19
Revolutionizing image-guidance with cost- eective, easy- to-use technology Confidential 1

Revolutionizing image-guidance with cost- effncet2.org/images/conference2013/151A_Mar22_USS/1450_clearguid… · to biopsy, often times taking as many as 60 insertions of the biopsy

  • Upload
    others

  • View
    3

  • Download
    0

Embed Size (px)

Citation preview

Page 1: Revolutionizing image-guidance with cost- effncet2.org/images/conference2013/151A_Mar22_USS/1450_clearguid… · to biopsy, often times taking as many as 60 insertions of the biopsy

Revolutionizing image-guidance with cost-effective, easy-to-use technology

Confidential 1

Page 2: Revolutionizing image-guidance with cost- effncet2.org/images/conference2013/151A_Mar22_USS/1450_clearguid… · to biopsy, often times taking as many as 60 insertions of the biopsy

2

Using  so#ware  to  create  a  cost  effec.ve  device  which  enables  more  doctors  to  do  more  procedures  in  more  

places,  faster  

Page 3: Revolutionizing image-guidance with cost- effncet2.org/images/conference2013/151A_Mar22_USS/1450_clearguid… · to biopsy, often times taking as many as 60 insertions of the biopsy

Clinical Need: Ultrasound Guidance for Many Uses:

•  Needle Biopsies, Ablations, Central Vein Placements and Peripheral Nerve Blocks

•  Emergency Medicine •  Military Field Operations •  Remote Medical Access to Specialists

3

Page 4: Revolutionizing image-guidance with cost- effncet2.org/images/conference2013/151A_Mar22_USS/1450_clearguid… · to biopsy, often times taking as many as 60 insertions of the biopsy

The Problem? •  Learning to use Ultrasound is time-

consuming and difficult. •  Guidance devices are costly ($120K+) and

require dedicated hospital rooms. •  Guidance devices take a long time to

calibrate, increasing the time the doctor spends on the procedure.

•  Guidance devices require big changes to workflow and customary instruments

4

Page 5: Revolutionizing image-guidance with cost- effncet2.org/images/conference2013/151A_Mar22_USS/1450_clearguid… · to biopsy, often times taking as many as 60 insertions of the biopsy

The Solution: The Clear Guide One •  Easy-to-follow guidance: radiologists AND non-

radiologists can use it easily •  Affordable for even small clinics and centers at less

than 20% of the current equipment cost •  No calibration necessary: system “sees” needle,

saving time and preserving physician’s tool preferences, allowing more procedures to be completed by a doctor in a given time period

5

Projected arrows assist needle guidance; as the needle is correctly oriented, the projection goes from “red” to “green”

Page 6: Revolutionizing image-guidance with cost- effncet2.org/images/conference2013/151A_Mar22_USS/1450_clearguid… · to biopsy, often times taking as many as 60 insertions of the biopsy

Competition

•  Electromagnetic Trackers: e.g.Ultrasonix SonixGPS

•  Optical Trackers: e.g. AIM

•  Mechanical Guides: e.g. Civco

6

Page 7: Revolutionizing image-guidance with cost- effncet2.org/images/conference2013/151A_Mar22_USS/1450_clearguid… · to biopsy, often times taking as many as 60 insertions of the biopsy

Razor/Blade Monetization Strategy •  There is increasing adoption of image-guided surgical procedures,

which were granted their own CPT code for insurance reimbursements in 2002. Created incentives for hospitals to do procedures in-house whenever possible.

•  Clear Guide Medical will generate revenues from multiple streams: –  One-time revenue from sales of device –  Recurring revenue from annual software/maintenance

contracts –  Recurring revenue from sale of single-use sterile sleeves

and other disposables

7

2 Current Procedural Terminology, 2012 Edition. American Medical Association.

Page 8: Revolutionizing image-guidance with cost- effncet2.org/images/conference2013/151A_Mar22_USS/1450_clearguid… · to biopsy, often times taking as many as 60 insertions of the biopsy

Total Ultrasound Market

8

Global Annual Unit Sales of New Ultrasound Systems

Total Annual Sales: 67,130 systems

MARKET FOR CG-1 SYSTEM SALES

 150,172    

 215,287    

 71,659    

 41,749    

 25,236      16,513      10,593    

Number  of    Exis.ng  Ultrasound  Machines  in  Market=~600,000  

US  

Europe  

Russia,  India,  China    

Asia  Pacific  and  ROW  

Middle  East,  Africa  

La?n  America  

Canada  

MARKET FOR CG-1 MAINTENANCE CONTRACTS

A conservative estimate is that ~25% of new ultrasound systems sold globally are used in image-guided interventions, representing ~17,000 new sales opportunities for the CG-1 system each year.

