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Right Message. Right Audience. Right Time.MEDIA KIT 2019 2 ime. Right age. Dear Security Industry Marketer, We are pleased to present the 2019 Media Kit for Security Systems News (SSN)

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Page 1: Right Message. Right Audience. Right Time.MEDIA KIT 2019 2 ime. Right age. Dear Security Industry Marketer, We are pleased to present the 2019 Media Kit for Security Systems News (SSN)

www.securitysystemsnews.com

Right Time.

Right Message.

Right Audience.

2019 media kit • www.securitysystemsnews.com

Page 2: Right Message. Right Audience. Right Time.MEDIA KIT 2019 2 ime. Right age. Dear Security Industry Marketer, We are pleased to present the 2019 Media Kit for Security Systems News (SSN)

2019MEDIAKIT

2 2019 MEDIA KIT

Right Time.

Right Message.Right Audience.

Dear Security Industry Marketer,

We are pleased to present the 2019 Media Kit for Security Systems News (SSN). SSN is the “newspaper of record” for the industry and provides the latest business and technology news to our readers.

SSN’s strong portfolio offers our subscribers a variety of vehicles to receive the news. Whether it be the monthly print edition, the weekly Newswires, the Top5 newsletters, webcasts or our presence at trade events, SSN has become the go to source for the latest happenings in the industry.

We’re here to give you the best value for your marketing dollar. Let us help build your strategy and campaign that accomplishes your marketing goals. We look forward to working with you! Give us a call or email us today!

Rick Rector

HeadquartersUnited Publications, Inc.106 Lafayette Street • PO Box 998Yarmouth, ME 04096207-846-0600

New England States, Eastern Canada & InternationalRick Rector Publisher 207-846-0600 x267 [email protected]

Midwest & Eastern StatesBrad DurostRegional Sales Manager 207-846-0600 x274 [email protected]

Western States & Western CanadaRob AkertRegional Sales Manager623-376-9513 [email protected]

Marketplace/Sales CoordinatorCath Daggett 207-846-0600 x300 [email protected] ContactsSend press releases to:

EditorPaul Ragusa207-846-0600 [email protected] @SSN_Editor

Managing EditorSpencer Ives 207-846-0600 [email protected] @SSN_Spencer

INTRO

Con

tact

Contact your sales manager for custom marketing proposals and all pricing.

“Speco Technologies prides itself on bringing new and unique products and services to the security industry. We regard SSN as a preferred media partner that can effectively deliver our message through any form of media to their high-end clientele. SSN takes the time to understand how our company is different from the competition and assists us with developing a complete marketing program from the ground up each year that is specifically tailored to the ever-changing markets we serve. We are incredibly pleased with their forward-thinking ideas and have benefitted greatly from their support.”

- T.J. Dixon, Speco Technologies

What our advertisers have to say about us:

Page 3: Right Message. Right Audience. Right Time.MEDIA KIT 2019 2 ime. Right age. Dear Security Industry Marketer, We are pleased to present the 2019 Media Kit for Security Systems News (SSN)

2019MEDIAKIT

3 2019 MEDIA KIT

Right Time.

Right Message.Right Audience.

The most savvy integrators and installers in the industry—those companies you want as your customers—read Security Systems News. Our print edition alone reaches more than 24,000 qualified professionals.

AUDITEDCIRCULATION

individuals by name and title and/or company100%

Installing /Specifying Companies 79%Other Security Professionals21%

Executive/Purchasing/General Management84%Installation/Service Staff, Consultant, Other 16%

Nefkens, president and CEO of Honeywell Homes, the busi-ness that will become Resideo, told Security Systems News via email. Additionally, “the spun business will be able to have focused strategic decision mak-ing to meet the needs of its cus-

tomers, including the professional security dealers.”

Resideo will have a large network of pro-fessional partners and customers who buy and support the Hon-eywell Home line of products, Honeywell

announced, including more than 110,000 contractors. As an independent company, Resideo will support their growth by investing in sales and technical training, improving channel partner marketing and related programs to enhance their

volume 21, number 9SePTember 2018 n $7.00

CommerCial & SyStemS integratorS n Convergint acquies Access Control

Technologies Page 14

n Launch Security rebrands as Defendify Page 14

monitoringn Blue Ridge Monitoring remodels,

rebrands Page 18

n NMC hires a new VP of dealer relations Page 18

reSidentialSyStemSn LifeShield names John Owens as

new CEO Page 20

n ADT names new chief marketing officer Page 20

n August Home reaches 1 million user milestone Page 23

SupplierS n Arcules rolls out new cloud video

platform Page 24

n Sargent and Greenleaf opens direct to consumer site Page 25

Ceo see page 14HoneyWell see page 20

veCtor see page 22

STATS

Parks looks at IoT and interoperability See page 2

producTS

See what’s new in IP camera technology See page 29

Vector Security debuts storefront concept in Ohio

Honeywell Homes, ADI spin renamed ResideoBy Spencer Ives MORRIS PLAINS , N . J .— Honeywell recently announced that Resideo will be the cor-porate name of the Honeywell Homes product portfolio and ADI global distribution busi-nesses when they become a stand-alone, publicly traded company fol-lowing completion of a spin that is expected by the end of 2018.

H o n e y w e l l w i l l license its brand to Resideo under a long-term agreement for use in its home comfort and security hardware, and soft-ware solutions for all channels.

“As a standalone, indepen-dent business, Honeywell ’s Homes and ADI Global Distri-bution businesses will benefit from a more targeted focus and ability to invest to meet the needs of its customers,” Mike

By Paul RagusaPITTSBURGH—Vector Secu-rity Inc., a provider of intelli-gent mobile security and home automation solutions based here, recently debuted its new storefront concept in Canfield, Ohio, home to the company’s largest installed customer base in that state.

Art Miller, vice president of marketing for Vector Security, told Security Systems News that the company hopes to add two more storefront locations, one in Kentucky and one in Mary-land, by year’s end.

