Rocela - Rebranding and repositioning Rocela were one of the world’s fastest growing Oracle consultancies are an existing Seton client. In late 2012 Rocela undertook an extensive client survey which resulted in the company realigning their business and requiring a rebrand. Seton were given the task to pitch for the project which was one following a credentials presentation. One of the first tasks was to help Rocela define the companies structure which resulted in Rocela changing to a Group format with three service brands. The rebranding was launched with all divisions in a staged process with a focus on digital marketing to drive traffic to the group website, to support this a monthly e-newsletter was produced, social media campaign undertaken, ‘master-class’ video channel set up on YouTube and a daily blog. Objective: increase sales channels and group turnover (CEO objective: set up for a takeover) Eight months after the rebrand launch Rocela were taken over by in January 2014 by Irish IT services company Version 1 for an undisclosed sum. Project activity: • Rebranding and re-positioning • Internal Comms • Online Strategy • Marketing • Design • SEO • Ongoing Brand Management Seton Design Limited 9 Great Stuart Street, Edinburgh EH3 7TP Telephone +44 (0)131 226 4184 Email enquiries@setondesign.com Web site www.setondesign.com REGISTERED IN SCOTLAND NO: SC278078 ROCELA GROUP E-NEWSLETTER ROCELA APPLICATION MANAGEMENT E-NEWSLETTER

Rocela rebranding case study

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Rocela - Rebranding and repositioning

Rocela were one of the world’s fastest growing Oracle consultancies are anexisting Seton client. In late 2012 Rocela undertook an extensive client surveywhich resulted in the company realigning their business and requiring a rebrand.Seton were given the task to pitch for the project which was one following acredentials presentation. One of the first tasks was to help Rocela define thecompanies structure which resulted in Rocela changing to a Group format withthree service brands. The rebranding was launched with all divisions in a stagedprocess with a focus on digital marketing to drive traffic to the group website,to support this a monthly e-newsletter was produced, social media campaignundertaken, ‘master-class’ video channel set up on YouTube and a daily blog.

Objective: increase sales channels and group turnover (CEO objective: set up for a takeover)

Eight months after the rebrand launch Rocelawere taken over by in January 2014 by Irish ITservices company Version 1 for an undisclosedsum.

Project activity:• Rebranding and re-positioning• Internal Comms• Online Strategy• Marketing• Design• SEO• Ongoing Brand Management

Seton Design Limited 9 Great Stuart Street, Edinburgh EH3 7TP Telephone +44 (0)131 226 4184 Email [email protected] site www.setondesign.com

REGISTERED IN SCOTLAND NO: SC278078

ROCELA GROUP E-NEWSLETTER ROCELA APPLICATION MANAGEMENT E-NEWSLETTER