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THE ULTIMATE SURFING COMPANY

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C O N T E N T S

PG 3. WELCOME TO RIP CURL

PG 4. THE ULTIMATE SURFING COMPANY

PG 6. TRADITION

PG 8. LIVE THE SEARCH

PG 10. WORLD CLASS ATHLETES

PG 12. ELITE TEAM – SURF

PG 16. ELITE TEAM – SNOW

PG 18. THE ULTIMATE EVENTS PLATFORM

PG 24. PRODUCTS OF THE SEARCH

PG 32. RETAIL & WHOLESALE

PG 38. RIP CURL PLANET

PG 40. CREW

PG 42. THE FOUNDERS & COMPANY STRUCTURE

PG 44. RIP CURL OFFICES & LICENSEES

In the interset of the planet, this book has been printed using environmrntally-friendly inks and recycled paper. Please keep our oceans clean by respecting.........

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Rip Curl is more to me than a brand or a company. It links people from all corners of the world with others who share the same passions. It also introduces you to a family - a crew - that you’ll be a part of for the rest of your life.

Born at Bells Beach in Australia we are today a global company that is present on every continent. Part of the surfing industry’s “big three”, Rip Curl is also considered one of the world’s top 10 sport brands, a connector of youth and boardsport cultures, carrying with it a fantastic vision and great values.

We created The Search concept, which explains the feeling and way of life we had back when we first started this adventure. Every surfer, every windsurfer, every skater, every skier, every snowboarder and every human lives his own Search, and understands the meaning and power of it.

We also want to make the best products for this lifestyle. Our crew works hard every day to achieve this and our champion athletes are waving the flag all over the world.

This book will help to present Rip Curl better. It will also help to showcase the many different facets of the business, the brand, the company and the crew that drive it.

I’m sure you will understand us and hope you join us in the future to write a page or two of our story…

Best Regards

Olivier Cantet, Rip Curl Group CEO

W E L C O M E T O R I P C U R L

Tom Curren. Searching.....

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Koa Smith and Dean Brady - Living The Search

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R I P C U R LT H E U L T I M A T E S U R F I N G C O M P A N YRip Curl is one of the world’s most recognised and respected brands. It has been at the forefront of the surf and snow scenes since its creation in the late 1960s.

Started by Brian ‘Sing Ding’ Singer and Doug ‘Claw’ Warbrick in the

coastal Australian town of Torquay in the late 1960s, Rip Curl was initially

a vehicle for the perfect lifestyle – a never-ending search by two mates

for perfect waves, adventure and the fun that inevitably follows.

Rip Curl was the standard by which other surf brands were measured.

The company was created by surfers and the products were made by

the people who wanted to use them. Rip Curl was a company built by

surfers for surfers.

Today, there is still only one Rip Curl.

Rip Curl’s Vision is to be regarded in all that we do as the world’s ultimate

surfing company. We endeavour to make the best products, run the best

events, support the best athletes, deliver the best service, communicate the

best brand message and have the best crew of people.

Our Mission is to continue developing a brand image that truly reflects

our Brand Values; and the attitudes and aspirations of those people on

The Search, so that we strive towards our Vision.

Rip Curl applies Brand Values across everything it does and wants to

achieve. These values encapsulate the spirit and belief system of Rip Curl

– past, present and future.

There is no brand in the world quite like Rip Curl. Nor will there ever be.

Rip Curl was built by surfers and continues to evolve thanks to a young

and energetic crew of people who believe in our mission and vision.

Our crew will continue to evolve and shape the future of the world’s

ultimate surfing company.

RIGHT: Rip Curl is listed in the book The World’s Greatest Brands,

published by Interbrand in the United Kingdom.“

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Rip Curl began with a vision. In the late 1960s, Brian and Claw recognised

an opportunity to make a living in the new surf market. The duo wanted to

create a surfing business that would finance their surf and travel habits, so

they designed and made surfboards and wetsuits that would benefit their

surfing and time in the ocean. The company was built on the strength and

success of these core products.

With its core purpose and grass roots enthusiasm, Rip Curl soon expanded

across the globe. Early pro surfers, sponsored by Rip Curl, helped spread

the Rip Curl word everywhere they travelled, while Claw and Brian started

looking at other countries and opportunities.

In 1978 Brian travelled to California to launch Rip Curl in the USA. Famed

surfer and Quiksilver USA founder Jeff Hakman introduced him to the biggest

surf shops in Southern California, and after taking a bunch of wetsuit orders,

Brian headed back to Torquay to start production. USA wetsuit production

would continue out of Torquay for another four years.

