ere! Busess I!er+,e

:. * ta te 2a r t ic i a t i on in Bu s in ess !i n t e r ac t i o n b e t ween /o # ern m en t ! B u s i n es s an d d i f f e r en t ch am b er s o fC o mm e r c e a n d n d us t r y i n n d ia ; 2 u bl i c D i s tr i b ut i on * y st e m ;

/o#ernment Cont ro l o#er r ice and d i s t r ibut ion .= . Con su mer 2rotec t ion Ac t 6C2A7 and

the ro le of #oluntary organi3at ions in 2 rotect ing Consumers ights ; n du s tr i al ol i cy r e so lu t io n! n e w i nd u st r ia l ol i cy o f t h e/o # ern m en t .

< . Con cen t r a t ion of 5c on omic 2 ower 8ole of Mul t inat ional s ! %oreign Cai tal and %oreign col laborat ions .

> . n dian 2 lan nin g *ys t em8 /o#ern ment2 ol i cy c o nc e rn in g d e #e l o m en t o f b a c1 wa r d a r ea s+ r eg io n s;/ o # er n m en t o li c y w i t h r e g a r d t o e ) or t r o mo t i on a n d i m o r t

s u b s t i t u ti o n ; C o n t ro l l e r o f ca i t a l i s s u es . /o # ern m en t s o l i cy w i t hreg a rd t o s m a l l s ca l e i n d u s t r i e s .& . T he r e s on s ib i l i t i e s of t he Bus ines s

as we l l a s t h e /o # ern m en t t o ro t ec t t h e 5 n # i ro n m en t ; /o # ern m en tc l ea ran ce fo r e s t ab l i s h i n g a n ew en t e r r i s e .

Ref er en ce s: 0 h e ru n i la m & r a nc i s , B u s in e s s a n d # o v er n m e nt . t h ed . B o m+ a y ,

% im al a ya, 3 99 :

"as g u ta 1. a nd Se n gu ta .N , #ov ern me n t an d Bu si n ess , Ne $ "e l hi ,

7i*as , 39J

Mar at h e , Sh ar ad S . e gu la ti o n a nd "e ve lo m en t, Ne $ "e lh i , S ag e ,

39H

(rivedi .M.' , #overnment and Bus iness , Bom+ay, Mul t i t ech , 39;


:J


19/39

*. E"e,! 9e SBM&E 2- S+" " Busess M+r7e! #

: . B a s is f o r c o m e t i ti o n ; s t r u c t u ra l A n a ly s is o f n d us t r ie s ; / e n er i cco m e t i t i# e s t r a t eg i e s ; f r am ewo r1 fo r co m e t i t io n an a l y s i s ; m ar1 e t

s ignals ; comet i t i#e mo#es .

= . T ech n o l o g y o f co m e t i t i # e ad # an t ag e ; s t r a t eg y t o ward s b u y e r s an d

sul iers ; s t rategic grous wi th in indus t r ies .

< . C o m e t i t i # e s t r a t eg y i n d ec l i n i n g i n d u s t r i e s ; co m e t it i # e s t r a t eg y i n

global indus t r ies .

> . * t r a t eg i c an a l y s i s o f i n t eg ra t i o n ca ac i t y e) an s i o n ; s t r a t eg i e s o f

enter ing in to new bus iness .

& . 2 o r t fo l i o t ech n i$ u es i n co m e t i t o r an a l y s i s ; t ech ni $ u es o f co n d u c t i n g

indus t ry analys i s .

Re fe re nc es:

1l + er Ke nn e t h. 4 , (h e St ra t egi c Man ag eme nt %a n d+ o o* , Ne $ C or *,

Mc #ra $ %il l, 3 9 D 1l li o o+ er t. 4 , (h e )r ac t ic al S tr a te gi s tF Bu si n ess a nd 0o r o ra t e

Strategy in the 399;s , 0al i fornia , Bal l inger 39.

1n so ff % .I , Im la n ti ng S tr a te g ic Man ag ement , En gl e $o od 0l i ff s,

)r e nt ic e %al l I nc . 3 9 G.

%a rn e l, ga ry a nd )r a hl a d, 0. K. , 0o ml e ti n g fo r th e fu tu re . B os to n ,

%a rv a rd B us in es s Sc h oo l ) re ss , 39 9G .

%a 8 .1 .0 a nd Ma 6 ly f, N. S. e a di n gs in St ra te gi c Ma na ge me nt ,

0am+ridge, Bal l inger , 39G.

)o rt e r , Mic ha e l. E , 0o m e ti ti v e a dv a nt a ge , Ne $ Co r* , & re e )r ess ,

39:.

S t a l* , # e o rg e , 0 o m e t in g 1 g a in s t ( i m e , N e $ C o r* , & r e e ) r e s s ,

399;.

*.4 E"e,! 9e SBM&E *- F+,# o S+" " Busess

: . % i na n c i al M a n a g em e n t i n s m a ll i n d u s tr i e s ; f i na n c i a l n ee d s o f s m a l lbu s in es s 9 ty e s of ca it a l r e$u ir eme nt s.

= . C a s h M an a g e me n t r o bl e m s8 s o u r c es o f f i n a n ce f o r s m a l l b u si n e ss i nndia; ndigenous ban1ers ! ubl ic deos i t s .

