Revista femei Piccadilly

Yellow: the season’s

leading color

2014Spring

2013/Summer

a garden full of colors and style

FaShion editorial

powerFlower

gui paganiniby

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TABLE OF CONTENTS

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IF YOU WISH TO VIEW THE MAKING-OFF OF OUR FASHION EDITORIAL (PAGE 12), OPEN YOUR CELL’S QR CODE READER, SCAN THE CODE WITH THE CAMERA, AND CLICK ON “READ CODE”.

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MARINA RUY BARBOSA

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ADDITIONAL CONTENT

COVER PHOTO: PHOTO BY GUI PAGANINISHIRT COLCCITOP S.LABELSKIRT ANATESSNECKLACE GABRIELA PIRESPICCADILLY 876003

ÁGUA DE COCOSPFW

PICCADILLY SHOE SIZES PICCADILLY FROM 33 TO 40 BR (SOME LINES GO UP TO SIZE 41)PFG 29 TO 36 BRNICE 33 TO 40 BR

IF YOU WISH TO OBTAIN MORE INFORMATION ON OUR SHOE SIZES, CONTACT OUR CUSTOMER SERVICE: [email protected](55 51) 3549.9600

Facebook.com/PiccadillyBRInstagram.com/piccadilly_Twitter.com/Piccadilly_brWWW.PICCADILLY.COM.BR

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SETTING THE TONE 4 MISS SUNSHINE

FITTING ROOM 6 POWERFUL GIRLS

ELEMENTARY 8 BUNCH OF STYLE

POST-IT 10 NATURAL FASHION EDITORIAL 12 FLOWER POWER

HIT 20 IS BLACK IS WHITE RUNWAY 21 BLUE MOON

INCORPORATE IT 22 THE LACE EFFECT

PICCADILLY FOR GIRLS 23 SWEET PHANTASIES

STROLLING AROUND 24 DUBAI AND MACEIÓ ON THE RIGHT FOOT 28 PICCADILLY NEWS

IT´S IN 30 SPORTY CHIC

TECHNOLOGY 31 58 YEARS OF PROGRESS IN TECHNOLOGY AND COMFORT

RUNWAY 32 AQUA RUNWAY 33 PEACH SKIN

A NEW WOMAN 34 FROM THE RUNWAYS TO THE STREETS

02 indice.indd 2 16/08/13 15:56

[email protected]. (55 51) 3549-9600

CeO paulo eloi GrinGs SeniOr ManageMentpaulo eloi GrinGs, adair adélio GrinGs, luiz edson KunsT, GilberTo sTein and renaTo KleinSaleS DireCtOrana clara GrinGsDevelOpMent DireCtOrana carolina GrinGsMarketing DireCtOrcrisTine camila GrinGs noGueiraFOreign traDe DireCtOrmicheline GrinGs TwiGGerinDuStrial DireCtOrrenaTo KleinSupply DireCtOrJosué leandro KunsTHuMan reSOurCeS DireCtOrana paula GrinGs

Opening wOrDS

piccadilly maGazine is published by profashional ediTora lTda. under license of piccadilly, and is disTribuTed on a naTional and inTernaTional level (The spanish version circulaTes in 46 counTries). iT is Geared Towards piccadilly consumers. arTicles may be reproduced wiTh prior permission in wriTinG by The publisher, provided proper aTTribuTion is included. piccadilly producTs are available while sTocKs lasT. imaGes are for illusTraTion purposes only; colors, sizes, eTc. may vary. some of The producTs used To illusTraTe This ediTion’s arTicles belonG To profashional’s collecTion and are Therefore only a reference inTended To inspire our readers.