On one of his early Californian adventures, Brian was also approached by a

Frenchman named Yves Bessas, who was interested in becoming the agent

Born at Bells Beach, loved across the world...

for Rip Curl Wetsuits in France. In 1979, Brian went to Europe to show their

wetsuits to the growing European sailboard market. Yves and American Alan

Tiegen then signed on to sell and distribute Rip Curl Wetsuits throughout

Europe.

In 1982 Brian and Claw worked with François Payot to start Rip Curl Eu-

rope. As co-founder, François would later become CEO of Rip Curl Europe

and more recently, Rip Curl Group CEO.

Today, Rip Curl has an annual turnover approaching US$500 million and

has market presence across the world. The Rip Curl Group includes

Australia, New Zealand, Thailand, Europe, USA, Canada, Indonesia and

Brazil, with an additional 12 corporate Licensees in Argentina, Chile,

Israel, Japan, Mauritius, Peru, Philippines, Dubai, Columbia, Venezuela,

Malaysia and South Africa.

Today, even people in the Middle East, North Africa and Central America

can buy Rip Curl products. Maybe they’ve never heard of Torquay or

Hossegor, but you can bet many of them share the same spirit as the rest

of us and do their best to live their own Search lifestyle.

T R A D I T I O N

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Main photo: Bells Beach firingTop right: Claw tests one of Rip Curl’s first

innovative wetsuits with the underarm gusset.Middle right: The original Torquay glassing room.Bottom right: The first Rip Curl office in Torquay.

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The Search is a way of life. It’s our call to action.

It’s the chance to pursue our passion for the surf, the mountains, travel, adventure and fun...

Every search is different. New places, new people, new cultures, new experiences.

Having the freedom to go surfing, snowboarding, skiing or skating, any place, any time...

It could be a weekend trip, where you throw your boards in the back of the car and go chasing adventure.

Maybe a few drinks on sunset, then trying to hook into a good party. That’s what life is all about.

We are always trying to develop quality products and make technological breakthroughs and innovative new gear that works better.

That’s how we deliver the ultimate search life. We are the customer.

Our vision is to be The Ultimate Surfing Company in all respects – every product we make and everything we do. We are inspired

by the search, our lifestyles, travel, the ocean, mountains, the youth, the weird, whacky and wonderful. By adventure, music,

the environment, good times, possibility, originality, friends and we’re always ready to chase the unknown...

“The Search was the driving force that led to the creation of Rip Curl... We loved charging into the unknown and the journey that waited. It was about the great sense of adventure, anticipation, curiosity and the chance to score great uncrowded waves. Rip Curl helps us live this life...” - Doug ‘Claw’ Warbrick (Rip Curl Founder)

L I V E T H E S E A R C H

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Surfing’s leading lady. Our sport’s super girl. Three-time world champion. Everyone’s favourite. The smiling assassin.

Stephanie Gilmore is only in her young 20s, but she’s already a house-hold name across the globe. After storming on the scene in 2005 by winning the Roxy Pro Gold Coast contest as a 17-year-old wildcard, Steph has since proceeded to collect every major surfing title on the professional circuit in the past few years.

Accolade-wise, she’s got three ASP Women’s World titles from three years on Tour, two Vans Triple Crown of Surfing titles and recently won the 2010 Laureus Action Sports Athlete Of The Year Award, just to name a few.

Steph began surfing at age 10, when she started learning to stand on a bodyboard with help from her dad. She quickly honed her young skills on Australia’s Gold Coast and took up sponsorship with Rip Curl at age 11.Steph is now the ideal ambassador for women’s surfing, combing beauty and style with athleticism and a winner’s mentality. She’s a surfing superstar and an invaluable member of the Rip Curl surf team.

STEPHANIE GILMORE

W O R L D C L A S S A T H L E T E S

www.stephgilmore.blogspot.com

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MICK FANNING

In life and in competition Mick has faced some monumental hurdles. In 1998, when he was 16 and his career was just taking off, his older brother Sean (who was also an aspiring surfer) was killed in a car accident. Although he was completely heartbroken after the death of his brother Mick stayed true to their dream and continued on his rise as a professional surfer.

In 2002 Mick finished in the top five in his rookie year on the ASP World Tour and was moving closer to the number one spot each season when in 2004 tragedy struck again. While on a photo trip to Indonesia Mick tore his hamstring off the bone when he fell trying to execute a critical manoeuvre. Mick underwent major surgery and doctors were unsure whether he would ever fully recover. A committed training regime saw Mick miraculously return to the water and ASP World Tour six months later.

