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BUSS45 Levels of Analysis
Make the Connections
Rising wages
and Income
Led to exponential
growth in Chinese middle class with
greater purchasing power
and disposable income
Subsequently, demand has
increased, with 20% of world’s luxury goods being sold in
China
Therefore with in-depth market
research, these customers can be
targeted successfully Opportunity
Do rapidly rising wages and incomes in China represent an opportunity or threat to businesses wanting to succeed in China?
Rising wages
and Income
Threat
Do rapidly rising wages and incomes in China represent an opportunity or threat to businesses wanting to succeed in China?
Targeting emerging markets
Major profit
growth
Is targeting emerging markets the best way to ensure major profit growth?
Targeting emerging markets
NOTMajor profit
growth
Is targeting emerging markets the best way to ensure major profit growth?
Employee Resistance
Biggest problem in
Change Management
Process
Is employee resistance the biggest problem for a process of change management?
Something other thanEmployee Resistance
Biggest problem in
Change Management
Process
Is employee resistance the biggest problem for a process of change management?
Organisational culture
Success in a changing
environment
Does organisational culture determine success in a rapidly changing external environment?
Something other than
Organisational culture
Success in a changing
environment
Does organisational culture determine success in a rapidly changing external environment?
Taking ethics into
consideration
Essential for
decision-making
nowadays
Is it essential for businesses to take ethics into consideration when making decisions nowadays?
Taking ethics into
consideration
Notessential
for decision-making
nowadays
Is it essential for businesses to take ethics into consideration when making decisions nowadays?
Strong Leadership
Essential for change in a
new environment
Is strong leadership essential for a business that needs to change in a new environment? Justify your view
Something other than
Strong leadership
Essential for change in a
new environment
Is strong leadership essential for a business that needs to change to a new environment? Justify your view
External environment
in the UK
Favourable for
business
Is the external environment in the UK favourable for businesses at the moment?
External environment
in the UK
Unfavourable for business
Is the external environment in the UK favourable for businesses at the moment?
Cautious business
Fall in market share
Will a cautious business inevitably suffer a fall in market share?
Cautious business
Increase in market share
Will a cautious business inevitably suffer a fall in market share?