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ROBERTDirector and General Manager Disney Consumer Products and Interactive Media, Hong Kong and Macau
TAM
RUSSIA
GREATERCHINA
JAPAN
EMEA
LATAM
INDIA
KOREA
AU/NZ
SEA
UNITED STATES
Global Footprint
ConsumerEngagement
Locally AppealingCreative
DigitalConnections
10
CASESTUDIES
© & ™ Lucasfilm Ltd.
© 2018 MARVEL
THE WALT DISNEY ARCHIVES PRESENTS “WINNIE THE POOH: BE MY FRIEND” EXHIBITION
GLOBAL DEBUT OF OVER 50 HISTORICAL ARTIFACTS from the Walt Disney Archives
THE WALT DISNEY ARCHIVES PRESENTS “WINNIE THE POOH: BE MY FRIEND” EXHIBITION
GLOBAL DEBUT OF OVER 50 HISTORICAL ARTIFACTS from the Walt Disney Archives
“WINNIE THE POOH” SELFIE ZONE
Bringing to life Winnie the Pooh’s Hundred Arce Wood with 19 PIECES of 3D figures, including a 3-METER TALL POOH
“WINNIE THE POOH” SELFIE ZONE
Bringing to life Winnie the Pooh’s Hundred Arce Wood with 19 PIECES of 3D figures, including a 3-METER TALL POOH
“WINNIE THE POOH” MEET & GREET
Engaging OVER 5,000 FANS in 32 MEET & GREET sessions with Winnie the Pooh, Tigger, Eeyore and Piglet
“WINNIE THE POOH” MEET & GREET
Engaging OVER 5,000 FANS in 32 MEET & GREET sessions with Winnie the Pooh, Tigger, Eeyore and Piglet
“WINNIE THE POOH” POP UP STORE
Offering over 500 SKUs of products from local and overseas licensees and generating sales of 30% more than projection
“WINNIE THE POOH” POP UP STORE
Offering over 500 SKUs of products from local and overseas licensees and generating sales of 30% more than projection
Fans were able to connect with Winnie The Pooh through our various other partnerships.
• Broadway• 7-11• Maxim’s• Chow Tai Fook• now TV
DEMAND EXCELLENCE IN ALL THAT WE DO…