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© 2010 The Actuarial Profession y www.actuaries.org.uk Health & care conference 2011 Joanne Buckle & John Smith, Healthcare reserving working party Risk-based decision making in PMI 20 th May 2011

Risk-based decision making in PMI · Risk-based decision making in PMI 20. th. May 2011. ... • Key Risk Concepts • Key Risk Drivers ... • Marketing has bright idea

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Page 1: Risk-based decision making in PMI · Risk-based decision making in PMI 20. th. May 2011. ... • Key Risk Concepts • Key Risk Drivers ... • Marketing has bright idea

© 2010 The Actuarial Profession www.actuaries.org.uk

Health & care conference 2011Joanne Buckle & John Smith, Healthcare reserving working party

Risk-based decision making in PMI

20th May 2011

Page 2: Risk-based decision making in PMI · Risk-based decision making in PMI 20. th. May 2011. ... • Key Risk Concepts • Key Risk Drivers ... • Marketing has bright idea

Agenda

An ERM framework for PMIExamples

Managing pricing and product design risksManaging provider risks

ReinsurancePotential trends to monitorQuestions/Discussion

1© 2010 The Actuarial Profession

www.actuaries.org.uk

Page 3: Risk-based decision making in PMI · Risk-based decision making in PMI 20. th. May 2011. ... • Key Risk Concepts • Key Risk Drivers ... • Marketing has bright idea

A definition of ERM

“Enterprise risk management is a process, effected by an entity’s board of directors, management and other personnel, applied in strategy setting and across the enterprise, designed to identify potential events that may affect the entity, and manage risk to be within its risk appetite, to provide reasonable assurance regarding the achievement of entity objectives”1

Holistic view of all things which may affect entityFlows through to decisions

2© 2010 The Actuarial Profession

www.actuaries.org.uk

1. Committee of Sponsoring Organisations of the Treadway Commission

Page 4: Risk-based decision making in PMI · Risk-based decision making in PMI 20. th. May 2011. ... • Key Risk Concepts • Key Risk Drivers ... • Marketing has bright idea

Understanding risk: describing the risk exposure

• Construct a cognitive “map” of risk exposure• Talking to people:

– focuses on strategic objectives– seeks to elicit understanding of how they may not be met

• By talking to many, can come to one “truth” that is multi-dimensional/multi-faceted & more than the sum of parts

• Result is a shared, repeatable, structured and robust understanding

Individual “perspective” combines to bring powerful single view

Page 5: Risk-based decision making in PMI · Risk-based decision making in PMI 20. th. May 2011. ... • Key Risk Concepts • Key Risk Drivers ... • Marketing has bright idea

Wood versus trees

• Map illustrates connections between risk concepts– tells a holistic story which no one individual would see

• Techniques from “complexity” sciences used to analyse the structure of risk exposure

• Entities’ risk exposures can be opaque and complex: this helps tease out wood from trees

Structure:• Key Risk Concepts• Key Risk Drivers

Dynamics:• Risk Loops• Emergence

Page 6: Risk-based decision making in PMI · Risk-based decision making in PMI 20. th. May 2011. ... • Key Risk Concepts • Key Risk Drivers ... • Marketing has bright idea

The Solvency II world

• Health is different– Short versus long term

horizons– Provider influence on

insurer– Macroeconomic

environment effect– NHS/political policy effect

The “simplistic view from SII”

Page 7: Risk-based decision making in PMI · Risk-based decision making in PMI 20. th. May 2011. ... • Key Risk Concepts • Key Risk Drivers ... • Marketing has bright idea

ERM IN PMI: A sample risk map

6© 2010 The Actuarial Profession

www.actuaries.org.uk

Page 8: Risk-based decision making in PMI · Risk-based decision making in PMI 20. th. May 2011. ... • Key Risk Concepts • Key Risk Drivers ... • Marketing has bright idea

Risk Mapping: pulling out key dynamics

• The map is analysed using graph theory• Key risks are identified and the drivers of these also found• Key areas of dynamics can be highlighted

Page 9: Risk-based decision making in PMI · Risk-based decision making in PMI 20. th. May 2011. ... • Key Risk Concepts • Key Risk Drivers ... • Marketing has bright idea

Understanding Risk Exposure

• Describing risk this way provides:– Analytical structure– Audit trail– Repeatability– Insight into causal

chain of enterprise

Use the map to:– Investigate behaviour of dynamic features &

simulate strategies– Define data required to describe the risk

exposure– Create modelling scenarios– Give common internal understanding of how

risk works in the firm– Communicate risk exposure outside the firm– Help set tolerances in the right places– Form robust hypothesis about where risks

may emerge– Understand non linear relationships/leverage

points within complex systems

Page 10: Risk-based decision making in PMI · Risk-based decision making in PMI 20. th. May 2011. ... • Key Risk Concepts • Key Risk Drivers ... • Marketing has bright idea

ERM: a brave new world?