< . * t a te % i n a n c e c o r or a t io n s ! n d us t r ia l C o - o er a t i# e s 9 a d e $ ua c y a n da ro r i a t en ess o f fu n d s f ro m b an 1 i n g an d n o n -b an 1 i ng f i n an c i a li n t e rm ed i a r i e s .

> . M o ne t a r y ol i c y o f t he e s e r #e B a n 1 o f n di a f o r s m al l b u s in e s s;% i n an c i a l As s i s t an ce f ro m t h e cen t r a l an d s t a t e /o # ern m en t s .

& . * m a ll s c a l e i n d u s tr i e s a n d f i n a n ci a l a l l oc a t i on a n d u t il i 3 a ti o n u n d e r

f i # e y ea r l an s 9 a c r i t i ca l a ra i s a l .

Re f e re nc e s:

B ha l la .K .K , & in a nc ia l Ma na g em en t a nd )o li cy , 2 n d ed . , N e$ "e l h i ,

1 nm ol 3 99 .

B ha t ta ch ar ya. 0. 0, )u +l ic S ec t or E nt er r is e s i n Ind ia , 1l la h a+ a d,

Ki ta + Mah a l, 3 99 ; .

"esa i, 7 as an t, S ma ll Sc a le In d us tr ie s an d En tr e re ne u rs h i ,

B om +a y , % im al a ya, 3 99 :.

) ic * le %a l B an d 1 +r a ha m6 on , oy ee .' , Sm al l B us in es s Man ag ement

: t h ed . , Ne$ Cor*, 4ohn /i ley, 399;.

Schumacher .E.&, Smal l i s Beaut i fu l , Ne$ "elhi , ua, 399;.

S t a l ey . E a n d Mo r s ey . , S ma l l S ca l e i n d u s t r i e s i n t h e d eve l o i n g

countr ies , Ne$ Cor*, Mc#ra$ %i l l .

7 e a , a m. N , %o $ t o s u cces s i n S m a l l i n d u s t ry ! Gew De l h i ! i 1 as !

: I J > .

RETAIL & SUL C3AIN MANAGEMENT

*.* E"e,! 9e R&SCM 1- Su//"% C+ M++#ee!

:. I ! ro ' u , ! o ! o S u / / " % C + M+ + # e e ! -

co n ce t ! ?b j ec t i # es an d fu n c t i o n o f * C M ! co n ce t u a l f r am ewo r1 o f* C M! s u l y c h a in s t r at e g y! o e r at i n g m o d e l f o r s u l y c h a i n.

M an ag i n g t h e 5 ) t e rn a l an d i n t e rn a l s u l y ch a i n .

=. G " o$ + " S u // " % C + M + +# e e ! - 5D!

2 r o bl e ms o f c o m l e ) it y c o n f ro n ti n g s u l y c h a i n M a n a ge m e nt ! e# e r s e * u l y C h a i n . a l u e ch a i n an d # a l u e d e l i # e ry s y s t em s fo r

* C M . ?rg an i 3a t i o n Des i g n an d M an ag em en t o f s u l y ch a i n .

. S ! r +! e # , I s s ue s S u // " % C + s - lean

M an u fac t u r i n g! * t r a t eg ic 2 a r t n e r s h i s! A l l i an ces ! an d C o l l ab o ra ti # ead # an t ag e . * t r a t eg i c r e l a t i o n s h i s i n 9 l o g i s t i c s ! an d l i n g s y s t em san d e$ u i m en t ! * t o res m an ag em en t . B es t r ac t i ce an d B en ch m ar1 i n g !

e-en g i n ee r i n g o f s u l y ch a i n .

&. R e! + " # + ' s u / / " % , + I ! er + ,e - re tai l

s u l y ch a i n m an ag em en t ! T ran s o r t a t i o n an d i n # en t o ry i n r e t a i l * C !C h an n e l d es i g n an d m an ag em en t ! o l e o f 2 ac1 ag i n g an d e ac1 ag i n g


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20/39

i n e t a i l b u s i n es s ! C u s t o m er l ed b u s i n es s ! C u s t o m er fo cu s i n * u l yC h a i n ! C o m l a i n t an d l i n g ! d e# e l o i n g cu s t o m er s e r# i ce s t r a t eg y !%D and Bar coding.

Re fe re nc e :

Mo ha nt y , . ) an d "esh mu* h, S .# , 2; ;: ,. Su ly 0h ai n Man ag ement

(heory and ract ices , Bi z tantra .

S u n il 0 h o r a 5 M e i nd l ) et e r , 2 ; ; D , S u l y 0 h a in M a n ag e m e nt

st ra te g y , la n ni n g a nd o e ra ti on , Dr d Ed it io n, )e a rs on E du c at io n )% I .

1l te *ar , 7. a hu l, 2 ;; :, S u ly 0h ai n Ma na ge me nt , )% I .

)i e r re "a v id , 2; ;D , I nt e r na t io n al 'o gi st ic s , B iz ta n tr a.

4oe l ". /is n er, # . Ke on g 'e on g a nd Ke ah -0h o on (a n , 2; ;: ,

)r i nc i le s o f Su ly 0h ai n Ma n ag eme nt 1 +a la nc ed 1 r oa c h,

(homson.

o na ld %. B al lo u , 2; ;G , Bu si n ess 'o g is ti c s Su l y 0h a in

Ma na ge me nt , )e a rs o n ed uc at io n, : th E di t io n .