Back in full flight, Mick’s next test would be the same challenge every other Australian pro surfer has faced in the last decade - the domination of Kelly Slater and Andy Irons.

After winning the first event of the year in 2007, Mick put together one of the most impres-sive competitive seasons of all time. He won three events, finished runner-up in one and made four semi finals. He had done the impossible, by bringing the ASP World Title back to Australia for the first time since 1999.

Mick climbed the hill again in 2009 and overcame a season-leading charge by good friend Joel Parkinson to claim his second ASP World Title during the final event of the year at Hawaii’s Ban-zai Pipeline. Mick’s comeback was amaz-ing, spearheaded by wins in the USA, France and at the Rip Curl Pro Search in Portugal. He’s the ultimate competitor and an all-round great guy.

www.mickfanning.com.au

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E L I T ET E A M- S U R F

Hundreds of athletes have carved their names into the Rip Curl timeline and every individual team rider’s contribution and

story is unique. It’s impossible to showcase everyone that has made a mark on Rip Curl’s history, so here’s a look at some

select stars of Rip Curl’s future…

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TAYLOR KNOX (California, USA) OWEN WRIGHT (NSW, Australia) BEN DUNN (NSW, Australia)

MATT WILKINSON (NSW, Australia)

KEKOA BACALSO (Hawaii, USA)

JESSI MILEY-DYER (NSW, Australia)

BETHANY HAMILTON (Hawaii, USA)

ALANA BLANCHARD (Hawaii, USA)

PAULINE ADO (Bayonne, France)

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T H ES E A R C H E R S

- S U R FPANCHO SULLIVAN (Hawaii, USA)

TOM CURREN (California, USA) BRUNO SANTOS (Rio de Janeiro, Brazil) DEAN BRADY (Queensland, Australia)

TIMMY TURNER (California, USA) RITCHARD CHRISTIE (Mahia, NZ) NATHAN HEDGE (NSW, Australia)

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F U T U R ES T A R S- S U R F

DILLON PERILLO (California, USA) GABRIEL MEDINA (NSW, Australia) STU KENNEDY (NSW, Australia)

DAVEY CATHELS (NSW, Australia) TYLER WRIGHT (NSW, Australia) NIKKI VAN DIJK (Victoria, Australia) KOA SMITH (Hawaii, USA)

ALEX SMITH (Hawaii, USA) GARUT WIDIARTA (Bali, Indonesia) JAYCE ROBINSON (St Ives, England) MEDI VEMINARDI (St Leu, Reunion Island)

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E L I T ET E A M

- S N O W

From left to right, top to bottom:

ANDY FINCH (California, USA)

NATE SHEEHAN (Utah, USA)

CHRIS BOOTH (NSW, Australia)

NATE JOHNSTONE NSW, Australia)

MITCH BROWN (Mt Maganui, New Zealand)

EMILY THOMAS (NSW, Australia)

CRAIG BRANCH (NSW, Australia)

ANDREA BERCHTOLD NSW, Australia)

PER LOKEN (Norway)

RUSS HOLT (NSW, Australia)

DANI SASTRE (Barcelona, Spain)

DARIUS HERISTCHIAN (Geneva, ????)

ELIAS ELHARDT (Oberstaufen, Germany)

NILS ARDVISSON (Jarvso, Sweden)

REMI LAMAZOUERE (Grenoble, France)

MATIAS RADAELLI (Beunos Aires, Argentina)

VICTOR DE LE RUE (St Lary, France)y)

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RIP CURL HAS AN EXTRAORDINARY EVENTS PLATFORM, HEADLINED BY ITS ASP WORLD TOUR SURFING CONTESTS,

JUNIOR PROGRAMS AND NUMEROUS SURF AND MUSIC FESTIVALS.

WE WERE THE FIRST MAJOR COMPANY TO SPONSOR A PROFESSIONAL EVENT (1973 RIP CURL PRO AT BELLS BEACH)

AND TODAY WE’RE DETERMINED TO RUN THE WORLD’S GREATEST AND MOST UNIQUE SURF AND SNOW EVENTS.

RIP CURL VALUES IT’S MAJOR REGIONAL AND GLOBAL PARTERNSHIPS, CREDITING THE SUCCESS OF ITS EVENT PLATFORM

TO THE SUPPORT OF OTHER WORLD-CLASS BRANDS. HERE IS A QUICK OVERVIEW OF OUR GLOBAL EVENTS...

