Upload
rmosca
View
279
Download
1
Tags:
Embed Size (px)
DESCRIPTION
Copywriter, creative director, marketing solutions
Citation preview
Associate Creative DirectorRyan + Deslauriers, 2006-2008
Senior CopywriterSilversea Cruises, Ltd., 2000-2006
Senior CopywriterAccuDocs, Ltd., 1998-2000
a
b
c
Conceived, wrote and developed advertising campaigns and brand landscapes detailing the experience, essence and relevance of luxury real estate
Worked with artists to develop typography, color palette and name proposals
Branded international five-star luxury real estate, both whole and fractional
National and international client list, including Orient-Express Hotels, Banyan Tree Hotels & Resorts, St. Regis, Ritz Carlton, Rosewood and Westin
Wrote copy for print advertising, brochures, direct mail pieces, annual atlases and supplements for this five-star luxury cruise line with global ports of call
Wrote and edited website copy and presentation copy targeted to travel agencies
Wrote and edited The Venetian Society Newsletter, promoting new itineraries to past guests
Researched and helped develop new packages and programs (i.e., Cultural Enrichment Program) promoting existing itineraries
Wrote and edited all in-house promotional materials and advertising
Wrote, edited and developed concept for ads, direct-mail and promotional materials, website content and quarterly magazine, Latitudes, for our client, NCL Cruise Lines
Helped write and develop marketing plans, incentive and customer-loyalty programs and advertising campaigns for many prestigious clients in the travel and medical industries
a b c
Robert MoscaResumé
7206 Renaissance Way NE, Atlanta GA 30308 • mobile: 954.328.3197 • e-mail: [email protected]
Never At a Lossfor Words ...
The Art of Rebellious EleganceAdvertising CampaignConcept, creative direction and copy
Rosewood Residences at MayakobaRyan + Deslauriers
We proclaim the art ofrebellious elegance.
A bold definition of luxury for a new century.
A limited home-owning opportunity so far beyond the cliché of unique, it’s singular.
Transfixed between jungle Eden and sapphire lagoon.
Rebellious Elegance Unveiling BrochureCopy
Rosewood Residences at MayakobaRyan + Deslauriers
The Rosewood Residences at Mayakobá are a sensory and emotional experience supplanting ostentatious luxury. Glass canvases and open spaces empower your home with the physical sensation of nature — brilliant fissures of sunshine and absinthe green lagoons — all embraced by 590 acres of garden paradise.
Here is the art you live in. Enriching forms andpleasing modern lines and projections. The artist’s materials used in the creation of your collector’s villa include indigenousslate and limestone mined from local cenotes; and rich, dark woods from native forests embellish each masterwork.Envisioned and sculpted by the world-acclaimed vanguardist architects of Casa Jardin of Spain.
To match the innovative form of these homes, you would have to purchase a priceless one-of-a-kind structure by architect Mies van der Rohe or a skyspace installation by artist James Turrell. This is minimalism maximized. This is the poetry of organic living.
Linger ForeverInvitational Brochurefor fractional residencesCo-creative and copy
St. Regis/Starwood Ryan + Deslauriers
TO EXPERIENCESt. Regis is to ownNEW YORK
St. Regis is an original New York City icon,with an address that speaks volumes. John JacobAstor’s inimitable legend is a legacy exceedingyour expectations, crafted to meet your mostdiscerning standards and consistently deliveringnothing less than perfection.
St. Regis is an original New York City icon,
with an address that speaks volumes. John Jacob
Astor’s inimitable legend is a legacy exceeding
your expectations, crafted to meet your most
discerning standards and consistently delivering
nothing less than perfection.
As a traveler of distinction, you are personally
invited to savor the bespoke lifestyle of ownership
at The St. Regis New York. Allow us to personally
customize an experience crafted to your unique
tastes offering the opportunity for you to stay in
an exquisite private Residence. Living at St. Regis
is truly the art of living at the pinnacle.
TO EXPERIENCESt. Regis is to own
NEW YORK
When this is your address, all you willever need to say is, “St. Regis.”
This New York icon can be the setting for indelible moments that become an enduring part of your life. To learn how visit, stregisaddress.com/invitation or call 800 671 8932.
As a traveler of distinction, you are personallyinvited to savor the bespoke lifestyle of ownershipat The St. Regis New York. Allow us to personallycustomize an experience crafted to your uniquetastes offering the opportunity for you to stay inan exquisite private Residence. Living at St. Regisis truly the art of living at the pinnacle.