0 o y l e , 4 . 4 . , B a r d i E . 4 . 5 4o h n ' a n g l ey . 0 , 2 ; ; H , ( h e Ma n a g emen t o f

Bu si ne ss 'o gi s ti c s- 1 s u l y 0h a in ) ers ec ti ve (h om so n, Jt h

Ed it io n.

B. S .S ah ay , 2; ;G , Su ly 0h ai n Man ag eme n t fo r # lo + al

0omet i t i veness , Macmi l lan India ' td , 2nd Edi t ion .

Me tz e r, 2; ; :, S u ly 0h a in Ma na ge me n t , e s o ns e .

*. E"e,! 9e R&SCM 2- O/er+! os S!r+!e#%

: . n tr o du c ti o n t o ? er a ti o ns M a na g em e nt 8 r o le o f ? e r at io n s

M a n ag e m en t i n t o ta l m a n ag e me n t * y st e m - n t er f a c e b e t we e n t h eo e ra t i o n s y s t em s an d s y s t em s o f o t h e r fu n c t i o n a l a r eas . 2 ro d u c t i o n2 l an n i n g an d C o n t ro l 8 B as i c fu n c t i o n s o f 2 ro d u c t i on 2 l an n i n g an d

C o n t ro l ! 2 ro d u c t i on C y c l e - ch a rac t e r i s t i c s o f ro ces s t ech n o l o g i e s .

= . C o n t ro l o f ro d u c t i o n o e ra t io n s 8 l an t C a ac i t y an d i n e B a l an c i n g .

2 l an t l ay o u t -d i f f e r en t t y es o f l ay o u t s . o ca t i o n an d t h e f ac t o r si n f l u en c i n g l o ca t i o n . M a i n t en an ce M an ag em en t 8 ?b j ec t i # es 9 % a i l u r e

C o nc e t ! e l ia b i li t y ! 2 r e #e n t i# e a n d B r e a 1d o w n m a in t e n an c e !elacement ol icies .

< . * tr a te g y , ? er a ti on s 8 a f r am ew or 1 f o r o er a ti on s s t ra t eg y .

T ra de of fs ! ro du ct i# it y , c om e ti ti on .2 r oc e s s in g G e t wo r 1* t r a t eg i e s -Ca ac i t y an d r ea l a s s e t i n # es t m en t! C a ac i t y T i m i n g an d

%le)ib i l i ty is1 Management and ?erat ional edging.> . * u l i e r , C u s to m e r *t r a te g i e s8 o u t s o u rc i n g # s . n t eg ra t i on !

2 u r ch a s in g * u l y M a n ag e me n t ! D e s ig n in g c o n tr a c t s , r i c in g ;

M as s cu s t o m i 3ed s e r# i ce ! T i m e l y s e r# i ce , i n cen t i # e m g t ! e# en u emanagement

& . ea rn i n g , /ro wt h *t r a t eg i e s- g l o b a l s t an d a rd i 3a t io n + au t o m at i on !

5 m l o yee co m e t en c i e s , cu l t u r e ! ea rn i n g , ro ces s i m ro # em en t !comet ing through learn ing and inno#at ionsRe fe re nc e :

e ra t i on s M a n ag e m e nt , S t e ve n s o n 4 . / i l li a m , 2 ; ; J, 9 t h

E di ti on , (M %.

erations Management strategy and analysis, 'ee 4. *ra6e$s*i and 'arry ).itzman,

2;;J, 9th Edition, )earson

erations Strategy +y Slac* and 'e$is. )rentice %all, 2;;D.

Manufacturing Strategy +y %ill. Ir$in Mc#ra$-%ill, 2;;;.

Manufacturing Strategy< %o$ to formulate and imlement a $inning lan +y

Milten+urg. )roductivity )ress, 399:.

estoring our cometitive edge< cometing through manufacturing +y %ayes and

/heel$right. 4ohn /iley 5 Sons, 39G.

erations Strategy +y "avid #arvin. )rentice %all, 3992

Balanced Sourcing +y 'aseter. 4ossey-Bass )u+lishers, 399.

*.4 E"e,! 9e R&SCM*- Ser9,es & Re!+ " M+r7e! #

: . * e r #i c e 8 c o n c e t s ! * c o e o f * e r # i c e s. / o o d s - *e r # ic e s c o n t in u u m. > so f * e r# i ces /o o d s an d * e r# i ces C a t eg o r i 3a t i o n . n d u s t r i a l * e r# i ces .

* e gm e nt a ti o n t a rg e t M a r1 e ti ng a n d os i ti on i ng ! C us t om e re) ec t a t i o n s an d e rce t i o n s o f s e r# i ces .

= . * e r #i c e m a r 1 e ti n g M i ) 8 r o d uc t ! 2 r i c i ng ! 2 l a c e ! 2 r om o t io n ! 2 e o le !

2 h y si c a l e # i de n c e a n d r o ce s s . D i me n s i on s o f * e r #i c e u a li t y!M eas u r i n g s e r# i ce u a l i t y .

< . * t ra t eg i es f o r M a r1 e ti n g8 o #e r #i e w! s t ra t eg ie s f o r d e al in g w it hi n t an g i b i li t y ! i n # en t o ry! i n co n s i s ten cy an d i n s e a rab i l it y . B u i l d i n g

cu s t o m er e l a t i o n s h i t h ro u g h * eg m en t a t i o n an d r e t en t i o n s t r a t eg i e s .* e r# i ce M ar1 e t i n g T r i an g l e - 5 ) t e rn a l M ar1 e t i n g ! n t e rn a l M ar1 e t i n g ! e l a t i o n sh i M ar1 e t i n g an d n t e r ac t i # e M ar1 e t i n g .

