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JAIPURIA INSTITUTE OF MANAGEMENT, NOIDA(REVISED) SPECIALISATION
ELECTIVES SECOND YEAR
PGDM (General) (2011-2013)
Date: ....
Roll No. .
Name of the Student
:..............................................................................(In
Capital Letters)
Personal Mobile No. :.
Stream of Specialisation:Specialisation combinations tobe
offered
Cross (x) ifopted
Marketing + FinanceMarketing + HRMMarketing + POM
Note: Students would have to make a choice of total 12 electives
out of the basket ofelectives given below. For specialisation, you
need to choose at least five electives fromthe basket of electives
of a specialisation area. You can choose the remaining twocourses
from the total basket of electives. A course would be offered only
when thenumber of student opting for it is at least 15. However, a
course can be dropped withoutgiving you any reason.
Electives to be offered in each specialisation:
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S.No. Marketing Electives
Subcode Term
Cross (x) ifopted
Students will choose any one course out of the pairs, e.g., DCM
ORASP
1
Distribution and Channel Mgmnt(DCM)OR MK603 IV
Advertising and Sales promotion(ASP) MK602
2 Intl. Marketing OR MK609 IVRural Marketing MK612
3
Sales Management. OR MK605
IVConsumer Behaviour MK604
4Brand Mgmnt(BM) OR MK607
VIntegrated MarketingCommunication(IMC) MK606
5CRM OR MK608
VMR(Marketing Research) MK610
6 Internet Marketing MK611 VI
7 Retail Marketing MK614 VI
S.No. Finance Electives
Subcode Term
Cross (x) ifopted
Students will choose any one course out of the pairs, e.g., FP /
TPM1 Bank Financial Management FA607 IV
2 International Finance Management FA601 IV
3Financial Statement: Practices &Analysis FA602 IV
4Financial Planning OR FA609
VTax Planning and Management FA611
5International Financial ReportingStandards OR FA605 V
Project Appraisal & Finance FA613
6Security Analysis & PortfolioManagement FA612 V
7Financial Derivatives and Risk FA606
VIStrategic Financial Management FA608
S.No.
Production and OperationsManagement
Subcode Term
Cross (x) ifopted
1 Operation Strategy OM601 IV
2 Total Quality Management OM605 IV
3 Supply Chain Management OM611 IV
4 Managing Services Operations OM604 V5 Materials and Inventory
Management OM602 V
6 Project Management OM603 VI
S.No. Human Resource Management
Subcode Term
Cross (x) ifopted
1Competency Mapping and PerformanceManagement HR603 IV
2 Human Resource Information System HR607 IV
3 Recruitment & Selection HR601 V
4 Compensation Management HR604 V
5 Industrial Relations & Labor Laws HR608 V6 Training and
Development HR602 VI
S.No. General and Life Management
Subcode Term
Cross (x) ifopted
1 Business Forecasting GM607 V
2 Business Negotiations skills GM605 V3 Business ethics and
values GM608 V
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