When this is your address, all you willever need to say is, “St. Regis.”
A Life in the GreenVision BrochureCo-creative and copy
Mantria Communities Ryan + Deslauriers
W h a t s e t s t h e M a n t r i a G r o u p , L p a p a r t f r o M o t h e r c o M M u n i t y
d e s i G n e r s a n d d e v e L o p e r s i s M o r e t h a n t h e M e r e L a n d s c a p i n G a n d
M a r k e t i n G o f p i e c e s o f p r o p e r t y ; i t i s n u r t u r i n G t h e s p i r i t o f t h e
L a n d a n d t h e s p i r i t a n d a s p i r a t i o n s o f t h e p e o p L e W h o W i L L b u i L d
t h e i r d r e a M s u p o n t h a t L a n d .
f e r t i L e i d e a s a r e t h e L i f e b L o o d o f t h e M a n t r i a G r o u p . f i n d i n G
W a y s t o r e s p o n s i b L y e M b r a c e n a t u r e i n a G r a n d d e s i G n t h a t i s
s t i L L p L e a s i n G t o a 2 1 s t c e n t u r y M i n d s e t a c c u s t o M e d t o a L L o f i t s
c o n v e n i e n c e s a n d e a s e o f L i f e .
W e h o l d a m i r r o r u p t o n a t u r e a n d s e e o u r s e l v e s r e f l e c t e d t h e r e .
LG 1NO.
P L A n t i n G S e e d S t h A t G r O w C O M M U n i t i e S
I n t r o d u c t I o n
Planting Seeds That Grow Communities
What sets the Mantria Group, LP apart from other community designers and developers is more than the mere landscaping and marketing of pieces of property; it is nurturing the spirit of the land and the spirit and aspirations of the people who will build their dreams upon that land. Fertile ideas are the lifeblood of Mantria Group.
Finding ways to responsibly embrace nature in a grand design that is still pleasing to a 21st century mindset accustomed to all of its conveniences and ease of life.
We hold a mirror up to nature and see ourselves reflected there.
Think Back, Kick Back, Come BackAdvertising campaignCo-creative and copy
Eventide West End, PC Beach Ryan + Deslauriers
Think back.Remember endless summer days inPanama City Beach?Good times you can own again forever.
Kick back.Relaxed coastal residences.All the pleasures of vacation.All the comforts of home.Your opportunity to own it all.
Come back.A place that reflects your spirit and your lifestyle.A place you’ll be proud to show and share withfriends and family.
Own life to the fullest.
P l ayg r o u n d D e s t i n a t i o n P r o p e r t i e s I n c . , L i c e n s e d R e a l E s t a t e B r o ke r. This is not an offer to sell, nor a solicitation of an offer to buy, to residents of any state or province in which restrictions and other legal requirements have not been fulfilled. This advertisement is void where prohibited by law. Oral representations cannot be relied upon as correctly stating the representations of the developer. For correct representations, please make reference to this ad and to the document required by Section 718.503, Florida statutes, to be furnished by the developer to a buyer or lessee. Developer reserves the right to make any modifications as deemed necessary.
T h i n k b a c k . Remember endless summer days in
Panama City Beach?
Good times you can own again forever.
K i c k b a c k . Relaxed coastal residences.
All the pleasures of vacation.
All the comforts of home.
Your opportunity to own it all.
C o m e b a c k . A place that reflects your spirit and your lifestyle.
A place you’ll be proud to show and share with
friends and family.
O w n l i f e t o t h e f u l l e s t .
REAL • HONEST • COASTAL RESIDENCES
8 5 0 . 2 4 9 . 1 1 7 0 • e v e n t i d e f l o r i d a . c o m
Friday, June 29 - Saturday, July 7: 10:00 A.M to 4:00 P.M.Sunday, July 1: 1:00 P.M. to 4:00 P.M.
July 4: Closed
Visit the Eventide Discovery Center22606 Panama City Beach ParkwayPanama City Beach, Florida 32413
E V E N T I D E O P E N H O U S E :
Intimate Italian CruisingAdvertising CampaignCo-concept and copy
Silversea CruisesSilversea Cruises
INDULGE IN LA DOLCE VITA
My companions that I met on board Silver Whisper wait for me at a trattoria, just a few streets away. But I dawdle, lost in the moment. I’m afraid to hurry. Afraid I’ll miss a single moment of now. I want to drink in the way the sun and shade play with colours, the boisterous sounds of an Italian afternoon, the indulgences of wonderful new places and peoples. I hear my friends call “Isabella!” I take a quick snapshot to hold the feeling for ever and laughing, swept away in the joy of life.