> . n t ro d u ct i o n t o e t a i li n g 8 t y es ! % r a n c h is i n g i n r e t a i l ! T e c hn o lo g y i nr e t a i l ! % ac t o r s a f f ec t i n g r e t a i l ! e t a i l i n g ro ces s . e t a i l i n g i n n d i a

an d em erg i n g t r en d s an d 2 o l i cy i m era t i # es .

& . M er ch an di se M an ag em en t8 s ou rc es o f m er c ha nd is e! og is ti c

M an ag em en t ! C a t eg o ry M an ag em en t ! * t o re ay o u t ! Des i g n an d i s u a lMerchandis ing ! etai l ing * t rategy and Cus tomer *er#ice.

Re f e re nc e : %of f ma n, 2 ;; J , S er v ic e s Mar *e t in g , (h om s on .

'o ve lo c* , 0h a tt e r 6e e , 2; ;H , S erv ic es Mar *e ti ng )e o l e , (e chn ol o gy

Strategy, : th edi t ion , )earson Educat ion .

"av id #i l +e r t, 2; ;D , e ta il Ma r* e ti n g Ma na ge ment , 2n d edi t io n ,

) ear so n Ed uc at i on .

=e it ha ml 7a lo r ie 1 . a nd B it ne r Mar y , 2; ; ;, Se rv i ce s Ma r* e ti ng

(M%.

am a l M.K . a nd #u t a S .' , 2; ;; , Se r v ic e Mar *e ti ng , 0o n cet s,

al icat ion and cases ,

#algot ia )u+l i sh ing 0omany, Ne$ "elhi .

'e vy 5 /e it z , 2 ;; :, e ta il in g, (M %


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1 4 'a m+ a, 2 ;; H , (h e 1 rt o f e ta il in g , (M %

)a tr ic * M. "u nn e a nd o +e rt & . 'u sc h ,2 ; ;: , e ta il in g , (h om so n

'e a rn in g

&e r ni e 5 S a r* s, 2; ; :, 'o g is t ic s 5 e ta il Ma na ge me nt , 7 iv a B oo *s

# i l mo r e , 2 ; ; :, S e r v ic e s m a r *e t i ng a n d M a n ag e m en t , e s on s e

Bo o* s

#ronroos , 2;;:, Services Management 5 Mar*et ing , 4ohn /i ley

0 u l l en 5 N e$ ma n , 2 ; ; J , e t a i l in g , en v i r o n men t a n d o er a t i o n s ,

(homson.

BANING & INSURANCE

*.* E"e,! 9e B&I 1- L+ & r+,! ,e o B+7#: . B a n 1i n g a n d e gu l a ti o n a c t o f : I > I

= . A n a ly s is o f % in a n c ia l s ta t e me n t s o f B an 1 s

< . B a se l G or m s , i s s ue s i n i m l e m en t a ti o n i n n d i a

> . M a n ag e m en t of B an 1 s 9 G 2A a nd * A % A 5 * A c t

& . M a n ag e m en t o f i s 1 i n b an 1 s 9 A m od e l ! c a se s t u d ie s o f r e c e n tba n 1 fa il ur e s in n d ia .

*. E"e,! 9e B&I 2- I9es!e! B+7# & Mer,+!

B+7#: . G a t ur e o f n # e st m e nt B a n 1 s , M e rc h a n t Ba n 1 s! C o n #e r g e nc e i n

ba n 1i ng

= . e gu l a t or y i s s u es c o n c e r ni n g n # es t me n t , M e r c h a nt s B a n 1s

< . M a n ag e m en t o f GB % C s ! r eg u la t o r y i s s ue s.> . B a n 1i n g s e r #i c e s , so c i al i nc l u si o n

& . An a l y s i s o f s u b r i m e c r i si s o f =' ' 4 i n t h e "* an d i t s i m l i ca t i on s

fo r n d i a .

*.4 E"e,! 9e B&I *- Cor/or+!e B+7# & Re!+ " B+7#: . n t ro d uc t i on t o r o d u c ts , s e r # i c e s o f fe r e d b y c o m me r c i al b a n 1 s .

= . C o m m erc i a l B an 1 c r ed i t t o n d u s t ry 8 T y es of f ac i l it i e s ! T erm l oan !u n d e rwr i t i n g! wo r1 i n g ca i t a l c r ed i t ! l o an s y n d i ca t i on ! b r i d g ef i n an ce ! m e33an i n e f i n an ce e t c .

< . C o m m erc i a l b an 1 c r edi t t o # en t u re ca i t a l f i rm s !# a l u a t i o n , r i s 1m an ag em en t

> . T y es of e t a il ro du c t s 8 C on s u m er l o an s ! Au t o l o an s ! o m e lo an se t c .

& . A g r ic u l tu r a l l oa n s 9 T y e s of l o a n s , i s su e s i n r i s 1 ma n a g e me n t .

FOURT3 SEMESTER

>.: S!r+!e#, M++#ee!: . ? # e r #i e w o f s t r a te g i c m a n a g em e n t8 o r i gi n o f s t r a te g y ! s t r a t eg y # s

s t ru c t u re ! e l em en t s o f b u s i n es s s t r a t eg i e s ! * t r a t eg i c M an ag em en t

r oc ess .

