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LOGO USAGE August 2016

Ria BRAND GUIDELINES LOGO USES AUGUST 2016...For a complete pack of logos, images, icons, design elements and merchandising examples, including other Ria-branded assets (such as cars),

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Page 1: Ria BRAND GUIDELINES LOGO USES AUGUST 2016...For a complete pack of logos, images, icons, design elements and merchandising examples, including other Ria-branded assets (such as cars),

LOGO USAGEAugust 2016

Page 2: Ria BRAND GUIDELINES LOGO USES AUGUST 2016...For a complete pack of logos, images, icons, design elements and merchandising examples, including other Ria-branded assets (such as cars),

COLOURS

BLUEC:100, M:82, Y:6 K:5R:0, G:57, B:166HEX # 0039A6

PANTONE 286C

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ORANGE C:0, M:72, Y:100, K:0R:255, G:110, B:0HEX # FF6E00 PANTONE1505C

Page 3: Ria BRAND GUIDELINES LOGO USES AUGUST 2016...For a complete pack of logos, images, icons, design elements and merchandising examples, including other Ria-branded assets (such as cars),

LOGO

The Ria logo always appears on an orange background

The logo must not be modified in any way, including shadows or 3D effects

Colours: Orange > C:0, M:72, Y:100, K:0 | R:255, G:110, B:0 | HEX # FF6E00 | PANTONE 1505C Blue > C:100, M:82, Y:6, K:5 | R:0, G:57, B:166 | HEX # 0039A6 | PANTONE 286C

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Page 4: Ria BRAND GUIDELINES LOGO USES AUGUST 2016...For a complete pack of logos, images, icons, design elements and merchandising examples, including other Ria-branded assets (such as cars),

Money Transfer is not a part of the Ria logo, so it must not be placed too close. Please always respect the gap.

Keep a minimun space of 1/3 of “X” between the text and logo.

Text font: FrutigerNextLT Black Italic, UPPERCASE.

Other Product Descriptors:

MONEY TRANSFER CHANGE CURRENCY EXCHANGE

LOGO WITH PRODUCT DESCRIPTOR

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X

1/3 X 1/3 X

Page 5: Ria BRAND GUIDELINES LOGO USES AUGUST 2016...For a complete pack of logos, images, icons, design elements and merchandising examples, including other Ria-branded assets (such as cars),

The Ria logo must always be used on an orange background. A minimum amount of space around the logo should be allowed for, as shown in the measurements below.

For a complete logo pack, please contact [email protected]

LOGO PROTECTED AREA

1/4 X

1/2 X

1/2 X

X

1/2 X 1/2 X5

Page 6: Ria BRAND GUIDELINES LOGO USES AUGUST 2016...For a complete pack of logos, images, icons, design elements and merchandising examples, including other Ria-branded assets (such as cars),

LOGO USAGE

Single ColorFor applications whereonly one color/ink is allowed.

Blue ONLY Black ONLY

PreferredPositive on orange

Logo approved for use across all advertising materials and signage

This is the primary choice.

OptionalOnly for business cards, certificates, or when a white background is mandatory.

The Ria Logo is composed of basic Frutiger Ultra Black Italic typeface with ad-hoc serif created to produce a singular and unique Ria Font.The circle on top of the “i” represents the globe and the two curved lines across signify our coverage around the world.This represents the nature of the global financial company we are.

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Page 7: Ria BRAND GUIDELINES LOGO USES AUGUST 2016...For a complete pack of logos, images, icons, design elements and merchandising examples, including other Ria-branded assets (such as cars),

Contact us

For a complete pack of logos, images, icons, design elements and merchandising examples, including other Ria-branded assets (such as cars), please contact:

[email protected]

+ 34 917 613 760 - Ext.: 72416

Calle Cantabria 2, Planta 2, Puerta 1A / Alcobendas, Madrid CP 28108

www.riafinancial.com