In addition, we can sell our guidance probe to hospitals having existing ultrasound machines, representing additional ~150,000 new sales opportunities for the CG-1 system.

Page 9: Revolutionizing image-guidance with cost- effncet2.org/images/conference2013/151A_Mar22_USS/1450_clearguid… · to biopsy, often times taking as many as 60 insertions of the biopsy

Initial Target Addressable Market •  The liver is one of the most difficult organs

to biopsy, often times taking as many as 60 insertions of the biopsy needle.

•  Kidney biopsies are also difficult and often require many needle sticks to biopsy the correct lesion.

•  Between the two markets, there is a total of ~3.25 million biopsies and 700,000 cancers per year.

9

Liver Intervention Market

Kidney Intervention Market

0

100,000

200,000

300,000

400,000

500,000

600,000

World   US   World   US  

Cancer   Biopsies  

Page 10: Revolutionizing image-guidance with cost- effncet2.org/images/conference2013/151A_Mar22_USS/1450_clearguid… · to biopsy, often times taking as many as 60 insertions of the biopsy

Sales and Marketing Strategy •  First sales: OEM “super probe” for

Ultrasonix machines, and other Ultrasound manufacturers under Clear Guide brand.

•  Medium term strategy: manufacturing for all major ultrasound makers as part of their intervention suite product line under their name and with their distribution network.

•  Clear Guide will have both a dedicated Sales Force and an Active Reseller arrangement.

10

Page 11: Revolutionizing image-guidance with cost- effncet2.org/images/conference2013/151A_Mar22_USS/1450_clearguid… · to biopsy, often times taking as many as 60 insertions of the biopsy

Financial Projections: OEM with 2 Ultrasound Companies

•  Sharp increase in revenues and EBIT as number of machines begin doing procedures (e.g. as razor buyers start buying blades).

11

$0.9   $0.2   $1.8  $7.2  

$33.0  

$0.9  $6.5  

$16.9  

$36.6  

$99.7  

$20  

$0  

$20  

$40  

$60  

$80  

$100  

$120  

2013   2014   2015   2016   2017  

Millions  

EBIT  

Revenues  

Expenses  

Page 12: Revolutionizing image-guidance with cost- effncet2.org/images/conference2013/151A_Mar22_USS/1450_clearguid… · to biopsy, often times taking as many as 60 insertions of the biopsy

Market Penetration Assumptions in the Financial Projections: Clear Guide Device

Sales per Quarter relative to estimated 4,250 Potential Quarterly Sales of Ultrasound

Machines Used for Interventions

12

4250  

15    29      51      71      76      91      106      117      165      172      192      208      380      480      580      680    0  

500  

1,000  

1,500  

2,000  

2,500  

3,000  

3,500  

4,000  

4,500  

1   2   3   4   5   6   7   8   9   10   11   12   13   14   15   16  

Device  Sales  per  Quarter  beginning  Q1  2014  

Page 13: Revolutionizing image-guidance with cost- effncet2.org/images/conference2013/151A_Mar22_USS/1450_clearguid… · to biopsy, often times taking as many as 60 insertions of the biopsy

Funding Received •  3 different Phase I SBIRs =$500,000 •  2 different State of Maryland Grants=

$125,000 •  2 different sources of support from Johns

Hopkins University = $110,000 •  1 Angel Investment =$125,000 •  Currently Seeking Private Investment to

accelerate development

13

Page 14: Revolutionizing image-guidance with cost- effncet2.org/images/conference2013/151A_Mar22_USS/1450_clearguid… · to biopsy, often times taking as many as 60 insertions of the biopsy

IP Position •  IP: main enabling patent assigned to JHU

–  Core patents allowed for international patentability

–  Main enabling patent currently under prioritized examination (Track One) prosecution by Johns Hopkins University:

–  International Prosecution (US, Canada, EU, Japan, and Israel);

–  Clear Guide Medical has signed an exclusive license with JHU.

•  Founders have other issued patents in this patent family.

•  Clear Guide has filed its own patent on new embodiments.