The 2,300-square-foot store-front in Canfield offers custom-ers the opportunity to touch,

By Paul Ragusa

COLUMBIA, S.C.—Electric Guard Dog LLC named Mark Wesley as its new CEO. Jack DeMao, who has served as CEO since 2007, will tran-sition to a role on the com-pany’s board of directors and remain an investor in the company.

“Electric Guard Dog has a great foundation—a lot of momentum and is growing r a p i d l y —a s w e l l as a very cus tomer-f o c u s e d culture and g r o w t h -f o c u s e d culture that Jack DeMao has put in place here,” Wesley told Security Systems News. “I felt like I was not only step-ping into a really great situ-ation but also one that has a lot of upside potential. It is a good-size company but still with a lot of opportunity to grow, acquire new customers and do more with the custom-ers we have today, so that is what really excited me about coming here.”

Wesley was most recently the president of Recall Cor-poration, North and South America, overseeing asset and data protection for an $850 million company that provides outsourced infor-mation management services to companies worldwide. During his tenure, Wesley made improvements to opera-tions, developed and imple-mented a new strategic plan

feel and demo security and home automation solutions offered by Vector Security via a Customer Experience Area,

By Spencer IvesHOUSTON—Modern System Concepts Inc. and Gulf Coast Security, both based around Houston, in early July merged to create a company better suited for growth.

Modern has about $4 mil-lion in annual revenue and Gulf Coast did about $1 mil-lion annually; the combined company will have about $5 million in revenue and

www.securitysystemsnews.com

which features products such as security control panels, indoor and outdoor video cameras,

merge see page 15

Electric Guard Dog names a new CEO

STaTS .......................................2

HoW I uSe mY SYSTem ..........3

SPeCIFICallY SPeaKIng.......8

gueST CommenTarY...........10

edITorIal .............................12

FIve queSTIonS ...................31

daTabanK .............................31

Houston integrators merge

Mike Nefkens

Mark Wesley

Vector Security opened its first storefront retail location in Canfield, Ohio, home to the company’s largest installed customer base in that state.

Business Function

Qualified Circulation

Copyright 2018 Verified Audit Circulation

ANNUAL AUDIT REPORT Analysis conducted on the May 2017 Issue

BUSINESS/INDUSTRY AND JOB TITLE CLASSIFICATION

Executive

Mgmt./Owner/

Gen. Mgmt./Security Mgr./Director/ Systems

Business Description Non-Paid

Print Non-Paid

Digital

President/ Partner/VP/ Gen. Mgr.

Supervisor/ Financial Mgr./

Controller Sales Manager/ Representative

Architect/ Designer/ Engineer

Installation/ Service Staff Consultant

Other Titled

Personnel Total Qualified Unduplicated* Percent

Security Installing Dealer; Security Installing Dealer with Central Station; Security Service Company that installs 10,049 2,420 8,381 1,497 646 218 205 51 69 11,067 45.6%

Systems Integrator, Computer Integrated Systems Design; Access Control/Systems Specialist; Engineered Systems Distributor/Fire

7,384 1,489 6,348 865 395 312 72 63 30 8,085 33.3%

Subtotal 17,433 3,909 14,729 2,362 1,041 530 277 114 99 19,152 78.9%

Central Station Service (non-installing) 326 176 166 134 63 8 4 4 16 395 1.6%

Security Product Distributor; Security Systems Reseller; IT Reseller 944 549 553 268 205 72 12 18 40 1,168 4.8%

Government/Military; Communications/Utility/Cable/ Telecom Company 613 273 280 280 26 59 29 27 44 745 3.1%

Security Consultant 792 458 520 77 58 56 12 256 9 988 4.1%

Security Product Distributor 261 128 114 57 98 15 2 6 9 301 1.2%

Manufacturer's Representative 228 148 101 28 120 8 2 8 9 276 1.1%

End User of Security Products; Other allied to the field 948 591 396 460 59 49 28 75 158 1,225 5.1%

Total Qualified Circulation 21,545 6,232 16,859 3,666 1,670 797 366 508 384 24,250 100.0%

* Combined print and digital may not equal Total Qualified Unduplicated.

Source – Security Systems News

Source: Verified June 2017 Audit Statement

Page 4: Right Message. Right Audience. Right Time.MEDIA KIT 2019 2 ime. Right age. Dear Security Industry Marketer, We are pleased to present the 2019 Media Kit for Security Systems News (SSN)

2019MEDIAKIT

4 2019 MEDIA KIT

Right Time.

Right Message.Right Audience.

Reach Security Systems News’ audience with your own e-mail or direct mail piece. For e-mail rentals, contact your SSN sales rep. For postal mailings, contact Mike Rovello at Infogroup. Phone: 402-836-5639 | email: [email protected]

AUDIENCE

Unique Security professionals 56,056

You pick your audience

Installing/Specifying Companies 26,113

Management 27,400

List Rentals

Target the right prospects through Security Systems News’ engaged audience

Focus by Security Showcase is a dedicated broadcast email that delivers your custom message to an audience of your choice. This unique opportunity allows you to reach security professionals with buying power, without other advertisers’ materials in the email. Drill down into our extensive audience to target exactly who you want to reach.

Our United Audience Database (UAD) tracks and collects data on security professionals as they engage with our news. We know who your prospects are, what they do and what information they are seeking. This means we know how to help you reach and connect with them. With both demographic and behavioral selections available, you can be sure you are hitting your target audience.

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webcasts 5,749

print 24,250

enews 25,507

Our audience consists of:

Page 5: Right Message. Right Audience. Right Time.MEDIA KIT 2019 2 ime. Right age. Dear Security Industry Marketer, We are pleased to present the 2019 Media Kit for Security Systems News (SSN)

2019MEDIAKIT

5 2019 MEDIA KIT

Right Time.

Right Message.Right Audience.

PRINT

Print IssueConnect with 24,000+ security professionals through the monthly print edition. Print advertising is an essential component of your integrated marketing campaigns.

New Product SubmissionsIn order to have your new product considered, please submit a photo, a description and the three most important features to Cath Daggett at [email protected]. Put “new product” in the subject line of your email.

Advertising opportunities include:

Display Ads / Inserts / Wraps + TipsThe foundation of any marketing campaign. Get yourmessage seen in the pages of Security Systems News.

