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JOURNALOFMARKETINGMANAGEMENTCALLSFORPAPERSCallforPapers
SpecialIssueonReVisitingContemporaryIssuesinGreen/EthicalMarketing
(deadlineforsubmissions1March2011)CallforPapersSpecialIssueonCRM:TechnologyAdoption,BusinessImplications,andSocial
andCulturalConcerns
(deadlineforsubmissions28September2011)CallforPapers
SpecialIssueonAnthropomorphicMarketing
(deadlineforsubmissions31January 2012)
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JOURNALOFMARKETINGMANAGEMENTSPECIALISSUECALLFORPAPERS
SpecialIssueonReVisitingContemporaryIssuesinGreen/EthicalMarketing
GuestEditors:MorvenG.McEachernandMarylynCarrigan
As predicted by Prothero (1998, p.507), green/ethical marketing
over the last decade has been unquestionably
confirmed as the fad that wont slip slide away. Moreover, the
empirical interest in this area has been
complemented by increasingcorporateattentionandactivity in
themarketplace,withcompaniessuchasMarks&
Spencer,Nestl,TescoandProctor&Gamblenowcompetingongreen/ethicalcredentialstoearngreaterloyaltyfrom
moreethically conscious consumers.The topicof
green/ethicalmarketinghas successfullyentrenched itself asa
central componentof themarketingdiscipline.However,aswe revisit
the subjectof contemporarygreen/ethical
issuesadecadeafter thepublicationof theoriginal
JournalofMarketingManagementspecial issue (Vol.14No.6),
thereisaneedtoevaluatetheempiricaldevelopmentthathastakenplaceaswellasgivesomethoughttoitsfuture
direction.Inparticular,theoreticalandempiricalpapersareinvitedinthefollowingareas:
Criticalreviewsofresearchandhistoryofgreen/ethicalmarketing/sustainability
Marketdevelopment/competition amongstgreen/ethicalbrands
Greenproductandpackagingdevelopment;
Marketingcommunicationtacticsusedtocommunicategreen/ethicalcriteria;
Crossculturalattitudestoproenvironmentalbehaviourandsustainability;
Green/Ethicalissuesacrossinternationalmarkets;
Green/ethicalissuessurroundingconsumersandsustainablelifestyles;
Green/ethicalissueswithinthesupplychain(e.g.localproduction,carbonfootprints);
Organisational
andconsumerattitudestowardswaste,disposalandrecycling;
Greenmarketingandtheretailsector;
Greenwash,greenspin,consumercynicism,distrustandapathy; Ecotourism;
Greencommunities.Papersinotherareaswillalsobeconsideredbytheeditors.Allmanuscriptssubmittedmuststrictlyfollowthe
guidelinesfortheJournalofMarketingManagement.Theseareavailableatwww.informaworld.com/rjmmTheclosingdateforsubmissionsis1March2011forpublicationinMarch2012.
Submissions
ManuscriptsshouldbesubmittedonlineusingtheJournalofMarketingManagementScholarOneManuscriptssite(http://mc.manuscriptcentral.com/rjmm)from1January2010.Newusersshouldfirstcreateanaccount.Onceauser
isloggedontothesitesubmissionsshouldbemadeviatheAuthorCentre.
Authorsshouldprepareanduploadtwoversionsoftheirmanuscript.Oneshouldbeacompletetext,whileinthe
secondalldocumentinformationidentifyingtheauthorshouldberemovedfromfilestoallowthemtobesent
anonymouslytoreferees.Whenuploadingfilesauthorswillthenbeabletodefinethenonanonymousversionas
Completepaperwithauthordetails,andtheanonymousversionasMaindocumentminusauthorinformation.
TosubmityourmanuscripttotheSpecialIssueonReVisitingContemporaryIssuesinGreen/EthicalMarketing
choosethetitleoftheSpecialIssuefromtheManuscriptTypelistwhenyoucometosubmityourpaper.Also,when
youcometotheDetailsandCommentspage,answeryestothequestionIsthismanuscriptacandidatefora
specialissueandinsertthetitleinthetextfieldprovided.
Ifyouhaveanyqueriesyoucandirectthesetotheguesteditors:
JMMSpecialIssueEditorialTeam
c/oDrMorvenG.McEachern,DepartmentofMarketing,
LancasterUniversityManagementSchool,Lancaster,LA14YX,UK
[email protected]
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JOURNALOFMARKETINGMANAGEMENTSPECIALISSUECALLFORPAPERSCRM:TechnologyAdoption,BusinessImplications,andSocialandCulturalConcerns
GuestEditors:Dr.MagedAli,BrunelBusinessSchool,BrunelUniversity,UK;Dr.CharlesDennis,UniversityofLincoln,UK;ProfessorT.C.Melewar,BrunelBusinessSchool,BrunelUniversity,UK.JournalofMarketingManagement
ispleasedtoannounceaspecial issue
focusedonrecentadvancesanddevelopmentwithregard to scholarship on
Customer Relationship Management (CRM) from the business,
technical, social and cultural
perspectives.
