Robert Revere

Chief Sales OfficerDealer Peak

Utilize Your CRM/XLRM

Pg. 34

How to run your BDC like an Air Traffic Control Tower

What happens inside an Air Traffic Control Tower?

AwarenessFocusIntensity

What makes an Airport successful?

People Process Technology and…

Drill, Drill, Drill!

Without the right technology, how effective will you be?

Question…

With the right People, Process & Technology along with continuous improvement training,

can daily air disasters be avoided?

Who is involved?

Air Traffic Controller Tower Ground Crew Ground Supervisor Pilot

What 4 C’s are required to avoid air traffic disasters?

Communication

Cooperation

Correlation

Compensation

What is the “Ideal” BDC environment for your Dealership?

Do you have good “Lead Culture” in your BDC?

Awareness of Leadso Are you aware of all your traffic sources and who is

handling them?Focus of Leads

o Are we focused on the specific wants/needs of the client when they inquire? “Read between the Lead”

Intensity of Leadso Are we intense and passionate with each and every call

made or email sent? Are we incessantly pursuing perfection?

What makes a Dealership with a BDC Culture successful?

PeopleProcessTechnology and…

Drill, Drill, Drill!

Who is involved?

Air Traffic Controller Tower (BDC Center) Ground Crew (Sales Staff) Ground Supervisor (Sales Manager) Pilot (Customer)

To Manage a Dealership Effectively, What Do You Need?

Communication

Cooperation

Correlation

Compensation

Without the right technology, how effective will you be?

Questions?

Robert RevereChief Sales Officer DealerPeak Elite Servicesrrevere@dealerpeak.com Office: 480-582-0215Mobile: 602-741-2214Fax: 1-866-399-0313