av. Jandira, 843 – moema são paulo – sp – cep 04080-005Tel. (55 11) [email protected]

publiSHersandra TeschnerJOurnaliSM ManageMentadriana rosa – mTb 47337art anD grapHiC DeSign DireCtOralice hecKeraDMiniStrative anD FinanCial DireCtOrGabriel saleseDitOrial bOarDcrisTine camila GrinGs noGueira, sandra Teschner, dio JaGuarível, adriana rosa, alice hecKer, rafaela loTh and Joyce GrinGsJOrnaliStS ana carolina conTri, fernanda mendonça, maria helena bellini and mirella sTivani grapHiC DeSignerSclaudia carvalho, danielle lima, humberTo lima and KaTherine GomesFaSHiOn prODuCtiOncarolina nazaTTo, caroline da maTa, Gabriela da maTa and Julia moraes Still-liFe pHOtOS piCCaDilly FOr girlS, HOw tO anD a new wOMan máximo Jr. pHOtOS Opening wOrDS anD piCCaDilly FOr girlSpiero d’avilatranSlatiOnbeaTriz roseCOntributeD tO tHiS eDitiOnhow To and a new woman: livia pequino (oca models), rafinha Gonçalves (maKe & hair) piccadilly for Girls: maria fernanda sales andsarah ramos (meu capricho) our special ThanKs To: saleTe brabo bouTiqueprintpluralCirCulatiOn25.000 copiesprOFaSHiOnal [email protected]

Gabrielle Chanel, better known as Coco Chanel, revolutionized an era, in which women were not given much freedom to express their opinions. Time and progress as we know it have granted us the possibility of playing a decisive and active role in the world, and the right to be who we are.At Piccadilly we all work very diligently to bring the most down to earth trends in the fashion world to you, always keeping comfort in mind and translating all that is modern and eclectic. We do that, because we would like you to be able to choose your style (or styles) and at the same time feel good in your skin. After all, you are the one who knows your body best, you know how to make the most of your attributes and constantly become a new woman. We do not only choose our footwear but also great tips on how to mix and match pieces to look beautiful and in.One of the most exciting aspects of creating the Piccadilly Magazine is knowing that you care for its pages, that you like it. This shows us that we have to go beyond just presenting nice pages and offer a fashion and style service, which have to be linked to comfort. Overcoming limits is our motto. Each new edition has to be better than the previous one. And I am not the slightest embarrassed to say that this one achieved this goal beautifully. It turned out great, don’t you think?An accessible piece of art: that is how we perceive our fashion editorial with its flower garden and colors. It was shot by star photographer Gui Paganini, who once again signs our photos. The styling by Davi Pollack is awesome and the model we chose for our cover, top model Karen Nuernberg, embodies our wishes of beauty, lightness, but with lots of personality!The beautiful and light fashion moves among cream colors, like peach and aqua, mixed to unbelievably strong colors, like yellow that represents the sun and rules runways all over the world. A colorful bouquet of different flowers exudes elegance. With their minimalistic effect, black and white - loyal friends of real chic people – break the effect of sunny colors. And for those days, when you feel like being a little bit more da-ring, the metallic and shot effect will add an unbeatable “oomph” to your look. Our collection brings different types of heels, wedge and square, and hotfix and spike applications. It also has a more “sporty” feel that introduces elastics, Velcro® tape and rubber soles.Now you can check out what we did in a magazine that will reach 2 million readers. Actually, make that 6 million. I explain: did you know that a magazine is read, in average, by three people? And that ours is also published in English and in Spanish and is distributed in over 50 countries? And that it is a pleasure to share your time with you: a large number of Brazilians and women around the world? Piccadilly brings a new and current world to match this ever-moving life of ours.Take advantage of our pages. Warm regards,

[email protected] (auThor’s fan paGe): sandra TeschnerinsTaGram: sandraTeschner

“The most courageous act is still to think for yourself.”

Coco Chanel

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03 Editorial Piccadilly.indd 3 16/08/13 16:00

Setting the tone

A season’s fashion is made of different trends that take shape and adjust to the respective region. One of those trends was the highlight on Milan, New York and Paris runways and literally lit them up: the yellow!You know when a color has become a favorite when the rich and famous are seen wearing it on red carpets around the world. Celebrities such as Fergie, Adriane Galisteu, Blake Lively (the new darling from the show Gossip Girl), Thaila Ayala, Sophie Charlotte, among others, have already adopted the trend.You can go all the way with the color or use it sparingly on shoes, bags, scarves, etc.

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For an evening look, try to mix and

match yellow and black. It is modern, chic and

you will be absolutely in.All you have to do is choose a nice pair of shoes, accessories and go have fun!Actress Alessandra Negrini chose this color combination and looks gorgeous!