T H E U L T I M A T E

E V E N T SP L A T F O R M

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R I P C U R L P R O S U R F & M U S I C F E S T I V A L A T B E L L S B E A C H

The Rip Curl Pro is the world’s longest running professional ASP World Tour surfing event, calling Australia’s famed Bells Beach home since 1973.

Its prize – the Bell – is one of the world’s most famous sporting trophies and the honour roll is literally the who’s who of competitive surfing. With past champions including Michael Peterson, Simon Anderson, Mark Richards, Damien Hardman, Mark Occhilupo, Kelly Slater, Andy Irons and Mick Fanning, it’s obvious that only the best win at Bells.

The Rip Curl Women’s Pro champions list is just as impressive as the men, with names such as Lisa Anderson, Pauline Menczer, Layne Beachley and Stephanie Gilmore all engraved on the trophy more than once.

The Rip Curl Pro is contested over Easter every year and is considered an annual tradition for the surfing world. It’s currently the second stop on the ASP World Tour and a favourite for the travelling pro surfers.

The live music festival on the Bells clifftop gives visitors an extra bonus over the Easter long weekend, with local and international acts onsite for the celebration. High profile artists such as Silverchair, Faker, DJ Greyboy and TZU have all played Bells, with rock band Australian Crawl even sponsoring the event back in 1984.

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The Rip Curl Pro Search is the newest stop on the ASP World Tour and is without doubt the most exciting and highly anticipated event of the year. With the world’s only ‘floating license’, the Rip Curl Pro Search relocates to a new exotic location every year, taking the world’s best surfers on the search for new waves and fresh new experiences.

After an amazing first five years in Reunion, Mexico, Chile, Indonesia and Portugal, the Rip Curl Pro Search is heading to “Somewhere in Puerto Rico” in 2010. Mick Fanning won the first event, Andy Irons won the next two, brother Bruce claimed Bali and Mick won again in 2009, so it’s a prized title this year.

The entire surfing world is excited about this next expedition and the outcome is sure to be nothing short of spectacular. The entire event is broadcast live around the world thanks to our Live Webcast on ripcurl.com.

R I P C U R L P R O S E A R C H - S O M E W H E R E

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The coastal town of Peniche, Portugal was home to the Rip Curl Pro Search in 2009, but proved so successful that we decided to acquire a license to host an annual ASP World Tour event there every year from 2010 onwards.

Epic waves, huge crowds and dramatic results are assured, while Rip Curl Europe guarantees to make sure that Peniche is a non-stop party throughout October.

Supertubos, aka “The European Pipeline”, is the most famous wave in Portugal and home base for this event. There are multiple backup locations around Peniche though, which means the Rip Curl Pro Portugal will deliver quality waves no matter the conditions Mother Nature serves up.

Left: Mick FanningBelow: The crowd cheer as

Supoertubos starts cranking.This years Rip Curl Pro can be seen live from October 7 - 18

on ripcurl.com..

R I P C U R L P R O P O R T U G A L

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Rip Curl GromSearch is the world’s leading junior surfing series, targeted at boys and girls aged 16 and under. GromSearch runs in the USA, Australia, New Zealand, Indonesia, Brazil, South Africa and throughout Europe. In total, we hold over 35 unique GromSearch events, plus the International Final held at Bells Beach during the Rip Curl Pro Surf & Music Festival.

GromSearch was initially created to give young surfers the chance to compete with their friends in a fun environment. It gives grommets great contest experience and has bred talent such as past winners Steph Gilmore, Owen Wright, Jordy Smith, Ben Dunn, Mason Ho, Matt Wilkinson, Jessi Miley-Dyer and Alana Blanchard.

R I P C U R L G R O M S E A R C H

INTERNATIONAL FINAL AT THE RIP CURL PRO

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Rip Curl has been a huge supporter of women’s surfing for over 20 years, not only manufacturing women’s products and sponsoring female athletes, but also vying to help introduce girls of all ages to the joys of learning to surf.

Rip Curl Europe, Brazil, Australia and the USA all conduct events that provide girls with an opportunity to take fun surfing lessons in a safe and monitored environment. Every year our programs reach over 7000 girls from across the globe at over 70 different locations!

Indonesia’s longest running and most prestigious surfing contest turned international recently, attracting the who’s who of great barrel riders from around the world to the magnificent waves of Padang Padang in Bali.

A class field of 16 international surfers are invited to join the 16 best Indonesian surfers for a one-month waiting period that helped the coin the event catch phrase, “it’s on when it’s on”.