Marketplace AdsAds in this targeted section enable you to influencethousands of readers without breaking your budget.

Coverage

BROUGHT TO YOU BY:

Must SeePRODUCT GUIDE

2018

APRIL 11-13, 2018 • LAS VEGAS, NEVADA

Commercial & Systems IntegratorsNews on the companies doing the most progressive and complicated work in the security industry. Large or small, these companies are working with new technologies to provide solutions to increasingly difficult problems.

Residential SystemsWhere the public meets the industry to protect family and home.

MonitoringFollowing the evolution of monitoring, from video verification to two-way medical monitoring. Keeping you up to date on who’s offering what and who’s working with whom.

SuppliersNews on manufacturers and distributors—including mergers, acquisitions, new products, new CEOs and everything else that affects the way installers and integrators win and retain business.

Official ISC West Must-See Product GuideReach ISC West attendeesThis product guide lists hundreds of products by category and serves as a road map for attendees as they navigate ISC West. Make sure they know about your product by purchasing an enhanced listing or advertisement! The product guide is distributed in print, as well as a digital edition.

Head

briefs

ADT hires a new CMO

By Spencer IvesLANGHORNE, Pa.—LifeShield, which provides DIY installed and professionally monitored securi-ty systems, recently announced a new CEO, John Owens, as well as an enhanced business rela-tionship with MasTec Advanced Technologies. LifeShield investor and outgoing CEO Mike Hagan will continue his role as chair-man.

Culture is a primary task, Owens told Security Systems News. “I want to create a cul-ture that is a winning culture—positive, optimistic and forward thinking.”

Prior to joining LifeShield, Owens was the CMO for finan-cial services firm J.G. Went-worth, head of marketing for the digital bank ING DIRECT,

and then became managing VP of bank marketing for Capital One when Capital One bought ING DIRECT.

Owens sees how his prior work experiences can impact LifeShield. “From a marketing and CMO perspective, one of the most impor-tant roles in a job is to really set the strategy of who you are, what you’re one of, and why you’re different,” Owens said. Evaluating the strat-egy is a critical first step, he said.

“I think in this space, custom-er experience is really critical. People, if they have an alarm sys-tem or home automation—they want it to work, they want you to be responsive, it has to be drop-

dead simple so they don’t need to think about it,” Owens said. “My experience at ING DIRECT was built on that; customer experi-ence is critical, we sweated every

detail—and the same at J.G. Wentworth.”

Owens added that the financial services world is a data-rich environment. “I think home security and home automation is the same, and we can get really thoughtful

about how we use data to inform our decision and our strategy and our customer experience.”

Another strategic focus for Owens is building the LifeShield brand and reputation. “The focal point is to really focus on the rep-utation, and reputation is built

out of experience, and experi-ence is built out of sweating the details,” he said. When the company has that aligned, the next step is to make sure that, from a marketing perspective, LifeShield is finding the right consumers.

“Most importantly, I always work from the customer back—what does the customer need? And I love the fact that Doug [Bellenger, LifeShield’s chief product officer] and his team think that way as well. We’re really trying to find ways to dif-ferentiate by giving customers a very simple experience that they are super confident in,” Owens said.

MasTec and LifeShield started working together several

LifeShield names John Owens as new CEODEFENDERS announces changes to its executive leadership team INDIANAPOLIS—DEFENDERS, a provid-er of residential security and smart home solutions, recently announced two exec-utive promotions. Robert Freeman has been named chief operating officer, and Bart Shroyer has been named executive vice president and chief financial officer

As COO, Robert Freeman now leads DEFENDERS’ Sales, Field Services, and Customer Experience organizations. He ensures these teams are properly focused and working closely together to deliver on DEFENDERS’ operational, financial and strategic goals while maxi-mizing value for team members, custom-ers and ADT.

“For more than a decade at DEFENDERS, Robert has built an impres-sive track record of personal growth and delivering results,” Jim Boyce, DEFENDERS president and CEO, said in the company’s announcement. “He has proven himself to be a successful execu-tive that grows and inspires leaders who love and serve people.”

As EVP and CFO, Bart Shroyer leads Finance, Accounting, ADT Relationships, Information Technology, and Legal/Risk. Most recently, he served as the compa-ny’s chief financial officer.

“This new title more accurately describes the breadth of Bart’s responsi-bilities, as well as his influence and impact on the company’s business, culture and relationships,” Boyce said. “Importantly, Bart Shroyer and Robert Freeman are homegrown DEFENDERS executives and I couldn’t be more proud of them.”

Parks Associates looks at connected home healthLONDON—Research from Parks Associates shows 42 percent of con-sumers 50 and older in U.S. broad-band households are very interested in using a home system that can sense an emergency and alert the necessary people if it allows them to continue liv-ing independently. The IoT research firm explored new use cases for health-care emerging from smart home, AI, and machine learning innovations at its fifth-annual Connected Health Summit: Engaging Consumers, Aug. 28-30 at the Manchester Grand Hyatt in San Diego. The topic was addressed in a session that featured executives from ADT, Alarm.com, American Two-Way, GreatCall, Life365, and Rapid Response Monitoring Services.

“Many independent living solutions have strong crossover opportunities with the smart home; stakeholders from both connected health and the smart home are exploring ways to sup-port new home-based health applica-tions and use cases,” Dina Abdelrazik, research analyst, Parks Associates, said in the announcement.

By SSN StaffBOCA RATON, Fla.—ADT announced that former Ama-zon and Chewy.com executive, Jochen Koedijk, has joined the company as its chief marketing officer.

Reporting directly to ADT president Jim DeVries, Koedijk will be responsible for deliver-ing digital and brand market-ing strategies and initiatives that drive profitable business growth.

“Customer retention and lead-generation is significantly driven by digital engagement, and Jochen’s leadership experi-ence with world-class organiza-tions such as Amazon, Chewy, and Electronic Arts is an imme-diate asset to our organization,” DeVries said in the announce-ment. “Jochen is a marketing innovator, and we’re excited for him to build upon the ADT brand for our next generation of customers.”