• http://www.cbsnews.com/8301-504803_162-20060530-10391709.html?tag=component.0

• A business plan is a holistic representation of what are you trying to achieve, INCLUDING sensitivities

Page 11: Risk-based decision making in PMI · Risk-based decision making in PMI 20. th. May 2011. ... • Key Risk Concepts • Key Risk Drivers ... • Marketing has bright idea

Example: typical current pricing process

• Marketing has bright idea• Actuaries price:

– Incidence x severity over one year– Take past incidence and severity experience and project into

future– Adjust for benefit changes– Think about risks to frequency (anti-selection, socio-economic

conditions)– Think about risks to severity (provider contracting, changes in mix

of conditions etc)– Build in margin (explicitly or implicitly)

• Compare with competitors

Page 12: Risk-based decision making in PMI · Risk-based decision making in PMI 20. th. May 2011. ... • Key Risk Concepts • Key Risk Drivers ... • Marketing has bright idea

Example: new pricing process

• Talk to key stakeholders to understand risks• Build risk map for proposed product design• Identify key underlying drivers of risk• Build base scenario, modelling critical cash flows out over

time (not one year)– Incidence– Severity– Cost of capital– Expense allocation– Margin– Lapses

Page 13: Risk-based decision making in PMI · Risk-based decision making in PMI 20. th. May 2011. ... • Key Risk Concepts • Key Risk Drivers ... • Marketing has bright idea

Example: new pricing process

• Determine variations to base using risk map • Look at distribution of outcomes for premium• Determine risk versus reward tolerance• Determine risk mitigation strategies for unacceptable risks• Re-price - building in strategies as appropriate• Communicate results and key risks• Document for monitoring purposes• Implement continuous monitoring of risks• Feedback into re-pricing or other risk mitigation strategies

Page 14: Risk-based decision making in PMI · Risk-based decision making in PMI 20. th. May 2011. ... • Key Risk Concepts • Key Risk Drivers ... • Marketing has bright idea

Example: typical current provider management

• Provider approaches you with new contract• You may just take his word that it is an average 3% net

increase on last year ☺. OR:– You extract historic utilisation and average cost data– Project data forward using best estimate trends– Compare current average costs with proposed contract– Calculate net overall effect on claims costs of new

contract– Compare rates with other providers

Page 15: Risk-based decision making in PMI · Risk-based decision making in PMI 20. th. May 2011. ... • Key Risk Concepts • Key Risk Drivers ... • Marketing has bright idea

Example: new provider management

• Identify key risks in provider management relationship• Build base scenario, modelling critical cash flows out:

– Frequency by procedure code (Admits/ALOS)– Severity by procedure code (ALOS, Cost)– Distribution of costs by procedure code

• Model trends in each of these• Determine variations to base using risk map • Look at distribution of outcomes. Does new contract help

to manage tail/deviation risk? • Determine risk versus reward tolerance. What margin are

we sacrificing to manage volatility?

Page 16: Risk-based decision making in PMI · Risk-based decision making in PMI 20. th. May 2011. ... • Key Risk Concepts • Key Risk Drivers ... • Marketing has bright idea

Example: new provider management

• Determine risk mitigation strategies for unacceptable risks– Reduces supply of providers/competition?– Reduces quality of healthcare due to changed

incentives?– Aggravates customers and leads to lapses?– Locks in current inefficiencies making further gains

impossible?• Determine value of new contract.• Communicate results and key risks• Document for monitoring purposes• Implement continuous monitoring of risks

Page 17: Risk-based decision making in PMI · Risk-based decision making in PMI 20. th. May 2011. ... • Key Risk Concepts • Key Risk Drivers ... • Marketing has bright idea

Risk Dashboard

Page 18: Risk-based decision making in PMI · Risk-based decision making in PMI 20. th. May 2011. ... • Key Risk Concepts • Key Risk Drivers ... • Marketing has bright idea

Trends to monitor

• What product types will stay/go/change irrevocably?• More awareness of risk and capital

– Short term shocks versus long terms trends– ERM is here to stay. Benefits are sometimes intangible

in short term, but will show up over long period– The insurer who learns to exploit an understanding of

ERM in health and regulatory impact will take over the market. Not implementing ERM will lead to missed opportunities.

– Lifetime customer value in health?– Where is the value in your business model? In

customers, distribution, providers, care management?– .

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Questions or comments?

Expressions of individual views by members of The Actuarial Profession and its staff are encouraged.The views expressed in this presentation are those of the presenters.

18© 2010 The Actuarial Profession www.actuaries.org.uk