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MM1121 Information Design Tai Greene
1
Lusine Grigoryan Steve Sutanto Joseph H. Kim
Table of Contents
2
problem
competition
solution
mock up
revenue
marketing
pricing
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4
5-7
8-13
14-17
18-19
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printed Coupons/Rewards come in bulk
always gets thrown away
It adds to everyday mail
wasting more unnecessary paper
unpractical as life gets busy
most emailed reward points often get deleted or forgotten
more membership cards = thick wallet!
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Problem
Key Ring(Free)
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Competition
REWARD EVERYONE, EVERYWHERE, EVERYDAY
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Solution
reward card (barcode:EAN, UPC, CODE128, CODE39, ITF)
coupons (personal email & using information from Flurry Analytics)
account balance
promotions/sales (using information from Flurry Analytics)
store locator
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Solution
Flurry Analytics provides accurate, real time data to developers about how consumers use their mobile applications
increase revenue by satisfying users and increasing retention
save time and money, focusing on features users care about most
improve decisions - know exactly how, where, when and by whom and application is used
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Solution
Mock Up
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main screen of the Reward Cart app for first time users
sign up buttonfor first time users he/she will need to sign up in orderto use the app
learn more buttonif the user is not ready to sign up yet and wishes to learn more, they can do so by pushing this button
logo
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main screen of the Reward Cart app for regular users
reward cardsthis is where the user will physically all the reward cards he/she has scanned
main navigation barcards: user will push this button to access all his/her reward cardsadd card: user will push this button to adda reward card to the appaccount: button for user to access his/her personal settings and preferences
Mock Up
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main screen of the Reward Cart app for regular users
navigationuser can navigate to the card of choice in 3 ways:1. scrolling2. scrubbing via alphabet3. spotlight
Notification Numberuser can choose for this number to represent:1. number of coupons avail2. sales/promotions going on at retailer3. both
edit buttonuser can delete a reward card:1. swiping the card itself and pressing delete2. push the edit button to delete mult. cards at once
Mock Up
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retailer logo of reward cardthe logo of the retailer will be prominently displayed in the center for all reward cards
the color scheme of the background will match that of the retailer
cards buttonthis button is for the user to navigate back to the previous screen (reward cards)
main navigation barthe main navigation bar can always be found on the bottom so that the user can quickly navigate through the app
Mock Up
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reward card buttonuser can access his/her reward card barcode for the cashier to scan
coupons buttonuser can access the same coupons that would normallybe emailed to his/her personal account and use it directly from the app
account balanceuser can access his/her reward card points directly from the app
promotion/salesuser can view promotions/sales that are currently going on directly from the app
store locatoruser can find locations of nearestretailer of the reward card directlyfrom the app
Mock Up
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account balanceuser can access his/her reward card points directly from the app
cards buttonthis button is for the user to navigate back to the previous screen (reward cards)
main navigation barthe main navigation bar can always be found on the bottom so that the user can quickly navigate through the app
promotion/salesuser can view promotions/sales that are currently going on directly from the app
Mock Up
Revenue
mobile advertising is only going to grow bigger
revenue from ads sold on cellphones in the U.S. is expected to increase by 43% to $593 million in 2010, up from $416 million in 2009
- research firm eMarketer
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Apple has secured $60 million in advertising commitments for 2010
half the nascent U.S. mobile display advertising market, according to market research from J.P. Morgan.
Dictionary.com stated that the amount it could charge for its ad space had increased 177% since it enabled iAds in its iPhone app
we will receive 60% of the revenue
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Revenue
"When we looked at iAds, the experience and execution is in line with how we feel about brand advertising--communicate without interrupting the user,"
- Shravan Goli, president of Dictionary.com
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Revenue
Dictionary.com's Goli said the eCPM (effective cost per thousand impressions) for his products went up 177% with iAds
Goli also said that the eCPM for iAds is 246% higher than the other ad networks his company has tried
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Revenue
Marketing
AppCircle; first cross selling network for mobile apps
allows us to promote and monetize our app regardless of app store ranking by using Flurry analytics
only cost us money when we earn a new download
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using Flurry Analytics, AppCircle recommends relevant apps within other apps the consumer is using
app is recommended to consumer based on matching persona through Flurryʼs analytic platform
AppCircle recommends apps within other apps, and if the cross-sale happens from within our app, earn 60% of revenue
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Marketing
$3.99
Unlimited Reward Cards
initial 2 months
Free
Limited to 3 Reward Cards
Pricing
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