Koedijk joins ADT from Chewy.com where he served as the vice president, market-ing Previous to Chewy.com, He held roles at Amazon and Elec-tronic Arts. During his time at Amazon, he led worldwide social media and new channel advertising, overseeing a cross-functional team of more than 70 people and achieving triple digit year-over-year growth. As a member of Electronic Arts’ digital business unit leadership team, he led in-house global

performance marketing opera-tions for the company’s console, PC, and mobile games business lines.

“Given the tremendous inno-vation in the home security and automation space, I couldn’t think of a better time to join ADT, North America’s most recognizable security leader,” Koedijk said in a prepared state-ment. “I look forward to col-laborating with my colleagues to continue providing world-class customer service and scaling our business through new and disruptive channels.”

Koedijk holds his degrees in business administration and social sciences from the VU University in Amsterdam, NL.

Jamie Haenggi, who has been overseeing the marketing function as part of her respon-sibilities, will become the com-pany’s chief customer officer. Customer strategy and reten-tion remains the single most important part of the business, and Haenggi’s experience will be central to enhancing customer engagement, ADT said.

“Jamie is one of our most ver-satile executives,” DeVries said. “Her passion for the customer, strategic approach and vision for customer experience is instru-mental to improving customer retention, maintaining best-in-class customer service and designing a roadmap for fur-ther customer engagement and growth.” SSN

ability to meet the needs of homeowners, the company said.

The company’s network also includes more than 3,000 distributors and 1,200 original equipment manufacturers, retailers and online merchants, according t o H o n -e y w e l l ’ s announce-m e n t . More than 4.7 million of Resideo’s c u s t o m -e r s u s e connected d e v i c e s i n t h e i r h o m e s , which pro-vide them app-based access to con t ro l s , monitoring and alerts. After the spin, the new company will already have approximately 30 mil-lion installed sensors gener-ating more than 250 billion data transmissions annually, the company estimated.

The ADI Global Distribu-tion business has more than 200 physical locations in nearly 20 countries, offering

more than 350,000 products to more than 100,000 con-tractors.

ADI Global Distribution will retain its name and remain as a free-standing distribution business of Resideo.

The name Resideo comes from combining the words

“ r e s i -d e n c e , ” m e a n i n g one’s home, and “presi-dio,” mean-ing fortress, according to Nefkens.

“ W h e n we thought a b o u t a name for t h e n e w company, we knew it had to reflect our strong heri-

tage, the promise of connect-ed technology, and the deep devotion people have for protecting what they hold most dear,” Nefkens said.

The Honeywell Home, ADI spin-off is subject to customary conditions and regulatory approvals, includ-ing final approval by Honey-well’s board of directors. SSN

Honeywell Homes, ADI spin renamed Resideo

John Owens

Continued from page 1

“When we thought about the name for

the new company, we knew it had to reflect our strong heritage,

the promise of connected technology, and the deep devotion

people have for protecting what they

hold most dear.”—Mike Nefkens, Resideo

CEO see page 22

www.securitysystemsnews.com septeMbeR 2018 seCURItY sYsteMs NeWsResidential systems20

residential systems

Nefkens, president and CEO of Honeywell Homes, the busi-ness that will become Resideo, told Security Systems News via email. Additionally, “the spun business will be able to have focused strategic decision mak-ing to meet the needs of its cus-

tomers, including the professional security dealers.”

Resideo will have a large network of pro-fessional partners and customers who buy and support the Hon-eywell Home line of products, Honeywell

announced, including more than 110,000 contractors. As an independent company, Resideo will support their growth by investing in sales and technical training, improving channel partner marketing and related programs to enhance their

volume 21, number 9SePTember 2018 n $7.00

CommerCial & SyStemS integratorS n Convergint acquies Access Control

Technologies Page 14

n Launch Security rebrands as Defendify Page 14

monitoringn Blue Ridge Monitoring remodels,

rebrands Page 18

n NMC hires a new VP of dealer relations Page 18

reSidentialSyStemSn LifeShield names John Owens as

new CEO Page 20

n ADT names new chief marketing officer Page 20

n August Home reaches 1 million user milestone Page 23

SupplierS n Arcules rolls out new cloud video

platform Page 24

n Sargent and Greenleaf opens direct to consumer site Page 25

Ceo see page 14HoneyWell see page 20

veCtor see page 22

STATS

Parks looks at IoT and interoperability See page 2

producTS

See what’s new in IP camera technology See page 29

Vector Security debuts storefront concept in Ohio

Honeywell Homes, ADI spin renamed ResideoBy Spencer Ives MORRIS PLAINS , N . J .— Honeywell recently announced that Resideo will be the cor-porate name of the Honeywell Homes product portfolio and ADI global distribution busi-nesses when they become a stand-alone, publicly traded company fol-lowing completion of a spin that is expected by the end of 2018.

H o n e y w e l l w i l l license its brand to Resideo under a long-term agreement for use in its home comfort and security hardware, and soft-ware solutions for all channels.

“As a standalone, indepen-dent business, Honeywell ’s Homes and ADI Global Distri-bution businesses will benefit from a more targeted focus and ability to invest to meet the needs of its customers,” Mike

By Paul RagusaPITTSBURGH—Vector Secu-rity Inc., a provider of intelli-gent mobile security and home automation solutions based here, recently debuted its new storefront concept in Canfield, Ohio, home to the company’s largest installed customer base in that state.

Art Miller, vice president of marketing for Vector Security, told Security Systems News that the company hopes to add two more storefront locations, one in Kentucky and one in Mary-land, by year’s end.

The 2,300-square-foot store-front in Canfield offers custom-ers the opportunity to touch,

By Paul Ragusa

COLUMBIA, S.C.—Electric Guard Dog LLC named Mark Wesley as its new CEO. Jack DeMao, who has served as CEO since 2007, will tran-sition to a role on the com-pany’s board of directors and remain an investor in the company.

“Electric Guard Dog has a great foundation—a lot of momentum and is growing r a p i d l y —a s w e l l as a very cus tomer-f o c u s e d culture and g r o w t h -f o c u s e d culture that Jack DeMao has put in place here,” Wesley told Security Systems News. “I felt like I was not only step-ping into a really great situ-ation but also one that has a lot of upside potential. It is a good-size company but still with a lot of opportunity to grow, acquire new customers and do more with the custom-ers we have today, so that is what really excited me about coming here.”

