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Republic of Serbia. Ministry of Culture. Role of a government in public service broadcasting Natasa Vuckovic Lesendric , Assistant Minister for Media. Legal and regulatory framework as a guarantee of public broadcasting service independence and economical self sustainability: - PowerPoint PPT Presentation
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Role of a government in public service broadcasting
Natasa Vuckovic Lesendric, Assistant Minister for Media
Republic of Serbia
Ministry of Culture
Republic of Serbia
Ministry of Culture
Legal and regulatory framework as a guarantee of public broadcasting service independence and economical self sustainability:
• Broadcasting Law (2002)• Law on Advertising (2005)
Republic of Serbia
Ministry of Culture
• Broadcasting Law (2002):
PBS Board of DirectorsPBS Advisory BoardLicense fee and other revenue
• Law on Advertising (2005):
6min advertising per hour
Republic of Serbia
Ministry of Culture
New challenges:
Enabling the digital transition of PBS
Enabling digitally archiving of PBS Achieves
Assuring editorial independence and economical self
sustainability
Republic of Serbia
Ministry of Culture
Thank you for your attention!