Competition only takes place when the surf at Padang is over 6ft, guaranteeing that the Rip Curl Cup remains the ultimate Indonesian tuberiding event. High action, epic waves and ultimate surfing,

G I R L S G O S U R F I N G D A Y S RIP CURL CUP, PADANG PADANG INVITATIONAL

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P R O D U C T SO F T H ES E A R C H

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RIP CURL HAS NOT SUCCEEDED BY SIMPLY PRODUCING CORE SURF AND SNOW PRODUCTS,IT HAS SUCCEEDED BY MANUFACTURING THE BEST SURF AND SNOW PRODUCTS ON THE MARKET.

THE BRAND HAS A TRADITION OF LEADERSHIP AND INNOVATION.

SURFBOARDS, WETSUITS AND WATCHES GOT THE BRAND TO WHERE IT IS TODAY, BUT THE INTRODUCTIONOF OUR OTHER PRODUCT RANGES HELPED STRENGTHEN RIP CURL INTO AN INTERNATIONAL PRODUCT POWERHOUSE.

THE PEOPLE WHO RUN THE COMPANY ARE THE TEST PILOTS,

WITH PRODUCT RESEARCH AND DEVELOPMENT HAPPENING FIRST-HAND ON THE STREET, IN THE OCEAN AND ON THE MOUNTAIN.

RIP CURL AIMS TO CONTINUALLY CREATE INNOVATIVE, FUNCTIONAL, RELIABLE AND DURABLE PRODUCTS FOR THE SEARCH.IT’S NOT AN EASY LIFESTYLE, SO THE EQUIPMENT HAS TO BE GOOD.

WITH A HISTORY SPANNING OVER 40 YEARS, CUSTOMERS HAVE TRIED AND TESTED OUR PRODUCTS TIME AND TIME AGAIN.THE RIP CURL BRAND IS TRUSTED, BUT YOU CAN’T BUY CREDIBILITY... THAT’S SOMETHING WE EARNED.

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Right: Mick Fanning riding his DHD Signature Pro Model

S U R F B O A R D S

Surfboards were the first product to ever bear the Rip Curl name and rightfully so - they’re the most important product in surfing.

Take away the glitz and glam of surfing as most know it today and what do you have...? A wave, a surfer and a board. Simple.

Surfboards were the first product Rip Curl made and sold, and they’ve been the most fundamental piece of equipment ever since.

Rip Curl’s focus on surfboards is stronger today than ever before, with a famed stable of shapers and high-class list of surfers developing equipment and testing shapes with every surf.

GLOBAL DESIGN CENTRE: SURFBOARDS (TORQUAY< AUSTRALIA)

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Surfing wetsuits were near non-exsistent in the late 1960s, but with a little initiative and a pre-World War II sewing machine, Brian and Claw found a huge demand in the market and started marking Rip Curl Wetsuits. Although the duo initially hoped that selling wetsuits, “would be a good thing to advertise and sell more Rip Curl Surfboards”, the product would eventually propel Rip Curl towards mass success.

Rip Curl takes pride in the fact that many of surfing’s best wetsuit inventions were developed in Torquay and it’s a credit to the company that the Wetsuit Design Center is still based in Australia. Bells Beach is a cold water wave that feeds off swells from the icy southern ocean, so the Torquay Surf Coast is the perfect testing ground for Rip Curl’s newest wetsuit technologies.

GLOBAL DESIGN CENTER: WETSUITS / ISOTHERMAL (TORQUAY, AUSTRALIA)

W E T S U I T S

“Rip Curl Wetsuits -Made by surfers for surfers...”

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Surfwear is a key focus and huge market for Rip Curl, and the global range is a diverse collection of core, functional, fashionable and technological products.

Boardshorts are a “best-at” category for the brand, led by recent innovations like Code STL seaming and Hydroflex fabric. Rip Curl’s most technically-advanced boardshort is currently the Mirage, worn proudly by our team of professional surfers.

The style promises a better fit, rash-free seaming, flash-dry material and less restriction than normal boardshorts. Lightweight. Super-stretch. Like wearing nothing...

GLOBAL DESIGN CENTER: BOARDSHORTS (TORQUAY, AUSTRALIA & COSTA MESA, USA)

S U R F W E A R & B O A R D S H O R T S

Above: Matt Wilkinson pushes the limits.Right: The innovative Mirage Boardshort

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The Rip Curl brand has a close affinity to the ocean, so it’s no surprise that swimwear is Rip Curl’s largest performing women’s category.

Led by a talented team of female designers and product managers, the swimwear category has grown over recent years to include an increasing number of fashion styles whilst still catering for the core surfer.

ASP World Champion Stephanie Gilmore is at the forefront of swimwear product testing, continuously providing feedback to Rip Curl’s design team with the objective of creating the ultimate swimwear for surfing.