Wesley was most recently the president of Recall Cor-poration, North and South America, overseeing asset and data protection for an $850 million company that provides outsourced infor-mation management services to companies worldwide. During his tenure, Wesley made improvements to opera-tions, developed and imple-mented a new strategic plan

feel and demo security and home automation solutions offered by Vector Security via a Customer Experience Area,

By Spencer IvesHOUSTON—Modern System Concepts Inc. and Gulf Coast Security, both based around Houston, in early July merged to create a company better suited for growth.

Modern has about $4 mil-lion in annual revenue and Gulf Coast did about $1 mil-lion annually; the combined company will have about $5 million in revenue and

www.securitysystemsnews.com

which features products such as security control panels, indoor and outdoor video cameras,

merge see page 15

Electric Guard Dog names a new CEO

STaTS .......................................2

HoW I uSe mY SYSTem ..........3

SPeCIFICallY SPeaKIng.......8

gueST CommenTarY...........10

edITorIal .............................12

FIve queSTIonS ...................31

daTabanK .............................31

Houston integrators merge

Mike Nefkens

Mark Wesley

Vector Security opened its first storefront retail location in Canfield, Ohio, home to the company’s largest installed customer base in that state.

Broadest Reach

Drive booth traffic

Officially sanctioned by ISC West!

Page 6: Right Message. Right Audience. Right Time.MEDIA KIT 2019 2 ime. Right age. Dear Security Industry Marketer, We are pleased to present the 2019 Media Kit for Security Systems News (SSN)

2019MEDIAKIT

6 2019 MEDIA KIT

Right Time.

Right Message.Right Audience.

CALENDAR

Issue Market Trends Product Spotlight

Special Features

Bonus Distribution

Ad Close*

MaterialsDue

January Video Surveillance/4K PSIM/SOC End User Spotlight Dec 11 Dec 14

February Biometrics Cloud Emerging Technologies TechSec Jan 9 Jan 14

March Wireless/Mobile Access

Locking Systems Mobile Apps Home Health Technology Summit; PSA Tech

Feb 8 Feb 13

april Cloud Mobile Apps Cameras/Video Technology ISC West Mar 8 Mar 13

May PERS/mPERS Smart Home/Home Automation

Robotics Apr 8 Apr 11

June Access Control/Lock-ing Systems

Megapixel Cameras Digital Sourcebook: Monitoring ESX May 9 May 14

July Residential Systems/Home Automation

NVRs/DVRs Managed Services/Cloud Jun 10 Jun 13

august Video Monitoring/VMS/Analytics

Biometrics Cybersecurity Jul 9 Jul 12

septeMber Software IP Cameras Software; Digital Sourcebook: Mobile Access

GSX; Cloud+ Aug 8 Aug 12

OctOber Outdoor and Perimeter Security

Video Analytics AI/ML Sep 10 Sep 13

nOveMber Managed Services/Cloud-based Solutions

VMS "20 under 40" winners: End users, Integrators & Consultants

ISC East Oct 9 Oct 15

DeceMber Power Management Intrusion Women in Security Nov 8 Nov 13

*Subject to change.

Editorial Calendar

Page 7: Right Message. Right Audience. Right Time.MEDIA KIT 2019 2 ime. Right age. Dear Security Industry Marketer, We are pleased to present the 2019 Media Kit for Security Systems News (SSN)

2019MEDIAKIT

7 2019 MEDIA KIT

Right Time.

Right Message.Right Audience.

This fully-interactive version of the newspaper has customizable features and allows users to access complete issues of Security Systems News at any time on the web. Each month, an email linking to the Digital Edition is sent to Security Systems News’ engaged subscribers. Your exclusive monthly sponsorship allows you to influence decision makers as they read their news online.

DIGITAL PUBLICATIONS

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Exclusive Monthly Sponsor receives:n HTML or text ad in the announcement email

broadcast sent to more than 24,000 subscribers n Full page ad on the landing page n Extended exposure through archived edition

Other advertising opportunities:n Skyscraper ad - 160 x 600 pixels with URLn Custom tabs for insertsn Custom size ads on landing page

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Nefkens, president and CEO of Honeywell Homes, the busi-ness that will become Resideo, told Security Systems News via email. Additionally, “the spun business will be able to have focused strategic decision mak-ing to meet the needs of its cus-

tomers, including the professional security dealers.”

Resideo will have a large network of pro-fessional partners and customers who buy and support the Hon-eywell Home line of products, Honeywell

announced, including more than 110,000 contractors. As an independent company, Resideo will support their growth by investing in sales and technical training, improving channel partner marketing and related programs to enhance their

volume 21, number 9SePTember 2018 n $7.00

CommerCial & SyStemS integratorS n Convergint acquies Access Control

Technologies Page 14

n Launch Security rebrands as Defendify Page 14

monitoringn Blue Ridge Monitoring remodels,

rebrands Page 18

n NMC hires a new VP of dealer relations Page 18

reSidentialSyStemSn LifeShield names John Owens as

new CEO Page 20

n ADT names new chief marketing officer Page 20

n August Home reaches 1 million user milestone Page 23

SupplierS n Arcules rolls out new cloud video

platform Page 24

n Sargent and Greenleaf opens direct to consumer site Page 25

Ceo see page 14HoneyWell see page 20

veCtor see page 22

STATS

Parks looks at IoT and interoperability See page 2

producTS

See what’s new in IP camera technology See page 29

Vector Security debuts storefront concept in Ohio

Honeywell Homes, ADI spin renamed ResideoBy Spencer Ives MORRIS PLAINS , N . J .— Honeywell recently announced that Resideo will be the cor-porate name of the Honeywell Homes product portfolio and ADI global distribution busi-nesses when they become a stand-alone, publicly traded company fol-lowing completion of a spin that is expected by the end of 2018.

H o n e y w e l l w i l l license its brand to Resideo under a long-term agreement for use in its home comfort and security hardware, and soft-ware solutions for all channels.