Live life to the fullest.
My companions that I met on board Silver Whisper wait for me at a trattoria, just a few streets
away. But I dawdle, lost in the moment. I’m afraid to hurry. Afraid I’ll miss a single moment of now.
I want to drink in the way the sun and shade play with colours, the boisterous sounds of an Italian
afternoon, the indulgences of wonderful new places and peoples. I hear my friends call “Isabella!”
I take a quick snapshot to hold the feeling for ever and laughing, am swept away in the joy of life.
Live life to the fullest.
For information on our all-inclusive fares and worldwide itineraries, kindly contact your travel
professional, call 877.725.6505 or visit www.silversea.com.
V OT E D W O R L D ’ S B E S T S M A L L S H I P C R U I S E L I N E C o n d é N a s t Tr a v e l e r 9 Ye a r s Tr a v e l + L e i s u r e 6 Ye a r s
INDULGE IN LA DOLCE VITA
alternative — first person approach
Porto CupecoyAdvertising CampaignConcept and copy
Porto CupecoyRyan + Deslauriers
WHEN THE WORLD IS YOUR OYSTER,OWN THE PEARL.
He loves the soft lights playing on Simpson Bay Lagoon just beyond his expansive terrace as a backdrop to his tète-á-tètes. The concierge has arranged a private chef and butler for the evening. The menu has been approved; the martinis shaken, not stirred. And if the lady in question desires a moonlight drive, the Aston Martin he imported duty-free awaits. He basks in the best the world could offer, this Euro-Caribbean oasis he calls “home.”
2007 World CruiseWish Book (Discovery Kit)Creative concept and copy
Silversea CruisesSilversea Cruises
SINGAPORE TO DUBAI
I want to ride a lumbering elephant triumphantly into town, preceded by swirling dancers, their saris a kaleidoscope of brilliant colours. Flower petals fill the air, the scent of spices envelop me. And I want it all to happen to a Bollywood musical soundtrack. I want to palaver with the Punjabis, bend the ear of a Brahman, chant with the Jats and mingle with the Maharattas. Mmmmm, I want to dine on cumin and curry and spices that linger on my tongue. I’ll walk through pink-stone forts and palaces of maharajahs and catch a glimpse of the days of the Raj. I want to sail the cosmic ocean, and experience the mystical.
I’ve read that in these ancient lands, Lord Vishnu lie sleeping upon the sea of forever. Does Vishnu dream of me as I dream of India? What wonders are created in his repose? Who makes the world?
Self-Promotion BrochureCo-concept and copy
Accudocs LLCAccudocs LLC
We understand the problemand offer you solutionscustomized to your business needs
Advertising is everywhere ...TV, movies, the Internet, magazines, faxes, billboards and direct mail.
How do you get your message through to the right people and keep your marketing dollars from ending up in the circular file? Unfortunately, most companies don’t have the time, human resources, technical and/or creative expertise to undertake the many steps involved in creating a successful direct-mail campaign.
With over 35 years of proven experience, Accudocs is one of the largest direct-marketing and database management companies in the Southeast. We offer your buisiness all the services for developing and executing profitable direct mail programs with speed and efficiency. From strategic planning to award-winning creative to the latest technology in data processing, laser personalization and lettershop services to printing and fulfillment. And it’s all just one phone call away.
Our team of skilled strategists, account executives, creative designers and
information technology pros work with you to understand your needs, your market, your past successes, your goals. Together we develop your winning direct marketing strategy. Accudocs is one of a handful of companies in the United States
that has successfully combined direct marketing creative agency services with high volume production capabilities in the same facility, ensuring total quality and efficiency
Freestyle Cruising IntroductionNorwegian Cruise Line MagazineCopy
Norwegian Cruise LineAccudocs LLC
Introducing cruising without boundaries
Only NCL offers guests Freestyle Cruising – an innovative program designed to enhance and enrich your cruise experience. Forget everything you thought you knew about on-board vacations and picture a luxury resort unlike any you’ve ever experienced. A relaxing harbour for the travel connoiseur where service is prompt, courteous and unobtrusive, and attention is one-to-one. Where total freedom and flexibility are standard. This is the new wave of sailing aboard NCL. This is Freestyle Cruising.