= . 5 n # ir o n me n t a l A n a ly s i s8 * t r at e g ic a l l y r e l e #a n t c o m o n e n ts o f

i n t er n a l a n d e ) t er n a l e n # ir o n me n t ! n d us t r y a n d c o m e t it i # e

a n a l ys i s ! a n a l ys i s o f r e s ou r c e s a n d c o m e t i ti # e c a a bi l i ti e s !

en # i ro n m en ta l s can n i n g t ech n i $ u es .

< . 5 s t ab l i s h in g o rg an i 3a t i on a l d i r ec t i o n 9 d e# e l o i n g s t r a t eg i c # i si o n !

m i s s i o n an d s e t t i n g o b j ec t i # es . * t r a t eg i c i n t en t an d t h e co n ce t o f

s t r a t eg i c y ram i d ! co r o ra t e e t h i c s an d s o c i a l r e s o n s i b i li t y .

>. /en er i c co m e t i t i # e s t r a t eg i e s 9 s t ab i l i t y ! e) an s i o n ! r e t r en ch m en t !c o ng lo me r at e a n d t h ei r # a ri a nt s. * tr a te g ic a n d c o m e ti t i# e

ad # an t ag e ! n ew b u s i n es s m o d e l s fo r g l o b a l an d i n t e rn e t eco n o m y !

* t r a t eg y c l u s t e r s an d m o d e l s r e l a t i n g t o o r t fo l i o an a l y s i s.

&. * t ra t eg y i m l em e nt a ti o n 9 b u il d in g c o re c o m e te n ci e s a n dco m e t i t i #e ca ab i l i t i e s! d e# e l o i n g o l i c i e s an d ro ced u res fo r

i m l em en ta t i o n . Des i g n i n g an d i n s t a l l i n g s u o r t i n g and rewarding

sys tems. 5#aluat ing and moni tor ing imlementat ion .

Re fe re nc es:

Strategy and S t ructure 1l f red 0.0handler

S t r a t eg i c Ma n a g emen t 1 l e8 Mi l l e r a n d I r $ i n


=:


22/39

0 om et it i ve 1 d va nt a ge s < 0 r ea ti n g a n d S u st a in in g , S u e r io r

)e r fo r ma nc e M ic ha e l E . )o rt e r

0omet ing for the fu ture )rahlad and %ammel

(he &uture o f 0omet i t ion )rahlad and 7en*ataraman

0raf t ing and e8ecut ing S t ra tegy 1ur thor 1. (homson and o thers

(he 1r t o f S t ra tegy 1vinash K."i8i t and Barry 4 .Nale+uf f

ELECTIVE AERS

MARETING

.2 E"e,! 9e MM - ro'u,! +' Br+' M++#ee!

:. I ! ro ' u , ! o ! o ro ' u ,! M+ + # e e ! - ba s ic con ce ts of r od u c t;

c l a s s i f i ca t io n o f ro d u c t ; ro d u c t m i ) an d l i n e d ec i s i o n s ; g ro wt hs t r a t eg i e s fo r % M C /; o rg an i 3 i n g fo r ro d u c t m an ag em en t . 2 ro d u c t

m ar1 e t s t r a t eg i e s fo r l ead e r s ! ch a l l en g e r s an d fo l l o wer s .

=. N e r o 'u , ! " + # + ' D e 9 e "o / e ! - o r g an i 3 in g f o r n e w

r od u c t! ne w r od uc t de #e lo me nt r oc ess ! a u nc h st r a te gy ! e a so n s f o r n e w r o du c t f a i lu r e s ! c o n s u me r a d o t i o n r o ce s s !

r od u c t li f e cyc le con cet s.

. M + +# # B u s e ss M + r 7e ! # C + e " s- d i r ec t a n d i n d i r e c td i s t r i b u ti o n ! 5 -ch an n e l s ! D i s t r i b u t o r s ! M an u fac t u re r r e res en t a t i #e !

C h an n e l d es i g n an d ad m i n i s tr a t i o n . C o n ce t o f l o g i s t i c s an d s u l yc h a in m a n a ge m e n t i n b u s i n e ss m a r 1e t i ng . 2 r i c in g s t r a t e gy f o r

bu si n ess ma r1e ts 9 Co m e t it i #e bi d di n g and le as in g! Ad #e r ti si n g

and sales romot ion ! 2ersonal sel l ing in bus iness mar1et ing

&. M+ + # # B u s es s M+ r7 e ! s - m an ag i n g e r s o n a l s e l li n g fu n c ti o n !