“As a standalone, indepen-dent business, Honeywell ’s Homes and ADI Global Distri-bution businesses will benefit from a more targeted focus and ability to invest to meet the needs of its customers,” Mike

By Paul RagusaPITTSBURGH—Vector Secu-rity Inc., a provider of intelli-gent mobile security and home automation solutions based here, recently debuted its new storefront concept in Canfield, Ohio, home to the company’s largest installed customer base in that state.

Art Miller, vice president of marketing for Vector Security, told Security Systems News that the company hopes to add two more storefront locations, one in Kentucky and one in Mary-land, by year’s end.

The 2,300-square-foot store-front in Canfield offers custom-ers the opportunity to touch,

By Paul Ragusa

COLUMBIA, S.C.—Electric Guard Dog LLC named Mark Wesley as its new CEO. Jack DeMao, who has served as CEO since 2007, will tran-sition to a role on the com-pany’s board of directors and remain an investor in the company.

“Electric Guard Dog has a great foundation—a lot of momentum and is growing r a p i d l y —a s w e l l as a very cus tomer-f o c u s e d culture and g r o w t h -f o c u s e d culture that Jack DeMao has put in place here,” Wesley told Security Systems News. “I felt like I was not only step-ping into a really great situ-ation but also one that has a lot of upside potential. It is a good-size company but still with a lot of opportunity to grow, acquire new customers and do more with the custom-ers we have today, so that is what really excited me about coming here.”

Wesley was most recently the president of Recall Cor-poration, North and South America, overseeing asset and data protection for an $850 million company that provides outsourced infor-mation management services to companies worldwide. During his tenure, Wesley made improvements to opera-tions, developed and imple-mented a new strategic plan

feel and demo security and home automation solutions offered by Vector Security via a Customer Experience Area,

By Spencer IvesHOUSTON—Modern System Concepts Inc. and Gulf Coast Security, both based around Houston, in early July merged to create a company better suited for growth.

Modern has about $4 mil-lion in annual revenue and Gulf Coast did about $1 mil-lion annually; the combined company will have about $5 million in revenue and

www.securitysystemsnews.com

which features products such as security control panels, indoor and outdoor video cameras,

merge see page 15

Electric Guard Dog names a new CEO

STaTS .......................................2

HoW I uSe mY SYSTem ..........3

SPeCIFICallY SPeaKIng.......8

gueST CommenTarY...........10

edITorIal .............................12

FIve queSTIonS ...................31

daTabanK .............................31

Houston integrators merge

Mike Nefkens

Mark Wesley

Vector Security opened its first storefront retail location in Canfield, Ohio, home to the company’s largest installed customer base in that state.

Averaging 10,200 page views per issue!

Reach an even wider audienceH

ON

EY

WE

LL

Page 8: Right Message. Right Audience. Right Time.MEDIA KIT 2019 2 ime. Right age. Dear Security Industry Marketer, We are pleased to present the 2019 Media Kit for Security Systems News (SSN)

2019MEDIAKIT

8 2019 MEDIA KIT

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Digital Source BooksThese targeted digital resources provide installers and integrators with all the information they need to keep pace with the monitoring and access control markets. Sponsorship allows you to show these buyers how your solutions fit their needs.

JUNE 2018

3> 7>

2018Monitoring Source Book

2018Monitoring Source Book

Advances in monitoring technology changing the standards landscapeWhere is video monitoring now?

3>7>

Access control in the cloudMobile access: Opening doors and taking down barriers

2018 Mobile Access

Source Book

OCTOBER 2018

DIGITAL PUBLICATIONS

n In-depth articles on emerging trends

n Buyers guide grid that contains ONLY sponsors’ information

n Intelligence page: Things to know, What’s happening, FAQs and more

n Social page: A page dedicated to your social media links

n Profile Pages: Detailed information about sponsoring companies

Basic Sponsor:

Full Page AdInclusion in the following section:n Buyers guide grid

Bronze Sponsor:

Full Page AdProfile page (adjacent to the ad)Inclusion in the following sections:n Buyers guide gridn Intelligence pagen Social page

Silver Sponsor:

Full Page AdProfile page (adjacent to the ad)Inclusion in the following sections:n Buyers guide gridn Intelligence pagen Social page

PLUS:Sponsor #1 - Additional Full Page Ad on Front Inside CoverSponsor #2 - Additional Full Page Ad on Back Cover Both sponsors get logo included in digital edition deployment email with lead generation

Gold Sponsor:

Full Page AdProfile page (adjacent to the ad)Inclusion in the following sections:n Buyers guide gridn Intelligence pagen Social page

PLUS:- Full Page Ad positioned adjacent

to the Front cover - Banner ad in the digital edition

deployment email with lead generation

JUNE: Monitoring Source Book

SEPTEMBER Mobile Access Source Book

Sponsorships

TWO POSITIONS AvAILABLE

ONLY ONE POSITION

AvAILABLE

Reach buyers interested in your products

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Avg. Monthly visits ........................21,843

Avg. Monthly Unique visits .........12,799

* 2018 data

.COM

Site features include:n Top news stories n Market news n Webcast library n Industry blogs n NewsPolls n Events calendar n Products n And more!

LEADER728X90

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TOP POSTER300X250 securitysystemsnews

Our popular website reports the news as it happens for the entire industry. Your prospects visit on a daily basis. Make sure your ad is seen by decision makers as they access critical information vital to their success.

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Page 10: Right Message. Right Audience. Right Time.MEDIA KIT 2019 2 ime. Right age. Dear Security Industry Marketer, We are pleased to present the 2019 Media Kit for Security Systems News (SSN)

2019MEDIAKIT

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EMAILNEWSLETTERS

* email address is guaranteed for every person. Other data may not be available.

Generate leads and reinforce your brand by sponsoring these popular, targeted e-newsletters. Our lists are managed to ensure the emails go to SSN subscribers who engage with us.

OPENRATE

30%Sent weekly to: 10,600

Our extremely popular weekly broadcast email keeps readers fully informed with breaking news and relevant stories crucial to the industry. Two sponsorships available: Primary and Secondary Ads can be graphic or text and are clickable to your provided link.