Rip Curl is one of the world’s top three leaders in women’s surfwear and swimwear, offering customers sophisticated, fashionable and core products.

GLOBAL DESIGN CENTER: SWIMWEAR (HOSSEGOR, FRANCE)

G I R L S W E A R & S W I M W E A R

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Like many surfers in the early 1970s, Brian and Claw were hooked by the rush of skiing and the relaxed mountain lifestyle. When winter hit, Rip Curl would head to the mountain in search of new adventures and a new type of fun. When the brand began expanding its product base into clothing during the 1980s, it was a natural progression that they would turn their hands to manufacturing specialised apparel needed for the snow.

Today, our mountainwear design team lives on the mountain. Research and development takes place on the slopes and our professional team riders put the gear to test. The result is mountainwear that works. We aim to combine the latest advances in technical fabrics with functional innovation in design and fashion trends, giving skiers and snowboarders the reliable products they need.

GLOBAL DESIGN CENTER: MOUNTAINWEAR (ANNECY, FRENCH ALPS)

M O U N TA I N W E A R

The ultimate testing happens on the mountain.

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Eyewear is one of the most recent product range expansions for Rip Curl and has seen some very consistent growth in Australia, Brazil, Indonesia, New Zealand and Europe over the past couple of years. Powered by an experienced technical design team in Europe, Rip Curl Eyewear has found its position in the market and is a key offering in Rip Curl Retail stores around the world.

GLOBAL DESIGN CENTER: EYEWEAR (HOSSEGOR, FRANCE)

Travel is an obvious importance for Rip Curl, so a lot of design focus is put on the brand’s travel bags and accessories. No matter what the sport and destination, people need to get themselves and their gear from here to there effectively. From surfboards to snowboards to toiletries to computer gear, Rip Curl knows the importance of protection and quality when you’re moving equipment.

Former two-time surfing world champion Damien Hardman is managing our global bags and accessories line, so experience and knowledge is key in every range.

GLOBAL DESIGN CENTER: BAGS & ACCESSORIES (TORQUAY, AUSTRALIA)

Launched in summer 2002, Footwear is still a relatively young product line for Rip Curl, but continues to go from strength to strength every year. Although the range is available in most Rip Curl regions, the three key markets are Europe, South American and Asia Pacific.

The open toe market is obviously a huge opportunity for sales and spearheads each range accordingly. Our closed-toe business is also important though, giving crew something to wear when they’re checking the surf or heading out to a party on the weekend.

More than 60 per cent of our styles are eco-friendly products and this focus will continue to help formulate our range.

GLOBAL DESIGN CENTERS: OPEN TOE FOOTWEAR (BALI, INDONESIA) & CLOSE TOE (HOSSEGOR, FRANCE)

Rip Curl is proud to say that its watch design team introduced tidewatch technology to the surfing industry in the early 1990s and has been at the forefront of ocean watch innovation ever since. Tide knowledge is essential for core surfers, often proving the difference between scoring perfect waves and missing the peak period.

Our watch range is diverse and extensive, covering guys, girls and youth styles from top-of-the-line tidewatches to trendy fashion models.

GLOBAL DESIGN CENTER: WATCHES (TORQUAY, AUSTRALIA)

E Y E W E A R

B A G S & A C C E S S O R I E S

F O O T W E A R

W AT C H E S

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Rip Curl’s Torquay Flagship store in Australia.

Rip Curl’s Torquay Flagship store in Australaia.

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Our comprehensive product ranges are presented in depth, while our specialised visual

marketing and merchandising helps showcase the unique Rip Curl brand values.

Rip Curl’s mission is to be The Ultimate Surfing Company and our Flagship stores lead by

example. We strive to create retail environments that communicate the true sense of Rip Curl

and share the spirit and fun of surfing and associated board sports.

We are focused on exceeding the service and delivery expectations of our customers with a

trained team who believe and live the search.

We are focused on achieving profit targets through superior shop fit outs, strong global

marketing support and by releasing fashionable, innovative and durable product ranges.

Rip Curl’s simple supply chain execution from one source means our Flagship stores are

consistently replenished with the latest fashion ranges. With our national network of outlet

stores we remove any need to go on sale in Airport locations.

Rip Curl continues to make a significant investment within retail and will continue this strong

commitment into the future.