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Some elements are introduced into fashion to make pieces more glamorous. The fashion market’s idea for this summer is for it to have a great impact and lots of personality. Hot-fix flat studs, spikes, shot and metallic fabrics convey a fluorescent and stylish effect that helps achieve the desired result. Go for it! You won’t regret it.

GIRLSPOWERFUL

Isabelle Drummond, beautiful and glamorous in her metallic look

Metallic:

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SAMUEL CIRNANSCKSPFW THE DAYS ARE GONE, WHEN IT COULD ONLY BE

USED IN EVENING OUTFITS. NOW IT’S IN TO USE IT IN BRIGHT DAYLIGHT. IT CAN BE USED ON ANY PIECE OF YOUR WARDROBE, FROM HEAD TO TOE.

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IT HAS BEEN A LONG TIME, BUT WE KNOW THIS ONE. WHEN LOOKING AT THE FABRIC FROM DIFFERENT ANGLES OR UNDER DIFFERENT LIGHT, IT APPEARS TO CHANGE COLOR. IT WAS A FAVORITE IN THE 80’S AND NOW IT’S BACK, REALLY CREATING A

STIR WHEREVER IT GOES.

Shot :

HITS

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HUGO BOSS

FALGUNI & SHANE PEACOCK MERCEDES BENZ FASHION

WEEK NEW YORK

Hot-fix studs and spikes

AS MARIAS

ESPAÇO FASHION

LOJAS POMPÉIA

PICCADILLY 553001

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AS MARIAS

KENNETH COLE MERCEDES BENZ FASHION WEEK NEW YORK

THEY MAKE FOR VERY STYLISH PIECES OF CLOTHING. WHAT ABOUT GOING OUT WEARING

ROCK ‘N’ ROLL?

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Flowers will fi ll the upcoming warm and sunny days. They will be found in prints, accessories and details, adding vitality and fun to your look. The world’s major

fashion events have already shown the new trend: large and small fl owers, in abundance or sparingly mixed with other prints.

Here, during the SPFW, Fernanda Yamamoto, Cavalera and Animale pre-sented their fl ower-inspired collections. At Fashion Rio, Apoena, Maria Filó, Alessa and Andrea Marques also showed that they bet on the new trend.

The public loved it!

STYLEOFBunch

Flower and shoes

in the same color

shade: this imparts

elegance and makes

for a chic and

harmonious look.

FILHAS DE GAIAFASHION RIO

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RIACHUELO

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LOJAS POMPÉIA

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JESUS DELPOZOMERCEDES-BENZ FASHION WEEK MADRID

MARINA RUI BARBOSA

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ELEMENTARY

Flores.indd 8 16/08/13 16:22

ANUNCIO inglês.indd 9 19/08/13 11:10

POST-IT


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Handcrafting. That is something Brazil excels in. Communities and tribes export their products to different countries. We are a reference for beautiful natural and hand-made pieces.Stylists, who always stay current with what we have to offer and that is hype, use their creativity and any information to design pieces or entire collections. That is exactly what happened with this new trend: the handmade aura visited several runways and is now landing here. This summer, everything that looks as it has been handmade will be a must. Laces, beads, threads and braids will fi ll our sunny days. Go for it, dress naturally and shine during these hot summer days!

fashionNatural

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RAPHAEL FALCI

OH, BOY! FASHION RIO


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MISHA BARTON

“Being natural is simply a pose.”

Oscar Wilde

ÁGUA DE COCOSPFW

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FLOWERPOWER

YOU ARE DELICATE AND FEMININE, BUT HAVE A STRONG PERSONALITY, YOU THINK FOR YOURSELF

AND SHOW WHERE YOU STAND. YOU ARE BEAUTIFUL IN THIS FLOWERY FASHION.

