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Revolutionizing image-guidance with cost-effective, easy-to-use technology
Confidential 1
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Using so#ware to create a cost effec.ve device which enables more doctors to do more procedures in more
places, faster
Clinical Need: Ultrasound Guidance for Many Uses:
• Needle Biopsies, Ablations, Central Vein Placements and Peripheral Nerve Blocks
• Emergency Medicine • Military Field Operations • Remote Medical Access to Specialists
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The Problem? • Learning to use Ultrasound is time-
consuming and difficult. • Guidance devices are costly ($120K+) and
require dedicated hospital rooms. • Guidance devices take a long time to
calibrate, increasing the time the doctor spends on the procedure.
• Guidance devices require big changes to workflow and customary instruments
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The Solution: The Clear Guide One • Easy-to-follow guidance: radiologists AND non-
radiologists can use it easily • Affordable for even small clinics and centers at less
than 20% of the current equipment cost • No calibration necessary: system “sees” needle,
saving time and preserving physician’s tool preferences, allowing more procedures to be completed by a doctor in a given time period
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Projected arrows assist needle guidance; as the needle is correctly oriented, the projection goes from “red” to “green”
Competition
• Electromagnetic Trackers: e.g.Ultrasonix SonixGPS
• Optical Trackers: e.g. AIM
• Mechanical Guides: e.g. Civco
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Razor/Blade Monetization Strategy • There is increasing adoption of image-guided surgical procedures,
which were granted their own CPT code for insurance reimbursements in 2002. Created incentives for hospitals to do procedures in-house whenever possible.
• Clear Guide Medical will generate revenues from multiple streams: – One-time revenue from sales of device – Recurring revenue from annual software/maintenance
contracts – Recurring revenue from sale of single-use sterile sleeves
and other disposables
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2 Current Procedural Terminology, 2012 Edition. American Medical Association.
Total Ultrasound Market
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Global Annual Unit Sales of New Ultrasound Systems
Total Annual Sales: 67,130 systems
MARKET FOR CG-1 SYSTEM SALES
150,172
215,287
71,659
41,749
25,236 16,513 10,593
Number of Exis.ng Ultrasound Machines in Market=~600,000
US
Europe
Russia, India, China
Asia Pacific and ROW
Middle East, Africa
La?n America
Canada
MARKET FOR CG-1 MAINTENANCE CONTRACTS
A conservative estimate is that ~25% of new ultrasound systems sold globally are used in image-guided interventions, representing ~17,000 new sales opportunities for the CG-1 system each year.
In addition, we can sell our guidance probe to hospitals having existing ultrasound machines, representing additional ~150,000 new sales opportunities for the CG-1 system.
Initial Target Addressable Market • The liver is one of the most difficult organs
to biopsy, often times taking as many as 60 insertions of the biopsy needle.
• Kidney biopsies are also difficult and often require many needle sticks to biopsy the correct lesion.
• Between the two markets, there is a total of ~3.25 million biopsies and 700,000 cancers per year.
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Liver Intervention Market
Kidney Intervention Market
0
100,000
200,000
300,000
400,000
500,000
600,000
World US World US
Cancer Biopsies
Sales and Marketing Strategy • First sales: OEM “super probe” for
Ultrasonix machines, and other Ultrasound manufacturers under Clear Guide brand.
• Medium term strategy: manufacturing for all major ultrasound makers as part of their intervention suite product line under their name and with their distribution network.
• Clear Guide will have both a dedicated Sales Force and an Active Reseller arrangement.
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Financial Projections: OEM with 2 Ultrasound Companies
• Sharp increase in revenues and EBIT as number of machines begin doing procedures (e.g. as razor buyers start buying blades).