F L A G S H I P S T O R E SRip Curl’s flagship retail stores provide customers with an inspirational shopping experience and a first-hand look into the Rip Curl world…

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17

75

5

1

1

42

8

35

8 5

3

3

4

15

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RIP CURL PRODUCTS ARE SOLD THROUGH A MIXTURE OF INDEPENDENT RETAILERS AND COMPANY-OWNED STORES IN MORE THAN 50 COUNTRIES ACROSS THE GLOBE. IN 2010, THE TOTAL NUMBER OF RIP CURL FLAGSHIP STORES SITS AT 206 WITH STRONG PLANS TO GROW THIS NUMBER RAPIDLY IN THE NEXT FEW YEARS.

Argentina 5

Australia 42

Brazil 3

Canada 4

Chile 8

Europe 75

Indonesia 15

Israel 1

Japan 3

Mauritius 5

New Zealand 8

Peru 5

Singapore 3

South Africa 1

Thailand 11

USA 17

TOTAL 206

R E T A I LFLAGSHIP STORES

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Melbourne, Australia

Wellington, New Zealand

Paris, France

Osaka, Japan

Gold Coast, Australia

Kuta, Bali

Huntington Beach, USA

Buenos Aires, Argentina

San Clemente, USA

San Sebastian, Spain

Singapore

Newquay, England

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W H O L E S A L ERIP CURL IS PREDOMINANTLY A WHOLESALE BUSINESS, PUSHING OUR BRAND MESSAGE AND PRODUCTS OF

THE SEARCH THROUGH THOUSANDS OF INDEPENDENT RETAILERS AROUND THE WORLD. WE FLY THE RIP CURL PRODUCT FLAG PROUDLY THROUGH THESE WHOLESALE ACCOUNTS, DISTRIBUTING OUR PRODUCTS AND VISUAL MARKETING TO EVERY CORNER OF THE GLOBE - FROM ASIA TO EUROPE TO AFRICA, CENTRAL AMERICA AND THE

MIDDLE EAST. WHEREVER YOU ARE IN THE WORLD, THERE WILL BE RIP CURL PRODUCT NOT TOO FAR AWAY.

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Europe 3107

Australia 974

New Zealand 155

Asia 600

USA 1100

Canada 400

South America 1568

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R I P C U R L P L A N E TF O U N D A T I O N

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With Community and Environment are key company values, Rip Curl actively supports the protection of the world’s natural environment.

With the creation of the Rip Curl Planet Foundation, our environmental program is continually growing stronger.

The Rip Curl Planet collection is the leading environmentally conscious product line in the surf industry, headed by Project Resurrection, which recycles wetsuits into soles for sandals, and also features mountainwear and boardshorts made from recycled plastics, plus bio-cotton t-shirts and the use of other recycled fabrics.

Rip Curl staff around the globe also participate in Planet Days, working with local environmental groups where Rip Curl has major offices to clean up, protect and revegetate beach and mountain areas. In our home town of Torquay, the Planet Days have run for 10 years, with staff crew responsible for successfully putting in more than 50,000 plants indigenous to the area.

The Rip Curl Planet Foundation drives a host of environmental initiatives throughout the company’s activities around the world, focusing on reducing waste, cutting back energy consumption and recycling/re-using materials.

In the words of Rip Curl CEO Olivier Cantet: “While we are proud of what Rip Curl Planet has achieved, there is still much to do to keep this progression going, and we are strongly committed to that!”

R E S P E C T F O R T H E E N V I R O N M E N T I N W H I C H W E S E A R C H

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Rip Curl offices are set up with its Crew in mind, designed with open

spaces and chill-out areas, rooms for storing surfboards and wetsuits,

showers, eating areas, staff ‘board’ rooms and a memorabilia bar for all

important staff parties and announcements.

When you walk the halls of a Rip Curl office you’ll meet Crew from a

variety of backgrounds, with a mix of languages and accents. Every Crew

member is an individual, but we all share the spirit of the Search…

RIP CURL STRIVES TO PROVIDE AN ENVIRONMENT WHERE RIP CURL CREW CAN LIVE THEIR SEARCH AND FEEL THE SPIRIT OF SURFING IN THEIR WORK. THIS IS THE FUNDAMENTAL REASON WHY PEOPLE WANT TO JOIN RIP CURL AND WORK FOR A BRAND

CENTERED AROUND THE SURF AND THE MOUNTAINS...

The Rip Curl Crew is the living embodiment of the brand. They are its

passion, its drive, its engine and most importantly, its values.

Rip Curl’s ambition is to attract talented people to the company and we

want to be considered in the industry as a choice employer.

Our offices play a vital role in the way Rip Curl operates. Instead of

putting our HQs in the middle of concrete jungle cities, Rip Curl has

preferred to set up offices in legendary surfing and snowboarding

locations. Places such as Torquay, Costa-Mesa, Hossegor, Bali, Guaruja,

Vancouver, Newquay and Annecy are our home bases.