0 e y a c c o un t m a n a ge m e n t! * a l es a d m in i s tr a t i on ! * e l li n g t h r ou g hn t e rn e t . 5 -co m m erce ! 2ro s ec t i n g o n n t e rn e t ! Acce ti n g o rd e r s

an d ay m en t o n n e t

Re f e re nc e s:

B us i ne ss Mar *e t in g Ma n ag e me nt Mi cha e l %u tt an d (h om as S eh,

t h Edi t ion , (homson 'earning

I n du s tr ia l Ma r* e ti n g e ede r an d e ede r A)% I

I n du s tr ia l Ma r* e ti n g i c ha r d % il l A1 I( BS S u l y 0 h a in M a n ag e m e nt S u n il 0 h o r a a n d ) e t er M e i nd l A 3s t

I n di a n re r in t, )e ar so n Ed uc a ti o n

B us i ne ss Mar *e ti ng %ay ne s

B us i ne ss Mar *e ti ng an ga n

. E"e,! 9e MM 8- Ser9,es M+r7e! #

:. I ! ro ' u , ! o ! o S er9 ,e s M+ r7 e ! # - d ef i n i t i o n o f s e r# i ces ! eas o n sf o r e m e r ge n c e o f s e r #i c e s m a r 1e t i ng ! C h a ra c t e ri s t ic f e a t ur e s o f


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23/39

s e r# i ces m ar1 e t i n g ! * e r# i ce m ar1 e t i n g m i ) ! ecen t t r en d s i n s e r# i cesm ar1 e t i n g. * ec t o ra l # i ew o f s e r# i ce i n d u s t ry.

= . C o s u er B e + 9 o u r S er9 ,e s - g a an a l y s i s fo r u n d e r s t an d i n g

co n s u m er b eh a# i o u r . C u s t o m er e) ec t a t i o n s 9 C u s t o m er e rce t i o n !% ac t o r s i n f l u en c i ng cu s t o m er e) ec t a t i o n s . * e r# i ce d e# e l o men t an d

d es i g n ! * t ag es i n n ew s e r# i ce d e# e l o m en t! * e r# i ce b l u e r i n t i n g.C u s t o mer d e f i n ed s e r# i ce s t an d a rd s . 2 h y s i ca l e# i d en ce s e r# ice s ca e .

< . D e " 9 e r # + ' e r o r # S e r 9 , e s- e m lo y e es r o l e i n s e r #i c ed e l i# e r y 9 B o un d a r y- s a nn i n g r o l es ! * t r at e g ie s f o r c l o si n g g a s.C u st o me r r o l es i n s e r #i c e d e l i# e r y! D e l i# e r in g s e r #i c e s t h r ou g h

i n t e rm ed i a r ie s an d e l ec t ro n i c ch an n e l s .

> . M + +# # D e + ' + ' C + / +, ! % - m a n ag i n g s e r #i c e r o mi s e s!

n t eg ra t ed s e r# i ce m ar1 e t i n g co m m u n i ca t io n s ! 2 r i c i n g o f s e r# i ces !T h e i n t eg ra t ed g a m o d e l s fo r s e r# i ce $ u a l i t y .

& . M+ r7 e! # o S er9 ,e s - h ea l t h ca r e ! os i t a l i t y se r# i ces ! T ran s or ts e r #i c e s ! T e l ec o m mu n i ca t i on s e r #i c e s ! C o ns u l ta t i on s e r #i c e s !% i n an c i a l s e r# i ces .

Re f e re nc es :

S e r v ic e s M a r * et i ng I n t e gr a t e d 0 u s t o me r & o c us 1 c r os s ( h e

& ir m 7a la r ie 1. =e i th a ml an d M. 4. B it n er S e rv i ce s M a r* e ti ng ) e o le , ( ec h no lo g y a n d S t ra t eg y

'o ve lo c*

S er v i ces Ma r *e t i n g a v i s h a n *a r

Mar *e ti ng of Se rv ic e s 4ha

Mar *e ti ng of Se rv ic e s # .S . Bh at ia

Mar *e ti ng of Se rv ic e s S ah u a nd S in h a

.4 E"e,! 9e MM :- I!er+! o+" M+r7e! #

:. I ! er + ! o + " M+ r7 e ! # - i n t ro d u c t i o n an d m o r t an ce 9 B as i s o f

i n t e rn a t i o n a l t r ad e ! T h eo r i e s o f i n t e rn a t i o n a l t r ad e ! T rad e b a r r i e r s !n d i a s fo r e i g n t r ad e s i n ce i n d e en d en ce .

=. I ! er + ! o + " M+ r7 e ! # E 9 ro e ! - e co n o m i c ! 2 o l i t i ca l ! eg a l !

* o c i o -cu l tu r a l an d Dem o g ra h i c en # i ron m en t . n t e rn a t i o n a l m ar1e ten t ry s t r a t eg i e s 9 M GC s ! / l o b a l m ar1 e t e r s e t c .


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r ic i ng of is s ue ! is s ue of de bt i ns tr um e nt s! b oo 1 b ui ld in g gr een s ho eo t i o n ! s e r# i ces o f m erch an t b an 1 s ! C red i t a t i n g - * 5 B g u i d e l i n es !l imi tat ions of rat ing .

.* E"e,! 9e FM 4- Der9+! 9es

:. I ! ro ' u ,! o ! o D e r 9 + ! 9e s - fo rward s ! % u t u res ! o t i o n s ! s wa s !

t r a di n g m e c ha n i sm s ! 5 ) c ha n g es ! C l e ar i n g h o u se 6 s t r uc t u r e a n do era t i o n s! r eg u l a t o ry f r am ewo r1 7 ! % l o o r b ro 1 e r s ! n i t i a t i n g t r ad e ! i $ u i d a t in g o r % u t u re o s i t i o n ! n i t i a l m arg i n s ! ar i a t i o n m arg i n s !

T y es an d o rd e r s . f u t u re co m m i s s io n m erch an t .

=. F o r + r' + ' F u ! u re C o ! r+ , ! s - fo rward co n t r ac t s ! f u t u re s co n t r ac t s !