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$0.9 $0.2 $1.8 $7.2
$33.0
$0.9 $6.5
$16.9
$36.6
$99.7
$20
$0
$20
$40
$60
$80
$100
$120
2013 2014 2015 2016 2017
Millions
EBIT
Revenues
Expenses
Market Penetration Assumptions in the Financial Projections: Clear Guide Device
Sales per Quarter relative to estimated 4,250 Potential Quarterly Sales of Ultrasound
Machines Used for Interventions
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4250
15 29 51 71 76 91 106 117 165 172 192 208 380 480 580 680 0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Device Sales per Quarter beginning Q1 2014
Funding Received • 3 different Phase I SBIRs =$500,000 • 2 different State of Maryland Grants=
$125,000 • 2 different sources of support from Johns
Hopkins University = $110,000 • 1 Angel Investment =$125,000 • Currently Seeking Private Investment to
accelerate development
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IP Position • IP: main enabling patent assigned to JHU
– Core patents allowed for international patentability
– Main enabling patent currently under prioritized examination (Track One) prosecution by Johns Hopkins University:
– International Prosecution (US, Canada, EU, Japan, and Israel);
– Clear Guide Medical has signed an exclusive license with JHU.
• Founders have other issued patents in this patent family.
• Clear Guide has filed its own patent on new embodiments.
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CGM Regulatory Path
• Hired the FDA consultant who wrote software requirements for 510(k) when she worked at FDA.
• “If we do a good job with the testing and 510(k) preparation, I think that 4-6 months for a device like yours is a fair projection for how long it would take to get a final decision once the 510(k) is submitted (I am assuming one round of question and answer).” Donna-Bea Tillman, Biologics Consulting Group
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Developmental Milestones to 510(k) and First Sales
• By end of Q1 2013: New manufacturable hardware design focused on miniaturization and FDA; software migrated onto this platform
• By end of Q1 2013: Animal testing • By May 2013 FDA filing (no clinical trials necessary) • By end of Nov 2013: FDA clearance of Gen-1 and
active pre-market demonstration and testing. • By end of Q4 2013: Manufacturing setup and first
sales of Gen-1 • By end of Q2 2014: FDA clinical trials on Gen-2 • By end of Q4 2014: FDA clearance on Gen 2 • By end of Q1 2015: First sales of Gen-2
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Investment Opportunity
($ in thousands) 2013 2014 2015 2016 2017 Annual revenue $ 888 $ 6,495 $ 16,949 $ 36,600 $ 99,675 Net Income (Loss)
$ (890) $ (211) $ 1,813 $ 7,180 $ 32,972
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Raising Series A • Up to $5M total
– $2M from lead investor – $3M available for 2nd close
• Optional Series B Growth Round in 2-3 years
Use of Funds • Engineering 25% • Production 30% • Sales & Mkt 35% • G&A 10%
CGM Organization
Management Team • Greg Hager, PhD, CEO
– 20 years in image guidance – Two prior startups – Chair of JHU Computer Science
• Philipp Stolka, PhD, CTO – 6 years of engineering experience – 2 years project management
experience
• Dorothee Heisenberg, PhD, COO
– 4 years banking JP Morgan Chase – 15 years teaching at JHU
Advisory Team • Emad Boctor, PhD, JHU Radiology
– 10 years of experience in interventional ultrasound
– One prior startup
• Darius Burschka, PhD, Computer Science, Technical University of Munich
– 20 years of experience in computer vision
• Jim Condon, MBA, Partner, TechCXO – more than 25 years of broad based
experience in running existing companies, repairing troubled companies, and scaling start-ups.
• Vernon Huang, MD, Anesthesiology – 20 years of practice as a Board Certified
Anesthesiologist – Two prior startups
• George Valliath, PhD, Founder, Pathlight Consulting – electro-optics and LCD and projection display
technologies, supply chain/manufacturing experience
• Cliff Weiss, MD, Interventional Radiology – 10 years of practice as a Board Certified
Radiologist 18
Key Takeaways: • A pressing clinical need exists for easier to use, more cost-effective image-guidance
technology in many different areas of medicine.
• The total market in anesthesia, emergency medicine and other specializations is enormous (millions of procedures per year); the immediate addressable market in biopsy and ablation is large and growing as cost of ultrasound machines come down.
• The technology is here and has been vetted both scientifically and commercially.
– Technology uses software to arbitrage down health care costs—significantly less expensive than any other systems in market.
– Technology makes it possible for doctors from many different specialties to use it with minimal investment in training and skill acquisition.
• The inventors have a strong track record for innovation and commercialization.
• The FDA Regulatory Path is clearly defined and tractable in 4-6 months.
• CONTACT US: [email protected]
• www.clearguidemedical.com
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