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A roadmap to creativity and innovation
Lucy Gower @lucyinnovation
Innovation =Problem x Solution x Execution
Innovation
“What you need to do differently to get to where you said
you would go”
Incremental
“If I had one hour to save the world,
I would spend the first 55 minutes
analysing the problem and then 5 minutes on the solutions”
Einstein
Technique for producing ideas
1. Gather raw material2. Order and catalogue your thoughts3. Incubation4. Out of nowhere the idea will appear5. Shaping and development of the idea
“Part of what made the Macintosh great was that the people working on it were musicians, and poets, and artists, and zoologists, and historians who also happened to be the best computer scientists in the world.” Steve Jobs
P&G – Connect and Develop
2. Order and catalogue your thoughts
3 and 4 Incubation and the idea will come
5. Shaping and development of the idea
“ A new idea is delicate. It can be killed by a sneer or a yawn; it can be stabbed to death by a joke, or worried to death by a frown on the right person’s brow”
Charles Brower
The F Word
“I have not failed. I've just found 10,000 ways that won't work.”
Thomas Edison
© lucyinnovation
© lucyinnovation
INSIGHTS
IDEAS
FOCUS
Have a process to manage risk
Seek to understand your audience
What are you setting out to achieve?
Only then generate ideas based around your strategic objective and understanding of your audiences
PROTOTYPE
LAUNCH
Have a process to manage risk
PILOT
Make it real, draw it, role play it, say it
Small scale – one geography one audience type
Refine make changes and launch
Every employees job
Deliver WOW Through Service
• Resources books and blogs
The roadmap to creativity • Generate ideas around a strategic
need• Get good insight • Deliberately make connections• Take time to relax • Aim for lots and lots of ideas• Use criteria to select the best ideas• Greenhouse the best ideas• Do something
Find out more www.sofii.org
Innovation still rules Joe Saxton and Lucy Gower
Where good ideas come from Steven JohnsonSwitch and Made to Stick Chip and Dan HeathSticky Wisdom ?What if! The
Innovation Company Business beyond the Box John O’Keefe Linchpin and Purple Cow Seth GodinEnchantment Guy Kawasaki The Art of Woo G Richard Shell
and Mario MoussaMaking ideas Happen Scott Berkun Good to Great Jim Collins Speed of Trust Stephen Covey
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