PHOTOS GUI PAGANINISTYLING DAVID POLLAK

DRESS TOPSHOPEARRINGS OTAVIO GIORAPICCADILLY 553002

Editorial Gui af.indd 12 19/08/13 10:57

BLOUSE MARIA FILÓSHORTS S.LABEL

PICCADILLY 610002


DRESS REINALDO LOURENÇOPICCADILLY 708006


SHIRT ALCAÇUZJACKET ADRIANA DEGREASSKIRT EMANUELLE JUNQUEIRAPICCADILLY 555020


JACKET S. LABELDRESS ZINCOBELT CORELLOBRACELET MORANAPICCADILLY 714014


SHIRT KARIN FELLERBELT COLLECTIONJUMPSUIT ZINCO

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SHIRT CORAL ARBEXSKIRT MOSCHINO NA FARFETCH

TANK TOP S. LABELBRACELET MORANAPICCADILLY 601003


TANK TOP S. LABELJACKET AND PANTS TIGRESSEBRACELETS MORANAGLASSES CHILLI BEANSPICCADILLY 550021

MODEL: KAREN NUERNBERG (MEGA MODEL)FASHION PRODUCER: TONY MÜLLERBEAUTY: AGNES MAMEDEPHOTOGRAPHER’S ASSISTANTS: GUSTAVO IPÓLITO AND MARCELO N. ANDRADEBEAUTY ASSISTANT: JULIANE OLIVEIRA


HIT


We all know that black and white are classics and never go out of style, but we are about to see a new trend: a mix of both. The combination of those two colors has a new fl air and promises to become an absolute hit this summer. This season we will fi nd primary colors in stripes, checks, geometric shapes and much, much more. You can also combine two pieces of the same color. Timeless, classic and chic: this duo was a steady presence at the fashion weeks. The same rule applies to shoes: mix and match both colors and allow fashion to take over your feet. Piccadilly has created wonderful options so you can walk around, beautiful as ever.

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What a luxury!

Caviar nails are in! You

can have this manicure on

all or only on one single

nail. The effect is awesome:

tiny beads in the same

shade as the nail polish.

Let’s give it a try?

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runway

moonBlue reminds us of a clear day, where the sun shines against a very Blue, even indigo Blue, sky.

Blue

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INCORPORATE IT

On vests, skirts, shoes, bags, necklaces and much, much more. The lace effect can be seen in the new collections of the world famous brands. If you are more the romantic kind, this summer you will have the chance to assemble looks that reveal what is underneath. If you don’t wish to show so much skin, accessorize with laser cutouts.

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Vanessa Giácomo has chosen the peek-a-boo effect produced by slits and laces to look good on parties and events. This makes for a light and very sexy look. Cream colors are more romantic, while dark colors convey a more femme fatale air.

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ALL SHOES ON THIS PAGE ARE PICCADILLY

FOR GIRLS.

#fashionMODELS: MARIA FERNANDA SALES

AND SARAH RAMOS (MEU CAPRICHO)

#college

#fashion

#funlife

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Sweet phantasiesPICCADILLY FOR GIRLS

Girls are a real sunshine that brightens up our lives. They have style and personality, they know what they want and from an early age on already bet on comfort with style. Piccadilly For Girls brings the Fashion, Fun Life and College lines to embrace all those little models and their friends.FASHION: They are stylish, love glitter and gold, bows and lots of applications. Even better if the model has a little bit of a heel!FUN LIFE: Fun colors make for fun summer days, filled with joy. Whether you use flats, shoes or flat, slipper-like sandals, let your look smile!COLLEGE: A girl’s daily routine asks for something beautiful that connects her to her school friends. Laces, sneakers and flats make this lovely fashionable girl’s style.

PFG 2 inglês.indd 23 16/08/13 16:42

THE LARGEST MALL IN THE WORLDTHE DUBAI MALL, LOCATED IN THE TALL-EST BUILDING IN THE WORLD, REALLY IS A FEAST FOR THE EYES. IT COMPRISES A TOTAL OF 1,200 STORES, 150 RESTAU-RANTS, A GIANT SKI SLOPE, AN ICE RINK, A THEME PARK AND MUCH, MUCH MORE. THE DUBAI MALL IS A ONE-STOP-SOLU-TION FOR FASHION LOVERS: THE MOST PRESTIGIOUS BRANDS ARE THERE.

