BACKGROUND & HISTORY The Palm Harbor Golf Club originally
opened in 1973 as a community amenity for Palm Coasters. The golf
course property (with the exception of the driving range property)
was donated to the City of Palm Coast after a developer halted
redevelopment due to the real estate market downturn. Palm Harbor
Golf Club re-opened for play on November 7, 2009 under a management
agreement with Kemper Sports Management. The current agreement with
Kemper Sports Management is set to expire November 6, 2014.
Slide 3
REQUEST FOR PROPOSALS Request for Proposals advertised May 20,
2014 5 firms submitted written proposals KemperSports Management
Billy Casper Golf Cypress Golf Management Down to Earth Golf Green
Golf Partners
Slide 4
EVALUATION TEAM PROCESS 3 firms selected for Interviews &
Presentations KemperSports Management Billy Casper Golf Down to
Earth Golf Presentations and Q&A sessions conducted Evaluation
Team decided that further research was needed Site visits conducted
Plantation Golf Club managed by Down to Earth Golf (July 11) The
Golf Club at Cypress Head managed by KemperSports Management (July
31) Ocala Golf Club managed by Billy Casper Golf (August 6) Palm
Harbor Golf Club managed by KemperSports Management
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EVALUATION TEAM RANKING The Evaluation Team met and ranked the
3 firms as follows: 1.Billy Casper Golf 2.KemperSports Management
(tied for 2 nd ) 3.Down to Earth Golf (tied for 2 nd ) Evaluation
Team is recommending to City Council that the City Manager, or
designee be authorized to negotiate a contract with Billy Casper
Golf.
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Why Billy Casper Golf? Experience Currently managing 70+
municipal golf properties 9 (of the 70) municipal golf properties
in the state of Florida Combined host over 4 million rounds
annually Programming Strategies Loyalty and Play Development
Programs Variety of pricing and benefit options Community
Involvement Special Events (Worlds Largest Golf Outing)
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Why Billy Casper Golf? Marketing Strategies War Room Electronic
Marketing Third Party Special Programming Initiatives Quality
Assurance Mystery Shoppers & Telephone Calls
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Why Billy Casper Golf? Local Regional Team St. Augustine
Regional Operations Manager Regional Director of Agronomy Orlando
Senior Vice President of Operations Regional Marketing
Director
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Transition Billy Casper Golf is committed to a smooth
transition. Managed over 70 transitions over the last 5 years
Transition Plan Includes: Communication with the golf community
Meetings with the golf community Evaluation of current employees
(retention) Training
Slide 10
EVALUATION TEAM RECOMMENDATION Evaluation Team is recommending
to City Council that the City Manager, or designee be authorized to
negotiate a contract with Billy Casper Golf.