C R E WSTAFF NUMBERS ACROSS THE COMPANYRip Curl Australia: 257 full-time employees Rip Curl Brazil: 60 full-time employeesRip Curl Canada: 14 full-time employeesRip Curl Europe: 270 full-time employeesRip Curl Indonesia: 99 full-time employees Rip Curl New Zealand: 21 full-time employeesRip Curl USA: 70 full-time employeesRip Curl Wetsuit Factories: 794 full-time employees

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F O U N D E R SBrian Singer and Doug Warbrick were born in Queensland in the early 1950s and started surfing there, with each moving to Victoria with their respective families in the early 1960s. They met and became friends through surfing in Torquay and were among the state’s best surfers, competing in the 1964 World Championships at Manly in Sydney.

They had a shared dream of surfing and travelling as much as possible and in 1967 started selling surfboards bearing the “Rip Curl” name, (made for them by a manufacturer in Sydney), to support their surfing and travelling ambitions. In early 1969 they began making Rip Curl Surfboards themselves in Torquay and in mid-1969 they (with the help of a small team of their friends) also began manufacturing Rip Curl Wetsuits. Throughout the period 1969 to 2001, Brian and Doug actively worked in every area of the business, from product design to marketing and sales.

In 2001, Brian and Doug stepped down from their then-managerial roles to form the Rip Curl Board, keeping them personal with the brand as they direct the company into the future.

Flashing back to the 1970s - François Payot, a young surfer from the Landes region in France, was contemplating a career in architecture. Just before completing his studies, an encounter with Australian surfer and surfboard shaper, Maurice Cole, at the Amateur World Surfing Championships in 1980, changed his destiny forever. The call of the ocean was stronger than that of the exam hall, so François became Maurice’s associate in ‘Aussiegor’, a company making surfboards for Rip Curl.

In 1983, François, Brian, Claw, Maurice and Fred Basse all become associates, launching the Rip Curl distribution license for its entire product range, first of all in France and then for the rest of Europe. After accepting a role on the Advisory Board in 2005, he became CEO international for Rip Curl in 2007.

A born Searcher, François has never stopped combining his passion for travelling with his work, making numerous stop-offs in Bali (setting up the company in Asia) and in Madagascar where he regularly tests out the island’s surf spots. He was also the brains behind the Rip Curl Pro Search contest concept.

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C O M P A N Y S T R U C T U R E

BRIAN SINGERFounder

DOUGWARBRICK

Founder

OLIVIER CANTETGroup CEO

STEVEKAYCEO

Rip CurlAsia Pacific

MICHAELDALY

Group COO

KELLYGIBSON

CEORip Curl

USA

NEILRIDGWAY

Group Marketing & Advertising Chairman

FILIPESILVEIRA

CEORip CurlBrazil

JEFFANDERSON

CEORip Curl

Asia

FRANCOIS PAYOTFounder

AHMED FAHOUR

Board Chairman

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Territory Venezuela/Columbia Headquarters Miami, USAPhone 1 305 592 7535

Territory South Africa Headquarters DurbanPhone 27 31 312 8968

Territory ThailandHeadquarters BangkokPhone 662 954 6400

Territory ThailandHeadquarters BangkokPhone 662 954 6400

Territory Argentina Headquarters Buenos Aires Phone 54 11 4717 6033

Territory Chile Headquarters Santiago Phone 562 782 3900

Territory Israel Headquarters Hod-HasharonPhone 972 9 747 4100

Territory Japan Headquarters Tokyo Phone 81 3 5775 5338

Territory Mauritius Headquarters Quatre Bornes Phone 230 465 6323 Territory Peru Headquarters LimaPhone 511 219 6400

Territory Venezuela/Columbia Headquarters Miami, USAPhone 1 305 592 7535

Territory Australia Headquarters Torquay Phone 61 3 5261 0000

Territory Europe Headquarters Hossegor, France Phone 33 5 5841 7800

Territory USA Headquarters Costa Mesa Phone 1 714 422 3600

Territory Brazil Headquarters Guaruja Phone 55 13 2101 0501

Territory Canada Headquarters Vancouver Phone 604 731 9000

Territory New Zealand Headquarters Auckland Phone 649 4770373

Territory IndonesiaHeadquarters Kuta, BaliPhone 62 361 754 455

A R O U N D T H ER I P C U R LP L A N E TRIP CURL GROUP RIP CURL LICENSEES

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