STROLLING AROUND

Middle Eastern

Dubai’s modernity, luxury and futuristic architecture make it one of the world’s favorite tourist destinations. The culture mix of locals and visitors and their respectful coexistence make a magic place of Dubai.

THE DUBAI FOUNTAINTHE WORLD’S LARGEST CHOREOGRAPHED FOUNTAIN WAS DESIGNED BY THE SAME COMPANY RESPONSIBLE FOR THE FAMOUS FOUNTAINS AT THE BELLAGIO HOTEL IN LAS VEGAS. IT IS SET ON AN ARTIFICIAL LAKE THAT IS CONVENIENTLY LOCATED BETWEEN THE DUBAI MALL AND THE BURJ KHALIFA (THE TALLEST TOWER IN THE WORLD).

DINEIT IS ONLY NATURAL THAT SUCH A CITY WITH ITS GIGAN-TIC MALLS, BREATHTAKING ATTRACTIONS AND FUTURIS-TIC BUILDINGS ALSO OFFERS FIRST-CLASS CUISINE. ONE EATS REALLY WELL IN DUBAI. A GOOD SUGGESTION IS THE RESTAURANT ASHIANA, LOCATED IN THE SHERATON HOTEL, THAT OFFERS THE BEST OF THE INDIAN CUISINE. LOCATED CLOSE TO THE CREEK, THE RESTAURANT HAS A DIFFERENTIATED MENU AND FEATURES A BAND THAT PLAYS INDIAN MUSIC. (WWW.SHERATONDUBAICREEK.COM.)

If you wish to visit

Dubai, pack light clothes.

Prefer long skirts or

dresses, they work well

with high or medium

heels or flat sandals.

MagicDubai’s

PICCADILLY 100172

ÁGUA DE COCOSPFW

DO YOU LOVE FASHION? ON THE DUBAI MALL’S SITE YOU

WILL FIND THEIR MAGAZI-NE, WHERE YOU CAN READ

UP ON EVERYTHING THAT IS GOING ON IN THE MIDDLE

EASTERN FASHION WORLD AND ON ALL RUNWAYS!

WWW.THEDUBAIMALL.COM

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PRESTIGIOUS BRANDS ARE THERE.

Did you know that Piccadilly is sold in Dubai and the entire Middle East?

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SHOPPING IN STYLEHANDCRAFTS MADE IN THE CAPITAL OF THE STATE OF ALAGOAS ARE TYPICAL FOR THE REGION. HOW TO MAKE LACES AND EMBROI-DERY IS PASSED ON FROM ONE GENERATION TO THE NEXT AND THE OBJECTS APPEAL TO VISITORS. ONE OF THE TECHNIQUES THAT HAS TO BE HIGHLIGHTED IS THE FILÉ, A TYPICAL NETLIKE LACEWORK. YOU FIND IT AND MUCH, MUCH MORE IN PONTAL DA BARRA.

National ParadiseThe coastline of Maceió, Brazil, comprises 40 km (about 25 miles) of beaches. If you cover them from one end to the other, you will fi nd crystal-clear water with colors ranging from light green to sky blue that forms natural pools and stands in a clear contrast to the very fi ne and white sand

WHERE TO DINETHIS IS A SPECIAL PLACE TO BE IF YOU LOVE SEAFOOD. THERE ARE TWO WELL-KNOWN RESTAURANTS: THE PARMEGGIANO, WHICH OFFERS GOOD FOOD AT A FAIR PRICE, AND THE IMPÉRIO DO CAMARÃO, IF YOU WISH TO EAT WELL AND ARE WILLING TO SPEND A LITTLE BIT MORE.

NATURAL POOLSTHE WATER IS CLEAR AND WARM AND THE VIEW IS JUST MAGICAL. THIS IS PAJUÇARA, ONE OF MACEIÓ’S MOST FAMOUS BEACHES. AND THAT IS ALSO FROM WHERE JANGADAS [T.N.: A HANDMADE SEAWORTHY SAIL-ING RAFT USED BY FISHERMEN IN BRAZIL’S NORTH-EAST] SAIL OUT TO THE NATURAL POOLS. THIS IS A UNIQUE AND UNFOR-GETTABLE EXPERIENCE.THESE BEACHES ARE WORTH VISITING AS WELL: PRAIA DO FRANCÊS, BARRA DE SÃO MIGUEL, GUNGA, DUNAS DE MARAPÉ, FOZ DO SÃO FRAN-CISCO AND PARIPUEIRA.

