ROHIT AHUJA Address: 554K/164 Arjun Nagar,Alambagh Lucknow-226005Mobile: +917388999777,+919044035044; E-mail: rohitahuja02@yahoo.com

REAL ESTATE, MORDERN TRADE, CHANNEL MANAGEMENT & SALES / MARKETING PROFESSIONALSeeking Challenging Assignments across the Industry

PROFILE A dynamic professional with over 12 years of experience in Sales & Marketing, Business

Development, Channel Management, Modern Trade and Client Relationship Management. Presently associated with COLLAGE GROUP INFRASTRUCTURES PVT. LTD. as AGM SALES.

Dexterity in assessing changing market environs with an insight into the domains of market research, customer relationship management and business development; capable of establishing new milestones through evolved managerial skills

Recognized as a proactive individual who can rapidly identify business problems, formulate tactical plans, initiate change and implement effective business strategies in challenging environments to enhance revenue generation, market share expansion and profitability.

Expertise in conducting seminars, product demonstrations for process division and creating awareness among key decision makers.

Expertise into Consumer Goods at Pidilite Industries handling the Channel for 72 product line eg. Dr. Fixit LW, LW+, New Coat, Rain Coat, Roff.

Expertise into FMCG for dairy products at AMUL. Experience in the Channel Management, Sales & Marketing Management, Business

Development, market penetration, while performing in the cost-efficient manner along with the unwavering quality standards.

Resourceful and competent to create win-win relationship with Corporate Client and Customers through excellent coordination/ negotiation skills for repeat/ referral business.

Excellent communicator with exceptional talent for problem solving and ability to handle multiple functions and activities in high pressure environments with tight deadlines.

Core CompetenciesBusiness Development ~ Sales & Marketing ~ Market Penetration ~ Modern Trade~ Channel

Management ~ Leadership ~ Relationship Management ~ Client Servicing ~ Operations Management ~ Resource Planning ~ Team Management ~ Market Research

Professional Achievements Effectively managed Events at ATL and BTL level in the company for Brand Promotions. Effectively managed a large territory of Central Africa. Consistently exceeded targets by 34% to 40% in SANZI. Effectively managing a diverse population of 38 F.O.S. to become a cohesive working team. Effectively managed Events at BTL level in Sikkim Manipal for Brand Promotions. Effectively managed a large territory of Central U.P. .Consistently exceeded targets by 25 to 40% in Pidilite Industries. Effectively managed a diverse population of 18 F.O.S. to become a cohesive working team. Effectively managing a diverse population of 8 F.O.S. to become a cohesive working team in

Gujarat Cooperative Milk Marketing Federation Ltd.(AMUL) Consistently exceeded targets by 10 to 15% in Gujarat Cooperative Milk Marketing

Federation Ltd.(AMUL). Consistently exceeded targets by 10 to 15% in ICICI Bank Given approximately 1600 Accounts and a big Customer Data Base for the Growth in Sales of

ICICI Products when worked as sales Team Leader in Allahabad.

Given 78 Saving Accounts and 33 Current Accounts in ICICI Bank in the Month of November 03.

Conducted market research for ICICI Bank to identify customer needs.

PROFESSIONAL EXPEREINCE

COLLAGE GROUP INFRASTRUCTURES PVT. LTD. as AGM SALES Since July’15

Accountable for Developing & expanding market share towards the achievement of revenue & profitability targets.

Reviewing the sales and marketing operations & accountable for increasing sales growth and driving sales initiatives in order to achieve business goals.

Developing & executing effective marketing plans, including P&L structures designed to assure achievement of agreed-to volume, market share and profit objectives.

Ensuring and maintain Dealer Relations to enhance Business growth. Instrumental in managing the dealer network and their targets. Periodically motivating the

dealer network to enhance sales. Conducting competitor analysis & competency mapping for keeping abreast of market trends

and competitor moves to achieve market share metrics. Identifying and developing new streams for revenue growth and maintaining relationships

with customers to achieve repeat / referral business. Establishing strategic alliances / tie-ups with financially strong and reliable channel

partners; implementing effective strategies to maximize sales and achieve revenue & collection targets.

Instrumental in Building new business partners to expand product reach in the market and coordinating with the dealers to assist them to promote the product.

Imparting Training leading & monitoring the performance of team members to ensure efficiency in process operations and meeting of individual & group targets.

Creating and sustaining a dynamic environment to foster development opportunities and motivates high performance amongst team members.

Responsibly handling the Company’s Retail Business in upcountry towns. Responsible for driving business growth by identifying the development of the untapped

market segment to ensure effective and efficient business penetration. Taking care of the identification of the reliable & energetic distributors, thereby enabling the

market expansion. Managing and organizing various sales promotion events, business meets, etc. to improve

the visibility of the company in market. Handling the relationship management with key clients & meeting with their satisfaction

levels by promoting various products to sustain the business. Mapping the territories and segmenting them as per the market trends to identify new

customer groups and channels for the sale of various constructions materials. Interacting and coordinating with various distributors, stockiest, and dealers to generate

revenue and acquire optimum market share. Handling a sales team and channel partners and motivating them to achieve the monthly as

well as the annual targets. Responsible for preparing the MIS reports and providing the required feedback to the upper

level management officials.

AWADH INFRALAND LTD, Lucknow Dec’13–July’15GENERAL MANAGER SALES

SANZI GROUP, Démocratique République of Congo Jan’12 –Dec’13Marketing Head

MANIPAL GLOBAL. July’11 –Jan’12Assistant Manager.

PIDILITE INDUSTRIES LTD. Dec’09 – Jun’11D.F.S. – In Charge

Gujarat Cooperative Milk Marketing Federation Ltd.(AMUL) Jan’08 – Nov’09 Sales Officer

ICICI Bank Apr’02 – Aug’06Team Leader

EDUCATIONAL QUALIFICATIONSMBA (Marketing) with 53% – Jan 2008University of Wales, TASMAC, PuneB.Com with 50% – 2005Allahabad University, Allahabad ISC with 58.5% – 2002Boys’ High School & College, AllahabadICSE with 63.5% – 2000Boys’ High School & College, AllahabadSoftware Proficiency: well versed in Ms-Office tools & Internet tools.

ProjectsProject Title Project in Brief Economic Framework &Business Decision

Factors determining the demand of Bisleri Packed Drinking Water.

Strategic Marketing Analysis of Indian Civil Aviation Industry (ICAI) and Jet Airways SWOT Analysis.

Market Analysis &Business Decision Concept of Marketing Mix and Maruti Udyog launching Diesel Version Cars.

Global Business Strategy Chinese Economy, Industry Analysis of Automobile Industry in China.

Dissertation Brand Building Strategies of Apparel Companies: Study of US Companies in India.

Accolades Participated in Big Babool Quiz contest at Inter School level. Played Basketball at District level for my School and College. Participated in Blitzkrieg for my college TASMAC in Cricket

Date of Birth: 2nd Dec’ 1984Permanent Address: 554K/164 Arjun Nagar,Alambagh Lucknow-226005References: Available on Request