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CLICK HERE OR CONTACT CAROLE AT [email protected] OR 718.640.2012 Roadmap for Boosting Customer Diversity WEDNESDAY November 18, 2015 10:00am-4:00pm Experts in Chinese marketing, from Epoch Media Group, will share the latest trends and insights on the purchasing behaviors of their target group. They'll review trends in dealer and brand selection, how to create contagious trust and loyalty, and some useful dos and don’ts. Attendees will learn how to: Draw new customers to your dealership Develop long-term relationships Drive your sales among first-time car buyers in the Chinese demographic Use cost-effective, integrated sales and marketing strategies that expand your business This seminar is your guide to attracting and building relationships with the Chinese consumer group. Center for Automotive Education & Training 15-30 Petracca Place, Whitestone NY 11357 For every dollar a GNYADA member-dealer spends on seminars at the Center for Automotive Education & Training, one Professional Automotive Education (PAE) Point is earned. 1,000 PAE Points earns one free seminar for one employee. POINTS NEVER EXPIRE. To learn more about the PAE program contact Carole at [email protected]. A very rewarding rewards program EARN FREE TRAINING FOR DEALERSHIP EMPLOYEES REGISTER How to master a massive car buying market. About the Instructors Amir Talai, VP Business Development, Epoch Media Group is a seasoned advertising executive with extensive experience in strategic planning and business development. He currently manages many local, regional and national companies for their integrated sales and marketing plans. Ruby Wong, VP Strategic Partnership, Chinese Market leads a team of experts on Chinese auto buyers. They work with hundreds of dealerships across the country, at all tiers. They successfully activated Tri-state Honda and Lamborghini’s first Chinese market campaign in the US. Ruby has more than 15 years of international Chinese market and media experience. SEMINARS FOR AUTOMOBILE DEALERS NOVEMBER

Roadmap for Boosting Customer Diversity - GNYADA · companies for their integrated sales and marketing plans. Ruby Wong, VP Strategic Partnership, Chinese Market leads a team of experts

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Page 1: Roadmap for Boosting Customer Diversity - GNYADA · companies for their integrated sales and marketing plans. Ruby Wong, VP Strategic Partnership, Chinese Market leads a team of experts

CLICK HERE OR CONTACT CAROLE AT [email protected] OR 718.640.2012

Roadmap for BoostingCustomer Diversity

WEDNESDAYNovember 18, 201510:00am-4:00pm

Experts in Chinese marketing, from Epoch Media Group, will share the latest trends and insights on the purchasing behaviors of their target group. They'll review trends in dealer and brand selection, how to create contagious trust and loyalty, and some useful dos and don’ts.

Attendees will learn how to:

■ Draw new customers to your dealership■ Develop long-term relationships■ Drive your sales among first-time car buyers in ■ the Chinese demographic■ Use cost-e�ective, integrated sales and marketing■ strategies that expand your business

This seminar is your guide toattracting and building relationshipswith the Chinese consumer group.

Center for Automotive Education & Training15-30 Petracca Place, Whitestone NY 11357

For every dollar a GNYADA member-dealer spends on seminars at the Center for Automotive Education & Training, one Professional Automotive Education (PAE) Point is earned. 1,000 PAE Points earns one free seminar for one employee. POINTS NEVER EXPIRE. To learn more about the PAE program contact Carole at [email protected].

A very rewarding rewards program

EARN FREE TRAINING FORDEALERSHIP EMPLOYEES

REGISTER

How to master a massive car buying market.

About the InstructorsAmir Talai, VP Business Development, Epoch Media Group is a seasoned advertising executive with extensive experience in strategic planning and business development. He currently manages many local, regional and national companies for their integrated sales and marketing plans.

Ruby Wong, VP Strategic Partnership, Chinese Marketleads a team of experts on Chinese auto buyers. They work with hundreds of dealerships across the country, at all tiers. They successfully activated Tri-state Honda and Lamborghini’s first Chinese market campaign in the US. Ruby has more than 15 years of international Chinese market and media experience.

SEMINARS FOR AUTOMOBILE DEALERSNOVEMBER

Page 2: Roadmap for Boosting Customer Diversity - GNYADA · companies for their integrated sales and marketing plans. Ruby Wong, VP Strategic Partnership, Chinese Market leads a team of experts

SEMINARS FOR AUTOMOBILE DEALERSREGISTRATION

Roadmap for BoostingCustomer DiversityTUESDAYNovember 24, 201510:00am-4:00pm

Center for Automotive Education & Training

15-30 Petracca Place, Whitestone NY 11357

RESERVE YOUR SEAT TODAY. Call the GNYADA Education &Training team directly at 718.640.2012, fax your registration form to 718.407.6970, or register online at www.gnyada.com/education.

GNYADA Seminars, held inperson, are developed by qualified experts to meet the highest possiblestandards and deliver the latest information and solutions for your most pressing business needs. Our programs train new and seasoned pros to improve dealership operations and profitability.

fee: $125 (member) $250 (non-member)