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Maceió requires light and comfortable footwear. When going out for dinner, choose flats or sandals. They are both beautiful and very feminine.

A FASHION CURIOSITYTOP MODEL BRUNA TENÓRIO (SEEN HERE DURING THE OSKLEN RUNWAY SHOW AND ON THE COVER OF VOGUE CHINA) IS FEATURED ON THE COVER OF THE WORLD’S MOST FASH-IONABLE MAGAZINES AND IS THE FAVORITE OF MANY INTERNATIONAL DESIGNERS. LOOK-ING AT HER ASIAN-LIKE FEATURES NOBODY WOULD THINK THAT SHE WAS BORN IN THE

BEAUTIFUL MACEIÓ, STATE OF ALAGOAS.

OSKLENSPFW

PICCADILLY 141026

PICCADILLY

845003

PICCADILLY 547078

PICCADILLY 706007

PICCADILLY

306002

and stands in a clear contrast to the very fi ne and white sand

Did you know

that Piccadilly

is sold in over 14

thousand stores

across Brazil?

Batendo Perna_inglês.indd 25 16/08/13 16:43




NEWS • FASHION • PICCADILLY • COMFORT

PICCADILLY MAGAZINE ISSUE 4

ON THE RIGHT FOOT

The ADVB/RS Export Award is known throughout Brazil for valuing companies’ competitiveness and effort, and for celebrating entrepreneurship in the Rio Grande do Sul region. The award’s 41st edition was held early July this year in Porto Alegre, and Piccadilly won in the category “Market Diversification”. “We have worked hard for 58 years, always focusing on what is best for our coworkers and our region. We shall never lose sight of our principles. It is an honor to be chosen as this category’s representative; this makes us even stronger on the national and international markets”, said Piccadilly CEO, Paulo Grings. The RS Export Award is granted by its Board, which consists of the main public and private export-related institutions.

Piccadilly: nominations and awards reflect recognition

Total commitment

Piccadilly – 58 years of excellence

New stores around the world

Piccadilly is presently celebrating its 58th anniversary. In all those years, it has never stopped evolving, and main-tains its position among the country’s top five footwear manufacturers. The last edition of the brand’s already traditional sector survey, which interviews more than 1,500 retailers all over the country, showed record re-sults and definitely strengthens the company in its new phase. One of the indicators shows that Piccadilly was recognized as the brand that uses most technology, offers more comfort, has the best turnover in stores and is the most sought-after brand throughout Brazil. Piccadilly has received the same kind of recognition in several countries of the world, where it also stands out among other Brazilian brands.

In less than six months, three new Piccadilly stores were established outside Brazil. The new Miami store is the fourth in the US and opened its doors in November 2012. In February of this year, we opened our first store in Guatemala. The newest Piccadilly store is located in New Zealand and was founded in June.Currently, Piccadilly has 28 stores abroad, 10 of which in Venezuela, 9 in Kuwait, 4 in Miami, and 2 in Peru. The Dominican Republic, Guatemala and New Zealand have one store each.There are clients in other countries (Reunion Island, Paraguay, Colombia and Ecuador) that intend to open Piccadilly stores in a near future. Additional new stores are to be opened in Peru and New Zealand! This is the world’s acknowledgement of the brand’s power!

In all its models, Piccadilly only uses the best materials and leading-edge technology. The company is also concerned about what happens after sales; that is why it teaches its clients how to care for their shoes.– Cleaning: Dry your Piccadilly in the shade, in a dry and well-ventilated place. Use a soft brush or dry sponge to clean your Piccadilly. If necessary, dampen it with water and use neutral soap. Never place them in the washer or dryer, nor soak or rinse them under running water.– Odors: Let your footwear rest for 24 hours after using it. If it presents any type of odor, use antiseptic talc and let it rest for two days. – Care: We recommend using liquid shoe polish to remove scratches from smooth materials. For all other materials use only a sponge or soft brush, gently rubbing in circles. Do not store your footwear in boxes, but in dry and well-ventilated places.