% i na n c i al f u t ur e s ! a l u a t i on o f f o r wa r d a n d f u t ur e r i ce s ! * t o c1i n d e) f u t ur e s ! a l u a t io n o f s t oc 1 i n d e) f u t ur e s ! e a d i n g u s i n g

fu t u res co n t r ac t s ! ead i n g u s i n g s t o c1 i n d e) fu t u re co n t r ac t s ! n d e)fu t u res ! Ad j u s t i n g B 5 T A o f a o r t fo l i o u s i n g s t o c1 . n t e r e s t r a t efu t u res an d cu r r en cy fu t u res .

. V + " u + ! o o o / ! o s 9 g r a h i c a n a l y si s o f c a l l a n d u t # a l ue s !ch a rac t e r i s t ic s o f o t i o n # a l u es ! M o d e l s o f # a l u a t i o n ; B i n o mi a l an d

Blac1 and *choles model .?ton /ree1s .

&. C o o ' ! % u ! u re + r7 e ! - o rward m ar1 e t co m m i s s io n ; e) ch an g es

t rading mechanism.

. E"e,! 9e FM 8- I!er+! o+" F+,+" M++#ee!

:. I ! er + ! o +" F + , + " M + +# e e ! - S ! r u, ! u r e o o r e # e5 , + # e + r7 e ! - ! h e b a l an ce o f ay m en t s ! i n t e rn a t i o n a l m o n e t a ry

s y st e m 9 . M .% ! t h e n a t ur e o f g l ob a l c a i t a l f l o w s 9 % D ! % !2 r i # a t e e$ u i t y an d h ed g e fu n d s .

=. E 5 , + # e r+ ! e ' e ! er + ! o - s t r u c t u ra l m o d e l s o f e) ch an g e r a t ed e t er m i na t i on 9 2 a n d 2 2 2 a r it y ! e ) c h a n g e r a t e f o r e ca s t in g .T ran s fe r r i c i n g an d n e t t i n g .

. M e + su r e e ! o e 5 / os u r e + ' R s 7- , l a s s i f i ca t io n ! t r an s ac t i o n !

t r a ns l a ti o n a n d o e ra t i ng e ) os u r e s. M a n ag e me n t o f e ) os u r e s.ed g i n g ! fo rward s ! cu r r en cy fu t u res ! o t i o n s ! s wa s an d h ed g i n g

wi th money mar1et .

&. M+ + # e e ! o ! eres ! r+ ! e e5 / o s u re - % A i n t e r e s t r a t e ca s an dfloors . % inancial swas- tyes-mot i#at ion al icat ion of swas . /D!AD.

Re f e re nc e s:

B uc * le y , 1d ri a n Mu l ti na ti o na l &i n an ce , Ne $ C or * , )r ent ic e %al l

I nc .m 39 9H

Ki m , Su * an d Ki m , Se u ng #l o+ a l 0o r o ra te & in a nc e< (e 8 t a nd0ases , 2 n d ed . Miami &lor ida , Kol+ , 399D

S h a i r o , 1 l a n . 0 Mu l t i n a t i o n a l & i n a n c i a l Ma n a g emen t , N e$ "e l h i ,

) re n ti ce %a ll of I nd ia , 39 9:

I n te rn at io na l & in an c ia l Ma n ag e me nt +y ) .# .1 t e , Mc #r a$ %il l.

I n te rn at io na l & in an c ia l Ma n ag e me nt +y 4e ff Ma du r a

.4 E"e,! 9e FM :- Cor/or+!e T+5+! o

:. O u! " e o I , o e T + 5 A , ! 1 > 81 - b a s ic C o n ce t s a n d

Def i n i t i o ns ! n c i d en ce o f T a) ! ead s o f n co m e ! 5 ) em t i o n s an ddeduct ions .

=. C o / u !+ ! o o B us e ss I ,o e - d e f in i t io n s! * c o e !C o m u t a ti o n o f 2 r of i t s a n d / a i ns f r o m B u s i n e ss o r 2 r o fe s s io n !

Deduct ions ! Minimum Al ternate Ta)! Ta) on Dis t r ibuted 2rof i t s .


25/39

&u tu re s , t i on s an d ot he r "e r iv a ti ve s +y 4o hn 0 %u ll

&u tu re s an d t io n s +y 7o hr a an d B ag ri

&i n an c ia l "e r iv at iv e s +y N. .) ar a su ra man .

( h e evo l u t i o n i n 0 o r o r a t e & i n a n ce + y ed t + y S t e r n

Mo de rn Inv est men t (h eo ry +y o+ ert 1 %au ge n

(he hand+oo* o f commodi ty inves tment - &a+ozz i 5 others

Mo de rn )o rt fo li o Ma n ag eme nt - 'e i+ o $i tz 5 t he r s

3UMAN RESOURCE MANAGEMENT

.2 E"e,! 9e 3RM - S!r+!e#, 3u+ Resour,e

M++#ee!

1 . C o ! e 5! o S !r + !e # , 3R M8 i n # es t m en t e r s ec t i # e o f M ! f ac t o r s

i n f l u en c i n g i n # es t men t o r i en t ed o rg an i 3a t i o n s ! m ac t o f ch an g es i ntechnology! Eor1force demograhics , di#ers i ty on M.

2 . S !r +! e# , R o"e & "+ #- s t r a te g i c s T r a d it i on a l !B a r ri e r s t o s t r a te g i c ! * t r at e g ic l a nn i n g; a g gr e g a te ,

success ion lanning.