Sent monthly to:MONITORING – 10,000 COMMERCIAL INT. – 10,000 MONEYLINE – 8,500 RESIDENTIAL – 10,000 ACCESS CONTROL— 11,500The Top 5 monthly e-newsletters focus specifically on stories in the Commercial Integration, Monitoring, Residential, Finance and Access Control arenas. These emails keep readers up-to-date on stories they may have missed in their specific field. It also gives you an opportunity to target your message directly to prospects with an interest in your product and/or service. Two ad positions available per email: Skyscraper ad and text only ad.

Sent to: 10,600

Be connected with the hottest news. Sponsoring the SSN Breaking Newswire allows you to engage readers as they access vital news, as soon as it happens. The package includes exclusive sponsorship of five editions.

Sent bi-monthly to: 22,000

Security Showcase is an email broadcast that presents security product solutions to an audience of integrators, dealers and end users. Showcasing your product is an extremely cost-effective way to generate leads and build product awareness.

BREAKINGNEWSWIRE

Access Control

Lead generation

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Partner with Security Systems News on a lead-generation webcast. Security Webcasts provide valuable industry knowledge to an engaged audience. Sponsorship gives you the opportunity to position your company as a thought leader. Sponsor one of our editorially designed webcasts or create your own. We handle all the details from marketing and administration to technology and reporting.

WEBCASTS

Receive:n Qualified leads from our engaged audience n Complete project management n Three custom questions on registration page n The opportunity to educate decision makers about your

value proposition n Enhanced credibility by teaming with SSN

Marketing efforts include: n One print ad relating to Webcast topic n Four e-mail broadcasts to a targeted audiencen One Security Showcase ad n One Poster ad on SecuritySystemsNews.com n Listed under Webcast tab on SecuritySystemsNews.com

Sponsor a SIA webcast and position your organization as a technology thought leader. Basic and exclusive sponsorships available.

Emerging Technology Webcast Series

Showcase your company as a topic expert

Our webcast series includes:

Page 12: Right Message. Right Audience. Right Time.MEDIA KIT 2019 2 ime. Right age. Dear Security Industry Marketer, We are pleased to present the 2019 Media Kit for Security Systems News (SSN)

2019MEDIAKIT

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EVENTS

Cloud+ is the industry’s only cloud-centric security event! Top security professionals attend to discuss challenges and opportunities available in the cloud and learn how the cloud can enhance how they do business in the physical security market. Our technology showcase is the ONLY place that features leading cloud companies side by side! Make sure your company’s solutions are seen by sponsoring or exhibiting.

Our event sponsorship packages give you an integrated marketing approach–incorporating onsite branding, e-media messaging and print advertising–all for one set price.

For more information, contact: Rick Rector, Publisher 207-846-0600 x267 [email protected]

Align your brand with this cutting edge business forum. TechSec Solutions New Technology Conference attracts high level security end users, integrators, installers, consultants and other security professionals to discuss security technologies. This two-day premier event has come to be the industry’s “thinking conference.” Techsec Solutions delivers high caliber education on emerging technologies, presented by the industry’s most respected thought leaders and the editorial team at Security Systems News.

February 25-26, 2019Delray Beach Marriott, FL

www.techsecsolutions.com

Conferences

Face-to-face interaction with potential customers

Cloud Delray Beach, FLSeptember 5-6, 2018

www.ssncloudplus.com

Sponsorship packages available

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SERVICES

PRODUCT / SERVICE DESCRIPTION

native aDvertising Combine a page of related stories written by a contributing editor with a full page ad for your products.

pOst-shOw Marketing caMpaigns Match your leads with our extensive database to enhance the sales process.

viDeOgraphy We offer complete video services, including filming, editing and marketing, particularly at industry shows.

white paper anD case stuDy pOstings Show your thought leadership and gather leads.

MicrOsites Custom, dedicated web page within securitysystemsnews.com.

blOgging Become a thought leader with content from our contributing editors.

Data appenDing Need more info on your prospects? Let us fill in the gaps with enhanced demographic and behavioral information from our extensive audience database.

Marketing & Content Services

Our marketing and editorial teams do the legwork for you

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PRINT SPECS

Accepted formats:

PDF/X-1A• Strongly preferred format. • Use the Overprint Preview

feature in Acrobat to verify that your PDF will print properly before sending.

Tiff or EPS• Resolution is 300 dpi.• CMYK channels only.

FTP instructionsDigital files may be uploaded to our Ftp site. you must have an Ftp client to access the site. Mac users can use Fetch, pc users can use smart Ftp, etc.

host: ftp.securitysystemsnews.comusername: productionpassword: 8sh2gdi8

Once uploaded, please email: [email protected]

include: File nameadvertiser nameissue date

by emailplease send advertising materials to:lise Dubois, production Directorsecurity systems [email protected] 207-846-0600 x214

Submission Policies:

• All files must be submitted “print ready.”

• Any file manipulation and/or repair is a billable service.

• Publisher will not be held responsible for errors when files are not submitted in accordance with our specifications.

TAB PAGE:

Bleed 10 7⁄8 13 7⁄8 276 352Trim 10 5⁄8 13 5⁄8 270 346HALf TAB:

Bleed 10 7⁄8 7 1⁄2 276 191Trim 10 5⁄8 7 1⁄4 270 184JUNIOR PAGE:

Bleed 8 3⁄8 11 1⁄8 213 283Trim 8 1⁄8 10 7⁄8 206 276

TAB SPREAD:

Bleed 21 1⁄2 13 7⁄8 546 352Trim 21 1⁄4 13 5⁄8 540 346JUNIOR SPREAD:

Bleed 16 1⁄2 11 1⁄8 419 283Trim 16 1⁄4 10 7⁄8 413 276

fRACTIONALS:

2/3 Page 4 9⁄16 10 116 2541/2 Island 4 9⁄16 7 1⁄2 116 1911/2 Horiz. 7 4 7⁄8 178 1241/2 Vert. 3 3⁄8 10 86 2541/3 Tab 9 5⁄8 3 245 761/3 Sq. 4 9⁄16 4 7⁄8 116 1241/3 Vert. 2 3⁄16 10 56 2541/4 Page 3 3⁄8 4 7⁄8 86 1241/6 Page 2 3⁄16 4 7⁄8 56 124Marketplace 3 3 76 76

inches millimeters Width Height Width Height

inches millimeters Width Height Width Height

inches millimeters Width Height Width Height

Tabloid Spread

Junior Spread

1/2 Tab

1/2 Vert.