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Com o pé direito-ingles.indd 28 16/08/13 16:47


Piccadilly is very concerned about acting in a responsible manner and protecting the environment in all Brazil. It has therefore created several exemplary projects that are a differen-tial and add excellence to the brand. Here are just a few of them:– Employees: a project focused on integrating people with spe-cial needs (PSN) in a humanized work environment. – Friendly business: every year, Piccadilly sponsors arts, sci-ence and music projects as well as theme events, such as Fundação Tênis, Fundação Semear and Igrejinha’s Oktoberfest. It received the Child Friendly Award and in partnership with Fundação ABRINQ offers children and teenagers access to schooling, health and much, much more.– Sustainability: Piccadilly participates in several environmental and social projects, such as Caminho Sustentável (Sustainable Path), Origem Sustentável (Sustainable Origin, a sustainable seal of approval for the fashion industry), as well as in recy-cling, reuse, and decontamination programs, among others. You can learn more about each of these and other actions vis-iting our site: www.piccadilly.com.br.

Piccadilly is known for its outstanding comfort and beauty, and was therefore chosen by several airlines as part of their uniforms. They are: El Al (Israel), Tam (Brazil), Gol (Brazil), Trip (Brazil), Azul (Brazil, belon-gs to Trip), Etihad Airlines and Abu Dhabi Aviation (both from the United Arab Emirates). The brand is also the first choice of women who work in office attire or uniform. In Cuba, Ecuador and in other countries as well, it is the no. 1 Brazilian brand for uniforms.

Almost a year ago, Marina Medvedeva, a 29-year-old Russian woman, decided to start her own business and chose Piccadilly to take this important step with her! Her mother, who has worn Piccadilly for a long time and owns two stores in Russia, encouraged her to start a business. After having studied in New Zealand and made it her second home, Marina contac-ted Piccadilly’s export department and on June 21 opened a Piccadilly store in Auckland. The business is doing so well that she is already thinking of opening a second store.

The Piccadilly family feels honored when it has the opportunity to welcome clients from other countries to its headquarters (located in Igrejinha, in the state of Rio Grande do Sul, Brazil). Just recently the company was visited by clients from Reunion Island, Bahrain and Saudi Arabia, who visited headquarters for the first time, since deals are normally closed at trade fairs. They had the opportunity to visit the company lab, where all materials and production processes are tested, and were de-lighted with what they saw.

Socially responsible and sustainable business

The best footwear for work

Unexpected visitors

New Zealand success story

SEMEAR FOUNDATION

BAHRAIN

REUNION ISLAND


Com o pé direito-ingles.indd 29 16/08/13 16:48

The Olympic Games, FIFA Confederations Cup, World Cup... Wherever you look, there is sport. Hip and creative designers saw an opportunity to create modern and elegant pieces with a touch of style.Well-known names, such as Giorgio Armani, Stella McCartney and RalphLauren, Céline and Lacoste have already adhered to the trend and are now signing athletic uniforms or introducing sporty elements into their creations. Pieces, such as overcoats, which resemble a sweatshirt, and boxer shorts in fi ne materials that remind us of running shorts, are now more sophisti-cated and elegant. Jackets and pants with side stripes and elastic waists are there, too.Watch out! You will fi nd many extremely elegant items that were inspired in the health awareness trend. They are worth the investment to glam up your wardrobe and be in!

SportyChic

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IMAGINARIUM

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IMAGINARIUM

PICCADILLY511015

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PICCADILLY 088003

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Nice shoes, trendy

clothes and protected

skin. This summer,

don’t forget your

lip care and sun

protection.

FAVELA HYPE

PICCADILLY607007

PICCADILLY

956009

esporte.indd 30 16/08/13 16:49

58years of progress in technology and comfort

Technology

www.piccadilly.com.br 31

MaxiMuM perMeabiliTy The very permeable insocks dry fasTer. small holes increase Their capaciTy To absorb, disTribuTe and release humidiTy. This keeps your feeT dry and venTilaTed, and increases your comforT.

exTreMely flexible our shoes are sofT and flexible, which makes a woman’s day so much more pleasanT. some lines are exTremely flexible, which makes walking even more comforTable.

exTreMely lighT in accordance To our comforT rules, all piccadilly shoes are very lighT. buT some of Them sTand ouT for being exTremely lighT (up To 240 g on each fooT). beauTy and comforT walk side by side.