Overthelastdecade,therehasbeenadramaticgrowthintheacquisitionofCRMSystems.Understanding
andrespondingto
customerneedsandimprovingcustomerservicehavebecomeimportantelementsofcorporatebusinessstrategy.ITbasedCRM
systems are being usedby differentorganisations to support these
strategies.However,more recently, there hasbeen an
increase in reported CRM failures, suggesting that the
implementation issues are notjust technical, but encompasswider
businessandsocialandculturalfactors.MostCRMimplementations
donotproduceexpectedresultsandevenwithtechnical
feasibility many promised benefits of CRM have been rarely
fulfilled. Theory in these areas and areas relating to their
interrelationshipsremainsrelativelyunderresearched.TheaimofthisspecialissueofJMMistobridgethisgap,andtoadvance
ourunderstanding
oftheapplicationofmarketing,informationsystems,andsocialtheoriestotherelationshipsofthesethree
perspectives.
Accordingly, the Guest Editorswelcome submissions offering
innovative insights into issues surrounding CRM business,
technicalandsocialandculturalconcerns.Allpaperswillberequiredtohaveanoriginalperspectiveandadistinctcontribution
totheintegrationofthesethreeareasmentionedabove.
Allrigorousandthoughtfulconceptualpapers,literaturereviews,casestudies,empiricalstudiesandpracticepapersusinga
widerangeofmethodologiesareencouraged.Awidevarietyoftopicswillbesuitableforthisspecialeditionandmightinclude
(butisnotlimitedto)thefollowing:
Theoreticalandconceptualfoundationsfortheintegrationofthesubjectareasabove
CRMbusiness,technical,andsocialandculturalissuesinmultinationalorganisations,small/mediumsizedbusinesses,
andnonprofitorganisations
CRMbusinessprocessreengineeringandorganisationalculturalinfluence
ProcessesandmethodologiesforbuildingasuccessfulCRM
EffectofCRMsystemsonindustrial/organisationalperformance
CRMstrategiesfortheinternetandeCRM
CRMstrategiesframeworksfordiversifiedcompaniesand
partnerships
CRMandoutsourcing/offshore MergersandacquisitionseffectonCRM
EthicsandCRM GlobalCRMstrategiesandnationalculturalconcerns
MethodologiesinCRMbusiness,technical,andsocialandcultural
concernsresearchCRMsystemsforsales,marketingand
customerservicemanagementfunctions
InsightsintoCRMsystemsintegrationwithindifferentmanagementfunctions,andevaluationformaximumimpact
GettingtherightmixforCRMspeople,processes,andtechnology
CommonCRMpitfallsandCRMBestPractices
CRMlatesttechnologies,andprovidingsuccessfulrealtimeCRM
environmentforbusinessneeds
Casestudiesofthedevelopment,implementation,adoptionandmaintenanceofCRMprojectsindifferentcountries.
Customersatisfaction,customerloyaltyandstrategicplanningforCRM
Contactmanagement,andmultichannelcustomermanagement
Salesforceautomationandworkflowscheduling
Campaignmanagementandstrategicmarketingplanning
Roleofsociotechnicaldeterminantsinencouragingadoption
anddiffusionofCRM.
Theclosingdateforsubmissionsis28September2011,forpublicationinOctober2012.Submissions
ManuscriptsshouldbesubmittedonlineusingtheJournalofMarketingManagementScholarOneManuscriptssite(http://mc.manuscriptcentral.com/rjmm).Newusersshouldfirstcreateanaccount.Onceauserisloggedontothesite
submissionsshouldbemadeviatheAuthorCentre.
Authorsshouldprepareanduploadtwoversionsoftheirmanuscript.Oneshouldbeacompletetext,whileinthesecondall
documentinformationidentifyingtheauthorshouldberemovedfromfilestoallowthemtobesentanonymouslytoreferees.
WhenuploadingfilesauthorswillthenbeabletodefinethenonanonymousversionasCompletepaperwithauthordetails,
andtheanonymousversionasMaindocumentminusauthorinformation.
TosubmityourmanuscripttotheSpecialIssueCRM:TechnologyAdoption,BusinessImplications,andSocialandCulturalConcernschoosethetitleoftheSpecialIssuefromtheManuscriptTypelistwhenyoucometosubmityourpaper.Also,whenyoucometotheDetailsandCommentspage,answeryestothequestionIsthismanuscriptacandidateforaspecialissue
andinsertthetitleinthetextfieldprovided.
Prospectivecontributorswithquestionsconcerningthepotentialsuitabilityoftopics,GuestEditorsexpectations,oradditional
requirementsaboutthisspecialissueareinvitedtocontactdirectlybyemailtoMagedAli,[email protected],Charles
Dennis,[email protected],[email protected].
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JOURNALOFMARKETINGMANAGEMENTSPECIALISSUECALLFORPAPERS
ANTHROPOMORPHICMARKETING
GuestEditors:ProfessorStephenBrown&DrSharonPonsonbyMcCabe,UniversityofUlster,NorthernIreland.
Anthropomorphism isubiquitousinmarketing.
Theimputationofanimalcharacteristics
toinanimateobjects,orconcepts,is
oneofthedefiningfeaturesofourfield.