1/4

Tabloid Page Junior Page

1/2 Island

1/2 Horiz.

1/6 1/3 Square

2/3 1/3 Vert.

1/3Tab

Dimensions:

Print Specs

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2019MEDIAKIT

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EMEDIA SPECS

Website Ads• Pop-ups: 300 x 250 pixels 550 x 480 pixels• Leaderboard: 728 x 90 pixels• Mini Leaderboard: 245 x 90 pixels• Poster: 300 x 250 pixels

file specifications:

GIF/JPG/3rd party tags: - Max file size: 50K. - Fifteen second animation limit, max

of three loops.

FLASH: - Max file size: 80K. - Fifteen second animation limit, max

of three loops. - Flash files must contain the click

TAG variable to track click- throughs correctly†. See Adobe’s official guide on how to set up a Flash file using the clickTAG variable at: (http://www.adobe. com/resources/richmedia/track ing/designers_guide). A hard- coded URL link is also acceptable for non-third party tag ads*. The SWF file also needs to include a target of “_blank”.

†We are not responsible for the inability to track click throughs of ads not designed to our specifications.

*Although we try to accommodate the click through tracking of 3rd party tags, we do not guarantee it.

Newswire Ads • 640 x 90 pixels GIF or JPG,

max file size of 50K and URL.• Text ad: 50-words of copy

and URL.

Showcase Ads• 60-words of copy, a short headline

and URL.• 100 x 100 pixel image in static GIF

or JPG format.

focus• 640 pixel wide GIF or JPG image

and URL. (Whole image will be click-able to destination URL.).

• Subject line.— or—• A table-based HTML file with a width

of 640 pixels.• All graphics must be hosted on your

server and have absolute file paths.• Subject line.

Top 5 Ads• Skyscraper: 140 x 525 pixels GIF or

JPG and URL.• Text ad: Headline and up to 40 words

of copy.

SSN News TVSite Sponsor:• LogoforTVPlayer:72dpiGIForJPG.• Logoforpreandpostroll:72dpiJPG.• Posterad:300x250pixelsGIForJPG.

video Posting:• Lessthan5minutevideo:

320x180pixels,.flvfile• Filesshouldbe

uploaded to ftp site. See instructions above.

Video

e-Media Specs

FTP instructionsDigital files may be uploaded to our Ftp site. you must have an Ftp client to access the site. Mac users can use Fetch, pc users can use smart Ftp, etc.

host: ftp.securitysystemsnews.comusername: productionpassword: 8sh2gdi8

Once uploaded, please email: [email protected]@unitedpublications.com

include: File nameadvertiser nameissue date

send e-materials [email protected]@unitedpublications.com

Questions, contact: peter Macijauskas e-Media Manager 207-846-0600 x282

file manipulationany manipulation work that needs to be done to submitted digital files will be billable at $175/hour, with a one-hour minimum charge.

NOTE: We strongly advise against using redirect/shortened URLs for your email ads. If you choose to do so, we cannot provide you with leads and click throughs.

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PUBLISHER’S POLICIES:Publisher reserves the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher. All advertising contracts accepted are subject to change in rate upon notice from the publisher. Contracts may be canceled at the time the change in rate becomes effective without incurring a short rate, provided the contract rate has been earned up to the date of cancellation. The publisher reserves the right to reject any advertisement. The advertiser agrees to indemnify and protect the publisher from any claims or expenses resulting from the advertiser’s unauthorized use of any name, photograph, sketch, or words protected by copyright or registered trademark. If the publisher determines that an advertisement simulates editorial, it must carry the word ADVERTISEMENT at the top. The publisher is not liable for delays in delivery and/or non-delivery in the event of an Act of God, action by any governmental or quasi-governmental agency, fire, flood, insurrection, riot, explosion, embargo, strikes, whether legal or illegal, labor or material shortage, transportation interruption of any kind, work slow-down, or any condition beyond the control of the publisher affecting production or delivery in any manner. Full ad price will be charged for any cancellations made after published closing date. Contract advertisers will be short-rated to the appropriate rate if the number of ads upon which the rate was based are not placed within a 12-month period beginning with the month of the first contracted insertion.

POLICIES

UNITED PUBLICATIONS FAIR PRICING POLICY

At United Publications, parent company of Security Systems News, we believe that every customer should receive outstanding value for their marketing dollars.

The most important value we can provide is to publish news that commands close readership by your customers and prospects. We work hard to ensure that we provide our audience with unique and well-crafted products.

Our goal is to provide you with highly cost-efficient communication vehicles that reach your customers and prospects, across all media channels.

We believe that volume customers deserve volume discounts. That’s why we reward them with generous frequency discounts built right into our rate structure.

Our guarantee to all United Publications customers is: No one will buy at a lower price, unless they run a larger schedule. You can be assured that you are getting the lowest price available for your marketing program.

We think that’s the fair way to conduct business. We’re confident you will agree.

AGENCY COMMISSIONS AND DISCOUNTSA 15% agency discount is given to recognized agencies on space only if paid within 30 days of invoice date. Production charges are non-commissionable. A 2% cash discount is given to companies that pay within 10 days of invoice date. A 1.5% finance charge will be added each month to all outstanding invoices over 30 days plus all costs of collections.

CREDIT TERMSFirst-time advertisers must prepay. To establish credit for billing on subsequent insertions, advertisers and/or agencies must submit a credit application with the first insertion order. Invoices are payable upon receipt.

United Publications, Inc. P.O. Box 998, 106 Lafayette Street, Yarmouth, ME 04096

James G. Taliaferro Rick Rector

Rev. Date: 9/11/2018