TesTed and proven: The new piccadilly insocks are TesTed and proven. we compared old and new exTra-absorbenT insocks by dripping liquid on Them. The difference and progress is obvious! afTer leTTing Them resT for 20 minuTes, The waTer applied To The new insocks had nearly disap-peared, while The older version was sTill weT.

super sofT counTer in iTs closed shoes wiTh heels of up To 3.5 cm (1.4”), piccadilly uses a super sofT counTer, allowing you To walk safer and sofTer.

nice shock absorbing Technology Thanks To This new Technology, piccadilly nice shoes (line 957) are 59% more shock absorbenT. This means more safeTy, maximum comforT and healTh for our consumers.

Wider Molds and insoles Thinking of women, who have somewhaT larger feeT, piccadilly developed exclu-sive lines (401, 462, 500, 538 and 547) made wiTh special sized molds. These shoes provide comforT, acTivaTe blood circula-Tion and avoid The swelling of your feeT.

reinforced insocks as of now, regular insocks of lines 732 e 841 have 20 mm more reinforcemenT aT The fronT, Thus allowing you To walk wiTh more safeTy and sTabiliTy.

non-slip soles The non-slip soles are also resisTanT and durable, allowing for safeTy and sTyle every sTep of The way.

over its 58 years of existence, piccadilly has researched, developed and invested in technologies that improve to the maximum the comfort and well-being that our clients have learned to cherish in over 90 countries around the world. This grants us the title of pioneer brand and absolute leader in comfort technology. at each new collection, new tech-niques are introduced that make each model fashionable, durable and very comfortable. This collection brings new te-chnologies that add even more wellbeing to our clients’ life and maintains others, which are already known. beauty and comfort coexist in perfect harmony!

tecnologia_ingles.indd 31 16/08/13 16:51

RUNWAY

AquaAQUA GREEN IS CALM LIKE THE BOTTOM OF THE SEA, AND IT CONVEYS LIGHTNESS AND ELEGANCE TO SUMMER LOOKS.

PICCADILLY 708007

PICCADILLY 542012

PICCADILLY 401123

PICCADILLY 104006

PICCADILLY 101023

PICCADILLY 500092

PICCADILLY

320092

32-33Passarela.indd 32 16/08/13 16:38

RUNWAY

Peachskin

PEACH WAS CHOSEN ONE OF THE SEASON’S MAIN COLORS. IT HAS THE ELEGANCE OF THE NUDE PALETTE, IS SOBER AND POWERFUL

PICCADILLY 111035

PICCADILLY 509015

PICCADILLY 236010

PICCADILLY 161096

PICCADILLY 500094

PICCADILLY 401126

PICCADILLY

147038

PICCADILLY

330029

32-33Passarela.indd 33 16/08/13 16:38

A new womAn

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34 www.piccadilly.com.br

Fromstreetsto the

the runways

what we see on the runways may sometimes seem strange or a bit over. but what really matters is how we interpret and introduce it into our everyday life.a look that on the runways con-sists of a wig made of steel wool, stripes and colors from head to toe and very flamboyant acces-sories may be transformed into a very romantic version using the same influences and color palet-te. all you have to do is to have a keen eye and go beyond what is being shown!

“the summer is lodged in your heart.”clarice lispector

piccadilly 362005

ronaldo fraga spfW

shirt and glasses:c&ashorts:collection

uma-nova-mulher-ingles.indd 34 16/08/13 16:53

AG006613A-PFG 202x275.pdf 2 31/07/13 11:28


A new woman.

Fashion and comfort in 90 countries.

www.piccadilly.com.br

facebook.com/PiccadillyBR

is a message of your emotion to your reason.

Desire

AG006613A-Anúncio Piccadilly_20.2x27.5cm.pdf 2 30/07/13 17:38


Documents

Revista femei Piccadilly