14

Page 15: Revolutionizing image-guidance with cost- effncet2.org/images/conference2013/151A_Mar22_USS/1450_clearguid… · to biopsy, often times taking as many as 60 insertions of the biopsy

CGM Regulatory Path

•  Hired the FDA consultant who wrote software requirements for 510(k) when she worked at FDA.

•  “If we do a good job with the testing and 510(k) preparation, I think that 4-6 months for a device like yours is a fair projection for how long it would take to get a final decision once the 510(k) is submitted (I am assuming one round of question and answer).” Donna-Bea Tillman, Biologics Consulting Group

15

Page 16: Revolutionizing image-guidance with cost- effncet2.org/images/conference2013/151A_Mar22_USS/1450_clearguid… · to biopsy, often times taking as many as 60 insertions of the biopsy

Developmental Milestones to 510(k) and First Sales

•  By end of Q1 2013: New manufacturable hardware design focused on miniaturization and FDA; software migrated onto this platform

•  By end of Q1 2013: Animal testing •  By May 2013 FDA filing (no clinical trials necessary) •  By end of Nov 2013: FDA clearance of Gen-1 and

active pre-market demonstration and testing. •  By end of Q4 2013: Manufacturing setup and first

sales of Gen-1 •  By end of Q2 2014: FDA clinical trials on Gen-2 •  By end of Q4 2014: FDA clearance on Gen 2 •  By end of Q1 2015: First sales of Gen-2

16

Page 17: Revolutionizing image-guidance with cost- effncet2.org/images/conference2013/151A_Mar22_USS/1450_clearguid… · to biopsy, often times taking as many as 60 insertions of the biopsy

Investment Opportunity

($ in thousands) 2013 2014 2015 2016 2017 Annual revenue  $              888    $        6,495    $    16,949      $        36,600    $        99,675  Net Income (Loss)

 $          (890)    $          (211)    $        1,813    $              7,180      $        32,972  

17

Raising Series A •  Up to $5M total

–  $2M from lead investor –  $3M available for 2nd close

•  Optional Series B Growth Round in 2-3 years

Use of Funds •  Engineering 25% •  Production 30% •  Sales & Mkt 35% •  G&A 10%

Page 18: Revolutionizing image-guidance with cost- effncet2.org/images/conference2013/151A_Mar22_USS/1450_clearguid… · to biopsy, often times taking as many as 60 insertions of the biopsy

CGM Organization

Management Team •  Greg Hager, PhD, CEO

–  20 years in image guidance –  Two prior startups –  Chair of JHU Computer Science

•  Philipp Stolka, PhD, CTO –  6 years of engineering experience –  2 years project management

experience

•  Dorothee Heisenberg, PhD, COO

–  4 years banking JP Morgan Chase –  15 years teaching at JHU

Advisory Team •  Emad Boctor, PhD, JHU Radiology

–  10 years of experience in interventional ultrasound

–  One prior startup

•  Darius Burschka, PhD, Computer Science, Technical University of Munich

–  20 years of experience in computer vision

•  Jim Condon, MBA, Partner, TechCXO –  more than 25 years of broad based

experience in running existing companies, repairing troubled companies, and scaling start-ups.

•  Vernon Huang, MD, Anesthesiology –  20 years of practice as a Board Certified

Anesthesiologist –  Two prior startups

•  George Valliath, PhD, Founder, Pathlight Consulting –  electro-optics and LCD and projection display

technologies, supply chain/manufacturing experience

•  Cliff Weiss, MD, Interventional Radiology –  10 years of practice as a Board Certified

Radiologist 18

Page 19: Revolutionizing image-guidance with cost- effncet2.org/images/conference2013/151A_Mar22_USS/1450_clearguid… · to biopsy, often times taking as many as 60 insertions of the biopsy

Key Takeaways: •  A pressing clinical need exists for easier to use, more cost-effective image-guidance

technology in many different areas of medicine.

•  The total market in anesthesia, emergency medicine and other specializations is enormous (millions of procedures per year); the immediate addressable market in biopsy and ablation is large and growing as cost of ultrasound machines come down.

•  The technology is here and has been vetted both scientifically and commercially.

–  Technology uses software to arbitrage down health care costs—significantly less expensive than any other systems in market.

–  Technology makes it possible for doctors from many different specialties to use it with minimal investment in training and skill acquisition.

•  The inventors have a strong track record for innovation and commercialization.

•  The FDA Regulatory Path is clearly defined and tractable in 4-6 months.

•  CONTACT US: [email protected]

•  www.clearguidemedical.com

19