* . S ! r +! e # , e r s / e ,! 9 e s o R e , r u ! e ! T r + # & D e 9 e " o / e ! -

Te m o r ar y s 2 e rm a ne n t e m l o ye e s! n te r na l s 5 ) te r na lr e cr u it in g ; n te r #i e wi n g! t e st i ng ! r e fe r en c es ; n te r na t io n al

As s i g n men t ! D i # e r s i t y ! * t r a t eg i 3 in g t r a i n i n g , d e# e l o m ent ! n eedassessment ! des ign , del i#ery .

. S ! r +! e # , e r s / e ,! 9 e s o e r o r + , e M + + #e e ! F e e ' $ +, 7 &

C o / e s+ ! o - u s e o f * ys te m ! w h o ! w h at , h oe t o e # al ua t e!m e a su r e s o f e # a lu a t io n ! n t er n a l e $ u it y ! e ) t er n a l e $ u it y ! a n d

ndi#idual e$ui ty .

4 . E / "o %e e S e/ +r +! o - r ed u c t i o n i n fo rce ! t u rn o # e r ! r e t i r em en t ! nt er na ti on al s D om es ti c M ! * tr at eg ic ss ue s i nn ternat ional Ass ignment .

Re fe re nc es: Strategic %M 4ef fery Mel lo , (homson )u+l icat ion , Ne$ "elhi

'u is . #om ez -Me 6i a, "a v id B .B al * in , o+ ert ' . 0a rd y , Ma na gi n g

%u ma n e s ou rc e s, )% I , 2 ;; 3. AU ni t 3

S . K . B h at i a S t r a t eg i c %u ma n r es o u r ces Ma n a g emen t , "ee 5 "ee

)u +l ic a ti o n )v t. 't d. , 2 ;; J ..

0 h a r l e s , #r eer , S t r a t eg i c %u ma n es o u r ce Ma n a g emen t , ) ea r s o n

Ed uc a ti on , 2; ;D .

Ka nd ul a S. . A2; ;3 . St ra te g ic %um a n e s ou r ce "eve lo m en t.

Ea st e r n E con om y E di ti on , )r ent i ce %a ll I nd ia .

Bo 8e ll 5 ) ur ce ll , 4. A2 ;; D . St ra t egy 1n d %um a n es ou rc e

Ma na ge me nt . ) al g ra ve Mcmi ll an

Strategic %M Michael 1rmstrong, Kogan age, 'ondon

Strategic %M 1gar$al , 8ford Univers i t y )ress , Ne$ "elhi .

S t r a t eg i c Ma n a g emen t #r eg o r y "es s a n d 1 l l e8 Mi l l e r .

S t r a t eg y "r i ven ( a l en t Ma n a g emen t E d t d S i l z e r "o ve l l

.* E"e,! 9e 3RM 4- L+$our Le#s "+! os

:. I ' u s ! r + " D s / u ! e s A , ! 1 > : - e m h as i s o n * ec = 6 a l l d e f i n i t i on s 7 !

I A ! : ' ! : = ! : 4 ! : J ! = = ! = < ! = > ! = & ! C h a t e r B ! " t o * ec = & 6* 7an d * ec < < . 0arn a t a1 a D u l es ! n d u s t r ia l 5 m l o y m en t 6* t an di n g?rd e r s 7 Ac t ! 0arn a t a1 a * t an d i n g ?rd e r s u l es .

=. I ' + F + , ! o r e s A , ! 1 > ? - 1arnata1a %actory ules ! Cont ract abour6 eg u l a t i o n an d Ab o l i t i o n 7 Ac t : I 4 : ! 0arn a t a1 a C o n t r ac t ab o u r

ules .

? 2 - / a y m en t o f b o n us a c t : I @ & !

0arn a t a1 a n d u s t r i a l 5 s t ab l i s h m en t s 6Ga t i o n a l % es t i # a l o l i d ay s 7Ac t .

>. E SI A ,! 1 > ?- e m lo y e e s r o #i d e nt f u n d a n d m i sc e l la n e o usr o# is i on s ac t :I &= ! wo r1m e n s com ens a ti on ac t : I< =. aym en twag es ac t : I < @ .

&. C o ' e o D s , / " e I ' u s ! r e s- r e o r t o f t h e s econ d n a t i on a ll a b ou r c o m m is s i on = ' ' = . a t es t ? d e l i b er a t i on o n l a b ou r

legi s lat ion in de#eloing count r ies .

Re f e re nc e s:

I n du s tr ia l 'a $s ) .' . Ma li *

I n du s tr ia l 'a $s Sa n6 eev Ku ma r

'a +o ur 'a $ 4ou r na ls Mon th l y

0urrent 'a+our eor ter Monthly

0' 1nnual "iges t 3999 2;;:

. E"e,! 9e 3RM 8- I'us!r+" Re"+! os &

Co" "e,! 9e B+r#+#

:. I'us!r+ " Re"+! os- i s t o r i ca l b ac1 g ro u n d ! co n ce t an d a ro ach es

i n 9 s t a 1e h o ld e r s o f ! # a r i ou s f a c t o r s i n f l u e nc i n g ! a ro ach t o ! e s s en t i a l s o f s o u n d o l i cy ! s t r a t eg i e s ! l eg a l

f r am e

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