Marketersanimate,personify,reify,totemiseandpractisethepatheticfallacywith
impunity.
Products,wemaintain,havelifecycles;brandsareblessedwithdistinctivepersonalities;
marketingmyopiaisanever
presentthreat;cashcowsruminateinthewatermeadowsofstrategicmarketing;advertisingmascotslikeTonytheTiger,
AleksandrOrlovandthevenerableMichelinMancharmchildrenofallages.
RedBull,meanwhile,givesuswings.
Despitetheprevalenceofanthropomorphism,itsappealispoorlyunderstood(Brown2010).
AccordingtoGuthries(1995)
classicstudy,FacesintheClouds,theanthropomorphicinstinctisattributable
tohumankindsinnateneedtopersonify. Itsasurvivalmechanismofsorts.
Healsonotesthatanthropomorphismsurgesduringtimesofsocial,economicandtechnological
turmoil. Timeslikethepresent. Anotherpossibility,
exploredbyMicklethwait andWooldridge(2005),isthatitsarelicofthe
CompanyActs,whicharepredicatedonthepremisethatcorporationsareliving,breathingentitiesintheeyesofthelaw.
Regardlessofthereasonsforanthropomorphisms
griponthemarketingimagination,thefactremainsthatourproductsand
servicesaresurroundedby,wrappedaround,andembodiedin,companionanimals.
Anddomesticatedanimals. Andwild
animals. Andsupernatural
creaturesofeveryimaginablestripe,fromelvestoaliens.
Accordingly,aspecialissueofJMM,edited
byStephenBrownandSharonPonsonbyMcCabe,willbedevotedtothisintriguingissue.
Papersareinvitedonanyaspectof
anthropomorphicmarketing.
Theseinclude,butarenotlimitedto,thefollowing:
Theappealofadvertisingcharacters,spokescreaturesandanimal
mascots.
TheDescentofBrand:ontheevolutionanddevelopmentofbeastlybrandicons.
Anthropomorphicconceptsinmarketingredherring,goldengooseorpiginapoke?
Personifiedproductsandservicescanfriendlybioticyogurtturnnasty?
IsRelationshipMarketingreificationincarnate?
IsthePLCdeadandburied? Shouldchildrenbekeptawayfrombrandanimals?
Towardataxonomyoftradecharacters.
ThelureofFarmville,ClubPenguin,Lolcats,etal.
The
call
of
the
cute,
the
cuddly,
the
comely,
the
carnivorous.
Myths,legends,storiesthemakingofmarketingmonsters.
Beastfablesformarketingmanagers,fromSquirrelInc.toThePenguinsProgress.
Totemismandtabooincorporateidentityformation,communication,
perpetuation,critique.
National,culturalandsectoraldifferencesinmascotomaniaeaglesinAmerica,bulldogsinBritain,
untamedsportsteams,highflyingfinancialservices.
AllmanuscriptssubmittedshouldfollowtheguidelinesfortheJournalofMarketingManagement.
Theseareavailableatwww.informaworld.com/rjmm
Theclosingdateforsubmissionsis31January2012,forpublicationinFebruary2013.
Submissions
ManuscriptsshouldbesubmittedonlineusingtheJournalofMarketingManagementScholarOneManuscriptssite(http://mc.manuscriptcentral.com/rjmm)from1February2011.Newusersshouldfirstcreateanaccount.Onceauseris
loggedontothesitesubmissionsshouldbemadeviatheAuthorCentre.
Authorsshouldprepareanduploadtwoversionsoftheirmanuscript.Oneshouldbeacompletetext,whileinthesecondall
documentinformationidentifyingtheauthorshouldberemovedfromfilestoallowthemtobesentanonymouslytoreferees.
WhenuploadingfilesauthorswillthenbeabletodefinethenonanonymousversionasCompletepaperwithauthordetails,
andtheanonymousversionasMaindocumentminusauthorinformation.
TosubmityourmanuscripttotheSpecialIssueAnthropomorphicMarketingchoosethetitleoftheSpecialIssuefromthe
ManuscriptTypelistwhenyoucometosubmityourpaper.Also,whenyoucometotheDetailsandCommentspage,answer
yestothequestionIsthismanuscriptacandidateforaspecialissueandinsertthetitleinthetextfieldprovided.
Ifyouhaveanyqueriesyoucandirectthesetotheguesteditors:
JMMSpecialIssueEditorialTeam,c/oProfessorStephenBrownandDrSharonPonsonbyMcCabe,DepartmentofMarketing,
UlsterBusinessSchool,UniversityofUlster,Jordanstown,
Co.Antrim,BT370QB,NorthernIreland.
Email:[email protected]
References
Brown,S.(2010),WheretheWildBrandsAre:SomeThoughtsonAnthropomorphicMarketing,TheMarketingReview,10(3),203224.
Guthrie,S.(1995),FacesintheClouds:ANewTheoryofReligion,Oxford:OxfordUniversityPress.Micklethwait,J.andWooldridge,A.(2005),TheCompany:AShortHistoryofaRevolutionaryIdea,London:Phoenix.
